Monroe's Motivated Sequence.pdf

Know the five steps of Monroe's Motivated Sequence, in order.

1.Attention (In the introduction)

II. Need (In the body)

III. Satisfaction (In the body)

IV. Visualization (In the conclusion)

V.Action (In the conclusion)

Know the difference between inductive and deductive reasoning.

Inductive- Moves from the specific to the general in an orderly, logical fashion

Deductive- Conclusions drawn from connections between statements that serve as a

premise.

getting audience to stop doing something

-Deterrence

convincing audience NOT to start doing something

Know how many members a group must have to be considered a small group.