Liberty University BUSI 400 Individual Assurance of Learning Exercise 1 studypool
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1. Complete Assurance of Learning Exercise 1B, Step 4, on textbook page 36. (Note: In
addition to the instructions, you may choose to use the company's corresponding website for
the Annual Report and/or the Securities and Exchange Commission's Edgar database for the
corresponding 10K.)
2. Complete Assurance of Learning Exercise 10D on textbook page 321. (Note: There are
correct and incorrect answers.)
3. Complete Assurance of Learning Exercise 1D, Steps 1–2, on textbook page 37.
4. Complete Assurance of Learning Exercise 1F, Step 1, on textbook page 38.;(Note: Use either
www.strategyclub.com in the assignment instructions;or Standard and Poor's. Standard and
Poor's can be accessed via;Liberty University's ; Online ; Library .) Upon completion of Step 1,
prepare a 1-page summary of your findings using current APA format.
5. Place the results of the exercise(s) in a single document and submit it via the link provided.
Include your name, class, section number, and the number of the exercise(s) on the
attachment (e.g.: 1B, Step 3). Be sure that the assignment is in a business-professional
format; include current APA citing and referencing.
Liberty University BUSI 400 Individual Assurance of Learning Exercise 1 complete
solution correct answers key (85% right)
6. Complete Assurance of Learning Exercise 1B, Step 4, on textbook page 36. (Note: In
addition to the instructions, you may choose to use the company's corresponding website for
the Annual Report and/or the Securities and Exchange Commission's Edgar database for the
corresponding 10K.)
7. Complete Assurance of Learning Exercise 10D on textbook page 321. (Note: There are
correct and incorrect answers.)
8. Complete Assurance of Learning Exercise 1D, Steps 1–2, on textbook page 37.
9. Complete Assurance of Learning Exercise 1F, Step 1, on textbook page 38.;(Note: Use either
www.strategyclub.com in the assignment instructions;or Standard and Poor's. Standard and
Poor's can be accessed via;Liberty University's ; Online ; Library .) Upon completion of Step 1,
prepare a 1-page summary of your findings using current APA format.
10. Place the results of the exercise(s) in a single document and submit it via the link provided.
Include your name, class, section number, and the number of the exercise(s) on the
attachment (e.g.: 1B, Step 3). Be sure that the assignment is in a business-professional
format; include current APA citing and referencing.
Strategic Planning
Question 1 (1B, Step 4, p.36)
PepsiCo SWOT Analysis
Strengths
1. Extensive channels of distribution-The Company’s products are distributed to over 10
million stores weekly in over 200 countries.
2. Successful and robust advertising and marketing campaigns-the company spent over
$2 million for promotions and adverting in 2012.
3. Complementary product sales- the report revealed that 30% of the customers who
bought PepsiCo’s snacks also bought the companies beverages.
4. Product diversity-It has many brands including carbonated drinks, water, whole grain-
based snacks, savory, and non carbonated drinks which strengthen the company as it
has a survival potential if a brand is not performing well (PepsiCo, 2013).
5. Competent mergers and acquisitions-PepsiCo acquired Gatorade, Doritos, Tropicana,
and Quaker Oats.
6. Corporate social responsibilities-The Company engages in recycling, education, water
usage reduction, and obesity fighting through PepsiCo Foundation.
7. Progressive and proactive-New York Times reported that PepsiCo is the most
progressive and proactive food company (Warner, 2010).
8. Numerous brands in the market e.g. PepsiCo has 22 brands in the market which earns
more than one billion dollars annually.
9. Innovative- The innovative nature of the company has made it to compete in the
world market against its competitors like Coca Cola. Its innovativeness and creativity
is also revealed in its advertisements which are appealing to the potential customers.
10. Sponsorships-PepsiCo has sponsored several sports which gives it a good corporate
image like NBA in china, NHL, and major legue Baseball.
Weakness
1. The company over-depends on Wal-Mart- Over 13 percent of the company’s revenues
are derived from Wal-Mart stores.
2. Weaker brand awareness-The Company has weaker brand awareness compared to the
competitors like Coca Cola Company.
3. Low annual net profit margin-the net profit margin of PepsiCo is 9.7 percent
compared to Nestle 11% and Coca Cola’s 18.55% (United States Securities and
Exchange Commission, 2012).
4. Low pricing-Prices of PepsiCo brands are generally lower than those ones on Coca
Cola which limits its profits.
5. Questionable and unethical practices like it was determined that the company was
using tap water although it reports in its product labels that it uses mountain spring
water. The Company was criticized because it used water containing excess pesticide
in India.
6. Overdependence of US markets-About 52 percent of PepsiCo revenues originate from
United States.
7. Low productivity-the company had revenue per employee of $219439 which is lower
compared to the competitors.
8. Damage of reputation and image as a result of product recall-The Company pulled
Wattle Mix and Aunt Jemima pancake from the market due to Salmonella
contamination which dented its image.
9. Increasing imitation of its products weakens the financial strength and value of its
products as counterfeited goods enter into the market. the products of PepsiCo are
susceptible to imitation and copying by unscrupulous companies.
10. The company has short term approach to issues which has made it to lag behind in
acquiring new markets and expanding its operations outside US.
Opportunities
1. The consumption of snacks and beverages is growing in emerging markets-PepsiCo
has invested largely in BRIC countries which provides opportunities for growth in
market share in these fast growing food markets.
2. Further expansion of its activities through acquisitions- PepsiCo can increase its
acquisition of other companies to increase its market share.
3. Growth in consumption of bottled water-the growth in consumption of bottled water
is anticipated in the world.
4. Growth in consumption of savory snacks-The Company can increase its sale of savory
snacks because the consumption is predicted to grow.
5. Increased world demand for healthy beverages and food-There are various campaigns
against obesity and the increased need for healthy beverages and food and this
provides PepsiCo with opportunity for market growth.
6. Broadening of production and product base- The Company widening its operations
through exploiting new market opportunities. For example, it has acquired
Lebedyansky in Russia and the English V Wwater company.
7. International expansion-PepsiCo is in the verge of investing $ 1000 million in China
and $500 milion in India.
8. Opportunities in developing countries are growing and the company can exploit such
opportunities to expand its operations.
9. The company competes in more than one market which gives it leverage in case one
market is not performing well it can survive on another one.
10. The overall increase of the world’s population would provide more market
opportunities for the company and would increase its revenues.
Threats
1. Declining net profit margin-The annual revenue growth of PepsiCo was 1.41% in
2013 and 0.40% in 2014 which is attributed to increased costs of production.
2. Scarcity of water- Water scarcity is becoming a major challenge across the world
whereby there are countries that have acute water shortage limiting the operations of
PepsiCo.
3. Strong dollar-Over 50 percent of the gross income of PepsiCo is from outside US and
the strengthening of the dollar may result to decreasing income of PepsiCo.
4. Increased competition in the market-Competitions from other food and beverages
companies is on the rise for example, Snyder savory snacks market share in the US
has increased by 1.6% while PepsiCo market share is declining.
5. New legal requirement that requires disclosure of negative information regarding the
product labels.
6. Changes in the taste and preferences of the consumers-Consumers taste and
preferences is susceptible to changes as health consciousness is on the rise, for
example, consumption of carbonated drinks is reducing as well as drinks with large
amount of sugar, fat, and calories.
7. Declining market share- the company’s market share has been declining for example,
in 2004 it had 11.5%, 2008 was 10.3%, 2012 was 8.9%, and 2014 was 8.8%.
8. Potential negative impacts of policies and regulations of the government for instance,
the initiatives of the government which relates to environmental, safety, and health
may impede the operations of the company including the distribution, manufacturing,
and marketing of food products.
9. Labor unrest-PepsiCo is vulnerable to labor unrest and strikes according to recent
history like the shutting down of production in India due to strike in 2008.
10. The increased campaign against plastic containers in many countries would impact
negatively on the operations of the company because it uses plastic containers for its
beverages.
Question 2 (10D, p. 321)
1. Ethical, Legal
2. Unethical, Illegal
3. Unethical, Illegal
4. Ethical, Legal
5. Ethical, Legal
6. Ethical, Legal
7. Ethical, Legal
8. Ethical, Legal
9. Unethical , Illegal
10. Ethical, Legal
11. Unethical, Illegal
12. Unethical, Illegal
13. Unethical, Legal
14. Unethical, Legal
15. Ethical, Legal
16. Unethical, Illegal
17. Unethical, Illegal
18. Ethical, Legal
Question 3 (1D, Steps 1-2, p. 37)
External opportunities
1. Technological
2. Economic
3. Social
4. Environmental
5. Demographic
External threats
1. Population shifts
2. Increased competitiveness among universities and colleges
3. Declining support from the state and government
4. Community relations
5. Declining number of high school graduates
Internal strengths
1. Physical plant
2. Grounds and maintenance
3. Academic programs
4. Faculty
5. Administration
Internal weaknesses
1. Food services
2. Parking
3. Student housing
4. Placement
5. Fund raising
Question 4 (1F, Step 1, p. 38)
Overview of www.strategyclub.com
Strategy Club website has navigation bars and buttons which are user friendly
therefore; makes the website easy to use and understand. The navigation bars are consistent
as they provide users with clues about the pages and sites they are viewing. The background
of website does not hide or interrupt useful content. The texts in the website are large and
visible enough for the users and the hierarchy and arrangement of the information in the
website is perfectly clear.
Strategy Club website contains various resourceful free resources which are important
for preparing strategic management case analysis and other education purposes for example,
excel student template, live case presentations, chapter updates, and sample case analysis in
PowerPoint format (Study club, 2016). These resources can be easily be relocated from the
website by the links provided.
The pages and documents provided in the website are easy and quick to download.
The graphics of the pages are properly labeled and the colors of the links coordinate with
page colors. The website layout is consistent and the pages loads faster. The website uses
simple but attractive colors. The home page of the website has slideshow that provides quick
outlook and preview of its contents and resources. Several books are shown on a slide show
at the home page of the website which makes it easy to locate materials quickly. Each
slideshow has a ‘read more’ button which is a link to the main page having the content being
portrayed. At the top of the website there are seven bars which include home, authors, 16th
edition, book updates, author videos, free templates, and student resources. All of these bars
have links for various materials within the website.
References
Pepsico (2013). Retrieved from http://www.pepsico.com/Brands.html
United States Securities and Exchange Commission (2012). 10-K Annual report of PepsiCo,
Inc. Retrieved from
http://www.sec.gov/Archives/edgar/data/77476/000119312512081822/d269581d10k.
htm
Study club. (2016). The #1 Global Strategic Management Textbook. Retrieved from
http://strategyclub.com/
Warner, M. (2010). Good news! PepsiCo’s indra nooyi solves the obesity crisis. Retrieved
from http://www.cbsnews.com/8301-505123_162-44040677/good-news-pepsicos-
indra-nooyi-solves-the-obesity-crisis/?tag=bnetdomain
