PROJECTIONS & NPV – MACY’S 1
Case Study: Projections, NPV, Compilation – Macy’s
Melissa Ruk
School of Business, Liberty University
BUSI690: Policy and Strategy in Global Competition
Professor Robert Waldo
December 15, 2023
PROJECTIONS & NPV – MACY’S 3
Table of Contents
Executive Summary.........................................................................................................................5
Macy’s Matrices..............................................................................................................................5
Introduction..................................................................................................................................5
Existing Mission..........................................................................................................................6
Existing Objectives and Strategies...............................................................................................7
New Mission Statement.............................................................................................................10
Analysis of Macy’s Business Model..........................................................................................11
SWOT Matrix and Analysis.......................................................................................................12
Strengths.................................................................................................................................13
Weakness................................................................................................................................16
Opportunities..........................................................................................................................18
Treats......................................................................................................................................20
TOWS Analysis.........................................................................................................................22
Group Map.................................................................................................................................23
Competitive Force Analysis.......................................................................................................23
Macy’s Financial Analysis............................................................................................................25
Historical Financial Analysis.....................................................................................................25
Net Sales.................................................................................................................................25
Cost of Goods.........................................................................................................................27
