Strategies for an Effective Evangelism System
Your church can be used by God to lead people into a personal relationship with Jesus
Christ.
It doesn’t happen by accident, though. All of heaven is cheering for the evangelistic fervor and
effectiveness of your church, but your actions make a difference. After twenty-five years of
experience I can say that reaching people for Christ doesn’t require an evangelism gift and isn’t
about flashy tech. God honors your personal commitment, perseverance, and prayer.
Here’s the truth from God’s Word:
“On the contrary, what does it say? The message is near you, in your mouth and in your heart.
This is the message of faith that we proclaim: 9*If you confess with your mouth, “Jesus is Lord,”
and believe in your heart that God raised him from the dead, you will be saved.” * * – Romans
10:8-9 CSB
Pastor, your church can preach that message of salvation and see people come to Christ.
How can my church lead people to Christ?
You’re probably imagining next Easter with hands slipping up after you preach the altar call, or
at the end of the Christmas program, or during the outreach in the oppressed part of town – or in
the little hearts that believe at Vacation Bible School. That’s all good. But let’s talk about what
comes before those big days. Your church’s evangelism system is what builds layers of an
outward, gospel focus that makes it normal… inevitable… for people to come to Christ in your
church.
Evangelism is not one outreach and done. To be evangelistically effective, you need an
evangelism system that permeates your church culture. Don’t get overwhelmed and click away!
Evangelism is relatively easy to do, if you start small and work on it every week. And yes, you
will face resistance from the comfortable congregants who like their inward focus. But in the
end, who do you want the “well done” from?
Why does evangelism need to be a system?
A system is made up of a plan and a process.
Having a good evangelism system means that your church works strategically, consistently, and
on multiple levels to present the gospel. It means that you don’t overlook those who are outside
your church and you don’t keep doing things that are heavy on effort, but light on eternal results.
From mentoring hundreds of churches, I’ve learned that the difference between being the pastor
of a church that doesn’t lead people to Christ and one that does is simple: evangelistically
effective churches put an evangelism system in place.
How to Build an Effective Evangelism System in your Church
Here are 10 pieces of an evangelism process that will help your church lead people to Christ
regularly.
1. Pray like an evangelist.
Does your own heart burn for the people in the line at the grocery store who will spend eternity
separated from God?
If it doesn’t, here’s a prayer that God regularly uses to keep my heart soft toward people who
don’t know Christ:
“Lord, I don’t ask you for much today. Just give me your heart for lost people.”
You may have heard me tell my story of how that prayer broke my heart and moved me from my
comfortable church position in Colorado to plant a church in Southern California. *And you
should know that I regularly go into seasons of praying that prayer to renew my heart for people
outside the church.
If you believe Jesus, prayer is the first and most important piece in your evangelism system,
because it is the Lord who calls people to himself. “No one can come to me unless the Father
who sent me draws him…” (John 6:44).
2. Inspire and equip your church members to be light and salt in your community.
Light and salt can take the form of random acts of kindness, next door events, and partnering
with local agencies. Equipping involves teaching your people to speak the name of Jesus and
show his mercy in your city.
3. Invite your community to church.
You may think that your community could show up at your church any weekend, but that’s the
problem. Any weekend translates into “someday” which, unfortunately, never comes, unless you
do something about it. People need a reason to visit your church. Here are the three reasons that I
think work best:
1. Wow Weekends – you have a special guest who is such a big deal that the people in your
city say, “Wow.”
2. Church Campaigns – you spend four to six weeks on a topic that addresses a big felt need
of people outside church, like family, money, or meaning in life.
3. Comeback Events – you draw back people who came at one time, but have dropped out
for one reason or another.
4. Make your church a place that people want to come back to.
It’s hard to get newcomers to stick around long enough to investigate Christianity if you don’t
make them feel comfortable. How’s your follow-up with newcomers?
How do you help them get connected and integrated?
Is your building in the best shape it can be? Does it smell clean?
Can they find friends at your church?
The answers to these questions are your Assimilation System. Yes, I know, you could do
wonders if you had more money, but elbow grease, good taste, and friendly social skills cost zero
dollars. Use what God has put in your congregation to make your church an attractive place to
be.
This ebook will help you see how to keep newcomers coming:*Keeping your Guests Coming
Back.
5. Follow-up with new believers.
Do you have someone who meets with a new believer at the end of the service to clarify their
commitment to Christ? Do you set up a follow-up time to meet with them to help them take their
first steps in their new relationship with Jesus?
Our Next Steps team is already scattered around the auditorium when I ask people to raise their
hands if they just asked Christ into their lives. They slip a card into the person’s hand with an
invitation to meet them at our discipleship booth in the lobby. Then we personalize the new
believer process by training Next Step team members to meet personally with each new believer
at the time and place most convenient to them.
Here is how you can follow up with new believers:*9 Things to do When you Have a New
Believer in your Church.
6. Have a plan for helping new believers grow up spiritually.
No doubt you already have a system for discipleship in your church. It includes your weekend
services, small groups or Sunday School classes, ministry roles, stewardship, and a smorgasbord
of church events. I hear pastors complain that the people in their church don’t ever really grow
up in Christ. You know them… stuck somewhere in spiritual adolescence… sometimes acting
like an adolescent.
What if they just need to know what maturity looks like and to be challenged to get there. Rick
Warren’s Base Path is discipleship genius. He makes it easy for people in his church to see (1)
that there’s a goal, and (2) how to get there. The sports analogy knocks it out of the ball park.
Guys can relate to it. It communicates that there’s a goal, and you want to try to win. You can
shape your discipleship offerings into a system and strategy with a little thought and prayer, a
couple of meetings, and some graphic design and communication. Here’s how to do it:*How to
Fire Up your Church for Spiritual Growth.
7. Preach every weekend knowing that there are people in the audience who don’t know
Jesus yet.
I write my messages to include all the different people in the audience:
Mature Christians who want to be challenged and learn something new about the Bible.
New Christians who need to see what it means to live for Jesus.
Pre-Christians who should see that there just might be something for them in this Jesus
thing.
Insider language, assuming everyone is already saved, and polarizing politics will shoo people
who don’t know Jesus right out of your church. It’s hard to lead people to Jesus if you scare them
off before you ever get to the gospel.
Plus it’s harder to get your church members to invite their unchurched friends if you make it
awkward. Here’s an article I wrote about the kinds of people in your audience on Easter. See
what it says to you about reaching the different kinds of people in your audience every
weekend:*Preach to Reach all 4 Kinds of Easter Guests.
8. Present the gospel regularly in your children’s and youth ministries and teach the kids
how to share their faith.
Do your next generation ministries present the gospel on a regular basis and give the children
and teens an opportunity to live for Jesus? You’ll see fruit and growth in those departments if
you make it about a real, life-changing relationship with Jesus. It has to be fun and relational, of
course, but Next Gen ministry is too critical for fun and size to be your primary priorities. Be
intentional about leading the next generation to Jesus, and to maturity in their faith, and you will
have a strong evangelistic outlook in your church.
9. Have a ministry in your church that teaches people how to share the gospel.
We’ve learned over the years that pastors leading people to Christ from the platform does not
make an outwardly-focused church. An essential part of an evangelism system is a class that
equips your church members to share their faith. We partner with Gospel Colors Outreach
because they have a program that trains adults, teens, and kids to share their faith using the 5
colors of the gospel. We love that families go on weekend missions trips to share the gospel
together.
10. Provide missions trips or local outreaches where your people personally share the
Gospel with others.
Missions trips in evangelistically effective churches do more than build a house or lead a VBS.
The people on the trip go out to lead people to Jesus. Most people aren’t naturally evangelists, so
a missions trip is an intensive opportunity for them to practice sharing their faith. Once they
experience it on a trip, they will be more comfortable sharing*Christ in their everyday lives.
When you equip people to share their faith, and let them practice, and make it normal, you
release a cadre of evangelists in your church and city.
God has called each of us to partner with him in his4redemptive plan.*Some of the greatest
joys in the Christian life come from making Jesus known to those who don't yet know him
personally.*
As the body of Christ, we are Jesus' hands and feet on earth to continue the work that he began.
As finite beings we do not have the foresight of knowing the cravings and challenges of each
individual we meet;*however, God knows the deepest secrets of every person.*Through the Holy
Spirit he is more than able to speak through us to touch the depths of the human heart. Only the
Spirit can give us the words to convict and compel others to follow Christ.
Here are*10 things I have personally found to be helpful for sharing my faith.
1. Be led by the Holy Spirit (Acts 16:6, 9-10). Like Paul in Acts, I continually ask the Holy
Spirit to lead me to people whose hearts are ripe and ready for the harvest. Consider
asking the Holy Spirit to lead you to those who are desperately searching for more in life
and will be open to God.
2. Gain God’s perpective. What is your motivation for evangelism? Are we just doing it
because it is the Christian thing to do? Are we doing it to try to please God by our good
works? Are we doing it to try to grow a bigger church? Pray and ask your Father to give
you his heart for the lost. When God shares his breaking heart with us, we will share his
burden for the lost.
3. Discern soul cravings. I believe everyone has cravings for purpose, meaning, and
significance in life. By listening to and speaking into a person’s cravings, you can
delicately awaken them to recognize that*the fulfillment of all their deepest cravings can
bestt be found in God himself. Learn more about soul cravings.
4. Develop relationships. Jesus was the complete expression of the Father’s love to the
world; the love of God flowed like a spring of living water from the life of Jesus. I
believe that in many cases, God’s love can be more compelling than scientific evidence
of God or a theological argument. Is God’s love flowing through you? Are people in your
life compelled by how passionately and personally you care about them? If you have few
non-Christian friends, try this challenge to move beyond the walls of the church.
5. Share your story. You have a very powerful story and God wants to use it! People will
be most compelled by your thoughts and experiences because they know you. If Jesus is a
tangible reality in your life, others will see that and want it. Here's some help to craft your
story strategically.
6. Be empowered by the Holy Spirit (Acts 1:8). Learn to look to the guidance of the Holy
Spirit and allow the Holy Spirit to take over the conversation. Know with confidence God
will lead you and give you the right words to say to the right individuals.
7. Be patient and faithful. For many people evangelism can be very discouraging because
they don’t see immediate results. Though the ultimate goal of all evangelism is to lead
people to Christ, it may not happen overnight. We must remember that only God knows
when the seeds we*plant will bear fruit.
8. Remember that people are on a journey. Each person is in a different place (or
approaching a different spiritual threshold)*in their journey, and some may not be ready
to fully commit their lives to Christ. Our responsibility is to simply lead them further
down the path and bring them closer to finding a relationship with Jesus.
9. Pray unceasingly. One of the most essential components of evangelism is prayer. You
may have loved ones or friends for whom you have been continually praying for years.
Do not give up hope! Prayer is the catalyst that initiates God’s will being done on the
earth.
10. Remember that it's not up to you.*Campus Crusade for Christ founder and lifelong
evangelist, Dr. Bill Bright, had a very simple and powerful definition of success. He said,
"Successful witnessing is simply sharing Christ in the power of the Holy Spirit and
leaving the results to God."*That's it.*Isn't that encouraging?*If you have taken the
opportunity to talk about Jesus with someone in the power of the Spirit, then you have
been successful.