The various categories of clinical and non-clinical workers who are in
charge of intervening in people's and the public's health can be referred to
as human resources in the context of healthcare. As possibly the most crucial
component of the health system, the expertise, abilities, and ambition of
those in charge of providing healthcare services have a significant impact on
the effectiveness and the advantages the system can produce. Through the
diversity of various trend in healthcare, healthcare human resource
management is impacted. Information technology advancements, such as
the extensive usage of social media channels, have quite an influence on
organizations throughout all sectors and significantly alter how human
resource managers carry out their duties. Pizutti et al. (2020) states,
“approximately 75% of online Americans are influenced by information on
social media”. Over the past few years, social media has flourished, where
businesses and organizations now use a variety of platforms to advertise job
positions, engage with customers and staff, and make significant news
releases.
The use of social media in the healthcare industry is growing and
health care organizations and medical institutions have begun to investigate
social media's impact on recruiting. Ruparel et al. (2020), states the
traditional hiring practices include of posting a job, soliciting applicants,
screening job prospects, setting up interviews, and hiring people. Such a
hiring procedure may include contracting, consulting, recommendations,
recruiting on campuses, or choosing a prospective internal candidate for a
job change. Social media platforms are changing the dynamic in which these
recruiting methods are taking place and these traditional methods are losing
ground.
Social media platforms give their users the ability to accurately update
information about skillsets, such as credentials, employment history, and
abilities. Organizations are much more likely to identify candidates who have
the necessary skills and credentials thanks to this capability. Additionally,
there is a greatly increased chance that many postings may appear on
professional websites that match certain users' capabilities. Organizations
that have social media platforms give organizations access to a sizable pool
of candidates that are qualified to fill open positions from an organizational
standpoint. Human resource (HR) managers have turned their attention from
conventional ways of hiring to online PSM platforms because of the
enormous inventory of marketable skills while committing minimal time and
resources in the hiring process than before. These changes in healthcare
human resource management are welcomed as Ecclesiastes 3:1 says, “For
everything there is a season, and time for every matter under heaven:”
(English Standard Version, 2001). As healthcare is growing, expanding, and
the times are changing, healthcare organizations must be able to stay
relevant amongst the competition.
While there are great benefits to the use social media, as it impacts
healthcare human resource management and healthcare as whole, there are
a few challenges. For example, the Health Insurance Portability and
Accountability Act (1996), also known as HIPAA. When HIPAA was first
enacted, there was not any real implications for human resource manager,
but healthcare managers are having realized the true impact as time went
on. McConnell (2021) states, the importance placed on individual privacy and
the protection of patient information is not going away, despite the
possibility of upcoming changes to certain of its regulations and required
procedures. HIPAA has published a list of regulations that healthcare
professionals can use as the benchmark for using social media in the health
care industry because it can be extremely difficult to distinguish towards
using social media for work purposes and infringing on the law.
References
English Standard Version, 2001, Ecclesiastes 3:1
McConnell, C.R. (2021). Human resources management in Healthcare
Management: Jones & Bartlett.
Pizzuti, A. G., Patel, K. H., McCreary, E. K., Heil, E., Bland, C. M., Chinaeke, E.,
Love, B. L., & Bookstaver, P. B. (2020). Healthcare practitioners' views of
social media as an educational resource. PloS One, 15(2), e0228372-
e0228372. https://doi.org/10.1371/journal.pone.0228372 Links to an external
site.
Ruparel, N., Dhir, A., Tandon, A., Kaur, P., & Islam, J. U. (2020). The influence
of online professional social media in human resource management: A
systematic literature review. Technology in Society, 63,
101335. https://doi.org/10.1016/j.techsoc.2020.101335 Links to an external
site.
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