Know the average rate of speech for Americans.
Between 120-160 words per minute
In the persuasive speaking chapter, know the difference between logos, pathos, and
ethos.
Logos-Power of Logical Appeals and Arguments (reasoning or logic)
Pathos- Power of Emotion
Ethos-Power of the Speaker's Credibility
Know the difference between Richard Johannesen's distinction between dialogue and
monologue.
"A dialogue considers the welfare of the audience; a monologue focuses only on the
speaker's self-interest"
Know and be able to define the various levels of Maslow's Hierarchy of Human Needs.
**Self-actualization
(highest & final level- need for fulfilling highest potential through personal growth,
creativity, self-awareness, and knowledge)
**Esteem Needs
(need to be seen as worthy, competent, & respected)
**Belongingness and Love
(needs for affiliation, friendship, and love)
**Safety Needs
(needs for security & means of earning a living)
**Physiological Needs
(most basic biological needs- food, shelter, water, etc)
