Cognitive Psychology: Employee and Customer Behavior
Javier Ramirez
Liberty University
BUSI 520: Strategic Marketing Management
Muriel Wilson
January 23, 2022
With this knowledge, you’ll be empowered to not only attract the customers you
want, but understand, anticipate, and meet their needs completely.
Understand priming as an influencing tactic
Exploring priming in psychology, you’ll learn to identify a prime and distinguish it from
an influence that people are consciously aware of.
You’ll discuss examples from everyday life as well as examining a number of studies
showing priming effects. With this knowledge, you’ll start to think about how you could
design your own prime.
Explore the SALIENT checklist and anchoring
With an understanding of primes, you’ll then explore how to use a wide range of them
using the SALIENT checklist.
You’ll discuss the role of salience in decision-making and the components of salient
messages before examining the role of anchoring and peak-end evaluation.
This knowledge will help you explore how to apply concepts to your organisation.
Understand what affects behaviour change
Exploring the role emotions play in decision-making, you’ll debate the relationship
between rational behaviour and emotions.
By the end of this course, you’ll have examined the ways you can change behaviour
and also critically evaluate whether it’s right to do so.
Use expert behavioural research to explore decision-making
It’s become clear that the traditional methods of enacting behaviour change aren’t as
successful as we might imagine.
This ExpertTrack will introduce you to nine principles that can be used to influence human
decision-making to build more effective professional and personal behaviours. Follow in
the footsteps of successful teams and leaders at Apple and L’Oréal
This leadership training ExpertTrack offers you the chance to study leadership styles
alongside top author and HEC Paris Professor, Valérie Gauthier.
Using the tried and tested Savoir-Relier methodology, you’ll develop your own individual
leadership style whilst building essential skills in collaborative leadership and relationship-
building.
Whether you want to prepare for facing challenges as a leader or you want to learn the
value of collaboration in leadership, this ExpertTrack will help you improve your ability to
respond to leadership challenges and complex situations at work.
Build lasting relationships based on trust in current and new teams
In todays’ world, a top-down leadership approach is no longer viable. This ExpertTrack
teaches you a new leadership approach based on relational competence, where effective
communication and relationships with others are key to strong performance.
Over 16 weeks, you’ll explore:
self-awareness and self-confidence
leadership styles
team dynamics
relational intelligence
complex relationships
finding a sense of purpose.
Practice self-development to grow as a leader
During the first sections of the course, you’ll get to know yourself and your own leadership
style better.
Under the guidance of Professor Gauthier herself, you’ll have the chance to deepen your
understanding of yourself and improve your interaction with others.
You’ll also work on your relational skills, and learn how to build trust amongst your team in
order to create a more collaborative environment that breeds innovation.
Discover the benefits of relational leadership to enhance collaboration
Savoir-Relier enables leaders to build trust and generate inclusion and diversity at work.
You’ll explore in-depth how working as a team is essential in fast-paced working
environments and leads to increased business innovation and success.
You’ll learn how to build trust and improve team dynamics, as well as how to engage and
motivate your team to get results.
Build self-confidence, collective resilience, and a shared sense of purpose
Tensions within a team quickly become obvious and affect everyone. In order to cope with
such challenges as a leader, it’s vital to have self-awareness, resilience, and confidence.
You’ll develop these competencies with the Savoir-Relier’s step by step process, so that you
can increase your capacity to cope with crises.
As you discover how to lead more confidently and compassionately, you’ll learn how to
foster resilience in your team and build a shared purpose.
Grow your leadership using the popular and effective Savoir-Relier method
So far, 110,000 leaders around the world have learned and reaped the benefits of the
Savoir-Relier method. With a 97% satisfaction rate among learners, the Savoir-Relier
protocol is based on more than 25 years of research and practice.
Its positive impact on individuals and teams can be seen in a wide range of industry-leading
companies, including Apple, L’Oréal, LVMH, Sanofi, and Pernod Ricard.
Delivering the course is Savoir-Relier creator and author of leadership training book, Leading
with Sense, Professor Valérie Gauthier.
Gauthier holds a BS in Psychology, Masters in Modern Literature and English, a PhD in
Comparative Literature and Stanford’s Graduate Business School’s Executive Program
(EPSO).
Drawing from her expertise in linguistics and poetic translation as well as leadership and
cross-cultural relationships, she has built multiple relational communication and leadership
development programs in universities and organisations (including NYU Stern and MIT
Sloan) under the concept of Savoir-Relier.
Elected best HEC Paris Professor of the year, she has received the HEC Vernimmen award,
and in 2010 was decorated with the Knight of the French National Order of the Legion of
Honor and selected as Visionary by the Fortune Global Visionaries Forum.
You’ll explore cutting-edge behavioural research on the importance of context in
decision-making, and how simply framing a situation in a different way can lead to an
alternative outcome.
Over the course of this ExpertTrack, you’ll discover the range of unconscious factors
that underpin decision-making. You’ll also explore why observation is the best way to really
understand the complexities of human behaviour.
Learn how to make change and influence people with social psychology
This ExpertTrack will help you to understand how to design or alter the environment
you live or work in, in order to bring about behavioural change and improve outcomes.
You’ll also explore the importance of considering social psychological factors in your
strategies such as norms, messengers, and ego.
Apply behavioural insights to your organisational challenges
You’ll explore behavioural science in a corporate context, and how these principles
can be leveraged effectively to positively affect high stakes decisions.
This will help you understand how these principles can be used to create a successful
organisational culture.
This ExpertTrack will give you the tools required to address the cognitive and social
biases that can keep organisations from performing at their best.
Learn how your customers think by delving into cognitive psychology
We’ll delve into how principles can be leveraged to better understand the behaviours
and needs of your customers.
You’ll explore how psychological factors such as priming, salience, and emotions also
influence decision-making.
Explore the use of incentives
You’ll finish the ExpertTrack with a look into behavioural economics and how the use
of incentives can help motivate positive behavioural change.
You’ll examine mental accounting and the difference between commitments and
incentives to explore the most effective ways to change behaviours in your organisation.
By the end of this ExpertTrack, you’ll have the knowledge and skills to implement
different tactics from behavioural science to better understand your customers and
employee needs.
