BUSI 690
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CASE STUDY: MATRICES SSIGNMENT A INSTRUCTIONS
OVERVIEW
Complete a case study of ABC Corporation (your instructor will assign the specific company for
the case study at the beginning of Module 2: Week 2 . You will find the case in the case section )
of the text.
A formal, in-depth case study analysis requires you to utilize the entire strategic management
process. Assume you are a consultant asked by the ABC Corporation to analyze its
external/internal environment and make strategic recommendations. You must include exhibits
to support your analysis and recommendations.
INSTRUCTIONS
The completed case study must include these components with portions to be submitted over
Modules: Weeks 5 & 6, and a final compilation in Module 8: Week 8.
Cover page (must include the company name, your name, the date of submission, and a
references page; the document must follow current APA guidelines)
A total of 12 - 15 pages (for all three parts, combined) of narrative text, this does not
include the financial statements, reference pages, or matrices
Reference page (follow current APA guidelines)
Historical Financial Statements, Projected Financial Statements, NPV Calculations and a
Cost Sheet for the strategy in an document Excel
Matrices, which must be exhibits/attachments in the appendix and not part of the body of
the analysis (The Strategy Club has excellent templates/examples for exhibits and
matrices).
Your paper must include:
1. Existing mission, objectives, and strategies.
2. A new mission statement (include the number of the component in parenthesis before
addressing that component).
Great mission statements address these 9 components:
Customers: Who are the firm’s customers?
Products or services: What are the firm’s major products or services?
Markets: Geographically, where does the firm compete?
Technology: Is the firm technologically current?
Concern for survival, growth, and profitability: Is the firm committed to
