12
Which of the terms listed below best describes the use
of color in this sustainability poster?
•
Monochromatic
use
of
color
•
Chromotherapeutic use of color
•
Symbolic use of color
RATIONALE
The sustainability poster, which advertises a rating system for
sustainability, illustrates the symbolic use of color. Institutions
often use blue to symbolize professionalism and trust, while green is
used to symbolize renewal, or eco-friendly products and services.
CONCEPT
Applications of Color
13
When laying out a project, why is it important to carefully
consider spacing, typeface and posture?
•
These choices enable designers to generate the most creative design
possible.
•
These choices guide the eye to focus on the most important details
first.
•
These choices prevent designers from placing text too close together.
•
These choices produce easy reading, which is always the goal of
design.
RATIONALE
When laying out a project, it's important to consider how spacing,
typeface and posture guide the eye to focus on the most
important details
