Tracking affects the word spacing and readability of body
copy. Designers can adjust the tracking to produce text that is
grouped together tightly, or that is spread further apart.
CONCEPT
Spacing
4
Which scenario is part of the production step in a project
to build a banner ad for a dog walking service?
•
A designer building the ad in a software program that will be sent to a
media
distributor
•
Getting approval on the budget for the project from the client
•
Finalizing the layout with the art director, based on feedback on the
prototype
RATIONALE
A designer building the ad in a software program that
will be sent to a media distributor is part of the production
process. When a designer completes the design of a banner, he or
she sends it to a media distributor who uploads or prints it for
distribution.
CONCEPT
Production
5
The internet advertisement below is known as a .
•
web
banner
•
CSS tag
•
title sequence
•
