Marketing Mix Topic
Isaiah Hill
Dr. Hooper
SMGT502: Sport Marketing and Public Relations
May 30, 2023
Marketing Mix
“Become a Star” Sporting Goods retail Store fits into the proper sports segment dealing with a
physical location, online technology marketing experience, and team store marketing outreach.
The store fits into the respectful market because of the selling of different sporting goods, and the
technology associated with the store. Sporting goods stores are essential in the sporting industry.
The global sports goods market is expected to reach a value of over $400 billion by 2025. It is
mainly composed of sportswear, equipment, and accessories. In the last two years, the market has
undergone significant changes online. Some of the factors that have contributed to this industry's
growth include the increasing number of health-conscious individuals and the evolution of the
wellness industry. Due to the increasing number of people participating in recreational activities,
the demand for sports goods has also increased. This has led to the development of e-commerce
strategies that focus on the multiple channels that can be used to sell sporting goods (Selazar,
2023). When attending the smart store in person, the customers will have a chance to maximize
their team experience. The team experience is the greatest in our store due every piece of gear and
clothing is connected to digital content through our products. The goal is promoting a product that
brings people together through a knowledge base system (Appendix C, Ch9 In. 67).
Appendix C
Marketing and Communication in Romania's Next Sports Decade: Identifying Key
Success Factors in the National Strategy for Sport 2023
Chapter
Chapter
Initiative
No,
No.
Initiative
Strategic
development
priorities
for
Romanian
sport
Strategic
development
priorities
for
Romanian
sport
Strategic
develorment
priorties
for
Romanian
sport
Strategic
development
priorities
for
Romanian
sport
Strategic
develogment
priorities
for
Romanian
sport
Portfolio
of
operational
projects
Portfolio
of
operational
projects
10
10
66
67
68
69
70
22
24
Define
new
communication
policies
regarding
the
importance
of
sport
01
all
3
strategic
levels:
edu-
cation,
community,
performance,
Promote,
together
with
public
and
private
part-
hers,
campaigns
to
foster
understanding
of
sport
as a
nationalpriority,
Leveraging
the
image
of
performance
athletes
(current,
former
champions)
to
raise
awareness
of
the
strategic
importance
of
sport.
Initiate
marketing
campaigns
targeted
at
specific
audience
groups
(chidren,
people
with
disabli-
ties,
people
from
socially
disadvantaged
groups,
people
with
a
health
condition
in
the
risk
zone)
aimed
at
increasing
participation
in
sport
and
physical
activities,
Using
and
leveraging
the
link
between
sport
and
specific
development
aolicies
(sport
and
tourism,
sport
activities
in
urban
areas,
sport
and
the
rela-
tionship
with
the
environment)
Updating
and
completing
sport
occupations
(oc-
cupational
codes)
according
to
current
needs
Capacity
building
of
INCS
in
the
field
of
sport
re-
search,
datacollectionandanalysis
forpublicsport
policies
and
digitalization
of
sport
in
Romania
