Running head: Electronic Commerce 1
Research Paper – Topic Electronic Commerce
Sheu Mojeed
BUSI620
Liberty University
Electronic Commerce 2
Overview
1. Origin of Electronic Commerce
1.1. Support of Electronic Commerce
1.2. Legal Environment of Electronic Commerce
1.3. Business to Business Electronic Commerce
1.4. Business to Consumer Electronic Commerce
1.5. Consumer to Consumer Electronic Commerce
Introduction
Electronic Commerce 3
Dominick Salvatore (2015) described Electronic commerce as the sales, advertising,
production and distributing of goods and services using the model technology. Most of the
ecommerce transaction occurs between business to business or business to consumer through the
internet supply chain, social media and third part website (Salvatore, 2015). Ecommerce
transaction activities take in several places online, over the phone and social network without
established physical contact or one on one communication (Salvatore, 2015).
Origin of Electronic Commerce
Ecommerce is an acronym for electronic commerce which as enhances the ways we
conduct business. Ecommerce also known as electronic revolution serves as third part between
manufacture and consumer and measures the method and manner that people use to buying and
selling goods and services over the Internet.
The main origin of ecommerce can be trace back to the mid 1900 during that period little
or viewer organizations has access to an expensive electronic database that hider the interchange
of date and sharing information. Most organizations have little or no opportunity of information
sharing over the internet. The effect of ecommerce gave birth to the new way of business
communications and overall global reach (History of E-Commerce). The exiting of electronic
commerce came with advance in communication technology in the early 1980s and the global
awareness for computer communication surface with the use of Transmission Control Protocol
and Internet Protocol. Transmission Control Protocol and Internet Protocol (TCP/IP) was
introduced during that time and revolutionized the way information was shared and sourced in
business (History of E-Commerce). Fletcher Amy (2002) stated that the advance in technology
was first practice in European community between the German and the French with the use of
Electronic Commerce 4
phone lines and national broadcast mediums was used (Fletcher, 2002). This technology ideal
was developed to build communication network between organization and begins business to
business electronic commerce (B2B) which became very popular among organization and later
extend to household telephone subscribers and was offered as a free service with a subscription
(Fletcher, 2002).
Support of Electronic Commerce
According to Kumar and Zhao (2002) the exciting of model internet broadband using
Common Gateway Interface (CGI) including World Wide Web have supported and changed the
landscape of ecommerce and technology compare to years back (Kumar & Zhao, 2002). The
initial stage of ecommerce deals with workflow of Electronic data interchange (EDI) that limited
ecommerce transaction to organizations. Support of ecommerce has contributed significantly to
organization structure and productivity. These have make supply chain very easy and conducive
client and consumers can visit any organization server and conduct a business survey and
transactions (Kumar & Zhao, 2002).
Legal Environment of Electronic Commerce
According to Frendo Michael (1999) as a result of uncertainties on the internet and the
fair of identity thrift government should setup a global law and regulation to regulate and ensure
fairness and justice to the foundations of a healthy and vibrant framework for ecommerce. This
regulation will safeguard organizations and consumers by monitoring transactions activities
including ecommerce rules of law, ecommerce jurisdiction, ecommerce tax and levy that apply to
organizations and consumers. However, different nation tend to have developed an ecommerce
Electronic Commerce 5
law which operates in a slow pace and the constant change and improvement of intranet has
make it very uncertain for legal environment to keep adequate record (Frendo, 1999). “The
fundamental differences here, indeed, are principally (a) technological and (b) spatial. The
boundaries of electronic commerce are not defined by geography or national borders, but rather
by the information technology and the coverage of computer and telecommunications networks.
Electronic commerce operates in a fuzzy international environment that magnifies the problems
that Conflicts of Law practitioners are familiar with, and further to that, adds the practical
difficulty of applying Conflicts of law rules to new technologies which have a bearing on the
fundamentals of contractual regulation (Frendo, 1999)”. Base on Frendo analysis there is no
global policy or regulation that monitors or regulates ecommerce activities in term of internet
fraud or any other counter less ecommerce crime, but many countries have a different policy and
regulations that govern the ways and manners of doing business on the internet (Frendo, 1999).
Business to Business Electronic Commerce
Lucking-Reiley and Spulber (2001) B2B ecommerce is categories as a common
transaction among manufacturing industries; this is an interpersonal relationship between two or
more organizations. These relationships include purchases of services, technology advancement
and capital equipment this allowed organizations to build and maintain inter-company trades.
B2B transactions originated as businesses looking for buyer for its goods and services and seller
looking for supplier for a particular product both parties started search for solutions to get there
goods to the final consumer. The B2B ecommerce innovation was then set to reduce stress and
the cost of supply chain for both organizations parties (Lucking-Railey and Spulber, 2001).
Electronic Commerce 6
Business to Business ecommerce is now basic activity among business by sharing
documents and records such as electronics invoice or contracts appraisal to outline future
ventures. The author further stated that business to business ecommerce is cost efficient for
organizations. Before the existence of ecommerce the process of purchasing raw materials or
finish goods from any company requires order manually, paperwork, data entry, phone calls, fax
and approval request which is quite expensive and time consuming. Ecommerce or online
transactions has make things very easy reduce stress and cost in the short-run and long-run
(Lucking-Railey and Spulber, 2001). Most businesses around the globe are now using what is
called network developed system this system is programmed to share information and monitor
products and services. In other to maintain a proper measure of ecommerce network developed
system is setup to monitor all activity and ensure both the seller and buyer comply with the rules
of ecommerce.
Business to Consumer Electronic Commerce
Business to consumer ecommerce introduces a great opportunities for companies and
consumers to engage in buying and selling production and services without face to face contact
like it was decade ago. Base on Kim,Steinfield and Lai (2007) studies shows that there is a
conflicting evidence between businesses and consumer on web role assurance for ecommerce
and website security features that include information quality about products and services,
security practices and privacy that gives consumer assurance that their information is secure and
will not be use for unauthorized transactions (Kim,Steinfield and Lai, 2007). As a result of the
conflicting evidence businesses introduce security seal which include BBB online, Veri sign
Secure, online Privacy Alliance, Web Trust and Trust Site Privacy Statement and others this seals
Electronic Commerce 7
gives customers assurance that there information’s is safe and secure. This step has make
ecommerce more efficient and online transactions have increase drastically since the introduction
of the seals (Kim, Steinfield and Lai, 2007). Ecommerce trading and trust is one of the essential
functions of businesses to consumers, businesses own there consumers the obligation to keep and
secure information’s against invasion of privacy that is normal and legal right of consumer.
According to Johnson Tobin (2001) ecommerce is an important aspect of customer
service. Over the years many individual and organization believed customer services has to do
with face to face interpersonal interaction with real people. Customer service is not necessary
interpersonal interaction relationship, the model technology and ecommerce environment
includes the online services and self services have challenged the assumption of dyadic
interaction as ecommerce develop (Johnson, 2001). Self service technologies like Kiosks, Semi
Attended Customer Activated Terminal (SACAT) and Automatic Teller Machines (ATM) these
electronic machines are so efficient and time management. Ecommerce have changed the face of
business to consumer transaction process and procedure. “Technology will help providers and
customers become more and more flexible, increasing their agency. The projected far end of the
continuum may involve a complex mix of real-time and reprogrammed responses used by both
customers and providers. For example, customers may order goods and services using their own
reprogrammed order parameters via e-mail, with a trigger to begin interacting in real-time if
certain code words occur in the provider’s response, such as “out of stock.” Providers may “see”
customers’ electronic footsteps through a Web site and respond in real time when those footsteps
hesitate or linger” (Johnson, 2001). Ecommerce have save organizations and consumers in mean
area which include; communication cost between businesses and customer, overhead cost from
self-services, overhead cost from delivery system and increase in sales of products and services.
Electronic Commerce 8
Consumer to Consumer Electronic Commerce
Consumer to consumer ecommerce is described as vulnerable trust between consumers,
these type of ecommerce include the use of online actions, web forums, chart rooms, free online
trade and third part consumer listings like Amazon and eBay. According to Jones and Leonard
(2008) consumer to consumer (C2C) ecommerce is build on trust to trade, influences and
proposes. The C2C model of ecommerce has four basic influential potentials which are
1. Natural Propensity to Trust (NPT)
2. Perception of Website Quality (PWSQ)
3. Other trust of Buyer/Seller (OTBS)
4. Third Part Recognition (TPR)
Natural propensity to trust (NPT) every consumer has a propensity to trust each other. It
is our natural inclination to measure how much we trust another person next to us. Perception of
website quality (PWSQ) this aspect of consumer to consumer ecommerce deals with the
perception of the website host or the ground of trade, the quality of the host website might be a
competitive advantage. Other trust of buyer/seller (OTBS) this is a trust that is build overtime
consumers believed and build their trust on individual base on first impression and continue on
that pattern until the trust is bridged. Third Part Recognition (TPR) today’s model world of
consumer to consumer ecommerce take place on Amazon, eBay and other these bodies involved
in a transaction but they not one of the principals. Most of the third parties sometimes have a
lesser interest in the consumer to consumer transaction than the main principals (Jones and
Electronic Commerce 9
Leonard, 2008). In most cases consumer to consumer trust each other in terms of ecommerce
than that of business to consumer electronic commerce. Consumer to Consumer ecommerce is
base on trust understanding and believe for one and other which is concerns and influence with
perception, host/ website quality and the recognition of the third part involved, while business to
consumer is legal bend online transaction between organizations and consumer, it’s also deals
with perception of organization standards and history.
Conclusion
The existence of electronic commerce has changed the ways and manners we conduct
business and carryout transactions. Globalization of ecommerce is widely embraced by both
organizations and consumers; our marketplace is more efficient, reliable and more accountable
than the way it use to be before the exiting of electronic commerce. The world is coming to be
one marketplace by building a strong network opportunity with the use of electronic commerce.
Electronic commerce is the only online activities drive and crease efficient economy around the
world, is free market systems who has free entry and exit everyone at the marketplace have equal
right to the product and services with electronic commerce. In this model world, the economy
depends on business and business depends on consumer to drive the goods and services and
move the economy forward. Electronic commerce enhances and promotes business to business
transactions include consumer to consumer relations for greater services and organizations
productivity.
References
Electronic Commerce 10
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