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Section 1: Foundation of the Study
Agro-food supply chains are prone to disruptions due to their size, complexity,
and dynamic nature (Chang, Ellinger, & Blackhurst, 2015). Supply chain disruptions
adversely affect company performance measures such as service levels, cost, and
responsiveness (Srivastava, Chaudhuri, & Srivastava, 2015). Organizational leaders need
to protect firms from serious and costly disruptions (Chopra & Sodhi, 2014). Business
managers can improve the performance and competitiveness of their businesses by
managing disruptive risk effectively (Parihar & Rahul, 2014). Organizational leaders
cannot avoid supply chain disruptions and therefore must put in place strategies to reduce
their impact (Kumar, Himes, & Kritzer, 2014). The findings from this study could
provide useful insights and information on the strategies for preventing and mitigating the
effects of disruptions in agro-food supply chains.
Background of the Problem
Agro-food supply chain management is complex due to the perishable nature of products,
dependence on weather conditions, fluctuations in demand and prices, and increasing
consumer concerns for food safety (Shukla & Jharkharia, 2013). Although, supply chain
management initiatives can result in more efficient and leaner operations, prevalent
supply chain disruptions are detrimental to the performance of companies (Nyamah, Yi,
Oppong-Sekyere, & Nyamaah, 2014). Supply chain disruptions in organizations can
result in revenue loss and have a negative impact on shareholder wealth (Macdonald &
Corsi, 2013). Business leaders at Menu Foods Corporation in the United States lost about
$70 million as a result of recalls of 60 million cans of pet food contaminated with
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undesirable chemicals from a supplier (Chen, 2014). Given the huge costs to companies,
it is important for business managers to have strategies in place to prevent and mitigate
the effects of supply chain disruptions.
Researchers conducted studies on the impact of disruptions in different locations
of the supply chain network, and on company performance (Kaki, Salo, & Talluri, 2015).
Some researchers focused on risk analysis and the impact of each risk on the supply chain
(Dellana & West, 2016). Macdonald and Corsi (2013), Son and Orchard (2013), Parihar
and Rahul (2014), Schlegel (2015), and Konig and Spinler (2016) addressed various
issues related to supply chain vulnerability and risk mitigation. The results from these
studies show that supply chains are prone to costly disruptions and it is necessary for
business managers to assess supply chain risks and develop effective risk mitigation
practices. Gaps exist regarding strategies for preventing and mitigating the effects of
disruptions in agro-food supply chains. Through this research, agribusiness managers
may implement strategies for preventing and mitigating the effects of disruptions in agro-
food supply chains and improve supply chain performance.
Problem Statement
Disruptions in supply chains are common problems that inhibit competitiveness in
agro-food value chains (Dries, Gorton, Urutyan, & White, 2014). Moderate to severe
supply chain disruptions can lead up to a 107% drop in operating income (Alcantara,
2015) and a 12% decrease in shareholder returns (Chen, 2014). The general business
problem is that agro-food supply chain disruptions have a negative effect on business
sustainability and profitability. The specific business problem is that some agribusiness
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managers lack strategies to prevent and mitigate the effects of disruptions in the agro-
food supply chains.
Purpose Statement
The purpose of this qualitative multiple case study was to explore the strategies
agribusiness managers use to prevent and mitigate the effects of disruptions in the agro-
food supply chains. The population of this study consisted of five agribusiness managers
from two agro-food companies in the urban district of Harare, Zimbabwe. The
agribusiness managers had implemented successful strategies for preventing and
mitigating the effects of disruptions in agro-food supply chains. According to Wright and
Datskovska (2013), implementing successful strategies results in organizations having
lower costs and improved profitability. The contribution to positive social change may
include a reduction in supply chain costs, provision of better services and products to
consumers, and lower prices of agro-food products to consumers which consequently
could lead to an improvement in the lives of consumers.
Nature of the Study
The research method for this study was qualitative. Qualitative research involves
gaining a detailed understanding and in-depth knowledge of meanings, reasons, and
patterns assigned by individuals to lived experiences and realities (Garcia & Gluesing,
2013; Guercini, 2014). My use of qualitative research was appropriate to explore how
agribusiness managers prevent and mitigate the effects of disruptions in the agro-food
supply chains. Researchers use quantitative research to test hypotheses, examine
variables, and analyze statistical data (Frels & Onwuegbuzie, 2013; McCusker &
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Gunaydin, 2015). A quantitative method was not appropriate because I was not seeking
to test hypotheses, to examine variables, or compare variables’ effects. The mixed
methods approach involves combining statistical analyses of numerical data and thematic
data (Golicic & Davis, 2012; Sparkes, 2014). A mixed methods approach was not
suitable for this study, as this research would not require the integration of qualitative and
quantitative techniques for data collection and analysis.
Qualitative research designs include ethnographic studies, narrative designs, case
studies, and phenomenological research (Garcia & Gluesing, 2013; Singh, 2014).
Researchers use the case study design for in-depth inquiry, and it is an appropriate design
where a researcher seeks to answer how, why, and what questions (Singh, 2014; Yin,
2014). A case study research design is appropriate for understanding emerging ideas,
real-life events, and situations that do not have a single set of outcomes (Yin, 2014). The
qualitative case study design was the most appropriate research design for this study
because my goal was to identify and explore the strategies that agribusiness supply chain
managers utilize in preventing and mitigating the effects of agro-food supply chain
disruptions. Narrative researchers focus on collecting data on participants' life
experiences in a chronological manner (Green, 2013) which was not the intent of this
study. Researchers use the phenomenological approach to understand the character and
meaning of participants' lived experiences to a particular event from individual
perspectives (Budd & Velasquez, 2014; Ziakas & Boukas, 2014). The phenomenological
design was not suitable because the basis of this study was not on subjective individual
viewpoints and interpretations from experiencing one or more phenomena. The
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ethnographic research design involves studying shared beliefs of a group over time
(Bamkin, Maynard, & Goulding, 2016; Zilber, 2014) and was therefore also not
appropriate for this study.
Research Question
The overarching research question for this study was: What strategies do
agribusiness managers use to prevent and mitigate the effects of disruptions in agro-food
supply chains?
Interview Questions
Participants answered the following questions:
1. What strategies do you use to prevent disruptions in agro-food supply chains?
2. What strategies are most effective in mitigating the effects of disruptions in agro-
food supply chains?
3. What barriers did you encounter in implementing the strategies for preventing
disruptions to your supply chain network?
4. How did you address the barriers to the implementation of strategies for
preventing disruptions to your supply chain network?
5. What processes do you use to minimize agro-food supply disruptions?
6. How do you assess the effectiveness of the strategies you use to prevent and
mitigate the effects of supply chain disruptions?
7. What additional information can you provide on strategies to prevent and mitigate
the effects of disruptions in agro-food supply chains?
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Conceptual Framework
The contingency theory of fit (CTF) was the conceptual framework for this study.
Van de Ven and Drazin proposed the contingency theory of fit in 1985 (Van de Ven &
Drazin, 1985).The key tenets of the theory are that an outcome is a fit and is a result of
multiple issues. Optimal decisions within a firm are contingent upon the internal and
external issues and the firm's performance depends on how well organizational resources
match the business environment. Therefore, there is no one-size-fits-all strategy, but the
appropriateness of a mitigation strategy is dependent upon the internal and external
environment (Van de Ven & Drazin, 1985).
According to Van de Ven and Drazin (1985), a supply chain disruption is a lack of
fit. The effect of a supply chain disruption is minimal when a firm can organize efficient
responses (Grotsch, Blome, & Schepler, 2013). In terms of the CTF, theorists posited that
for efficient management of supply chain disruptions, managers need to understand the
sources of uncertainty and then design a prevention and response effort focusing on
management of information and material flows (Talluri, Kull, Yildiz, & Yoon, 2013).
The CTF applied to this study because it served as the basis on which to prepare for,
prevent and minimize the effect of a supply chain disruption. By using the CTF,
researchers can focus on developing a framework to understand the different methods of
preventing and mitigating the effects of supply chain disruptions (Brenner, 2014). Insight
was also necessary to connect sustainable prevention and mitigation strategies for agro-
food supply chains to both the external and internal environmental demands.
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Operational Definitions
Agro-food supply chain: A system of organizations or individuals involved in
moving agro-food products, services, and information from the farmer to the customer
(Shukla & Jharkharia, 2013).
Information sharing: An interorganizational exchange of data, information and
knowledge (Kembro & Naslund, 2014).
Risk management: A proactive approach business managers use to identify,
analyze, and manage risks and uncertainties (Cagnin, Oliveira, Simon, Helleno, &
Vendramini, 2016).
Supply chain collaboration: An interorganizational relationship where two or
more partners are working together to align supply chain operations, share information,
and build a value added process (Hofer, Hofer, & Waller, 2014).
Supply chain disruption: An unexpected event that results in an interrupted flow
of goods and services in the supply chain and has negative consequences for normal
supply chain operations (Tse, Matthews, Tan, Sato, & Pongpanich, 2016).
Supply chain management: A set of decisions for planning and executing
operations of the supply chain with the purpose of delivering value to the customer and
improving supply chain performance (Aggarwal & Srivastava, 2016).
Supply chain relationships: Interorganizational partnerships between buyers and
sellers and their management leads to supply chain agility and responsiveness (Teller,
Kotzab, Grant, & Holweg, 2016).
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Supply chain resilience: An adaptive capability by organizational leaders in the
supply chain to prepare, respond, and survive unexpected disturbances or events
(Hohenstein, Feisel, Hartman, & Giunipero, 2015).
Assumptions, Limitations, and Delimitations
Assumptions
Assumptions are ideas that researchers believe to be true, but no adequate proof
exists to support the beliefs (Schoenung & Dikova, 2016). The researchers' assumptions
shape the research they conduct and influence the scope of inquiry and research findings
(Kirkwood & Price, 2013). An assumption of this study was that the respondents would
give honest and complete answers during interviews. It was possible that participants
could provide biased and inaccurate information. The second assumption was that the
agribusiness managers participating in this study would be able to provide information on
strategies for preventing and mitigating the effects of supply chain disruptions. The third
assumption was that the company documents would reflect an accurate and current
position regarding the management of agro-food supply chain disruptions. I mitigated the
risk associated with the assumption of document veracity by triangulating themes from
document reviews and interviews. Additionally, I assumed that the data the study
participants would provide would assist the reader to understand the strategies for
preventing and mitigating the effects of agro-food supply chain disruptions.
Limitations
Limitations are potential weaknesses of the study that may decrease the reliability,
credibility, and generalizability of research findings (Marshall & Rossman, 2016). The
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primary limitation of this study was that the research was specific to agribusiness
managers located in the urban district of Harare in Zimbabwe. Like other qualitative
studies, restricting the research to a specific geographic location and to a specific industry
limits the generalizability of the research findings to a larger population (Yin, 2014). The
second limitation was that the sample size had only five agribusiness managers. A larger
sample may have a different result (Boddy, 2016).
Delimitations
Delimitations are the set boundaries of a study (Merriam, 2014). Researchers
define the parameters of the investigation to clarify what the study is not about (Barratt,
Choi, & Li, 2011; Marshall & Rossman, 2016). According to Rusly, Corner, and Sun
(2012), researchers impose restrictions or boundaries to focus the scope of the study. The
set boundaries of this study were in learning, gaining a detailed understanding, and
exploring the perceptions of agribusiness managers regarding their experiences in
implementing strategies for preventing and mitigating the effects of agro-food supply
chains. Another delimitation was the use of a multiple case study and restricting
interview responses to five participants that were working in agro-food companies in
Harare only. Agribusiness managers who worked outside the urban district of Harare
were not eligible to participate in the study.
Significance of the Study
Contribution to Business Practice
Successful management of supply chain disruptions may lead to improvements in
the performance of businesses (Parihar & Rahul, 2014). Business managers who can
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manage disruption risk make their firms more resilient and competitive (Pettit, Croxton,
& Fiksel, 2013). Organizational leaders can use competitive strategies to prevent and
reduce supply chain disruption costs, and focus on value-adding activities to improve
service, flexibility, and deliver best the value (Kumar & Nambirajan, 2013). The findings
from this study could contribute to improving business practice by providing information
that can reduce effects of disruptions in agro-food supply chains, as well as raise
agribusiness managers' awareness and understanding of strategies for preventing and
mitigating the effects of disruptions in agro-food supply chains. Supply chain
practitioners in the agro-food industry could use the findings to explore the potential
causes of disruptions in agro-food supply chains and implement prevention and
mitigation strategies. Through this research, agribusiness managers can implement
strategies and develop principles to improve supply chain sustainability and performance.
Implications for Social Change
Social change encompasses social issues that are of public concern that affect the
welfare of individuals, communities, institutions, or society (O'Cass & Griffin, 2015).
Successful businesses contribute effectively to the improvement of human and social
conditions by creating jobs, participating in environmental sustainability programs, and
contributing to economic growth (Polonsky, Grau, & Mcdonald, 2016). The implications
for positive social change for my study include the potential for business managers to
reduce supply chain costs, provide better services and products to consumers, and lower
prices of agro-food products to consumers which consequently can improve the lives of
consumers. Managers could also improve the standard of living for customers with lower
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incomes because of the reduction in costs (Sekip-Altug & Van Ryzin, 2014). Prevention
and mitigation of the effects of agro-food supply chain disruptions could lead to a
reduction in economic loss and an improvement in the economic and social well-being of
Zimbabweans (Macdonald & Corsi, 2013).
A Review of the Professional and Academic Literature
The focus of this qualitative multiple case study was to explore the strategies
agribusiness managers use to prevent and mitigate the effects of disruptions in the agro-
food supply chains. The overarching research question was: What strategies do
agribusiness managers use to prevent and mitigate the effects of disruptions in agro-food
supply chains? The purpose of the literature review was to provide the basis of inquiry to
the overall research question. Researchers review the literature to build a logical
framework for the research and add support to the research topic (Marshall & Rossman,
2016).
The strategy for literature review entailed a broad focus on causes and effects of
supply chain disruptions to targeted strategies for preventing and mitigating the effects of
disruptions in supply chains. The key topics of the literature review included the
contingency theory of fit, the phenomenon of disruptions in supply chains, and focused
prevention and mitigation strategies. The strategies included (a) supply chain design and
management, (b) sustainable supply chain management, (c) resilient supply chains, (d)
supply chain collaboration, (e) technology and supply chains, and (f) supply chain risk
management. I searched various academic databases from the Walden University Library
and from Google Scholar. Walden library research databases included Emerald
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Management Journals, Business Source Complete, ABI/INFORM Global, SAGE
Premier, ProQuest Central, and Science Direct. Key search words include agro-food
supply chains, supply chain management, preventing disruptions, mitigating disruptions,
supply chain risk, technology and supply chains, and supply chain risk management. The
literature review section contains 159 journals, four books, two technical reports, and one
dissertation. Of the 159 sources, 156(98%) are peer reviewed, and 148(93%) are
published within 5 years of the expected completion date of study (2013-2017).
Contingency Theory of Fit
The theory underlying this study was CTF. The CTF serves as the basis to prepare
for, and prevent and minimize the effects of supply chain disruptions (Talluri et al.,
2013). Van de Ven and Drazin proposed the contingency theory of fit in 1985 (Van de
Ven & Drazin, 1985). The CTF stems from the structural contingency theory. Lawrence
and Lorsch (1967) developed the contingency approach to understand organizational
subsystems and their environments. Lawrence and Lorsch studied the impact of the
environment on organizational structure, and found that optimum organizational
integration and differentiation was contingent upon the level of environmental
uncertainty.
According to Lawrence and Lorsch (1967), the basis of optimal decisions within
an organization are the internal and external factors. Critical theorists considered the
structural contingency theory as too narrow with weak empirical support (Tarter & Hoy,
1998). Tosi and Slocum (1984) advocated for further research and development of the
key parameters and notions surrounding the structural contingency theory. Business
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leaders have recognized the CTF by Van de Ven and Drazin (1985) as a useful
framework for managing supply chain disruptions. Van de Ven and Drazin posited that
an outcome is a fit and is a result of multiple issues. Optimal decisions within a firm are
contingent upon the internal and external issues and the firm's performance depends on
how well organizational resources match the business environment (Talluri et al., 2013).
The three approaches to fit are (a) the interaction approach, (b) the selection
approach, and (c) the systems approach (Van de Ven & Drazin, 1985). The systems
approach to fit is an internal consistency of patterns of multiple contingencies and
performance characteristics (Brenner, 2014). A selection approach to fit is an ecological
process that has an impact on organizational survival (Talluri et al., 2013). The
interaction approach to fit is the relationship between organizational context and structure
and it is a useful framework that researchers use in examining correlations between the
context and the specific organizational design characteristics (Hallavo, 2015). The
concepts of selection and interaction are useful because supply chain managers can use
different sets of strategies to prevent and mitigate the effects of various supply chain risks
and enhance business performance (Chang et al., 2015). Managers can select different
sets of strategies at different times to minimize disruptive risk in the supply chain.
However, in selecting a particular strategy, managers need to match the organizational
context and the available response strategy.
Supply chain disruptions affect chain operations and performance measures such
as responsiveness, cost, and service levels (Srivastava et al., 2015). There is no one-size-
fits-all strategy to manage uncertainties and risks, but the appropriateness of a mitigation
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strategy is dependent upon the internal and external environment (Van de Ven & Drazin,
1985). The effect of a supply chain disruption is minimal when leaders in organizations
can organize efficient responses (Grotsch et al., 2013). The CTF is a useful framework
supply chain managers can use to develop long term responses to supply chain
disruptions and to achieve supply chain stability.
In terms of the CTF, Talluri et al. (2013) posited that for efficient management of
supply chain disruptions, managers need to understand the sources of uncertainty and
then design a prevention and response effort focusing on management of information and
material flows. Implementing an excellent information and material flow system reduces
uncertainty and improves the performance of the supply chain (Riley, Klein, Miller, &
Sridharan, 2016). Using survey data collected from 231 supply chain managers, Riley et
al. (2016) found that managing information flows can bolster risk management
capabilities of firms. The implication of the research findings are that managers can build
collaborative communication networks to manage and mitigate risk in the supply chain.
Firms that operate under uncertain and risky conditions use mitigation strategies
whose suitability and effectiveness are dependent on the internal and external
environment (Talluri et al., 2013). Grotsch et al. (2013) used a similar theoretical view on
mitigating risks and uncertainty. Grotsch et al. investigated the antecedents to proactive
risk management implementation from a CTF perspective. Using past supplier
insolvencies as a major contingency, Grotsch et al. stated that there is no appropriate
accounting system that can apply to all organizations in all situations. Instead, particular
aspects of an accounting system would depend on the firm's specific situation. Grotsch et
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al.'s findings show that managers need to take a holistic risk management approach to
mitigate supplier insolvency risk. Because firms operate in risky environments, managers
need to analyze and understand the risks before selecting an appropriate mitigation
strategy.
Hallavo (2015) empirically tested the CTF in the context of the supply chain
uncertainty by aligning firm operations with both the internal and external environment.
Using a hierarchical regression model to analyze a cross-sectional survey sample of 875
Russian manufacturing firms, Hallavo found out that matching the level of operational
effectiveness with the external and internal environment leads to superior company
performance. Chang et al. (2015) utilized the CTF to examine alternative supply chain
risk mitigation strategies with specific risk contexts. Chen et al.'s framework is useful to
supply chain managers in that they can choose the relevant risk mitigation strategies
based on the context and structure of the risk. Given the applicability of the CTF to
supply chain risk mitigation, I anchored my work in the domain and evaluated the
different strategies for preventing and mitigating the effects of agro-food supply chain
disruptions.
Contrasting Theories
Contrasting theories researchers explored in studies relating to mitigation of
supply chain disruptions include (a) the normal accident theory (NAT) and (b) the
resource dependency theory (RDT; Bowman, 2015). NAT theorists view disasters or
accidents as inevitable due to interactive complexity in organizations (Marley, Ward, &
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Hill, 2014). The focus of the resource dependency theory (RDT) is on the ability of
leaders in an organization to acquire external resources (Wolf, 2014).
Normal Accident Theory. Perrow (1999) developed the NAT to describe the
conditions that contribute to risk situations. The key tenets of the theory are that accidents
are inevitable and are a result of a system's interactive complexity and tight coupling
(Marley, et al., 2014). Failures happen in unexpected ways and to prevent their
occurrence, managers must increase slack or reduce complexity (Perrow, 1999). The
conditions of interactive complexity and tight coupling are antecedents to supply chain
disruptions (Yang & Yang, 2010). Identifying the precursors and how interactive
complexity and tight coupling influence disruption occurrence is beneficial to supply
chain managers in determining alternative mitigation strategies.
In terms of the NAT, theorists posited that by reducing the level of interactive
complexity, organizations could become less vulnerable to supply chain disruptions
(Marley et al., 2014). Yang and Yang (2010) suggested that by reducing interactive
complexity, problems become more visible and consequently there are fewer supply
chain disruptions. The major limitation of the NAT is that researchers have not yet tested
the dimensions of interactive complexity and tight coupling empirically (Marley et al.,
2014). From an organizational perspective, the challenge for managers is to acquire the
capacity to cope with interactive complexity and tight coupling simultaneously. I did not
select the NAT as my conceptual framework because of its limited applicability in an
organizational context.
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Resource Dependency Theory. Pfeffer and Salancik (1978) posited that
organizational performance depends on the level of its reliance on critical resources.
Pfeffer and Salancik explained that organizational leaders could reduce uncertainty by
acquiring external resources. In terms of the RDT, Wolf (2014) contended that
organizational leaders can acquire external resources by developing supply chain
relationships. Supply chain managers depend and collaborate with external organizations
to pursue higher organizational performance (Soosay & Hyland, 2015). Chen and Fung
(2013) examined the relationship managers form with customers and suppliers in the
supply chain from an RDT perspective. Chen and Fung's findings show that information
sharing among supply chain partners can reduce uncertainty when conducting business in
the external environment. I did not select the RDT as my conceptual framework because
it did not have a solid foundation to understand the different strategies of preventing and
mitigating the effects of supply chain disruptions.
Supply Chain Disruptions
Supply chains are increasingly becoming complex and vulnerable to disruptions.
Supply chains exist in multiple geographic regions, and as a result, local firms are prone
to operational risk and unpredictable disruptions (Tse et al., 2016). Disruptions in supply
chains occur more frequently and are becoming a problem in the global marketplace
(Hurn, 2013). According to the Business Continuity Institute (2013), 75% of the
respondents from 71 countries experienced at least one major supply chain disruption in 1
year. In the United States, about 600 companies suffered a supply chain disruption
leading to at least a 9% reduction in stock price between1998 and 2007 (Wildgoose,
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Brennan, & Thompson, 2012). Because of the frequent occurrence of supply chain
disruptions, managers need to consider various strategies to prevent and minimize their
effects.
Supply chain disruptions may occur as a result of droughts, earthquakes,
hurricanes, and civil wars (Iakovou, Vlachos, Keramydas, & Partsch, 2014). Supply
chain disruptions may also be as a result of various factors including (a) poor
communication between suppliers and manufacturers, (b) labor strikes, (c) government
regulations, (d) acts of terrorism, (f) information technology (IT) malfunctions, (e)
quality problems, (f) operational problems, and (g) industrial accidents (Macdonald &
Corsi, 2013). Pradhan and Routroy (2014) identified delivery performance, business
practices, rework, and demand supplier fluctuations at the supplier as major risk
categories for manufacturing companies. Because potential disruptions are a result of
risks that are unplanned, managers need to assess the triggers of these risks and mitigate
the impact of the supply chain risk.
Supply chain disruptions that are demand driven are due to customer demand
volatility, insolvency, and distribution flow problems (Schlegel, 2015). Process
disruptions that could occur within the organization include (a) system glitches, (b) time
delays, (c) inventory shortages, (d) quality problems, and (e) supply chain visibility
(Schlegel, 2015). After an extensive review of current research, Konig and Spinler (2016)
explained that supply chain disruptions might also be a result of supply chain
management activities including outsourcing, technological innovations, fluctuations in
demand, and reduction in inventory. Outsourcing of global business and inventory
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management methods, for example, just in time (JIT) may also lead firms to become
vulnerable to unpredictable disruptions (Kumar et al., 2014; Tse et al., 2016). Inadequate
visibility of the supply chain is another huge risk to businesses (Yao, 2013). Business
managers can review strategically on what they want to outsource and assess whether
their vendors have the right people, processes, and technology to support the firm's
business functions.
Agro-food supply chains have inherent disruption risks due to unstable
environmental issues (Shukla & Jharkharia, 2013). The major risk categories include (a)
biological and environmental risks such as pests and diseases, (b) market-related risks
that include volatile customer demand and fluctuations in input price, (c) poor
infrastructure, (d) weak institutional capacity to implement institutional mandates, and (e)
financial risks relating to exchange rate and interest rate policies (Nyamah et al., 2014).
In support of Nyamah et al. (2014), Tse et al. (2016) opined that demand uncertainty, an
uncertainty of product quality, and logistics uncertainty could lead to the disruption of
normal flow of goods in agro-food supply chains and an increase in costs.
In a study of cold food chains in Germany, Brenner (2014) identified some of the
principal causes of food supply chain disruptions including (a) long transport distances,
temperature deviations during loading and unloading, (b) inadequate food control, (c)
lack of standardization of traceability systems, (d) sanitary and pesticide violations, and
(e) fluctuations in supply performance. Srivastava et al. (2015) conducted a quantitative
study to examine the potential supply chain risks and performance measures in fresh food
retail. Srivastava et al. noted the perishability nature of products as an important source of
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risk in agro-food supply chains. The perishability of many food products is a result of
conditions of storage, processing, and transport at all the stages of the supply chain
(Chaudhuri, Srivastava, Srivastava, & Parveen, 2016). Other risk drivers unique to the
food industry are cross-contamination in stores and logistics, failure to communicate with
customers, lack of traceability, internal process errors at customer interface, and unsold
inventory (Srivastava et al., 2015). Consequently, there is a need for business leaders to
increase the operational efficiency in the agro-food supply chain and minimize food
supply chain disruptions.
Effects of Supply Chain Disruptions. The impact of supply chain disruptions
can be costly and can have a negative effect on both the organization's operations and the
supply chain. Hazard risks such as natural disasters, plant fires, and explosions tend to
occur less frequently, but they have a significant impact on the organization (Schlegel,
2015). Supply chain disruptions can result in the suspension of both the upstream and
downstream operations of the supply chain (Son & Orchard, 2013). The March 2011
earthquake and tsunami in Japan resulted in high casualties, property losses and adversely
affected the flow of goods in the global automobile industry (Chang et al., 2015). The
estimated financial impact of the tsunami was over US$300 billion (Chakravarty, 2013).
Japanese assembly plants closed for a month because of the unavailability of critical
components (Chopra & Sodhi, 2014). Furthermore, the management of Hitachi's
automotive systems factory suspended operations resulting in a temporary curtailment of
vehicle production in Germany, France, Spain, and USA (Chang et al., 2015). Because
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disasters have far reaching influence on domestic manufacturers and companies in
multiple countries, business managers should have detailed plans for dealing with supply
chain disruptions.
Disruption of the global supply chain could have severe economic and financial
consequences. The estimated global economic impact of both natural and man-made
disasters is about US$ 960 billion (Iakovou et al., 2014). The April 2010 volcano in
Iceland resulted in a revenue loss of US$5 billion to the global air travel industry (Konig
& Spinler, 2016). A high-tech, deep-water oil well explosion in the Gulf of Mexico in
2010 had an estimated financial impact of $40 billion (Chakravarty, 2013). Similarly, in
2011, widespread floods in Thailand submerged sensitive semiconductor plants and
resulted in revenue losses for Japanese auto companies that had manufacturing plants in
Thailand (Chopra & Sodhi, 2014). These examples show that not only is effective risk
scanning necessary but managers should put in place a proactive plan for risk mitigation.
Poor management of a single supplier or lack of financial support could have a
disruptive effect on an organization (Dellana & West, 2016). General Motors had a
revenue loss of about US$800 million as a result of a labor strike from a key supplier
(Chakravarty, 2013). A sustained disruption can lead to a company shut down (Kumar et
al., 2014). Ericsson lost US$400 million in revenue, and Ericsson's management closed
the handset business as an independent manufacturer after a supply chain disruption in
2000 (Chakravarty, 2013). In 2001, UPF Thomson, the sole supplier of the chassis frame
for Land Rover went bankrupt, and leaders in Land Rover had to pay $35 million to
manage the disruption (Dellana & West, 2016). Using a quantitative event study
22
methodology, Kumar, Liu, and Scutella (2015) analyzed 301 supply chain disruptions in
India from 2003-2012 and found that disruptions led to a drop of 2.88% in stockholder
wealth. In a different study, Schlegel (2015) noted that a moderate to severe disruption
could lead up to a 107% drop in operating income, 6.9% reduction in sales growth, and
10.66% increase in cost.
Supply chain risks in the agro-food industry may result in recalls and have a
significant effect on company performance. In October 2014, leaders at Parle Products in
India recalled their entire stock of candy product, mango bite from the market because of
the use of buffered lactic acid in the manufacturing process (Chaudhuri et al., 2016).
Similarly, Nestle India's managers recalled $50 million worth of Maggi noodles in April
2015 due to the high presence of lead and monosodium glutamate (Chaudhuri et al.,
2016). Given the huge costs to companies, it has become important for organizational
leaders to have strategies in place to prevent and mitigate the effects of supply chain
disruptions.
The actual cost of a supply chain disruption is not just the lost revenue and the
production and product quality problems, but there are strategic and marketing
consequences (Zhao, Huo, Sun, & Zhao, 2013). Supply chain disruptions can result in a
reduced brand value, erosion of customer loyalty, and loss of customers that diversify
their supply (Chakravarty, 2013). Disruptions in a supply chain may also result in loss of
exclusive customer relationships when customers switch to competitor products
(Chakravarty, 2013). The evolving risks in the supply chain and the associated costs are
23
of concern to most organizational leaders and managing the risks are the primary goals
for survival in the market.
Supply Chain Design and Management
A supply chain is a set of organizations or individuals involved in the flow of
products, services, and information from the main manufacturer to the customer (Kembro
& Naslund, 2014). The activities in a supply chain involve the procurement of raw
materials, the transformation of raw materials into final products, and the distribution of
the commodities to customers (Prasad, Subbaiah, & Rao, 2014). Supply chains are multi-
dimensional consisting of informational, financial, and relational aspects and as such;
include both physical activities and behavioral dimensions (Pitt, Chotipanich, Amin, &
Issarasak, 2014). In addition, supply chains are not static, but they vary in size, shape,
and configuration due to factors such as technological changes, an emergence of new
products, new market niches, and geographical markets (MacCarthy, Blome, Olhager,
Srai, & Zhao, 2016). Therefore, supply chain leaders need to recognize how
globalization, technology, and changing markets affect the performance of their
organizations and supply chains.
Supply chain design refers to decisions regarding operating facilities, inventory,
transportation, and information flow in the supply chain (Prasad et al., 2014). Given the
competitive business environment, it is critical for supply chain managers to align supply
chain activities with the competitive strategy and strategic objectives of the organization
(Stevens & Johnson, 2016). Utilizing the contingency theory of fit as the conceptual
framework, Arora, Arora, and Sivakumar (2016) examined the relationship between
24
supply chain strategies and operational and relational outcomes of organizational
performance. Arora et al. found that supply chain transformation occurs when firms are
truly integrative and collaborative. Supply chain collaboration and integration practices
based on relational ties, tend to result in trust and better coordination among supply chain
partners (Arora et al., 2016). Arora et al. concluded that the supply chain mix effects both
the internal environment of the focal firm and the external environment of customers,
competitors, suppliers, and supply chain partners. This would result in supply chain
management effectiveness, organizational performance, and sustainable competitive
advantage (Arora et al., 2016). Supply chain competitiveness is a result of cooperation,
collaboration, and coordination among supply chain partners (Braziiotis, Bourlakis,
Rogers, & Tannock, 2013; MacCarthy et al., 2016). Integration of resources, information
sharing, and transactions across traditional boundaries are essential in gaining
competitive advantage in the supply chain (Chaudhuri, Mohanty, & Singh, 2013). Thus,
organizational leaders with good communication and relational ties can integrate
information sharing activities and processes to enhance supply chain management.
Supply chain management is a set of decisions for planning and executing
operations of the supply chain (Kumar & Nambirajan, 2013). The supply management
process is a set of synchronized decisions, and activities managers utilize to efficiently
integrate suppliers, manufacturers, transporters, retailers, and customers to minimize
system-wide costs while meeting customer demand (Prasad et al., 2014). Supply chain
managers coordinate material and information flows within and among supply chain
partners (Pashaei & Olhager, 2015). Supply chain management is a major source of
25
competitive advantage (Barros, Barbosa-Povera, & Blanco, 2013; Shamah, 2013). Supply
chain managers need to minimize costs, improve service interaction with supply chain
partners, and improve flexibility in supply chain activities to compete in the global
market, (Tarofder, Marthandan, Mohan, & Tarofder, 2013). Thus, organizational leaders
who focus on structuring business functions to integrate supply chain activities can secure
competitive advantage and deliver value to their customers.
Effective supply chain management is necessary because of globalization,
changing markets, and intense competition in the market place. Supply chain managers
need to integrate the activities of suppliers, manufacturers, transporters, retailers, and
customers to reduce supply chain costs while satisfying customer service-level
requirements (Cruz, 2013). Braziiotis et al. (2013) recommended that supply chain
managers should focus on coordinating material flows and activities of other
organizations to increase performance and competitiveness in the supply chain. Using the
Australian beef processing industry as an example, Jie, Parton and Cox (2013) examined
the relationship between management actions and process improvements in the supply
chain. Jie et al. found that trust, supplier relationships, and information quality are
important drivers of the agro-food supply chain process and can lead to a sustainable
competitive advantage.
One of the important elements of supply chain management is supply chain
performance (Huo, Qi, Wang, & Zhao, 2014). Supply chain performance is a systematic
process that managers use to measure the effectiveness and efficiency of supply chain
operations (Sundram, Chandran, & Bhatti, 2016). Supply chain managers assess supply
26
chain performance to encourage service excellence and global optimization along supply
chain channels (Ibrahim & Hamid, 2014; Sundram et al., 2016). By using supply chain
performance measurement, supply chain managers can promote collaborative integration
among supply chain partners and ensure continuous improvement of the supply chain.
Supply chain managers seeking to improve resource efficiency in their supply
chains should develop a set of resource indicators, implement flexible production
systems, and supply chain management practices (Matopoulos, Barros, & Van Der Vorst,
2015). Supply chain management practices refer to activities that organizational leaders
undertake to promote efficient management of the supply chain (Barros et al., 2013). Min
and Mentzer (2004) identified seven components of supply chain management practices:
(a) supply chain leadership, (b) agreed on vision and goals, (c) exchange of information,
(d) risk and award sharing, (e) long-term relationship, and (f) process integration and
cooperation. Ibrahim and Hamid (2014) identified the use of information technology as
an additional aspect of supply chain management practice. Odongo, Dora, Molnar,
Ongeng, and Gellynck (2016) further supported that information sharing and strong and
mutual relationships with supply chain members are important supply chain management
practices that supply chain managers employ to achieve a well-integrated supply chain.
In contrast Lii and Kuo (2016) and Seo, Dinwoodie, and Kwak (2014) argued that
business leader's innovativeness is an important driver in leveraging supply chain
performance because it results in a more sophisticated management of information and
material flows along the supply chain. Organizational leaders stimulate innovativeness
internally by encouraging employees and executives to exploit new behaviors and
27
practices (Seo et al., 2014). Utilizing quantitative survey data of 102 South Korean
manufacturers, Seo et al. observed that innovativeness in the supply chain has a positive
impact on both supply chain integration and supply chain performance. Thus,
organizational leaders can pursue a high level of integration to improve supply chain
performance.
Supply chain management practices can have significant direct positive effects
on supply chain performance (Odongo et al., 2016). Sundram et al. (2016) studied the
relationship between the different components of supply chain practices and supply chain
performance in the Malaysian electronics sector. Sundram et al. observed that
information quality, agreed on vision and goals, supply relationships, and information
sharing are crucial management practices managers employ to enhance supply chain
performance. In a quantitative study of 110 manufacturing companies in Sudan, Ibrahim
and Hamid (2014) observed that supplier management practices that include (a)
information sharing, (b) customers and delivery management, (c) supplier management,
and integration had significant positive effect on supply chain performance.
To investigate the key supply chain processes and their implications on
competitive performance outcomes, Prajogo, Oke, and Olhager (2016) collected and
analyzed data from 232 Australian manufacturing firms. Prajogo et al. found that supply
logistics integration and lean production processes result in competitive supply chain
performance. Using quantitative survey data of 150 agribusiness companies in the maize
supply chain in Uganda, Odongo et al. (2016) also observed that supply chain practices
have a positive effect on supply chain performance. The implication of these findings is
28
that organizational leaders should pursue tailored supply chain practices to improve
supply chain performance.
One of the difficulties supply chain managers face is selecting the right supply
management practices to improve business performance (Barros et al., 2013). Barros et
al. (2013) identified six phenomena that have a negative impact on supply chain
performance: (a) uncertainty, (b) waste, (c) congestion, (d) bullwhip effect, (e)
diseconomies of scale, and (f) self-interest. Anastasiadis and Poole (2015) examined
emergent supply chain management practices through an analysis of the predisposition
and interactions of market players at each stage of the agro-food supply chain.
Anastasiadis and Poole found that different entrepreneurial mentalities and minimal trust
among stakeholders had a negative impact on supply chain performance. Barros et al.
developed a method for selecting the supply management practices using a functional
strategy map and the five steps include (a) documentation of supply chain practices, (b)
measuring phenomena, (c) improvement opportunity, (d) selection of tailored practices,
and (e) implementation. Although Barros et al. did not verify the completeness of the
phenomena, the proposed method is a useful diagnosis and continuous improvement tool
that supply chain managers can use.
Sustainable Supply Chain Management
Organizational leaders are integrating sustainability issues into many aspects of
supply chain management. Sustainability and environmental issues are among the most
pressing concerns for environmentally conscious organizational leaders (Hsu, Tan,
Zailani, & Jayaraman, 2013). Many leaders pursue sustainable practices because of the
29
risks they may face if they do not act (Silvestre, 2016). The risks include penalties for
non-compliance to government regulations (Laosirihongthong, Adebanjo, & Tan, 2013),
supply chain disruptions, and pressures from NGOs and other stakeholders (Silvestre,
2016). The other stakeholders include government, community groups, investors,
suppliers, customers, and employees (Hsu et al., 2013). Consumers have become more
critical to quality and safety of food production systems and managers in the agro-food
industry are responding to these changing consumer demands by increasing sustainability
of processes and products (Shukla & Jharkharia, 2013). These factors raise economical,
environmental, and social concerns that can have an impact on the performance of firms
and their supply chains.
Sustainable supply chain management (SSCM) refers to how supply chain
managers coordinate material, information, and capital flows and make decisions on the
basis of economic, environmental, and social concerns (Beske & Seuring, 2014; Tseng,
Lim, & Wong, 2015). Schaltegger and Burritt (2014) described SSCM as a process where
managers address the challenges of sustainability risks from a business and value-chain
perspective to improve sustainable supply chain performance. In SSCM, managers should
focus on integrating and achieving social, environmental, and economic goals to improve
the long-term performance of the individual firm.
Many business managers are adopting green supply chain initiatives beyond their
organizations. Supply chain managers consider SSCM issues not only for their
organizations but also for their supply chain members (Ahmad, de Brito, & Tavasszy,
2016). To identify key categories of sustainable supply chain management (SSCM) and
30
related practices Beske and Seuring (2014) conducted a systematic literature review and
analyzed the different SSCM approaches. Beske and Seuring identified five key
categories for SSCM: (a) orientation towards supply chain management and
sustainability, (b) continuity, (c) collaboration, (d) risk management, and (d) pro-activity.
Beske and Seuring found that the specific practices include partner selection, long term
relationships, technological integration, enhanced communication, standards and
certification, innovation, stakeholder management, and life-cycle assessment. These
findings are similar to Wu, Liao, Tseng, and Chiu (2016) who observed that the recurring
SSCM practices include (a) long-term relationships, (b) collaboration among supply
chain partners, (c) supplier development, (d) an increase of communication among supply
chain partners, and (e) top management support.
SSCM has a significant effect on an organization and the bottom line. Some
organizational leaders have been able to improve financial performance, reduce costs and
resource consumption through recycling and waste management (Ortas, Moneva, &
Alvarez, 2014). Ortas et al. (2014) conducted causality tests on a large, diverse sample of
3 900 companies from 2004 to 2011. Moneva et al. observed a bidirectional causality
between sustainable supply chain performance and company margins and revenue.
Through SSCM, supply chain managers can reduce the risk of litigations, improve
corporate image, and environmental performance.
Business managers can integrate environmental and social issues into their
corporate strategies, increase firm competitiveness and performance, and achieve better
customer service (Tseng et al., 2015). Another benefit is the long-term viability of the
31
organization in the supply chain (Akhtar, Tse, Kan, & Rao Nicholson, 2015). Moreover,
companies with environmental supply chain policies tend to have increased supply chain
flexibility and enhanced profits (Lee, Rha, Choi, & Noh, 2013). Since sustainable supply
chain performance is a key aspect of SSCM, additional benefits arising from sustainable
supply chain performance include improved efficiency, higher product quality, access to
new markets, increased employee motivation and satisfaction, lead on competitors, and
better organizational reputation (Ortas et al., 2014). SSCM is now a critical tool that
leaders in organizations can use to improve corporate image and social and
environmental performance.
Supply Chain Collaboration
Supply chain collaboration is becoming an important tool organizational leaders
use to reduce uncertainty, and achieve competitive advantage and business success
(Aggarwal & Srivastava, 2016). Supply chain collaboration refers to an inter-
organizational relationship where two or more supply chain partners are working together
to align supply chain operations, share information, and build a value added process
(Hofer et al., 2014). The main components of supply chain collaboration include
synchronized decision making, information sharing, collaborative communication and
knowledge creation, and goal sharing (Scholten & Schilder, 2015). The basis of
collaboration is mutual trust, shared rewards and risks that result in greater profitability
and better performance (Soosay & Hyland, 2015). Collaboration has three dimensions:
(a) coordination, (b) adaptation, and (c) relationship building and the goal is to share
benefits and improved outcomes (Arora et al., 2016). The main types of collaboration
32
include strategic alliances, networks, joint ventures, and cooperative arrangements
(Soosay & Hyland, 2015).
Organizational leaders are striving for greater supply chain collaboration to secure
maximum benefits from collaborative partnerships. Firms are under intense competition,
and supply managers need to consider various capabilities and value creation strategies
for their customers (Soosay & Hyland, 2015). Leaders in organizations are collaborating
across boundaries because of the need to improve higher service levels, increase greater
end-customer satisfaction, explore opportunities, and access resources, knowledge, and
information (Kumar & Banerjee, 2014). Managers are seeking for more integrative and
collaborative efforts due to evolving technologies, the need to cope with high demand
uncertainties, and the need to share costs and risks (Kache & Seuring, 2014). In a study
of the drivers and patterns of supply chain collaboration in China's pharmaceutical
industry, Huang, Lin, Ieromonachou, Zhou, and Lou (2015) found that business managers
engaged in collaborative activities to save costs, pool and spread risk, and to have the
flexibility to respond to market requirements.
Using structural analysis of dyadic survey data from 160 suppliers and retailers of
consumer packaged goods in Brazil, Hofer, Hofer, and Waller (2014) examined the
drivers of retailer-supplier collaboration and its impact on both the supplier and the
retailer. Hofer et al. (2014) explained that customer orientation and more supplier specific
relationships lead to greater retailer-supplier collaboration. Hofer et al. also observed a
direct positive relationship between supplier's customer orientation and company
performance. Hofer et al. concluded that retailers benefit the most from a supplier's
33
collaboration efforts. Therefore, business leaders should use supply chain collaboration
more strategically and create more new revenue opportunities.
Supply chain collaboration can lead to superior performance in companies due to
capitalization of resources, capabilities, and processes that are in supply chain partners
(Soosay & Hyland, 2015). Supply chain partners collaborate to maximize learning
opportunities and develop new competencies, to better position themselves in the market
and improve the agility and performance of the supply chain (Cai, Goh, de Souza, & Li,
2013). Collaboration for recovery is an important strategy business leaders use for
responding quickly to supply chain disruptions and mitigating harmful impacts (Zhu,
Krikke, & Caniels, 2016). By creating positive partnerships, business leaders leverage
collaboration and resources that competitors cannot imitate (Qrunfleh & Tarafdar, 2013).
Thus, supply chain collaboration can be a major tool supply chain managers may use to
maintain a supply chain's competitive position.
Aggarwal and Srivastava (2016) conducted in-depth interviews with upstream
supply chain members in the Indian agro-food industry to understand the process of
supply chain collaboration and to capture the collaborative practices and perceptions of
buyers and suppliers. Aggarwal and Srivastava found that supplier selection, joint
planning, and information sharing are the main antecedents of supply chain collaboration
while supply chain efficiency and waste reduction are the major outcomes of
collaboration. In a different study, Kache and Seuring (2014) examined the link between
collaboration and supply chain performance and observed a direct positive relationship
between the degree of collaboration within the supply chain and the overall supply chain
34
performance. The implication of the research results is that developing collaborative
practices not only results in benefits for buyers and sellers, but can lead to better and
sustainable practices for the industry.
As customers demand quality products at lower costs, the need for organizational
leaders to collaborate in creating innovative products is now imperative. Leaders in
organizations collaborate in innovation and new product development to realize various
benefits such as lower cost, high quality, reduced cycle time, and efficient operations
(Soosay & Hyland, 2015). The ability to accept innovations and take advantage of
synergy effects is a key competency for collaborative firms (Knoppen, Johnston, &
Saenz, 2015). Manufacturers increasingly depend on innovation from their suppliers and
therefore managers can consider knowledge transfer as a key supplier selection criterion.
Supply chain collaboration is a critical business strategy in today's business
environment. Information sharing can be between the focal company and its customers,
suppliers, or between more than three parties along the supply chain (Cai et al., 2013).
The benefits of information sharing include (a) reduction in inventory levels, elimination
of stock outs, and (c) product flow improvement (Zhou & Piramuthu, 2013). Increased
information sharing between supply chain members can lead to higher levels of trust
between supply chain partners and an improvement in working relationships (McDowell,
Harris, & Gibson, 2013). Therefore, sharing knowledge and information among supply
chain partners can be an effective strategy for improving supply chain performance.
Supply chain members share information such as short-term forecasts, inventory
levels, delivery schedules, production planning, market trends, and long-term logistics
35
strategies (Kembro & Naslund, 2014.) Utilizing a systematic literature review of journal
articles from 2000 to 2012, Montoya-Torres and Ortiz-Vargas (2014) examined the
impacts of information sharing and collaboration strategies on the supply chain.
Montoya-Torres and Ortiz-Vargas found out that the type of information shared in dyadic
supply chains is on product structure and design, inventory levels, and the planning
process. About 83% of the articles were on solving operational problems such as order
replenishment or product delivery (Montoya-Torres & Ortiz-Vargas, 2014). Thus,
collaboration is more at the tactical level rather than strategic decision-making level.
Interorganizational relationships have a major role in minimizing the effects of
supply chain uncertainty (Teller et al., 2016). Business leaders form and maintain tighter
vertical coordination of the supply chain to reduce business uncertainty and improve
access to essential resources (Dries et al., 2014). Strategic supplier partnerships are
becoming more important because managers can plan effectively and improve supply
chain responsiveness (Storer, Hyland, Ferrer, Santa, & Griffiths, 2014). Teller et al.
(2016) examined the impact of key supplier relationship management (KSRM) in the
upstream supply chain on successful supply chain management. Teller et al. interviewed
174 managers from different supply chain stages and found KSRM as a key variable
affecting the level of supply chain management implementation within a company.
In a study of 205 managers from manufacturing firms in the United States,
Qrunfleh and Tarafdar (2013) observed a direct link between supplier partnerships and
supply chain responsiveness. In a different study of 2,400 supply chain participants in the
Australian beef industry, Storer et al. (2014) discovered a positive relationship between
36
strategic supply chain relationships and the responsiveness of the agro-food supply chain.
Additionally, strategic supply chain capability and industry-led innovation utilization can
lead to beneficial agro-food supply chain outcomes (Storer et al., 2014).
In collaborative inter-firm relationships, trust and communication are significant
factors for supply chain agility (Durach, Wieland, Jose, & Machuca, 2015). The existence
of trust in a relationship can result in relationship sustainability and competitive
advantage (Gambetti & Giovanardi, 2013). Trust is a fundamental asset in long-term
relationships and is crucial in the supply chain process (Paiva, Teixeira, Marques, &
Finger, 2014). The level of trust that buyers develop towards their suppliers is a result of
effective communication, positive past collaboration, and the existence of personal bonds
(Fischer, 2013; Revilla & Knoppen, 2015). Zeng, Anh, and Matsui (2013) analyzed data
from 238 manufacturing firms and observed a direct link between communication and
management practices. Utilizing survey data of 335 respondents from three industries
Paiva et al. (2014) identified a direct positive relationship between trust based
relationship, communication, and supply chain planning. Gambetti and Giovanardi
(2013) argued that the exchange of information and mutual relationship sharing can lead
to commitment and trust among supply chain partners. Consequently, knowledge and
information flow can result in more transparent buyer-supplier relationships and can have
a significant impact on supply chain performance.
Supply chain collaboration can fail due to behavioral and organizational factors.
Business managers may not share information because of the low level of trust among
supply chain partners (Soosay & Hyland, 2015). Sharing risk and rewards among supply
37
chain partners is a key aspect of collaborative relationships. Therefore, an unwillingness
to share benefits with upstream and downstream partners can lead to a breakdown in
collaboration efforts (Zhu et al., 2016). Fawcett, McCarter, Fawcett, Webb, and Magnan
(2015) conducted a qualitative multiple case study of 15 companies to explore why
collaboration strategies fail. Fawcett et al. observed that cross-functional conflicts,
strategic misalignment, poor systems connectivity, information hoarding, low trust, and
resistant to change can lead to a lack of collaboration among supply chain partners. In a
different study, Ramesh, Banwet, and Shankar, (2010) identified high costs of sharing
information, a disparity in technological capability among supply chain partners, and lack
of top management support as major obstacles to effective supply chain collaboration.
Such constraints may lead to a lack of supply chain visibility, competitive advantage, and
well-aligned goals.
Organizational leaders are increasingly tackling issues of sustainability.
Environmental sustainability practices not only reflect environmental responsibility
towards society but are critical to organizational leaders who aim to improve
competitiveness and minimize the risk of business interruption (Chen, Wu, & Wu, 2015).
Business leaders adopt collaborative environmental innovations with supply chain
partners to eliminate adverse environmental impacts, deliver safe consumer products and
in the process improve their performance and influence their market position (Chen et al.,
2015). Thus, green practices are critical in improving competitiveness in the market
place.
38
Business managers focus on environmental collaboration to design
environmentally sound products and processes (Hsu et al., 2013). To investigate the
performance benefits of the alignment of sustainability-related downstream and upstream
collaboration, Blome, Paulraj, and Schuetz (2014) conducted a survey of 259 European
manufacturing firms and analyzed the mediation and moderation effects. Blome et al.
found that supply chain initiatives do pay off and the firm's internal sustainable
production positively relate to the alignment of performance measures. However, firms
tend to benefit from co-aligned sustainability collaboration with other supply chain
members if organizational leaders dedicate resources systematically both towards
sustainability collaboration and internal sustainability practices (Chen et al., 2015).
Supply chain collaboration toward environmental pro-activity is necessary for supply
chain partners to minimize the risk of business interruption and to sustain innovation for
future markets.
Supply Chain Resilience
Supply chain resilience is a priority issue for many companies due to increasing
uncertainty and disruptions in supply chain operations (Birkie, 2016; Mandal, 2014).
Supply chain resilience refers to an adaptive capability of organizational leaders in the
supply chain to prepare, respond, and survive unexpected disturbances or events
(Hohenstein et al., 2015). Resiliency is not a state, but it is a dynamic set of conditions
within a system (Roberta Pereira, Christopher, & Lago Da Silva, 2014).)Business
managers can mitigate risks and disruptions in the supply chain by building resilient
supply chains (Golgeci & Ponomarov, 2013). Because disruptions are unanticipated
39
events, managers that have good operational resilience capabilities can prepare, respond,
and recover from supply chain disruptions (Scholten, Scott, & Fynes, 2014). Business
managers may use resiliency as a tool to adapt and sustain business in a turbulent
environment.
Researchers viewed supply chain resilience from many different angles. The
major components of supply chain resilience are (a) supply chain agility, (b) supply chain
flexibility, and (c) supply chain collaboration (Mandal, 2014). Durach et al. (2015)
identified the dimensions of supply chain resilience as agility and robustness. Hohenstein
et al. (2015) carried out an extensive literature review of peer-reviewed articles from
2003 to 2013 and synthesized the various supply chain resilience strategies for mitigating
supply chain disruptions. Hohenstein et al. found flexibility, collaboration, redundancy,
visibility, agility and multiple sourcing as the most crucial elements of supply chain
resilience.
Utilizing the dynamics capabilities theory as the theoretical framework, Golgeci
and Ponomarov (2013) examined the antecedents of supply chain resilience. Golgeci and
Ponomarov observed that firm innovativeness and innovation magnitude positively
influence supply chain resilience. Innovative organizational leaders are more likely to
establish a desired level of supply chain resilience which is a key capability for surviving
disruptions (Golgeci & Ponomarov, 2013). Organizational leaders should invest in
innovative capabilities to secure a competitive advantage, increase market share, and
respond to disruptions and other risks.
40
Supply chain agility refers to a quick response to rapid changes in market supply
and demand (Gilgor, 2014). Supply chain agility is a reactive strategy where supply chain
managers adjust operations to cope with disruptions in the supply chain (Durach et al.,
2015). Managers may use demand management to achieve supply chain agility
(Hohenstein et al., 2015). Demand management is a management process where
managers match customers' requirements with supply (Lee & Rha, 2016). To investigate
the relationship between demand management and supply chain agility, Gilgor (2014)
reviewed the literature on manufacturing, marketing, distribution, procurement, and
supply chain agility from 1991to 2013. Gilgor noted that leaders in firms need flexible
manufacturing, distribution and procurement systems, and flexibility in managing
demand to achieve supply chain agility. Business managers should focus on demand and
supply integration inside the firm to achieve supply chain resilience.
Supply chain disruptions are more critical when they occur upstream in the supply
chain, and as such procurement is a becoming a major business activity. Procurement
refers to a boundary spanning function where managers seek to align and synchronize
internal requirements to external resources to achieve firm targets and competitive
advantage (Chang, Tsai, & Hsu, 2013). Roberta Pereira et al. (2014) investigated the role
of procurement in managing organizational issues that impact on supply chain resilience.
Roberta Pereira et al. found that procurement activities have a positive influence on
supply chain resilience. The intra- and inter-organizational issues from a procurement
perspective affecting supply chain resilience are internal communication, inventory,
product flexibility, technology, supplier base, supplier relationships, supply chain design,
41
transportation, and risk management (Roberta Pereira et al., 2014). Procurement
managers need to control and manage both intra- and inter-organizational issues to
achieve effective supply chain resilience.
Supply chain flexibility refers to the capability of supply partners to align
strategies, restructure operations, and respond to customer demands while maintaining
high- performance levels (Tiwari, Tiwari, & Samuel, 2015). Supply chain managers can
alter operations to achieve supply chain flexibility (Lee & Rha, 2016). Tiwari et al.
(2015) examined the various aspects of supply chain flexibility using a citation analysis
method. Tiwari et al. identified four core processes: (a) procurement, (b) sourcing, (c)
distribution, and (d) logistics. The most common methods organizational leaders adopt
are (a) to enhance flexibility to mitigate risk and uncertainty (b) to increase supplier
responsiveness, (c) to maintain a pool of suppliers, (d) postponement, (e) information
sharing, and (f) good relationships with supply chain partners (Tiwari et al., 2015).
Managers who inculcate in flexibility have to consider many trade-offs such as supply
chain efficiency, cost, uncertainty, and controllability.
Supply chain robustness refers to the extent to which a supply chain has an
acceptable performance during and after a supply chain disruption (Durach et al., 2015).
Robustness is a proactive strategy where supply chain managers implement ex-ante
measures to cope with disruptions (Wieland & Wallenburg , 2013). Azadegan, Patel,
Zangoueinezhad, and Linderman (2013) stated that a common measure that supply chain
managers use to increase supply chain robustness is to incorporate redundancy, for
example, the use of reserves. Utilizing a systematic literature review method, Durach et
42
al. (2015) examined the antecedents of supply chain robustness. Durach et al. identified
four antecedents of supply chain robustness: (a) leadership commitment, (b) human
capital, (c) relationship magnitude, and (d) risk management orientation. Therefore
supply chain managers can assess the extent to which they can increase supply chain
robustness, particularly where there are scarce resources.
Collaboration can lead to the development of synergies among supply chain
partners through joint planning and exchange of information (Aggarwal & Srivastava,
2016). To investigate how collaborative activities and underlying mechanisms influence
supply chain resilience, Scholten and Schilder (2015) conducted a study of eight buyer-
relationships in the food processing industry. Scholten and Schilder observed a positive
correlation between specific collaborative activities (e.g. joint relationship efforts, mutual
knowledge creation, decision making) and supply chain resilience. In a similar study,
Scholten et al. (2014) presented an integrated supply chain resilience framework with two
components: (a) disruption management processes and (b) supply chain resilience
capacity and capabilities. Scholten et al. (2014) observed that the first capabilities that
supply chain managers use in developing supply chain resilience are supply chain re-
engineering, collaboration, agility, risk awareness, and knowledge management.
Using the Scottish pork supply chain as an example, Leat and Revoredo-Giha
(2013) investigated how risk management and collaboration among stakeholders affect
supply chain resilience. Leat and Revoredo-Giha observed reduced supply chain
vulnerability to risks through a horizontal collaboration of producers and vertical
collaboration with processors and retailers. Utilizing regional-level data on disruptions of
43
the dairy supply chain in Poland, Falkowski (2015) examined supply chain resilience in
the agro-food sector focusing on farmer-processor relationships. Falkowski identified
three elements that influence the agro-food supply chain's capability to prepare and
respond to disruptions: (a) structure of the supplier base, (b) interdependencies between
supply chain partners and (c) changes in supply chain governance mechanisms.
Falkowski also observed larger disruptions to supply relations for more fragmented
supplier base. Therefore, supply chain managers can focus on their supply chain design
structure and procedures to build resilience in their supply chain network.
Many organizational leaders are emphasizing on assessing supply chain resilience
to be able to adapt to future and uncertain environments. The overall supply resilience is
not necessarily indicative of resilience of individual supply chain tiers, and therefore
decision-makers should adopt a system-wide and tier-specific approach in assessing risk
resilience (Pournader, Rotaru, Kach, Hossein, & Hajiagha, 2016). Pettit et al. (2013)
developed a supply chain resilience model (SCRAM) utilizing a qualitative and
quantitative methodology with 1369 respondents from seven global manufacturing
supply chains. Pettit et al. identified seven categories of vulnerabilities and 14 managerial
controls and organizational capabilities.
Manning and Soon (2016) developed another model with five strategic resilience
factors: (a) values-based dynamics, (b) supply chain dynamics, (c) strategic decision-
making, (d) strategic leadership, and (e) use of performance indicators as well as a range
of indicators for the supply chain monitoring process. The models are useful to food
supply chain managers to drive supply chain agility and organizational stability. Supply
44
chain managers can use the resilience assessment tools to develop strategic resilience
management programs and manage risk in a more integrated manner.
Technology and Supply Chains
Information technology (IT) is becoming an indispensable tool in supply chain
management. Business managers use IT to improve communication within the
organization, lower labor, and production costs, improve the quality of products and
services, reduce service time, and increase the firm's competitiveness (Iveroth, 2016).
Information technology resources consist of IT infrastructure and IT technical skills and
knowledge (Sears & Hoetker, 2014). Leaders in organizations may use web technologies
to (a) deliver efficiency in operations, (b) communicate with business partners more
easily and frequently, (c) provide efficient electronic payment systems, and (d) improve
inventory management and supply chain performance (Tarofder et al., 2013). Also,
managers can adopt and use IT to gain sustainability and competitive advantage by
exploiting the competitive scope (Luse & Mennecke, 2014).
Supply chain managers can use IT applications to achieve competitive advantage
by improving customer service and reducing inventory costs (Sook-Ling, Ismail, & Yee-
Yen, 2015). Tripathy, Aich, Chakraborty, and Lee (2016) analyzed the structural relations
among information technology (IT), logistic effectiveness, operational efficiency,
customer relationship, supplier relationship and competitive advantage. Tripathy et al.
found that IT is critical to achieving competitive advantage in supply chain management
practices of SMEs in India. Tripathy et al. recommended companies to include up-to-date
technology throughout the supply chain and IT- based ordering system to suppliers as
45
part of their IT strategy. Thus, IT can be a major tool supply chain managers may use to
maintain a supply chain's competitive position.
The use of technology in organizations and supply chains has a significant effect
on a firm's operational efficiency and effectiveness. Organizational leaders utilize IT to
change the way they conduct their business operations and exploit opportunities to
improve customer services, market new products, and improve supply chain performance
(Tang & Zimmerman, 2013). Magutua, Adudab, and Nyaogac (2015) conducted a
quantitative study to establish the relationship between supply chain technology, supply
chain strategies, and performance of large-scale manufacturing firms in Kenya. Magutua
et al. observed a robust and significant association between supply chain technologies,
supply chain strategies, and firm performance. Magutua et al. found that over 88% of the
changes in an organization’s performance is due to both supply chain technology and
supply chain strategies. Utilizing data collected from 197 organizations belonging to
various sectors, Sindhuja (2014) examined the effect of information technology security
initiatives (ITSI) on supply chain performance. Sindhuja found that ITSI positively
relates to supply chain operations and performance. Leaders in organizations should
consider using IT for improving supply chain visibility and managing information
security.
Technology is constantly changing, and as a result, there are new realities and
opportunities. The new technology trends include radio frequency identification (RFID)
electronic data interchange (EDI), the cloud, biometrics, vendor managed inventory
(VMI), and other internet-based technologies (Caputo, Marzi, & Pellegrini, 2016).
46
Leaders can use RFID technology to create value within a supply chain by improving
supply chain processes (Bowman, 2015). Inventory and demand become more visible
within the supply chain, and as a result, supply chain managers may be able to achieve
high levels of information sharing and low transaction costs (Asare, Brashear-Alejandro,
& Kang, 2016). To investigate the impact of auto-ID technologies on supply chain
visibility, Papert, Rimpler, and Pflaum (2016) conducted a qualitative case study of ten
actors in the pharmaceutical supply chain. Papert et al. found that use of auto ID-based
solutions and in particular RFID leads to supply chain visibility. These technologies are
becoming more important than ever before as business leaders are trying to respond to
customer needs.
Cloud computing refers to a large-scale distributed, virtualized computing
paradigm where managers access resources on demand through web-based technologies
(Schniederjans, Ozpolat, & Chen, 2016). Cloud computing has significant advantages for
the decentralized and loosely coupled supply chains because supply chain processes
become more flexible and visible, through scalability and virtualization (Bruque Camara,
Moyano Fuentes, & Maqueira Marin, 2015; Jede & Teuteberg, 2015). Business managers
use a virtually infinite number of servers without actually owning them and as such
managers can use cloud architecture to address tactical problems relating to IT which
include costs, resource availability, process standardization, and reliability (Grubisic,
2014). In comparison to traditional IT, cloud computing has some special features such as
elasticity, data concentration, resource sharing, pay-per-use, and low cost (Liu, Yang, Qu,
& Liu, 2016). Leaders in organizations may gain agility to respond to changes in the
47
environment and promote collaboration among supply chain partners by implementing
cloud computing.
Lal and Bharadwaj (2016) studied 21 companies to understand the impact of
adopting cloud-based services on organizational flexibility. Lal and Bharadwaj observed
that cloud-based services which include (a) software-as-a-service (SaaS), (b) platform-as-
a-service (PaaS), or (b) infrastructure-as-a-service (IaaS) impacts organizational
flexibility and have a relative advantage regarding deployment of services. Given the
rapidly changing environment, business leaders would need to adapt to the new techno-
social innovations to achieve process, market, and performance flexibility in their
businesses.
Organizational leaders often want to develop new technologies and invest in IT to
minimize risk (Tang & Zimmerman, 2013). Business managers who leverage innovative
technology in the supply chain can strengthen the supply chain against disruptions
(Huang, Wu, Lu, & Lin, 2016). Managers can utilize IT tools to analyze data on risk and
minimize supply disruptions by reducing information asymmetries (Murphy, 2014).
Supply chain managers can reduce data error within the supply chain by using
technologies such as ERP (Bhakoo, Singh, & Chia, 2015). Given the vulnerability of
firms to supply chain risks, business managers would need to make better use of IT to
minimize risk and improve supply chain performance.
Leaders in organizations are using the internet and related technologies to conduct
business across firm boundaries. Business managers are increasingly using e-business
applications that involve e-procurement, e-commerce, and e-collaboration to streamline
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business processes along the supply chain and overcome business challenges
(Wiengarten, Humphreys, McKittrick, & Fynes, 2013). E-business refers to information
systems that managers use to acquire, process, and transmit information for effective
decision-making (Wiengarten et al., 2013). Business managers use online order
processing systems and e-procurement systems to build closer links with customers,
suppliers, and third party vendors (Power & Gruner, 2015). Wider and deeper use of e-
business applications may be beneficial to supply chain managers in terms of information
sharing, incentive alignment, and joint decision making.
Business managers are increasingly adopting e-procurement tools to reduce costs,
streamline transactions with suppliers, and minimize expensive face-to-face negotiations
(Barahona & Elizondo, 2014). Supply chain managers may be able to respond to
changing customer demands quickly and use e-procurement to create value for
enterprises (Wiengarten et al., 2013). Managers use e-procurement systems to improve
inventory management and control, monitor movement of goods in real time, and
increase transparency and efficiency of the supply chain (Barahona & Elizondo, 2014).
E-procurement consists of four aspects: (a) e-design, (b) e-sourcing, (c) e-negotiating and
(d) e-evaluation (Chang et al., 2013).
To examine the relationship between e-procurement and supply chain
performance Chang et al. (2013) analyzed survey data of 108 Taiwanese enterprises.
Chang et al. observed that supply chain integration, information sharing, and supply
chain partner relationships are critical linkages between e-procurement and supply chain
performance. However, compared to partner relationships and information sharing,
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supply chain integration had more influence in supply chain performance (Chang et al.,
2013). Thus, managers should consider information infrastructure system integration and
standardization to achieve supply chain performance.
Effective decision making is critical across all types of businesses in the supply
chain. Business managers use decision support systems (DSS) to make management more
effective and to be able to respond quickly to changes in the marketplace (Drnevich &
Croson, 2013). The major types of DSS are personal decision support systems, group
support systems, negotiation support systems, intelligent support systems, knowledge
management based systems, data warehousing and enterprise reporting and analysis
systems (Hilletofth, Himola, & Wang, 2016). Supply chain managers can use DSS to
improve predictability, find improvement alternatives, understand cost structure and
delays in supply chains, and use what-if analysis to test the implications of their decisions
(Murphy, 2014). Hilletofth et al. developed a decision support model for a multi-level
supply chain system that supply managers can use to reduce the cost of inventory and
goods sold, and develop a cooperative environment among supply chain members. The
DSS is a useful tool that managers can utilize to meet customer demand in a timely
fashion.
Supply chain e-collaboration is an important strategic and operational issue
because of growing international competition. Collaborative computer-based information
systems are now a major trend as business managers seek to reduce uncertainty, achieve
competitive advantage and business success (Aggarwal & Srivastava, 2016). Managers
use e-collaboration information systems to improve communication abilities in the supply
50
chain and to respond quickly to changing consumer preferences. Examples of e-
collaboration technologies include group decision support systems, Web-based chat tools,
collaborative writing instruments, asynchronous conferencing tools, and information
sharing tools (e.g. vendor managed inventory(VMI), collaborative forecasting and
replenishment (Bhakoo et al., 2015). These tools have scalability and flexibility features
that are useful for collaboration among members of the supply chain.
Business managers should consider and assess IT products and services that are
most appropriate for their firms and supply chains. Organizational factors that influence
the IT adoption process include (a) the company's strategic context, (b) business size in
terms of turnover and number of employees, (c) industry type, (d) business maturity, (e)
organizational culture and structure, and (d) integration of internal processes (Lonial &
Carter, 2015). IT adoption in organizations depends on characteristics of the IT
application (e .g., performance, compatibility with existing technological infrastructure)
and availability of managerial, technical, and financial resources (Prajogo & McDermott,
2014). The cost of IT products, technological characteristics including security and
compatibility are significant determinants of successful IT adoption in businesses (Voss
& Brettel, 2014). Information technology security issues, the cost, and compatibility of IT
solutions can impact business profitability.
Supply Chain Technology Risks. Information security is an important concern
to organizations because it is a key critical resource for any business. Although the use of
IT can lead to substantial benefits that include cost savings, business systems inter-
linkages and an improvement in supply chain performance, there are also risks associated
51
with privacy, technical failures, and security (Huong Tran, Childerhouse, & Deakins,
2016). Information security concerns increase when business managers share information
across the borders of their firms (Safa et al., 2015). The risks associated with inter-
organizational information sharing may be greater when the volume of exchanged data
increases (Huong Tran et al., 2016). IT risks include, software attacks, technical failures,
threats of data integrity, leakage of information both within the company and across the
supply chain, and technological obsolescence( Huong Tran et al., 2016). Other IT risks
include unethical IT use and related activities such as hacking, software piracy, phishing,
and spoofing( Chatterjee, Sarker, & Valacich, 2015).
IT risks have an impact on business performance. The cost and consequences of
IT risks could be severe regarding the damages due to production downturns, disruption
of internal processes and communication, loss of potential sales, and wastage of time
(Sindhuja, 2014; Sindhuja & Kunnathur, 2015).Use of supply technologies such as
vendor managed inventory and EDI can lead to increased visibility of the information
within the supply chain (Caldwell, Harland, Powell, & Zheng, 2013). Therefore, if
interorganizational systems are not adequately security protected, a security breach may
lead to reduced trust among supply chain partners and consequently impact negatively on
the competitiveness of the supply chain.
IT risks have a direct bearing on business risks. IT risks can lead to loss of profit,
market share, and credibility (Huong Tran et al., 2016). Cyber attacks can result in loss of
information and data loss by a service provider can lead to service discontinuity and loss
of business (Sung & Su, 2013). Technological obsolescence or technological
52
underperformance can lead result in loss of market to a competitor who can supply high-
quality products (Huang et al., 2016). Intangible risks such as loss of valuable data, loss
of consumer trust or business reputation can affect the survival of a company (Huong
Tran et al., 2016). Organizations also become more vulnerable to increased use of social
media as they become more porous to outsiders (Arlitscha & Edelmanb, 2014).
Companies can face huge financial losses due to technological risks. Software
piracy may cost businesses an estimated $12 billion in a year (Kuhn, Ahuja, & Mueller,
2013). A data breach at TJX resulted in an estimated financial loss of $0.5 to $1.5 billion
and affected 45 to 100 million customers (Goldberg, 2013). In the United Kingdom,
SMEs incurred about £311, 00 in 2015 as a result of security breaches (Department for
Business, Innovation & Skills, 2015). Given the high costs of IT security threats,
organizational leaders need to implement strategies to prevent and mitigate the IT risks.
Managers can mitigate IT security risks more effectively by developing IT risk
management strategies. Huong Tran et al. (2016) identified six management strategies for
reducing IT risks in supply chains: (a) frequent communication with supply chain
partners, (b) open and honest transactions, (c) right partner selection, (d) good personal
relationships with trading partners, (e) formal contracts for sharing sensitive data, and (f)
collaboration among supply chain partners. Leaders in organizations need to create
awareness among their employees about IT security issues and protecting IT assets
(Mishra, Caputo, Leone, Kohun, & Draus, 2014). Other strategies include an
organizational culture of security awareness and effective communication about IT
security vulnerabilities by educating and training employees (Safa et al., 2015). IT
53
security audits and monitoring may lead to compliance and a reduction of IT security
internal threats (D'Arcy & Greene, 2014). Business leaders may need new skills to
minimize IT security vulnerabilities and the associated effects.
Supply Chain Risk Management
Risk management is one of the most important issues in supply chain
management and a priority activity for supply chain managers. Supply chain risk
management is essential to supply chain operations due to natural catastrophes and risks
associated with process uncertainties (Mohammaddust, Rezapour, Farahani, Mofidfar, &
Hill, 2015). Managers cannot operate in a risk-free environment. Supply chains are
inherently risky and organizational leaders cannot avoid all supply chain disruptions
(Pournader et al., 2016). Kaki et al. (2015) examined disruptions in supply networks and
found out that most risks in the supply chain can affect business continuity. To sustain a
business, business managers must assess the risks related to the organization, develop
contingency plans to mitigate the effects of disruptions and ensure business continuity
(Cagnin et al., 2016). In many companies, supply chain risk managers focus on
developing new proactive approaches to manage supply chain disruptions and to build
supply chain resilience (Ghadge, Dani, Chester, & Kalawsky, 2013). Supply chain
managers can design an efficient supply chain network if they understand the causes of
supply chain disruptions and the severity of their impact.
Supply chain risk management involves assessing risk sources and the impact of
risk, tracking risk drivers, and mitigating risks in the supply chain (Pradhan & Routroy,
2014). Supply chain risk management is a proactive approach supply chain managers use
54
to identify and manage all possible risks facing a company (Cagnin et al., 2016). Other
important aspects of supply chain risk management include risk monitoring and
contingency planning (Kumar & Bhat, 2014). Business managers are adopting and
intensifying the use of enterprise risk management practices to detect and mitigate
strategic and operational risks (Boyson, 2014). With globalization and vertical integration
of business processes, leaders in organizations should deal proactively with potential
supply chain risks.
The two most important risk sources in supply chains are operational risks and
disruption risks (Konig & Spinler, 2016). Operational risks within the supply chain
include process, control, supply, and demand risks (Parihar & Rahul, 2014). Disruption
risks arise from human-made disasters (e.g. terrorist attacks, labor strikes) and natural
disasters (e.g., earthquakes, fire), and as such, they are more difficult to predict than
operational risks (Konig & Spinler, 2016). Such risks affect supply chain operations and
performance measures, for example, cost and responsiveness.
Business managers need to identify, understand, and manage risks to achieve
competitive advantage. Utilizing a mixed methods approach, Gualandris and
Kalchschmidt (2015) observed a direct positive relationship between supply chain risk
management practices and competitive advantage. Gualandris and Kalchschmidt found
out that a firm's competitive advantage decreases when its preparedness in supply chain
risk management does not match environmental conditions. Elahi (2013) noted a direct
relationship between risk management and competitive advantage. Elahi(2013) argued
that risk management capabilities affect the company's cost and the creation of value to
55
customers. The efficient management of supply chain risk can lead to an improvement in
business and overall supply chain performance (Simangunsong, Hendry, & Stevenson,
2016). Managers who adopt supply chain practices may be able to improve efficiency and
customer satisfaction by reducing the probability and severity of supply chain risk.
Supply chain uncertainty and risk are impediments to operational excellence
(Wang, Jie, & Abareshi, 2015). Managers can mitigate risks more effectively by
analyzing the likelihood, magnitude, and impact of disruptions along the supply chain
(Kaki et al., 2015). To investigate the relationship between uncertainty and disruption
risk, Tse et al. (2016) conducted a quantitative survey of 253 senior managers and
directors in the Thai beverage industry. Tse et al. found that demand and product quality
uncertainty negatively relate to the severity of disruption risk. Supply chain managers
may target their risk management strategies according to both magnitude and probability
of supply chain risk.
Evaluating risk is a critical step in the risk management process, and
organizational leaders should follow the five generic steps to mitigate risks: (a) risk
identification, (b) risk assessment, (c) development of risk mitigation plans, (d)
implementation of supply chain risk strategies, and (d) continuous monitoring (Kumar &
Bhat, 2014). For effective risk management, Elahi (2013) noted five risk management
capabilities that are critical in organizations: (a) cultivating a risk awareness culture, (b)
identifying potential risks, (c) assessing the impact of risks, (d) preventing and mitigating
the impact of risks, and (e) the ability to quickly recover from realized risk. Leaders in
organizations should not mainly focus on eliminating risk, but they should be more risk
56
informed and should use supply chain risk management as a tool to generate value
(Trkman, Valadares de Oliveira, & McCormack, 2016). Therefore, supply chain
managers should consider risk management as an investment and not as a cost and use it
to create new value for the organization.
Although managing supply chain risks directly affect financial performance,
investment by companies in supply chain risk management is still small (Rotaru, Wilkin,
& Ceglowski, 2014; Trkman et al., 2016). Fischl, Scherrer-Rathje, and Friedli (2014)
examined the use of risk management tools in organizations and found that many
organizational leaders use informal methods as opposed to formal methods in managing
risk in supply chains. Kumar et al. (2014) cited supply chain complexity and the
uncertainty associated with supply chain risks as key factors contributing to the
difficulties supply chain managers face in correctly identifying the sources of risk. For
high likelihood disruptions, Kumar et al. recommended supplier audits, postponement,
strategic safety stock, and supplier hedging. Mitigation strategies for moderate to high
supply chain disruptions may include multi-sourcing, make-and-buy approach, price and
promotion planning, and assortment planning (Kumar et al., 2014). Organizational
leaders should consider the severity of the risk they face and how much they would be
willing to invest in supply chain risk management to mitigate the risk.
Managers consider the potential supply chain risk in selecting the appropriate
mitigation strategies (Punniyamoorthy, Thamaraiselvan, & Manikandan, 2013). Drawing
upon the contingency theory, Chang et al. (2015) examined redundancy and flexibility
risk mitigation strategies with particular risk contexts and found that in high severity
57
disasters, holding safety stocks and maintaining options with multiple suppliers are
expensive options. In such situations, Chang et al. recommended managers to buy
insurance because such disruptions can affect business continuity. In contrast, supply
chain managers should use a flexible risk mitigation strategy to alleviate the impact of
supply chain disruptions that are less severe, and for severe disruptions and high
probability contexts, they should consider using a combination of redundancy and
flexible mitigation strategies (Chang et al., 2015). Thus, supply chain risk managers can
select prevention and mitigation strategies based on the level of uncertainty and risk.
Rajesh, Ravi, and Rao (2015) conducted a quantitative study, utilizing a
combination of grey theory and digraph-matrix methodology to identify and quantify
supply chain risk mitigation strategies. Rajesh et al. found that the most five effective
mitigation strategies in reducing total risk impacts of the supply chain are (a) using
insurance, (b) reducing bullwhips, (c) increasing agility and resilience, (d) increasing
collaboration, and (d) revenue management. To investigate the different supply chain risk
management strategies managers of automobile firms use for mitigating supply chain
risks, Kumar and Bhat (2014) analyzed survey data of 79 Indian automobile firms.
Kumar and Bhat identified seven strategies: (a) avoidance, (b) supplier development, (c)
flexibility, (d) risk-pooling, (e) redundancy, and (f) integration and control.
Talluri et al. (2013) utilized an empirically grounded simulation methodology and
non-parametric statistical methods to analyze and rank mitigation strategies. Talluri et al.
identified seven risk strategies: (a) increasing capability, (b) aggregating demand, (c)
increasing capacity, (d) acquiring redundant suppliers, (e) increasing inventory, and (f)
58
increasing responsiveness. Talluri et al. found that the more efficient strategies across all
risk types lead to an increase in supply chain responsiveness and aggregate demand.
Therefore, managers should develop prevention and mitigation strategies that match
specific risk contexts and prevent and mitigate supply chain risks from both an
effectiveness and resource allocation standpoint. Supply chain managers would need
information on the relationships between risks and mitigation strategies to build strategic
transitions into their planning and supply chain designs.
Transition
This study was on strategies agribusiness managers use to prevent and mitigate
the effects of disruptions in agro-food supply chains. In Section1, I described the
foundation and background of the study. The key elements in this section included the
background of the problem, problem and purpose statements, nature of the study,
research and interview questions. Other aspects included (a) conceptual framework, (b)
operational definitions, (c) assumptions, limitations, and delimitations, (d) significance of
the study, and (e) review of the academic and professional literature. In Section 2, I
discussed the research method and design, my role as the researcher, participants,
population and sampling techniques, ethical research issues, data collection and analysis,
and reliability and validity. In Section 3, I presented the study findings, discuss the results
and implications for social change, and provide recommendations for action and future
research studies.
59
Section 2: The Project
Section 2 of this study contains (a) the purpose statement, (b) the role of the
researcher, (c) research participants, (d) research method and design, (e) population and
sampling, and (f) ethical research. In this section, I also described the data collection
process, data analysis techniques, and the validity and reliability of the study findings. In
Section 3, I discussed the study findings, the applicability of the study results with respect
to professional practice, implications for social change, recommendations for action, and
reflections.
Purpose Statement
The purpose of this qualitative multiple case study was to explore the strategies
agribusiness managers use to prevent and mitigate the effects of disruptions in the agro-
food supply chains. The population of the study consisted of five agribusiness managers
from two agro-food companies in the urban district of Harare, Zimbabwe. The
agribusiness managers had implemented successful strategies for preventing and
mitigating the effects of disruptions in agro-food supply chains. The implications for
positive social change may include a reduction in supply chain costs, provision of better
services and products to consumers, and lower prices of agro-food products to consumers
which consequently can lead to an improvement in the lives of consumers.
Role of the Researcher
Qualitative researchers focus on collecting data on participants' perceived and
lived experiences to gain a detailed understanding of the phenomenon under study
(Morse, Lowery, & Steury, 2014). In qualitative research, researchers are the primary
60
instruments for data collection and must avoid bias during the research (Ercikan & Roth,
2014). As the researcher in this study, I served as the principal data collector. The role of
the researcher is to collect and assemble data accurately, analyze the data, and present the
results in an objective format (Delyser & Sui, 2014). I selected the appropriate research
design, recruited study participants, conducted interviews, analyzed data, and managed
the interview process to gain participants' trust.
In qualitative studies, researchers have the responsibility to disclose their
experiences, values, assumptions, and any biases they may have on the research topic,
participants, or location (Marshall & Rossman, 2016). I have knowledge of the operations
of agro-food companies and their supply chains after working with both private and
public enterprises in the agro-food sector for 20 years. However, I had no relationship
with the participants. Researchers adhere to the ethical standards and guidelines for the
protection of research participants in accordance with the Belmont Report (U.S.
Department of Health and Human Services, 1979). Before conducting the study, I
completed the web-based National Institutes of Health (NIH) training course
(Certification Number 1850113; Appendix A). I adhered to the principles and technical
guidelines for the protection of human subjects and ensured confidentiality protections of
research participants.
Researchers' preconceptions or personal bias can influence the direction or results
of a research study (Yin, 2014). Bernard (2013) noted that researchers need to remain
unbiased and nonjudgmental throughout the research process. Qualitative researchers
employ the bracketing method to separate their perceptions, personal experiences, and
61
beliefs from the research data (Sorsa, Kiikkala, & Astedt-Kurki, 2015). I avoided bias by
being neutral and objective during data collection, maintained a reflective journal to
bracket my experiences regarding the phenomenon understudy, and verified data through
member checking.
Qualitative researchers use interview protocols to minimize inconsistencies in the
research interview process (Morton, Rivers, Charters, & Spinks, 2013). An interview
protocol is a step-by-step instruction guide researchers utilize to collect data to address
the research question (Yin, 2014). I followed the interview protocol and treated each
participant the same way during interviews. I obtained IRB approval and gained local
permission before data collection. To ensure privacy and confidentiality, the names of
companies and participants should remain anonymous (Newington & Metcalfe, 2014). To
protect participants' identity, I used alphanumeric codes (P1, P2, P3, P4, and P5) for the
five participants. I stored all the collected data in a security-monitored location. After 5
years, I will shred the printed information and delete the electronic material.
Participants
In a qualitative case study inquiry, researchers select participants before collecting
the data (Yin, 2014). The fundamental principle in choosing participants is not about the
number of individuals or views, but the range of opinions on a topic (O'Reilly & Parker,
2013). I used purposeful sampling to select five agribusiness managers for the study.
Researchers use a purposive sampling approach to recruit participants with relevant
experience, knowledge, and insight to the research question (McCabe, Stern, & Dacko,
2013; Palinkas et al., 2015). Additionally, researchers purposefully select participants
62
based on the study criteria (Hayes, Bonner, & Douglas, 2013). It is essential for
researchers to choose participants based on the set criteria and on what would give them
the best results (Leedy & Ormrod, 2013). The eligibility requirements for study
participants included (a) serving as a senior agribusiness manager, (b) ability to provide
rich information on agro-food supply chain disruptions, and (c) experience in
implementing successful strategies for preventing and mitigating the effects of
disruptions in agro-food supply chains.
Researchers can gain access to participants through personal contacts or business
networking (Barker, 2013; Beskow, Check, & Ammarell, 2014). Thurnell-Read (2016)
described two types of access: (a) formal access to the organization and participants, and
(b) personal access where the researcher gets to know executives, managers, and
individuals. To gain access to individuals, researchers must develop a reputation for
consistency and integrity (Newington & Metcalfe, 2014). Over the past 20 years, I have
carried out assignments as an independent consultant for both private and public agro-
food companies and established rapport with the company executives. I sought
permission to conduct the study from the managing directors of the two agro-food
companies. After gaining permission from the leadership of the two organizations
(Appendix B), I contacted the participants by e-mail inviting them to participate in the
study.
A qualitative researcher must establish a working relationship with participants
for a successful research project (Anyan, 2013; Yin, 2014). Communication, trust, and
mutual respect are critical elements of a good working relationship (Johnson, 2014).
63
Researchers should establish open communication with participants to build confidence
and trust (Gibson, Benson, & Brand, 2013). I selected five participants from two agro-
food companies in Harare and sent them an invitation letter (Appendix C) that included a
description of the study objectives and intent, selection criteria, and a copy of the consent
form. The consent form contained details on the voluntary nature of the study, research-
related risks and benefits, and the extent of confidential protections for participants. I
disclosed the risks and benefits of being in the study to the participants and ensured each
participant completed the consent form before conducting the interviews. I built trust by
reassuring each participant the confidentiality pertaining to the study.
Research Method and Design
Research Method
The appropriate research method for this study was qualitative. Qualitative
research involves gaining a detailed understanding and in-depth knowledge of meanings,
reasons, and patterns of individuals' lived experiences (Garcia & Gluesing, 2013; Nelson
& Evans, 2014). Qualitative researchers focus on events in natural settings, observe
behavior and attitudes, and collect the data close to the phenomenon (Guercini, 2014;
Marshall & Rossman, 2016). In a qualitative inquiry, researchers explore the problem
from the perspective of the study population and focus on identifying, exploring, and
describing variables that are difficult to measure or quantify mathematically (Bevan,
2014; Singh, 2014). My use of qualitative research was appropriate to explore and gain
an understanding of how agribusiness managers prevent and mitigate the effects of
disruptions in agro-food supply chains.
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Quantitative research refers to an empirical investigation of an observable
phenomenon through numerical data collection and statistical analysis (Goertz &
Mahoney, 2013). Researchers use quantitative research to test hypotheses, examine
variables, and analyze statistical data (McCusker & Gunaydin, 2015). However,
researchers cannot use quantitative methods to articulate personal experiences (Frels &
Onwuegbuzie, 2013). A quantitative method was not appropriate because I was not
seeking to test hypotheses, to examine variables, or compare variables’ effects but to
explore strategies for preventing and mitigating the effects of agro-food supply chain
disruptions.
The mixed methods approach involves combining statistical analyses of
numerical data and thematic data (Caruth, 2013; Golicic & Davis, 2012). In a mixed
methods approach, researchers combine empirical data and participant experiences in the
same research inquiry (Sparkes, 2014). A mixed method approach can be time consuming
because researchers must deal with collecting and analyzing a variety of data (Hayes et
al., 2013). A mixed methods approach was not suitable for this study, as this research did
not require the integration of qualitative and quantitative techniques for data collection
and analysis. The purpose of this study was to explore strategies agribusiness managers
use to prevent and mitigate the effects of disruptions in the agro-food supply chains,
which made the qualitative method the most appropriate research method for the study.
Research Design
I considered four qualitative designs for the proposed study: (a) ethnography,
narrative, (b) case study, and (c) phenomenological study. I selected a qualitative
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multiple case study design for this study. Researchers use the case study design for in-
depth inquiry, and it is an appropriate design where a researcher seeks to answer how,
why, and what questions (Parker, 2014; Yin, 2014). A case study research design is
appropriate for understanding emerging ideas, real-life events, and situations that do not
have a single set of outcomes (Dasgupta, 2015; Starr, 2014). A multiple case study
involves comparison of different cases, and the evidence is more compelling and robust
compared with a single case study (Yin, 2014). The qualitative multiple case study design
was the most appropriate research design for this study because my goal was to identify
and explore the strategies that agribusiness supply chain managers used in preventing and
mitigating the effects of agro-food supply chain disruptions.
Researchers use a narrative inquiry to get insights into people's thoughts,
emotions, and interpretations (Scutt & Hobson, 2013). Narrative researchers focus on
collecting data on participants' life experiences in a sequential manner (Singh, Corner, &
Pavlovich, 2015), which was not the intent of this study. Narrative researchers' interests
are more in the meaning of the stories rather than the facts or truth of the accounts
(Green, 2013). The purpose of the study was to understand and describe strategies for
preventing and mitigating the effects of agro-food supply chain disruptions and not to
document stories about the lives of agribusiness managers.
Researchers use the phenomenological approach to understand the character and
meaning of participants' lived experiences to a particular event from individual
perspectives (Budd & Velasquez, 2014; Khan, 2014). In a phenomenological inquiry,
researchers examine in-depth the event experience (Ziakas & Boukas, 2014).
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Phenomenological researchers explore the essence of participants' lived experiences
through individual stories, interviews, or observations (Budd & Velasquez, 2014). The
phenomenological design was not suitable because the basis of this study was not on
subjective individual viewpoints and interpretations of the lived experiences with the
phenomenon.
Researchers use an ethnographic inquiry to explore cultural characteristics and
patterns of selected groups (Zilber, 2014). The ethnographic research design involves
studying shared beliefs of a group over time (Bamkin et al., 2016; Baskerville & Myers,
2014) and was therefore also not appropriate for this study. The objective of this study
was not to describe unique shared cultural patterns of agribusiness managers but to
explore successful strategies for preventing and mitigating the effects of agro-food supply
chain disruptions. By using a multiple qualitative case study, my intention was to provide
useful insights on strategies to reduce disruptions in agro-food supply chains, as well as
raise agribusiness managers' awareness and understanding of strategies for preventing
and mitigating the effects of disruptions in agro-food supply chains.
In qualitative research, researchers gather enough data to support the validity of
the study (Emerson, 2015). Researchers use data saturation as a tool to ensure collection
of quality and adequate data (Morse, 2015). Data saturation is the point in the data
collection process where there is no additional new information from interviews (Fusch
& Ness, 2015). Because data saturation is an important component of rigor (Morse,
2015), I continued to interview until no new information and no new themes emerged. I
reached data saturation after five interviews.
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Population and Sampling
The population of this study comprised of five agribusiness managers from two
agro-food companies in the urban district of Harare, Zimbabwe. I used purposive
sampling to identify and select participants with the requisite knowledge and experience
in preventing and mitigating the effects of disruptions in agro-food supply chains.
Researchers utilize a purposive sampling approach to recruiting participants with relevant
experience and expertise regarding the subject matter under study (McCabe et al., 2013;
Sangestani & Khatiban, 2013). Purposive sampling is a nonprobabilistic sampling
technique which is suitable for case study research (Ishak & Bakar, 2014). Purposive
sampling is a popular choice for most qualitative researchers because it is time saving,
less costly, and researchers can create rich descriptions of the phenomenon (Palinkas et
al., 2015; Smith, Colombi, & Wirthlin, 2013).
Qualitative researchers determine sample sizes before conducting the study, and
the sample size is a constant target throughout the study (Guetterman, 2015). A small
sample is desirable in a qualitative study, but it should be sufficient to meet data
saturation standards (Hyat, 2013; Stake, 2013). A qualitative case study can have as few
as five participants (Dworkin, 2012). Boddy (2016) revealed that in a constructivist
approach to research, a case study could even have a single participant. In this study, I
interviewed five agribusiness managers with knowledge and experience in implementing
successful strategies for preventing and mitigating the effects of disruptions in agro-food
supply chains.
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Data saturation is a significant issue in qualitative research because it is a tool
researchers utilize to demonstrate rigor (Emerson, 2015; Morse, 2015). Researchers use
data saturation to ensure collection of quality and adequate data (Marshall, Cardon,
Fontenot, & Poddar, 2013). A researcher reaches data saturation when no additional new
information or themes emerge with more interviews (Fusch & Ness, 2015; Houghton,
Casey, Shaw, & Murphy, 2013). To ensure data saturation, I interviewed participants
until no additional themes or new coding emerged with more interviews. I reached data
saturation after five interviews.
Researchers purposefully select participants based on the study criteria (Gile,
Johnston, & Salganik, 2015; Suri, 2013). It is essential for researchers to choose
participants based on the set criteria and on what would give them the best results (Leedy
& Ormrod, 2013). Participants must have the requisite knowledge and competency to
answer questions (McCabe et al., 2013). I interviewed agribusiness managers who met a
pre-established criterion based on their experience and competence to answer the
interview questions. The eligibility requirements for study participants included (a)
serving as a senior agribusiness manager, (b) ability to provide rich information on agro-
food supply chain disruptions, and (c) experience in implementing successful strategies
for preventing and mitigating the effects of disruptions in agro-food supply chains.
In qualitative research, researchers must select interviewing sites that are
comfortable, quiet, and free from distractions to allow participants to share their
information freely (Fusch & Ness, 2015; Qu & Dumay, 2012). Marshall and Rossman
(2016) noted that the comfort level of interviewees can influence how they respond
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during the interview. Interviewing sites must also be accessible and convenient to
interviewees(Qu & Dumay, 2012). I selected a site that was convenient to participants
and conducted face-to-face interviews in a comfortable and quiet place. Choosing a quiet
place was also essential for quality recordings. To avoid distractions during the interview,
I requested participants to put their cell phones in silent mode.
Ethical Research
Protection of human subjects is an essential element of ethical research, and the
researcher has the responsibility of protecting the rights and confidentiality of research
participants (Nah, Bennett, Ingleton, & Savage, 2013). The protection of human subjects
includes protection from physical or psychological harm as well as the commitment to
support and value the dignity of research participants (Largent, 2016). In qualitative
research, ethical integrity is essential for study credibility (Haahr, Norlyk, & Hall, 2013).
I maintained high ethical standards throughout the study and complied with the Walden
University research and integrity policies.
After getting the Walden University IRB approval (approval number 07-10-17-
0473618), I e-mailed participants consent forms well before the interview date to afford
them the opportunity to make an informed decision. The consent form contained (a)
background information on the research topic and purpose of the study (b) research
procedures, (c) the voluntary nature of the study, (d) risks and benefits of being in the
study, and (e) confidentiality and safety procedures. The four principles of informed
consent include freedom, voluntariness, justice, and nonmalfeasance (Rodrigues, Antony,
Krishnamurthy, Shet, & De Costa, 2013). I adhered to the principles and explained to the
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participants the purpose of the study, the research risks and benefits, and the extent of
confidentiality protections for research participants.
I ensured that each participant signed the consent form before the beginning of the
interview. Each of the five agribusiness managers consented to be in the study.
Participants had the right to withdraw prior the interview by either written or verbal
notice. Additionally, participants did not have to respond to specific questions if they felt
uncomfortable in doing so. I conducted face-to-face interviews and audio-recorded the
interviews after obtaining approval from each participant.
To avoid undue influence on research results, some researchers may not offer
incentives to research participants (Sikweyiya & Jewkes, 2013). I did not provide any
incentive to study participants, but the participants will receive a copy of the findings and
conclusions of the study. The protection of participants and their associated organizations
was paramount. To ensure privacy and confidentiality, the names of companies and
participants should remain anonymous (Newington & Metcalfe, 2014; Zhou & Nunes,
2013). I did not include the names of participants and the associated organizations
anywhere in the study but assigned identification numbers and letters. I assigned for
example, P1C1_120717_1000AM, to identify the participant, the company, date of the
interview, and time of the interview. I stored data collected during the research on a
computer that is password protected. I locked all non-digital material which included
consent forms, my reflective journal, and a research log in a fire proof safe that I only can
access. After 5 years, I will shred the hard copies and delete the electronic material.
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Data Collection Instruments
Data collection involves direct interaction with individuals and building trust with
participants through open-ended discussions (Myers, 2015). In qualitative research,
researchers are the primary instruments for data collection and must avoid bias during the
research (Cleary, Horsfall, & Hayter, 2014; Robinson, 2014). Researchers must collect
accurate data from appropriate sources (Ercikan & Roth, 2014). I served as the principal
data collection instrument, and I used an audio recorder to capture participants' responses.
Another source of data in this study was company documents. Yin (2014) noted that
documentary information is relevant to every case study topic. Researchers should spend
more time reviewing documents that are central to the research inquiry (Marshall &
Rossman, 2016). Qualitative researchers use information from documents to corroborate
and augment evidence from other sources (Heale & Forbes, 2013; Yin, 2014).
Qualitative researchers use semistructured interviews to explore and understand
participants' lived experiences and realities (Doody & Noonan, 2013). Nyamah et al.
(2014) used semistructured interviews to determine the supply chain risks in Ghana's
agricultural supply chain and the ability of supply chain partners to control the risks.
Similarly, Macdonald and Corsi (2013) used semistructured interviews to determine the
internal and external factors that influence the overall disruption management process in
supply chains. Semi-structured interviews are valid data collection instruments and are a
useful way researchers collect insights on the research topic (Yin, 2014). I used
semistructured interviews to explore the strategies agribusiness managers used to prevent
and mitigate the effects of disruptions in the agro-food supply chains. I also asked each
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participant for company documents and records pertaining to strategies for managing
disruptions. Secondary data for this study included documents on company policy and
operational procedures for managing disruptions, risk management plans, minutes, and
business continuity plans.
Semistructured interviews are in-depth interviews based on an interview guide or
protocol, where respondents answer preset questions (Robinson, 2014). Researchers use
semistructured questions to draw rich and thick descriptions from participants (De Massis
& Kotlar, 2014; Jamshed, 2014). An interview protocol is a procedural guide with a list
of questions that researchers explore in the course of an interview (Platt & Skowron,
2013). Qualitative researchers use a study protocol to maintain the focus of the inquiry
(Marshall & Rossman, 2016). According to Yin (2014), an interview protocol for a
qualitative research case study consists of (a) an overview of the research study, (b)
procedures for data collection, and (c) interview questions.
I followed the interview protocol (Appendix D) and used semi-structured
questions to collect direct evidence from participants. I read out the questions and probed
further with follow-up questions to get more detailed explanations and personal views of
participants. I listened carefully to participants' responses. As recommended by Yin
(2014), I also observed body language and gestures to get insights of attitudes and
meanings.
Qualitative researchers use member checking to verify the accuracy and confirm
the correct interpretation of the data (Koelsch, 2013; Reilly, 2013; Yin, 2014). Member
checking is an essential quality control process where study participants can review data
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or results for accuracy and validity (Reilly, 2013). Researchers verify interview
information with respondents to enhance quality and credibility of data and also establish
construct validity (Yin, 2014). I conducted transcript review and member checking to
improve quality and optimize credibility and validity in data collection. I prepared
transcripts from the recorded interview data and asked each to review their transcript
document to verify the correctness of the data. After coding and analyzing the data and
the company documents, I asked the participants to review a summary of my
interpretation of their responses to the interview questions and my analysis of the
company documents. I incorporated the feedback from each participant before I evaluated
the results and developed conclusions relevant to the research question.
Data Collection Technique
The research question for this study was: What strategies do agribusiness
managers use to prevent and mitigate the effects of disruptions in agro-food supply
chains? The data collection techniques I used for this study were semistructured
interviews and document analysis. I conducted face-to-face interviews using the
interview protocol (Appendix D). Researchers utilize semistructured interview formats to
explore and gain an understanding of lived experiences because participants can express
their opinions and experiences fully (Brooks & Normore, 2015; Houghton et al., 2013).
The semistructured interview is a technique researchers use to capture participants'
experiences, opinions, and attitudes about a specific phenomenon (De Massis & Kotlar,
2014). In semistructured interviews, researchers give direction and structure to the
dialogue while allowing a free and open discussion to develop (Yin, 2014).
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Semistructured interviews are direct, insightful, and highly efficient means by
which researchers collect rich, empirical data when the phenomenon of interest has no
single set of outcome (De Massis & Kotlar, 2014). By using semistructured interviews,
researchers can have a fuller discussion of topics and can uncover participants' hidden
attitudes and emotions (Mojtahed, Nunes, Martins, & Peng, 2014). Additionally,
researchers can compare responses by asking the same questions to each participant
(Bredart, Marrel, Abetz-Webb, Lasch, & Acquadro, 2014). Weaknesses of semistructured
interviews include (a) bias due to poorly articulated questions, (b) researcher
interpretation bias, and (c) interviewees may suffer from memory failure or inaccurate
recall of past events (De Massis & Kotlar, 2014). Also, Yin (2014) noted the risk of
asking leading questions in semi-structured interviews. However, to limit bias in data
collection, researchers use different and well-informed sources who view the
phenomenon under study from various perspectives (De Massis & Kotlar, 2014).
After obtaining Walden University IRB approval, I sent an introductory letter to
eligible participants that included a description of the study objectives and intent,
selection criteria, benefits of the study, and a copy of the consent form. I then scheduled
the date and time for a face-to-face interview for each participant. I recorded the
interview using iphone7 plus recorder and took notes using a smart pen and a notebook.
The interview session lasted between 30-45 minutes. In qualitative studies, it is critical to
maintaining accurate findings and consistent documentation of the steps of the
procedures taken (Yin, 2014). Qualitative researchers document accurate details of the
face-to-face interviews (Anderson, Bolton, Fleming, & Lord, 2016; Snook & Oliver,
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2015). By taking notes during the interview, researchers can be able to keep track of the
non-auditory data such as body and facial reactions (Houghton et al., 2013). I took notes
and observed participants' nonverbal language and gestures. By conducting face to face
structured interviews, I was able to gather quotes and rich descriptions of the
phenomenon under study.
Member checking is an important quality control process where researchers verify
interview information with respondents to enhance quality and credibility of data
(Harvey, 2015; Yin, 2014). Researchers use member checking to verify the correctness of
the data (Reilly, 2013). By incorporating member checking, researchers increase the
credibility and trustworthiness of the data (Chronister, Marsiglio, Linville, & Lantrip,
2014). I conducted member checking to verify the accuracy and correct interpretation of
the participants' responses. I incorporated the feedback received from each participant to
increase the trustworthiness of the data.
Data Organization Techniques
The researcher is responsible for implementing an appropriate data organization
system to support data retrieval and analysis, and enhance credibility (Derobertmasure &
Robertson, 2014; Schermann et al., 2014). Data organization involves
classifying and assigning file names for stored research data with identifiable content
related references (Almutairi, Gardner, & McCarthy, 2014; Wickham, 2014). In
qualitative research, researchers use research logs to keep track of all research activities
and to capture key ideas presented by participants during interviews (Clancy, 2013;
Glaser & Laudel, 2013). Researchers also use research logs to record and update key
76
information during the research process (Layder, 2013). I used a research log to keep
track of all research activities and to record and update key information collected from
each participant on preventing and mitigating disruptions in agro-food supply chains. To
maintain confidentiality and privacy, I used alphanumeric codes for each participant. I
used a naming convention P1CI_120717_1000AM, to identify the participant, the
company, date of the interview, and time of the interview.
Labeling and organizing data according to content are essential components of
qualitative research (Bernard, 2013). Researchers organize data into categories to identify
emerging themes, trends, and patterns from interviews (Anyan, 2013; Fielding, Fielding,
& Hughes, 2013). I uploaded the interview transcripts into NVivo 10 software, sorted,
categorized, and labeled all the research data for the study. I organized the raw data into
themes based on the collected interview data as well as the literature review and
conceptual framework. To ensure security and confidentiality of the research data, I am
the only person who has access to the study data. The data will remain in storage in a
security-monitored location for 5 years. After 5 years, I will shred copies of the printed
information and delete the electronic material.
Data Analysis
Qualitative data analysis involves a systematic review of data elements and
interpreting the underlying meanings from the participants' experience (Carter, Bryant-
Lukosius, DiCenso, Blythe, & Neville, 2014). Qualitative researchers analyze textual
data to discover essential meanings, patterns, and themes of the phenomenon under study
(Bryman, 2015). In a qualitative case study, researchers use data from different sources to
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corroborate the research findings and ensure validity (Beckert & Ghisi, 2015; Carter et
al., 2014). A researcher may use any of the four types of triangulation; (a) data
triangulation, (b) investigator triangulation, (c) theory triangulation, and (d)
methodological triangulation (Heale & Forbes, 2013; Yin, 2014). With methodological
triangulation, researchers use multiple sources of data such as observations, interviews,
documents, and questionnaires in analyzing various aspects of the phenomenon under
study ( Manganelli et al., 2014; Yilmaz, 2013). I used methodological triangulation for
this study. With the CTF as the guiding conceptual framework, I reviewed company
documents and analyzed data from the texts of semistructured interview transcripts to
explore the strategies for preventing and mitigating disruptions in agro-food supply
chains. By employing methodological triangulation, I was able to get a complete
understanding of the phenomenon under study and also validate the research findings.
Sousa and Figueiredo (2014) identified five main steps of data analysis; (a)
cleaning and organizing the data, (b) coding the data, (c) identifying emerging patterns
and themes, (d) interpreting the data, (e) evaluating results and developing conclusions.
After cleaning and organizing the data, coding is one of the most important steps in data
analysis (Bernard, 2013). Coding is the process of categorizing collected data related to
each other into nodes (Campbell, Quincy, Osserman, & Pedersen, 2013; Zamawe, 2015).
Qualitative researchers use coding to facilitate the identification of core concepts or
themes prominent across all collected data (Marshall & Rossman, 2016). I cleaned the
data and employed coding as the primary data analysis technique to identify patterns and
key themes and draw meaning from all data gathered in this study.
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Researchers may use computer-assisted qualitative data analysis software
(CAQDAS) for data organization and analysis (Bryman, 2015; Talanquer, 2014).
Castelberry (2014) described NVivo 10 software program as a qualitative data analysis
tool researchers can use to analyze varied types of data such as interview transcripts,
documents, field notes, press clippings, images, and photographs. By using NVivo 10
software, qualitative researchers can (a) reduce most manual tasks, (b) handle large data
sets, (c) analyze themes, and (d) evaluate results and draw conclusions (Basak, 2015;
AlYahmady & Alabri, 2013). I used NVivo 10 software to sort, code and analyze data. I
transcribed the audio recording of the interviews into Microsoft Word transcripts, loaded
the transcripts into NVivo 10 software, and then analyzed the data to identify emerging
themes. I compared the emerging themes with information derived from the literature
review phase of my study, the conceptual framework, and new studies published after
writing the doctoral study proposal. I used the CTF to help me interpret the data and draw
conclusions.
Reliability and Validity
Qualitative researchers must seek to establish high quality and well-designed
research (Bernard, 2013). Quality refers to completeness, accuracy, and timeliness (Chen,
Hailey, Wang, & Yu, 2014). The two main tests that form the basis from which to
establish the quality of research are reliability and validity (Leedy & Ormrod, 2013).
Reliability and validity refer to the accuracy and precision of the research (Foley &
O'Connor, 2013). Reliability is the extent to which the researcher can show objectivity
and replicability of collected data and obtain consistent results (Ma, Lund, Nielsen,
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Aamand, & Su, 2015). Validity refers to the qualities of credibility, trustworthiness,
authenticity, and transferability (Cope, 2014; Leedy & Ormrod, 2013).
Reliability
Qualitative researchers address study reliability by proving the trustworthiness
and consistency of the research data and results (Elo et al., 2014). Reliability also refers
to the replicability of the research process and results (Woolcock, 2013). Researchers can
enhance the reliability of the research process and results through constant data
comparison, refutational analysis, and comprehensive data use (Leung, 2015). Noble and
Smith (2015) stated that the data should be complete, inclusive, accurate and verifiable in
form and context. Researchers ensure reliability by minimizing errors and biases in the
study (Singh, 2014).
Qualitative researchers align the concept of dependability with reliability (Yilmaz,
2013). Researchers address dependability to ensure study findings are consistent and
repeatable (Anney, 2014; Houghton et al., 2013; Yin, 2014). In a qualitative inquiry,
improving dependability includes conducting an audit trail, member checking of data
interpretation, transcript review, and using an interview protocol (Yin, 2014).
Researchers use member checking to (a) verify the correctness of the data, (b) clarify and
gather more information, and (c) allow participants to input into the study findings and
conclusions (Harvey, 2015; Reilly, 2013). Fusch and Ness (2015) noted that reaching
data saturation will also help to assure dependability of study findings. I developed and
followed the interview protocol that included (a) an overview of the research study, (b)
procedures for data collection, and (c) interview questions. I continued to interview
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agribusiness managers until no new information, and no new themes emerged. I achieved
data saturation after interviewing five agribusiness managers. I also ensured
dependability by conducting member checking and transcript review. Participants had the
opportunity to review transcripts to ensure there were no errors. By employing member
checking, I was able to get feedback from participants on the correctness of the data and
my interpretation of their responses.
Validity
Qualitative researchers must establish validity to ensure credibility and
trustworthiness of the research methods (Baskarada, 2014). Validity refers to the
credibility and truthfulness of the research tools, processes, data, and results (Leung,
2015). Validity is the degree to which the research is a true representation of the actual
phenomenon and encompasses the four aspects of trustworthiness, credibility,
authenticity, and transferability (Anney, 2014; Leedy & Ormrod, 2013).
Credibility refers to the extent to which research data and results are believable or
trustworthy (Anney, 2014). To ensure credibility in a qualitative study, a researcher must
establish the plausibility or believability of the research results from the perspective of
the participants (Elo et al., 2014). Since the purpose of qualitative research involves
gaining a detailed understanding of the phenomena from the participant's perspective, it is
only the study participants who can legitimately judge the credibility of the research
results (Singh, 2014). Strategies researchers use to establish credibility include (a) having
a prolonged and varied field experience, (b) member checking of data interpretation, (c)
triangulation, and (d) transcript review (Anney, 2014). I conducted transcript review to
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verify the accuracy of the interview data and member checking to ascertain the correct
interpretation of the participants' views. I collected data from examination of documents
and semistructured interviews to corroborate the research findings and ensure credibility.
Confirmability in qualitative research refers to the extent to which the research
data is a true representation of the participant's views (Elo et al., 2014). Confirmability is
the researchers' potential congruence about the data's accuracy, meaning, or relevance
(Noble & Smith, 2015). To ensure confirmability, researchers must reflect the
participants' voice and not their perspectives or biases (Anney, 2014; Houghton et al.,
2013). To assure confirmability, researchers use triangulation and engage in self-
reflection to identify any biases that may influence data collection and analysis (Sherry,
2013). I used methodological triangulation to corroborate the research findings and
document procedures for checking the data to ensure confirmability. For effective bias
management, I conducted a personal assessment of biases that I had and maintained a
reflective journal throughout the study.
Transferability refers to an adequate account of the research process and the
extent to which research findings apply to other contexts or settings (Houghton et al.,
2013; Reilly, 2013). Researchers can enable others to apply results of research to other
settings by giving clear descriptions of the research context, characteristics of the
participants, assumptions, and data collection and analysis processes (Byrne, 2013; Yin,
2014). Elo et al. (2014) noted that it is up to the reader to determine the transferability of
the results to another context. Researchers can enhance transferability by documenting in
detail data collection and analysis procedures and ensuring data saturation (Noble &
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Smith, 2015; Singh, 2014; Yin, 2014). To assure transferability, I provided a robust
description of the research context, characteristics of participants, assumptions, and data
collection and analysis procedures. I reached data saturation after five interviews.
It is critical for researchers to demonstrate rigor and comprehensiveness in data
collection (Guetterman, 2015). Researchers use data saturation to ensure collection of
quality and adequate data (Marshall et al., 2013). A researcher reaches data saturation
when no new perspectives or themes relating to the research question emerge with more
interviews (Fusch & Ness, 2015; Marshall & Rossman, 2016). To ensure data saturation,
I interviewed agribusiness managers until no perspectives or themes were no longer
emerging with additional interviews.
Transition and Summary
Section 2 of the study included the purpose statement, the role of the researcher,
research participants, research method and design, population and sampling, ethical
research, and data collection instruments. Other elements of Section 2 included data
collection and organization techniques, data analysis, and reliability and validity of the
study. In Section 3, I presented the study findings, discussed the results and the
application to professional practice, implications for social change, and provided
recommendations for action and future research studies.
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Section 3: Application to Professional Practice and Implications for Change
Section 3 of this study contains an introduction of the study and the presentation
of the findings. Also, included in this section are the applications of my research to
professional practice, implications for social change, and recommendations for action and
further study. I concluded with my reflections of the experiences of the doctoral study
journey and my conclusions.
Introduction
The purpose of this qualitative multiple case study was to explore the strategies
agribusiness managers in the urban district of Harare, Zimbabwe use to prevent and
mitigate the effects of disruptions in agro-food supply chains. I conducted in-depth
interviews with five agribusiness managers from two agro-food companies who had (a)
senior management positions and (b) experience in implementing successful strategies for
preventing and mitigating the effects of disruptions in agro-food supply chains. Other
sources of data included documents on company policy and operational procedures for
managing disruptions, risk management plans, minutes, and business continuity plans.
Based on the analysis of participants' responses to the interview questions and company
documents, three themes emerged: (a) collaboration among supply chain partners, (b)
business continuity management, and (c) the use of a multiple supplier base.
Presentation of the Findings
The overarching research question for this study was: What strategies do
agribusiness managers use to prevent and mitigate the effects of disruptions in agro-food
supply chains? I used semistructured interviews with open-ended questions to enable
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participants to provide detailed information on effective strategies they used to prevent
and mitigate the effects of disruptions in agro-food supply chains. I used NVivo 10
software to sort, code and analyze data. The three themes that emerged from the data
were:
• Collaboration among supply chain partners
• Business continuity management
• Multiple supplier base
Theme 1: Collaboration among Supply Chain Partners
The first theme that emerged from the analyzed data was collaboration among
supply chain partners. All the five participants stated that collaboration is an important
strategy they use to prevent and mitigate the effects of disruptions in agro-food supply
chains. P3C1stated, "Collaboration among supply chain partners minimizes the effects of
disruptions to the organization and to the supply chain as a whole." P1C1 said,
"Collaboration with other supply chain partners is a key strategy we use because the
effects of disruptions go beyond our company's context, to the whole supply chain."
P5C2 mentioned, "When we collaborate with other supply chain partners, we are better
able to deal with disruptions." The other two participants (P2C1, P4C2) noted that
agribusiness managers engaged in collaborative efforts to cope with uncertainties and to
minimize disruptive risk. P4C2 mentioned that by collaborating with other supply chain
partners, managers can react to unexpected disruptive events. In their study, Zhu et al.
(2016) reported that collaboration is an effective strategy business leaders use for
mitigating the effects of supply chain disruptions. Similarly, Zhu, Krikke, Caniels, and
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Wang (2017) indicated that the more collaborative links managers develop with their
suppliers, distributors, and customers the better they can manage and minimize the
impacts of supply chain disruptions. Swanson, Jin, Fawcett, and Fawcett (2017) also
noted that managers seek for more integrative and collaborative efforts to cope with
uncertainties, share costs, and minimize risks.
Participants from C1 and C2 elaborated on the type of collaboration they engaged
in to prevent and mitigate the effects of supply chain disruptions in agro-food supply
chains. Participants stated that agribusiness managers collaborated with other supply
chain partners to facilitate information sharing, synchronized decision making, and
recovery assistance. According to P1C1, P2C1, P4C2, and P5C2, information sharing
was essential to supply chain collaboration and helped to reduce risks in the supply chain.
P1C1 described information sharing as the "heart" of supply chain collaboration. P5C2
said, "It is important to share relevant information across the supply chain because certain
decisions, for example, order decisions can be made on real time information." P4C2
stated, "When we share information, it gives us the opportunity to resolve problems
jointly and implement best practices for identifying and managing risks." P2C1
mentioned, "Information sharing allows us to monitor the movement of products across
the whole supply chain and fulfill demand more quickly." Kembro and Naslund (2014)
deduced that comprehensive information sharing leads to exposure of new ideas, risk
reduction, and enhanced coordination of the supply chain. In another research, Teller et
al. (2016) observed that through information sharing, managers are able to maintain
tighter vertical integration of the supply chain and minimize the effects of disruptions.
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Sharing information is valuable to managers and it can have a great impact on planning
efficiency and performance of the supply chain.
Participants (P2C1, P3C1, and P4C2) described the types of information they
shared with other supply chain partners. P2C1 stated, "We share information on short-
term forecasts, market trends, and delivery schedules. This helps us to reduce our
inventory levels and eliminate stock-outs." P4C2 mentioned "We collaborate with other
internal teams in the supply chain to get a full sight of the inventory levels and reorder
points. We are then able to proactively adjust to evolving supply demands." P3C1
provided more information on the processes they use to prevent and minimize effects of
disruptions in their supply chain.
We share information on production schedules, order status, and delays in lead
time. Through collaboration, we can respond and manage risks as a group rather
than having to manage the issues in isolation. We save time and reach mutually
beneficial decisions. Quick dissemination of information helps us to respond to
disruptions quickly.
Based on the data analysis, agribusiness managers can minimize the effects of disruptions
by sharing information across the agro-food supply chain. Through information sharing,
managers can understand the bigger picture, track key performance variables, and
mitigate risk in the supply chain. Business managers should establish information
sharing-based partnerships to maximize learning opportunities, develop new
competencies, and minimize the risk of business interruption.
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I reviewed C1's and C2's operations and procedures manual and the minutes of
meetings with other supply chain partners. Participants' statements on collaboration
through information sharing corroborated with information contained in C1's and C2's
operations and procedures manual. An excerpt from C1's operations and procedures
manual states,
In order to develop and choose appropriate capabilities to cope with risk and
uncertainty, the organization will require information about its environment,
possible disasters and the operations of its upstream and downstream supply chain
partners. It is the responsibility of the Operations Department to coordinate and
share relevant information with the organization's supply chain partners to help
improve the supply chain transparency and visibility. The information will
include forecasts on market demand, inventory levels, logistics information, and
delivery schedules. However, from time to time, the Operations Director will
determine other additional information sharing requirements.
I also reviewed minutes of C1 and C2's planning meetings with supply chain partners and
observed that the information shared among the supply chain partners include short-term
forecasts on product demand, production and delivery schedules, market trends, and
inventory and order status. Specific information shared on inventory included inventory
levels, holding costs, backlog costs, and service levels. On order status, both C1 and C2
shared information on demand, demand variance, order batch size, and order due date. By
sharing order status, managers can improve the quality of customer service and reduce
payment cycles.
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In assessing barriers to supply chain collaboration, participants from C1 indicated
that sharing the benefits of collaboration could be a contentious issue where more
powerful and bigger firms tend to benefit more than smaller companies. P4C2 stated
"Compensation and incentive structures may not always encourage collaboration. Also,
information hoarding and low trust by some supply chain partners are some of the
barriers we encounter in our collaboration efforts." P5C2 attributed the difficulty of
implementing supply chain collaboration to the inflexibility of organizational processes,
lack of a shared vision, differences in technological capabilities among supply chain
partners, and lack of management support.
Participants' statements highlighting why collaboration can fail are consistent with
other authors' observations in literature. In a qualitative multiple case study of 15
companies, Fawcett et al. (2015) observed that cross-functional conflicts, strategic
misalignment, poor systems connectivity, information hoarding, low trust, and resistant to
change can lead to a lack of collaboration among supply chain partners. In another study,
Soosay and Hyland (2015) identified the high cost of sharing information, low level of
trust among supply chain partners, a disparity in technological capability among supply
chain partners, and lack of top management support as major obstacles to effective supply
chain collaboration. Such constraints may lead to a lack of well-aligned goals within the
supply chain. Therefore, managers should nurture interorganizational relationships and
manage conflicting interests for effective collaboration.
When asked, what strategies were effective in addressing the barriers to supply
chain collaboration, participants from C1 and C2 stated that building relationships
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between collaborating firms, a collaborative culture, and use of information technology
resources were crucial to successful collaboration. P2C1 stated, "Having a collaborative
culture and an orientation towards relation building with supply chain partners creates an
environment of mutual benefit." P3C1 and P4C2 mentioned that managers can enhance
collaboration by using internet-based tools for information sharing. The finding that
building interorganizational relationships between collaborating firms have a major role
in enhancing supply chain collaboration is similar to Teller et al. (2016) findings. The
researchers found that by having well-maintained relationships with supply chain
partners, managers could (a) access reliable information about pending disruptions, (b)
improve access to essential resources, and (c) plan effectively with other supply chain
partners to improve supply chain responsiveness.
The finding that collaboration among supply chain partners minimized the effects
of disruptions in agro-food supply chains aligned with the findings presented by Van de
Ven and Drazin (1985) in explaining the CTF. According to Van de Ven and Drazin
(1985), a supply chain disruption is a lack of fit. Van de Ven and Drazin also noted that
there is a no one-size-fits-all strategy to manage uncertainties and risks, but the
appropriateness of a mitigation strategy is dependent upon the internal and external
environment The effect of a supply chain disruption is minimal when a firm can organize
efficient responses (Grotsch et al., 2013). In applying the CTF principles, business
managers can design and deploy collaborative responses to prevent and minimize the
effects of supply chain disruptions (Sheffi, 2015). The participants attested to
collaborating with other supply chain partners to facilitate information sharing, decision
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making, and recovery assistance. Because of the interconnectedness of the supply chain,
managers can share information and collaborate on mitigating risks and uncertainty.
Theme 2: Business Continuity Management
The second theme that emerged from analyzing the participants' responses was
business continuity management. Participants articulated that by having contingency
measures or business continuity plans in place, managers can mitigate the effects of
disruptions and ensure business continuity. P2C1 stated, "With a contingency plan, you
are not caught off guard." P3C1 remarked, "Having a contingency plan is an additional
way of mitigating risk of damage to your company and the supply chain as a whole.
Contiero, Ponsignon, Smart, and Vinelli (2016) also noted that managers put in place
contingency measures to minimize potential loss from disruptions. The participants
shared two contingency measures they employ to prevent and mitigate the effects of
disruptions in agro-food supply chains. The two contingency measures are insurance and
holding a strategic safety stock.
Insurance. All the five participants confirmed having taken insurance for their
companies against risks that include fire, flooding, vandalism, and severe weather.
Participants (P1C1, P2C1, P3C1, and P5C2) mentioned that the nature of the potential of
the supply chain risk was critical in selecting an appropriate mitigation strategy. P5C2
said, "Catastrophic events such as fire or flooding have the potential to damage physical
facilities and interrupt production. They can, therefore, affect business continuity. Buying
insurance can minimize the damage caused by these unforeseen events." P2C1 stated,
"We have taken insurance in our business because an insurance cover helps to minimize
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the financial effects of both daily supply chain risks and catastrophic disruptions." P3C1
noted that by pairing a financial-based mitigation strategy like insurance with other
operation-based mitigation tactics, for example, collaboration and multi-sourcing,
managers can protect their supply chains as well as their firms' bottom lines. Participants'
statements highlighting insurance as an important contingency measure for preventing
and mitigating the effects of disruptions are consistent with other authors' observations in
literature. Eastburn and Sharland (2017) asserted that insurance provision helps managers
to minimize the effects of supply chain disruptions and to survive shocks. Kobayashi
(2017) explained that insurance is the primary mechanism organizational leaders use to
secure funds to recover from losses following catastrophic hazards and managers can
elect to guard against such catastrophic hazards by paying an insurance premium.
The participants (P1C1, P3C1, and P4C2) stated that an insurance solution can
mitigate a wide range of risks that include (a) property damage as a result of a
catastrophic disaster, (b) insolvency of suppliers, (c) lost or damaged cargo, and (d) lost
sales due to labor strikes. P1C1 stated,
When we buy insurance, it covers our losses and reduces the amount of money we
need to recover from enormous damages, and it reinforces our investment. We
had a fire incident a few years ago, and the fire damaged the whole left wing of
our production facility. From the insurance payments, we were able to replace lost
income and the damaged property, and we, therefore, recovered quickly.
The participants' statements aligned with information contained in the two companies'
continuity business plans. A review of C1's and C2's business continuity plans showed
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that insurance was part of the firms' incidence response and recovery plans. I also
reviewed C1's insurance policy document and noted that the company has insurance for
business interruption as part of property insurance. The insurance covers (a) C1's net
profits in the event that the property is destroyed, (b) operating costs that include wages
and mortgage costs during business shut down, (c) lost revenue due to labor strikes, (d)
utility service interruptions, and (e) insolvency of suppliers. By purchasing insurance,
managers can reduce the financial impact of disruptions to the business and the supply
chain. Kumar et al. (2014) described insurance as an optimal primary risk mitigation
strategy to guard against company closure in the event of a catastrophic disaster. In
support of Kumar et al.'s findings, Chang et al. (2015) contended that in high severity risk
contexts, buying insurance is a better strategy for minimizing the effects of disruptions.
Strategic safety stock. All the participants (P1C1, P2C1, P3C1, P4C2, and P5C2)
believed that maintaining a strategic safety stock is an important contingency measure to
guard against external resource shortages. The participants indicated that they held
strategic reserve stocks for critical components in their companies to manage supply and
avoid stock outs. P1C1 stated, "In our organization, we hold a strategic safety stock to
mitigate the effects of supply chain disruptions." P2C1 said, "We focus on holding
inventory for critical ingredients for some of the products we manufacture. The
ingredients are not available locally, and we have to import them." When asked what
processes they used to minimize the effects of agro-food supply disruptions, P4C2 stated,
To avoid stock outs, we maintain an inventory buffer of critical elements,
especially the ones which are not available locally. We have to source them from
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outside the country. We need to get an import license and apply for foreign
currency. We also experience long delays at the border. It takes us about 4-6
weeks before we get the products.
The participants' statements aligned with the information contained in the inventory
policy documents. C1 and C2's inventory policy documents showed that each company
required an inventory stock cover of no less than 6-8 weeks. Business managers maintain
strategic safety stocks to mitigate the risk of stock outs. However, there is need for
managers to find the right balance between high holding costs of inventory and too little
stock that can lead to lost sales.
Participants' assessments of the effectiveness of holding a strategic safety stock
included (a) the ability to adapt to market variations more efficiently, (b) adapting to
consumer demand more quickly, and (c) containing costs. P3C1 and P5C2 described the
need to respond to market demand variations more efficiently while controlling supply
chain operational costs. Four of the participants (P1C1, P2C1, P3C1, and P5C2) indicated
that stock outs were expensive because their industry was highly competitive and
consumers of the products exhibited limited brand loyalty. P3C1 declared, "Stock outs
can lead to lost sales and loss of customer goodwill." Given the potentially unpleasant
consequences of stock outs, managers should adopt a systematic approach to managing
inventory to meet variations in the supply of raw materials and consumer demand.
Participants' statements highlighting the need to hold a strategic safety stock for
critical components are consistent with other authors' observations in literature. Hoberg,
Protopappa-Sieke, and Steinker (2017) asserted that strategic safety stock should have
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highly critical components because of the costs associated with holding inventory. Rajesh
et al. (2015) and Salam, Panahifar, and Byrne (2016) explained that having an inventory
buffer makes economic sense if the parts are critical, unique, and come from a single
source. A strategic safety stock can serve as an insurance against stock outs. However,
managers should strike a balance between inventory costs and a desired customer service
level.
Theme 3: Multiple Supplier Base
The third theme that emerged from the analyzed data was the use of a multiple
supplier base. All the five participants stated that having a multiple supplier base is an
important strategy they use for preventing and minimizing the effects of supply-side
disruptions. P1C1 said, "In our company, we source from different suppliers to hedge
against supply failure by some of our vendors." P2C1 stated,
Sourcing from different suppliers gives us more flexibility to respond to
unexpected events and risks of supply chain disruptions. With multiple sourcing,
we can switch from a defaulting supplier to other vendors who already supply the
company. Multiple sourcing gives us a variety of options and helps us to maintain
a level of competition among suppliers. As a result, we get a better quality of
service and competitive price.
P5C2 endorsed the sentiments of P2C1 by stating, "Sourcing from a single supplier can
expose a firm to a greater risk of supply interruption. By using multiple sourcing, we get
the chance to pick the best suppliers, have timely deliveries and source at a lower price."
The participants also noted that by sourcing from multiple suppliers, managers have
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greater assurance of timely delivery and increased flexibility in getting firm requirements
from diversified sources.
P3C1 and P4C2 indicated they used a multiple supplier base to increase flexibility
even though they may not attain the lowest price. In assessing the barriers to
implementing a multiple supplier base, the participants indicated the high cost involved
in managing many suppliers. P4C2 stated, "Managing more than one supplier is
cumbersome." Responding to Interview Question 4 on addressing the barriers,
participants (P2C1, P3C1, and P5C2) indicated they were now integrating technology
based applications into their management systems to manage the diverse suppliers closely
and streamline supply chain processes to reduce procurement costs.
Most participants shared that managers need to focus on supplier relationships in
managing a multiple supplier base. Four of the participants (P2C1, P3C1, P4C2, and
P5C2), indicated that management of supplier relationships was critical because
managers can plan effectively and improve supply chain responsiveness. P3C1 and P5C2
were of the view that healthy relationships depend partly on selecting the right supply
chain partners. P3C1 stated,
Supplier relationship management is crucial for improving a company's
responsiveness to supply disruption. We have established a good relationship with
our suppliers to ensure mutual understanding and commitment so that we can
resolve issues quickly. As a first step, we place emphases on the risk that pertain
to suppliers, by selecting the right type of providers. If a vendor is unable to meet
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delivery time and quality standards, it affects the company's production and
consequently customer fulfillment.
P3C1's assertion aligned with Cagnin et al.'s (2016) statement that managers should
identify the potential risks that the suppliers may offer to the organization to avoid any
interruptions to supply. Therefore, having an established criteria for selecting suppliers
that takes risk into account is important in mitigating the firm's risk.
The participants (P2C1, P3C1, P4C2, and P5C2) confirmed they had established
criteria for selecting suppliers. P5C2 said, "We select our suppliers on the basis of price,
quality, production capacity, reputation, and the risk of on-time delivery." P5C2's
statement was consistent with the information contained in C2's procurement policy and
procedures manual. The procurement policy and procedures manual had information on
the process of identifying suitable suppliers, evaluation of bid submissions, and
monitoring of supplier performance. An excerpt from C2's procurement policy and
procedures manual states,
Selection of suppliers shall be coordinated through the Tender Committee and
tender submissions shall be solicited by advertising. The tender evaluation criteria
shall address, but not limited to (a) product and service quality, (b) cost, (c)
production capacity, (d) ability to meet specification and standards (e) reputation,
(f) risk of on-time delivery, (g) agility, and (h) financial stability and credit
strength. The committee shall score the tender proposals using a separate sheet for
each submitted bid. The Chairman of the committee shall identify and shortlist
qualifying suppliers based on the overall score during the tender review process.
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The final selection will be made after the committee has organized site visits with
the potential suppliers and assessed how each business operates.
In awarding tenders, the committee also considers the supplier's past performance,
financial and technical resources, and accessibility to other resources.
Participants shared that in managing a multiple supplier base, they strive to (a)
establish a good working relationship with their suppliers and (b) improve their suppliers'
performance. Participants P3C1 and P4C2 confirmed having open communication with
suppliers to build trust and confidence. P3C1 said, "We share information and have
established open communication with our suppliers and as a result, we have secured their
commitment and trust." Durach et al. (2015) asserted that in buyer-supplier relationships,
trust and communication are critical elements of a good working relationship. In their
study, Revilla and Knoppen (2015) found that effective communication, trust, and
knowledge and information sharing could result in more transparent buyer-supplier
relationships. The participants also stated that C1 and C2 had supplier development
programs. P4C2 stated, "We share information and assist suppliers to improve their
performance. We also have a supplier development program to help our suppliers
improve their processes, skills, and capabilities. P2C1 mentioned, "It is in our best
interest to have a capable supplier network. We build the capacity of our suppliers to
serve our organization more effectively thereby improving the bottom line in the long
term." Agribusiness managers can focus on supplier development and establishing
transparent buyer relationships to increase the organization's sustainability in the market
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place. Business leaders may use supplier relationship management to minimize the risk of
business interruption and improve supply chain performance.
Research findings from literature support the study results that the use of a
multiple supplier base strategy prevented and minimized the effects of agro-food supply
chain disruptions. Jensen (2017) found that the use of multiple suppliers serves as a
buffer against supply disruption risk. Similarly, Tsai (2016) found that managers source
from multiple suppliers to get the assurance of timely delivery and to prevent the
disruption of supplies due to unforeseen risks. In their study, Rajesh et al. (2015) found
that business managers diversify order quantities and hedge against the sudden demise of
a single supplier by having multiple competing suppliers. By using multisourcing
options, managers can prevent disruptions and maintain profitability and effective
operations.
The CTF served as the conceptual framework for this study. Van de Ven and
Drazin (1985) opined that optimal decisions within a firm are contingent upon the
internal and external issues and the company's performance depends on how well
organizational resources match the business environment. Purchasing items from
different suppliers is an insurance against disruption risk (Jensen, 2017). In applying the
CTF principles, managers can mitigate the negative impact of supply failure by
optimizing order allocations among multiple suppliers. Because of increasing customer
demands, competition, and risk in the global environment, organizational leaders are
putting more effort in nurturing their supply chain and the supplier selection process
(Cagnin et al., 2016). In terms of the CTF, managers can maximize company
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performance by selecting suppliers that meet their organizational needs within the
prevailing internal and external business environment context.
Applications to Professional Practice
An efficient and competitive agro-food supply chain can lead to competitive
advantage and success in food security issues (Anastasiadis & Poole, 2015). However,
agro-food supply chains are prone to disruptions due to their size, complexity, and
dynamic nature (Chang et al., 2015). Supply chain disruptions can result in production
and product quality problems, loss of revenue, reduced brand value, and erosion of
customer loyalty (Chakravarty, 2013). Implementing successful mitigation strategies
results in organizations having lower costs and improved profitability (Wright &
Datskovska, 2013). Identifying strategies agribusiness managers use to prevent and
mitigate the effects of disruptions may lead to improvements in business performance and
sustainability.
I conducted a qualitative multiple case study to explore the strategies agribusiness
managers use to prevent and mitigate the effects of disruptions in the agro-food supply
chains. Based on the data collected, all participants had implemented successful strategies
for preventing and mitigating the effects of disruptions in agro-food supply chains. Three
themes emerged from the data: (a) collaboration among supply chain partners, (b)
business continuity management, and (c) use of a multiple supplier base. The findings
from this study could contribute to improving business practice by providing information
that can reduce effects of disruptions in agro-food supply chains, as well as raise
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agribusiness managers' awareness and understanding of strategies for preventing and
mitigating the effects of disruptions in agro-food supply chains.
Based on participants' feedback, collaboration with other supply chain partners
was among the important business practices agribusiness managers are currently
implementing to prevent and mitigate the effects of agro-food supply disruptions.
MacCarthy et al. (2016) asserted that supply chain competitiveness is a result of
cooperation, collaboration, and coordination among supply chain partners. Managers seek
for more integrative and collaborative efforts to cope with high demand uncertainties and
to share costs and risks (Kache & Seuring, 2014). The participants attested collaborating
with other supply chain partners to facilitate information sharing, decision making, and
recovery assistance. The findings of this study may help agribusiness managers to bridge
the knowledge gap on collaborative mechanisms that help minimize the effects of supply
chain disruptions.
Agribusiness managers could use the findings from this study to implement risk
mitigation strategies that include business continuity management and using a multiple
supplier base. Supply chain practitioners in the agro-food industry could also use the
findings to explore the potential causes of disruptions in agro-food supply chains and
develop principles to improve supply chain sustainability and performance. The study
findings and recommendations might contribute to existing and future research, and close
gaps in business practice regarding strategies agribusiness managers use to prevent and
mitigate the effects of supply chain disruptions in agro-food supply chains. Additionally,
the findings of this study may also add to the body of knowledge on topics such as
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sources of risk in agro-food supply chains, effects of supply chain disruptions, prevention
and mitigation strategies, and agro-food supply chain competitiveness.
Implications for Social Change
Agro-food supply chains are increasingly becoming complex and vulnerable to
disruptions (Chang et al., 2015). Business managers who manage disruption risk can
improve the performance and competitiveness of their businesses and deliver the best
value to their customers (Tse et al., 2016). Leaders of successful businesses contribute
effectively to the improvement of human and social conditions by creating jobs,
participating in environmental sustainability programs, and contributing to economic
growth (Polonsky et al., 2016). The findings of this study could contribute to positive
social change by providing information on strategies for reducing supply chain costs. A
reduction in supply chain cost may lead to lower prices of agro-food products to
consumers which could lead to an improvement in the lives of consumers. Managers
could also improve the standard of living for customers with lower incomes because of
the reduction in costs.
Supply chain risks in the agro-food industry may result in recalls and have a
negative effect on company performance (Chaudhuri et al., 2016). With improved
knowledge, agribusiness managers can implement mitigation strategies that may lead to
better products and reduced recalls. Consumers may benefit through the provision of
better services and good quality products. The study findings may also influence policy
and decision makers in Zimbabwe and other southern African countries.
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Recommendations for Action
Agro-food supply chains are prone to costly disruptions, and it is critical for
business managers to assess the supply chain risks and develop effective mitigation
strategies (Chaudhuri et al., 2016). The business problem addressed in this study was that
some agribusiness managers have limited strategies to prevent and mitigate the effects of
disruptions in the agro-food supply chains. The results of this study revealed that
agribusiness managers could use a variety of strategies successfully to prevent and
mitigate the effects of disruptions in agro-food supply chains. Based on the findings from
this study, I recommend that agribusiness managers adopt a systematic approach to
mitigating disruption risk in agro-food supply chains. The process should involve
assessing the risk sources and the impact of the risk, tracking the risk drivers, and
selecting an appropriate strategy based on the level of uncertainty and risk.
Communication and information sharing are critical factors for successful
collaborative relationships. Participants in this study noted that some supply chain
partners might not share information because of the low level of trust. I recommend that
agribusiness managers establish strong lines of communication with supply chain
partners to facilitate information flow and more transparent buyer-supplier relationships.
Furthermore, I recommend that agribusiness managers make use of e-collaboration tools,
for example, asynchronous conferencing and web-based chat tools to improve
communication abilities in the agro-food supply chain. Additionally, I recommend
agribusiness managers and supply chain practitioners invest in supplier development
programs and focus on measuring and rewarding supplier performance and continuous
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improvement of the whole supply chain. Through supplier reward or recognition
programs managers can motivate their suppliers to perform better in terms of quality,
pricing, and delivery commitments, and also improve supplier loyalty and commitment.
Based on participants' feedback, business managers experience long delays in
clearing their imported goods due to bureaucratic procedures at the border. I recommend
that policy makers implement a policy framework that supports importers of critical
materials. The government should simplify border procedures and consider coming up
with an import priority list where it can give priority in the allocation of foreign currency
to the importation of essential goods and services. The findings and recommendations of
this study are relevant to organizational leaders, agribusiness managers, supply chain
practitioners, researchers, and scholars. I will disseminate the research results to various
stakeholder groups at conferences, training seminars, and professional development
workshops. I will also share the findings through publication in scholarly and business
journals.
Recommendations for Further Research
The aim of this study was to explore the strategies agribusiness managers use to
prevent and mitigate the effects of disruptions in agro-food supply chains. I used an
exploratory qualitative multiple case study design involving semi-structured interviews.
The research was specific to agribusiness managers located in the urban district of Harare
in Zimbabwe. Future researchers may explore other research methods, quantitative or
mixed methods. The mixed methods approach involves combining statistical analyses of
numerical data and thematic data (Sparkes, 2014). Future researchers can also use a
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quantitative correlation design to examine the performance rate of each strategy in
preventing and minimizing effects of agro-food supply disruptions. An additional area of
research is determining the relationship between the various mitigation strategies and
supply chain performance. Supply chain disruptions affect many industries. However, the
focus of this study was on the agro-food sector. Future studies can focus on other
geographic areas and other industries.
Another limitation of this study was the use of a small sample of five agribusiness
managers. Boddy (2016) noted that the utilization of a larger sample might have a
different result. Future research can include a larger sample from other developing
countries in the South African region. Conducting further research on a wider scale on
prevention and mitigation strategies would add to the knowledge base of strategies for
preventing and mitigating the effects of disruptions in agro-food supply chains.
Reflections
My goal in conducting the qualitative multiple case study was to build my
competence in qualitative research while researching on a subject that I had an active
interest in. As a consultant in the agro-food sector, I was mindful of my biases throughout
the study. I focused on capturing the views and perspectives of participants in an
unbiased manner. Getting through the literature review was most overwhelming for me.
However, it was a valuable exercise because I was able to build a logical framework for
my research and add support to the research topic.
During fieldwork, I received cooperation from the five agribusiness managers I
interviewed. The study participants gave candid responses to the interview questions, and
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I gained detailed understanding and in-depth knowledge of the research problem. Coding
and developing of themes during data analysis was not as easy as I thought but I gained
valuable skills I will use in my consultancy work. Reflecting on the results of the study, I
was able to dispel my preconceptions and beliefs. I found that while collaboration among
supply chain partners is an effective strategy for preventing and mitigating disruptions in
agro-food supply chains, it is not easy to achieve. Collaboration can fail due to low trust,
information hoarding, strategic misalignment, and poor system connectivity. I can now
view the research problem through the lenses of five agribusiness managers. Overall, the
DBA journey was an extremely rewarding process for me.
Conclusion
The findings from the qualitative, multicase study revealed that agribusiness
managers could prevent and mitigate the effects of disruptions in agro-food supply chains
by collaborating with other supply chain partners, putting in place business continuity
measures, and using a multiple supplier base. Agribusiness managers must first
understand the sources of disruption risk, assess the impact of the risk, and then select an
appropriate strategy based on the level of uncertainty and risk. The findings of this study
also revealed that by applying the strategies that emerged from the participants'
responses, agribusiness managers can improve supply chain sustainability and
performance.
The inherent disruption risks in agro-food supply chains and associated costs are
of concern to most organizational leaders. By managing the risks effectively, managers
can improve the performance and competitiveness of their businesses. I recommend that
106
agribusiness managers, supply chain practitioners, researchers, and scholars use the
findings and recommendations of this study to gain new insights on strategies for
preventing and mitigating the effects of disruptions in agro-food supply chains.
107
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