Running head: ANNOTATED Bales 1
Annotated Bibliography - Project Communication Plan
Kaylan Bales
Liberty University Online
Running head: ANNOTATED Bales 2
References
Burningham, G. (2016, June 2). Kevin Kelly and soft singularity and inevitable tech advances.
Newsweek.
Newsweek is a very trusted news source for news-related content and has been a magazine for nearly 80
years and has interests within that of international issues, technology, business, culture and politics.
According to Burningham, “I would say that technology in its current history, the past, now, the future, is
a reflection of the divine. It is, in the same way that we might say nature is a reflection of the divine, if
you believe in the divine as I do” (“Kevin Kelly on the singularity and inevitable tech advances”, 2016).
This source will play an important role because we must discuss the changes of technology before we
can even discuss that of a communication plan. Technology plays such a huge role in ensuring that
communication plans stay on target from that of using emails to that of using a Google Doc to ensure
that information is conveyed correctly and timely.
Dianova, Y. (2017, July 7). 6 steps to creating an effective communication plan. Axia Public Relations, the
expert PR agency for national companies. https://www.axiapr.com/blog/6-steps-to-creating-an-
effective-communication-plan
The author of this article holds her Master’s degree and is a public relations professional who is skilled in
building relationships with target audiences. This article discusses the six ways to develop an effective
communication plan. These six ways include performing a situational analysis, defining objects, defining
key audiences, which may include members/non-members, clients, related associations, educators, local
government officials, and media representatives; identifying media channels, establish a timeline, and
evaluate the results. The objectives of the plan needs to be SMART. This stands for Specific, Measurable,
Achievable, Realistic, and Time-focused. The first step includes situational analysis, which includes,
