Group Project: Management Plan 1 Instructions
Cost Management Plan
Create a Cost Management Plan that includes the following components:
Cost Estimating – cost estimates for each project activity from the WBS
Cost Budgeting – adding the cost estimates on the work packages or activities to establish
a cost baseline.
Cost Controlling – controlling change and managing variances, making decisions involving
alternatives and trade-offs to accomplish budgetary goals while still meeting project
objectives.
MS Project is required to complete this assignment. To achieve this, use your group’s previously
created Work Breakdown Structure (WBS) and add the associated costs to the WBS.
Quality Management Plan
Create a Quality Management Plan that uses the Scope Statement from the Project Charter and
includes the following components:
Quality Planning
Quality Assurance
Quality Control
CSIS 473
Page 1 of 12
GROUP PROJECT: CHARTER EXERCISE TEMPLATE
A. General Information
Project
Title:
Mobile Marketing Project
Project Working
Title:
MMP
Proponent
Secretariat
:
Alex Maxwell
Proponent
Agency:
Project
Management
Agency (PMA)
Prepared
by:
Project Management Agency (PMA)
Points of Contact
Position
Title/Name/Organization
Phone
E-mail
Project Sponsor
CEO, Jeremy Spike,
Elegance
336-242-8765
jspike@elegance.com
Program
Manager
Mariam Loise, Elegance
336-232-2312
loise@elegance.com
Project Manager
Ashley Cindy
336-454-3212
ashcyn@elegance.com
Proponent
Cabinet
Secretariat
Alex Maxwell
336-012-7676
Amax@pme.com
Proponent
Agency Head
Phillip Arthur
336-454-3232
artphl@pme.com
Customer (User)
Representative(s)
Janet Inger
336-777-2321
jinger@elegance.com
CSIS 473
Page 2 of 12
B. Executive Summary.
Elegant Fashion Company is an organization within the fashion industry that produces
and markets a wide range of fashion products, including women's dresses, trousers, blouses, and
lingerie. The organization is situated in the United States, supplying its products to on-site retail
outlets. The organization also markets its products through online shops distributed across the
globe. However, the organization is currently facing challenges with revenue levels, sales, and
customer retention. Therefore, the company intends to implement technologies that will enhance
sales by ensuring that customers distributed across various geographical locations can access the
fashion products using mobile phone applications. The project is intended to boost sales and to
be a measure of increasing revenue levels, acquiring customer insights and customers. Using the
mobile marketing program, the organization also seeks to improve customer service by providing
automation and better customer satisfaction and retention levels. The company will establish a
marketing strategy using mobile phones that will implement marketing strategies across various
mobile channels to realize the intended objectives and goals. The marketing project will be
sponsored and approved by the company’s Chief Executive Officer, Jeremy Spike. The CEO will
work alongside the project manager, sales manager, Information and Technology Manager, and
Customer Service Manager.
C. Project Purpose
This project aims to implement a marketing strategy that will help the organization boost
sales, increase revenues, and customer satisfaction and retention rates.
1. Business Problem
CSIS 473
Page 3 of 12
In the recent past, many organizations within the fashion industry have shifted from
traditional marketing methods to adopt online marketing and mobile marketing strategy to
expand the market bases. Regardless, Elegance Fashion Company has lagged in adopting the
technology. Consequently, the organization has realized a decline in total sales and revenues.
Customer retention rates have also declined due to outdated technology and marketing strategies
that do not address the existing market’s needs. Therefore, Elegance Fashion Company needs to
adopt a marketing strategy to meet the current market needs by implementing a mobile
marketing strategy.
CSIS 473
Page 4 of 12
2. Project Business Objectives
Commonwealth or Agency
Strategic Plan – Initiative or
Critical Issue
Project Business Objectives
Initiative 1Agency Strategic
Plan
Efficiency in order placement and product delivery
Initiative 2Agency Strategic
Plan
Implement employee training and capacity building
program.
Initiative 3Agency Strategic
Plan
Develop mobile marketing app
Commonwealth – Critical
Issue
Lowering delivery and transportation costs
D. Assumptions
Assumptions- Business Environment Factors
• Mobile marketing strategy will yield a 10% increase in sales
• The company will successfully implement the project to increase online and retail outlets
sales through the implementation of the current project.
• The customers will utilize the mobile marketing feature to access the product and customer
service 24 hours a week.
• Consumers will be able to order the products using their mobile devices.
Organization Process Assets
• With the implementation of the new project, the staff members will require capacity-building
training to improve their ability to use the technology.
• Organization will be able to adjust effectively to the growing number of orders and the need to
supply customers with their products within the shortest time possible.
• There will be better coordination between the various departments within the organization to
enable the orders to flow smoothly.
CSIS 473
Page 5 of 12
• Products will be released timely and accurately, while the feedback from the customers and
inquiries will be addressed promptly.
• IT services will be provided to the organization’s departments to ensure that organization’s
and customer’s information is stored safely.
E. Project Description, Scope and Management Milestones
1. Project Description
Elegance Fashion Company intends to supply the market with recent and realistic fashion
that can be embraced by all women. Therefore, it looks forward to producing realistic designs that
made the aesthetic preferences of the consumers and that addresses the current consumer
behavior patterns. Considering that most users are shifting from traditional methods of shopping
to adopt more modern online shopping, the Chief Executive Officer has recommended the
implementation of marketing strategies that matches the industry’s trend. The organization seeks
to implement mobile marketing strategy that will target mobile users. The strategy will ensure
that consumers can access the products from their mobile phones and that there will be greater
sales and customer satisfaction.
2. Scope
CSIS 473
Page 6 of 12
The mobile marketing scope will include;
Design and formalize the marketing strategy to align it to the organization’s goals
and objectives
Implement the mobile marketing strategies.
The organization’s scope will exclude the following;
Training of the current marketing team,
Acquisition of new tools and furniture,
Modification of office arrangement and layout as the office space will not be
altered
CSIS 473
Page 7 of 12
3. Summary of Major Management Milestones and Deliverables
Event
Estimated Date
Estimated Duration
Project Charter
Approved
01/9/2021
2-5 days
Project Plan Completed
9/01/2021
1-2 days
Project Plan Approved
9/04/2021
1 day
Project Execution – Started
9/06/2021
1day
Project Execution Completed
9/24/2021
18-20 days
Project Closed Out
9/30/2021
2days
F. Project Authority
1. Authorization
The organization’s CEO, Jeremy Spike will hold the approval authority. However, he
will work closely with the project managers to identify the project purpose, goals, and objectives.
The team will develop the policies that ensure effective project implementation
2. Project Manager
The project manager will be assigned the duties of defining the projects goals, purpose,
and expectations. He or she will organize the team for the effective implementation of the
project. The project manager will work closely with the chief executive officer and departmental
managers in the respective departments involved in the project. The success of the project will
depend entirely on the ability of the project manager to organize the team and oversee the
execution of the project.
3. Oversight
CSIS 473
Page 8 of 12
The mobile marketing project can be classified as a small project with minimal risks.
Therefore, the CEO will hold the central authority. The Chief Executive Officer and the Project
Manager will constitute the agency oversight. The CEO will approve the project and oversee its
implementation. The project manager will cordinate the projct teams and activities.
G. Project Organization
1. Project Organization Chart
2. Organization Description
2
Chief Executive
Officer
Functional
Manager
Functional
Manager
Manager of
Project Managers
Staff
Staff
Staff
Staff
Project Manager
Project Manager
CSIS 473
Page 9 of 12
The mobile marketing strategy is a small project being implemented within the
organization. Therefore, Elegance Fashion Company will maintain a strong matrix structure
comprising of the CEO, project managers and staff members. The project manager will operate at
the same level with the functional managers.
3. Roles and Responsibilities
CSIS 473
Page 10 of 12
Project Manager
Define and evaluate the marketing strategy
Communicate with project stakeholders and team members
Compile weekly reports
Obtain project matrix
Conduct meetings
Report on the project status
Project sponsor
Duties and responsibilities
Attend quarterly meetings
Approve Project implementation
Negotiate project resources
Review project reports
IT Manager
Provide IT resources for project implementation
Ensure adequate information and technology support during the entire project period of
the project.
Ensure security and privacy of information
CSIS 473
Page 11 of 12
Proper information storage
Attend quarterly meetings.
Sales manager
Define the sales strategies.
Promote use of mobile marketing as a sales strategy.
Attend weekly monthly and quarterly meetings
Present sales and marketing report.
Evaluate marketing reports.
Monitor and evaluate sales activities and strategies.
Customer Service Manager
Define and promote customer service strategies.
Review customer service reports.
Monitor mobile marketing activities and measure them against the acceptable standards.
Attend weekly, monthly, and quarterly meetings.
H. Resources
Resources
Allocation and Source
CSIS 473
Page 12 of 12
Funding
Source: Elegance Fashion CEO
Jeremy Spike
Amount: $100,000
Source: Feferal grant
Amount: $50,000
Savings: $10,000
Cost Avoidance Savings: $5000
Project Team
(Full and Part
Time Staff)
Project manager, IT manager, sales and marketing manager, customer
service manager, CEO.
Customer
Support
Facilities
Elegance’s office situated within the organization
Equipment
Office furniture including desks, cabinets, chairs, cubicles, filing cabinets
Office equipment including mobile phones, power bars , computers,
printers, fax, Office supplies – Paper files, paper, pens, pencils, binders,
Software Tools
Software development tools
Other
I. Signatures
Position/Title
Signature/Printed Name/Title
Date
Proponent Cabinet
Secretariat
Alex Maxwell
30/09/2021
Proponent Agency Head
Phillip Arthur
30/09/2021
Project Sponsor
Jeremy Spike
30/09/2021
Program Manager
Mariam Loise
30/09/2021
Project Manager
Ashley Cindy
30/09/2021
Other Stakeholders
Janet Inger
30/09/2021
1
Quality Management Plan
Institution Affiliation
Student Name
Professor
Date
2
Each plan for project management should include a strategy for quality management. The
QMP's goal is to express ways in how project quality is handled. It also includes techniques and
processes which offer high quality planning, insurance and surveillance. All stakeholders should
be aware of quality assurance, control and planning. The Quality Plan for the Mobile Marketing
Project contains activities, procedures to guarantee a high-quality at the end of the project. This
strategy is intended to: ensure the quality is planned, describe ways to manage and plan the quality,
and identify the quality assurance activities. (Magri, 2021).
Quality Planning
This part of the plan explains how the company controls quality in the whole project. The
project’s quality must be planned to avoid needless rework, waste, money, and time. The approach
to quality for this project is defined as standard and communicated to all stakeholders involved.
This project's product quality is determined by the company's current marketing methods and
standards. The project's output emphasizes expanding the market bases, and the standards and
methods utilized will guarantee that the product satisfies quality standards, boost sales and
customer satisfaction and retention rates.
Mobile Marketing Project's process quality focuses on the efficiency in order placement
and product delivery. Process quality standards will guarantee that all operations are carried out
following organizational guidelines, resulting in the effective execution of mobile marketing
initiatives. In cooperation with the Quality Team, the team involved in the project will establish
and record all organizational and specific quality requirements for the project's products. After the
completion of the project, all quality documents will be included in the Mobile Marketing Plan.
3
Metrics for the product and processes will be developed and used to track quality
throughout the project. The project sponsor must examine the metrics involved with the products
since they will be used as one element in determining the project's success. Below are the metrics
that are used:
Increase in total sales and revenues.
Cost.
Schedule and Resources.
Customer satisfaction and retention rates.
Quality Assurance
This section of the plan explains how procedures are developed and documented for quality
audits (Lähteenkorva, 2018). This part also offers effective project quality assurance. The project
manager and project team will perform evaluations to ensure that all procedures are correctly
established and followed throughout the project.
Another element of quality assurance is process improvement. As modifications are made,
all attempts to enhance the process to be implemented, and communicated to all company’s staff
and customers. Stakeholders should contact the project manager and sponsor if they want to
modify the quality management plan. The summarized table below shows how changes should be
initiated and done.
Date of revision
Revision done
Initiated by
Description of
changes
4
Quality Control
The Quality Management Plan demonstrates how the outcomes of quality activities may
be monitored and documented so that you can evaluate performance and make necessary changes.
Quality control states the product's acceptable performance and how these measures will be carried
out(Project Management, 2019). The Mobile Marketing Project's quality performance
requirements align with the organizational performance standards for online and mobile marketing
strategies.
On their mobile devices, the project team will conduct all physical mockups where they
will order products. Within one week after receiving the test sample, the group will submit the
findings to the project team. The Quality Team performs audits, helps the project team
revise documentation on the quality, measures quality, compares them with
standards/specifications, and ensures that every criterion of functional performance is fulfilled
for each test product order. The project and quality teams will perform the measures listed in the
table below;
Proposal
date
The
process
evaluated
Required
Value
Real
Measurement
Acceptability
Things
recommended
Date of
Resolving
5
Action must be taken if real measurements do not satisfy the requirements, regularly being done
at project meetings.
Document Control Information.
Settings
Value
Document Title:
Quality Management Plan
Project Title:
Mobile Marketing Project
Document Author:
Proponent Cabinet Secretariat, Ashley Cindy
Project Owner (PO):
Chief Executive Officer, Jeremy Spike
Project Manager (PM):
Project Manager, Alex Maxwell
Doc. Version:
V1.0.0
Sensitivity:
High
Date:
30/9/2021
6
References
Magri, M. (2021). Writing a Quality Management Plan. Quality Management and Accreditation
in Hematopoietic Stem Cell Transplantation and Cellular Therapy: The JACIE Guide, 107.
Lähteenkorva, L. (2018). Quality management system and ISO 9001: 2015 implementation plan:
case Lauta Oy.
Project Management. (2019, August). Quality Management Plan Free Download - Project
Management Docs. https://www.projectmanagementdocs.com/template/project-
planning/quality-management-plan/#axzz4XFpy2HtR
Quality Mgt
by Aaa Aaa
Submission date: 23-Sep-2021 01:54PM (UTC-0600)
Submission ID: 1655848092
File name: Quality_Mgt_Plan_edited.docx (39.8K)
Word count: 738
Character count: 4512
Quality
Management
Plan
Institution
Affiliation
Student
Name
Professor
Date
Each
plan
for
project
management
should
include
a
strategy
for
quality
management.
The
QMP's
goal
is
to
express
ways
in
how
project
quality
is
handled.
It
also
includes
techniques
and
processes
which
offer
high
quality
planning,
insurance
and
surveillance.
All
stakeholders
should
be
aware
of
quality
assurance,
control
and
planning.
The
Quality
Plan
for
the
Mobile
Marketing
Project
contains
activities,
procedures
to
guarantee
a
high-quality
at
the
end
of
the
project.
This
strategy
is
intended
to:
ensure
the
quality
is
planned, describe
ways
to
manage
and
plan
the
quality,
and
identify
the
quality
assurance
activities.
(Magri,
2021).
Quality
Planning
This
part
of
the
plan
explains
how
the
company
controls
quality
in
the
whole
project.
The
project’s
quality
must
be
planned
to
avoid
needless
rework,
waste,
money,
and
time.
The
approach
to
quality
for
this
project
is
defined
as
standard
and
communicated
to
all
stakeholders
involved.
This
project's
product
quality
is
determined
by
the
company's
current
marketing
methods
and
standards.
The
project's
output
emphasizes
expanding
the
market
bases,
and
the
standards
and
methods
utilized
will
guarantee
that
the
product
satisfies
quality
standards,
boost
sales
and
customer
satisfaction
and
retention
rates.
Mobile
Marketing
Project's
process
quality
focuses
on
the efficiency
in
order
placement
and
product
delivery.
Process
quality
standards
will
guarantee
that
all
operations
are
carried
out
following
organizational
guidelines,
resulting
in
the
effective
execution
of
mobile
marketing
initiatives.
In
cooperation
with
the
Quality
Team,
the
team
involved
in
the
project
will
establish
and
record
all
organizational
and
specific
quality
requirements
for
the
project's
products.
After
the
completion
of
the
project,
all
quality
documents
will
be
included
in
the
Mobile
Marketing
Plan.
Metrics
for
the
product
and
processes
will
be
developed
and
used
to
track
quality
throughout
the
project.
The
project
sponsor
must
examine
the
metrics
involved with
the
products
since
they
will
be
used
as
one
element
in
determining
the
project's
success.
Below
are
the
metrics
that
are
used:
e
Increase
in
total
sales
and
revenues.
e
Cost.
e
Schedule
and
Resources.
e
Customer
satisfaction
and
retention
rates.
Quality
Assurance
This
section
of
the
plan
explains
how
procedures
are
developed
and
documented
for
quality
audits
(Lahteenkorva,
2018).
This
part
also
offers
effective
project
quality
assurance.
The
project
manager
and
project
team
will
perform
evaluations
to
ensure
that
all
procedures
are
correctly
established
and
followed
throughout
the
project.
Another
element
of
quality
assurance
is
process
improvement.
As
modifications
are
made,
all
attempts
to
enhance
the
process
to
be
implemented,
and
communicated
to
all
company’s
staff
and
customers.
Stakeholders
should
contact
the
project
manager
and
sponsor
if
they
want
to
modify
the
quality
management
plan.
The
summarized
table
below shows
how
changes
should
be
initiated
and
done.
Date
of
revision
Revision
done
Initiated
by
Description
of
changes
Quality
Control
The
Quality
Management
Plan
demonstrates
how
the
outcomes
of
quality
activities
may
be
monitored
and
documented
so
that
you
can
evaluate
performance
and
make
necessary
changes.
Quality
control
states
the
product's
acceptable
performance
and
how
these
measures
will
be
carried
out(Project
Management,
2019).
The
Mobile
Marketing
Project's
quality
performance
requirements
align
with
the
organizational
performance
standards
for
online
and
mobile
marketing
strategies.
On
their
mobile
devices,
the
project
team
will
conduct
all
physical
mockups
where
they
will
order
products.
Within
one
week
after
receiving
the
test
sample,
the
group
will
submit
the
findings
to
the
project
team.
The
Quality
Team
performs
audits,
helps
the
project
team
revise
documentation
on
the
quality,
measures
quality,
compares
them
with
standards/specifications,
and
ensures
that
every
criterion
of
functional
performance
is
fulfilled
for
each
test
product
order.
The
project
and
quality
teams
will
perform
the
measures
listed
in
the
table
below;
The
Proposal
process
date
evaluated
Required
Value
Real
Measurement
Acceptability
Things
recommended
Date
of
Resolving
Action
must
be
taken
if
real
measurements
do
not
satisfy
the
requirements,
regularly
being
done
at
project
meetings.
Document
Control
Information.
Settings
Value
Document
Title:
Quality
Management
Plan
Project
Title:
Mobile
Marketing
Project
Document
Author:
Proponent
Cabinet
Secretariat,
Ashley
Cindy
Project
Owner
(PQ):
Chief
Executive
Officer,
Jeremy
Spike
Project
Manager
(PM):
Project
Manager,
Alex
Maxwell
Doc.
Version:
V10.0
Sensitivity:
High
Date:
30/9/2021
References
Magri,
M.
(2021).
Writing
a
Quality
Management
Plan.
Quality
Management
and
Accreditation
in
Hematopoietic
Stem
Cell
Transplantation
and
Cellular
Therapy:
The
JACIE
Guide,
107.
Lahteenkorva,
L.
(2018).
Quality
management
system
and
ISO
9001:
2015
implementation
plan:
case
Lauta
Oy.
Project
Management.
(2019,
August).
Quality
Management
Plan Free
Download
-
Project
Management
Docs.
https://www.projectmanagementdocs.com/template/project-
planning/quality-management-plan/#axzz4X
Fpy2HtR
0%
SIMILARITY INDEX
0%
INTERNET SOURCES
0%
PUBLICATIONS
0%
STUDENT PAPERS
Exclude quotes Off
Exclude bibliography On
Exclude matches Off
Quality Mgt
ORIGINALITY REPORT
PRIMARY SOURCES
