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INTEGRATION OF FAITH & LEARNING ESSAY
Introduction
In this section, provide the readers with an overview of where you plan to direct the
discussion. Include significant points that you want the readers to expect.
Define Liberty University’s Brand
Liberty University's goal has been to produce Christ-centered individuals with the
knowledge, attitudes, and abilities necessary to make a difference in the world today since its
founding in 1971. Our goal has not changed in the more than 50 years that we have been training
future champions and upholding the fundamental values of our country.Liberty's purpose now
extends to touch lives globally as well as in residential settings. Liberty University now has over
130,000 students enrolled as a result of online learning. Since 1971, the slogan "Training
Champions for Christ" has honored Liberty's past while emphasizing the need to prepare students
to succeed in their academic subjects and make a positive effect on the world.
The Liberty brand represents their;dedication to academic quality, first-rate facilities,
opportunities for student life, sports success, and the;objective of "Training Champions for
Christ." Their;brand is a;narrative – a tale of resolve, foresight, and tenacity in achieving the
seemingly unattainable. One may contribute to telling Liberty's narrative by adhering to the
university's brand rules. To ensure that the university's brand is visually cohesive, color usage
must be consistent. Primary Colors: The main colors of a design should always be red, navy, or
both. On exterior parts, secondary and accent colors should make up no more than 20% of the
entire design.
Liberty Brands’ Strategy for Core Christian Consumer Base
In this section, describe the brand management strategies that are used by the university
to reach its core consumer base of Evangelical Christians. How effective do you perceive the
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INTEGRATION OF FAITH & LEARNING ESSAY
university’s strategies are in this market?Use the concepts from the textbook to support your
analysis.
Expanding the Liberty University Brand to Non-Believers
In this section, describe the brand management strategies that are used by the university
to reach outside of its core consumer base of Evangelical Christians. How effective do you
perceive the university’s strategies are in this market? Use the concepts from the textbook to
support your analysis.
Brand Extension Possibilities
In this section, describe opportunities that you envision could help Liberty University
extend its brand image by providing services to unserved or under-served communities of
consumers. Use the concepts from the textbook to support your analysis.
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INTEGRATION OF FAITH & LEARNING ESSAY
Conclusions
In this section, summarize your analysis of significant contributors to the success or
failure of Liberty University in managing its brand image. In a second paragraph under this
section, summarize your recommendations of what could improve Liberty’s brand image.
(Remember to include at least one Bible Scripture verse and statement of how that verse
applies to your position.)
