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Marketing Management Individual Project (MMIP): Parmer and sons, LLC
Brittney Flinchum Tilson
School of Business, Liberty University
BUSI 520: Strategic Marketing Management
Dr. Lorna DeShay
March 24, 2022
Marketing Management Individual Project (MMIP): Parmer and Sons, LLC 2
Q1. Description of the Product/Service and a Brief History of the Firm
Parmer and Sons, LLC is a family-owned painting business passed from father to son in
2018 (About, 2022, para. 1). According to the Parmer and Sons, LLC website, family has been at
the core of the company since the beginning, and the firm is founded upon mentorship,
experience, and honor passed down from the founding father of the company (About, 2022, para.
2).
This company in Christiansburg, Virginia “offers professional house painting and deck
staining services” to the surrounding counties, and the firm claims to be “committed to
productivity, integrity, and communication” (About, 2022, para. 3). Parmer and Sons, LLC
provides quality professional residential and commercial interior and exterior painting services to
customers.
Q2. Current or Possible Global Marketing Efforts
Parmer and Sons, LLC is a locally-based company in rural Virginia and does not
currently participate in the global market. After conducting an assessment of potential global
market opportunities, it is evident that Parmer and Sons, LLC would not benefit from entering
the global market because the service provided is painting customers’ residences or corporate
buildings. Parmer and Sons, LLC requires geographical closeness of customers to ensure projects
maintain target margins.
However, Parmer and Sons, LLC would benefit from cause marketing and sustainability
