DISRUPTIVE MARKETING PLAN 1
Liberty University
BUSI745
DISRUPTIVE MARKETING PLAN
Stephen A. Johnson
29 April 2022
DISRUPTIVE MARKETING PLAN 2
DISRUPTIVE MARKETING PLAN
Disruptive marketing is a strategy that designed in a way that presents unique ideas to the
audience while piercing through ‘noise’. Its focus is placed more on ensuring a cause is
promoted as opposed to placing the focus on product and/or service selling. In the process, the
marketing activities in this case build a foundation within an organization’s function or
department, and then continuously develops in other departments or functions within the
organization, with an ending connection to the external companies. In the process, creation of
market-based value occurs and is duly delivered to the organization’s main stakeholders (Hult &
Ketchen, 2017). The concept was meant to revolutionize the business environment and
organization conduct marketing. On that note, this essay will provide in-depth details on the
implementation of strategic marketing for traditional marketing mix methods with focus on
bringing back a disrupted product into the market.
Disruptive Brand Plan
Just like disruptive technology is successfully replacing products and services that have
been there for a long time, disruptive marketing usually has the same effect on products and
services when the marketing of one product outdoes another on the basis of superiority and
functionality. Victory Motorcycles is one type of a brand that was phased out in 2017 after its 20-
year run due to disruption due to its inability to keep up with the modern times. It was considered
