Discussion
Thread:
Social
Media
Tools
This
is
a
graded
discussion:
100
points possible
Social
Media
continues
to
revolutionize
the
way
that
we
communicate
with
one
another.
For
many
companies,it
is
becoming
the
medium
of
choice
in
the
way
that
they
advertise
to
consumers
in
existing
and
new
markets.
Create
and
post
an
initial
thread
that
addresses
the
following
questions
or
issues’
How
did
social
media
begin,
and
why
has
it
become
popular
so
quickly?
Compare
and
contrast
Facebook,
Twitter,
Linkedin,
and
YouTube,
briefly
describe
how
and
why
subscribers
use
them
(no
citations
from
the
text).
Explain
the
use
of
"#hashtag”
in
social
media
platforms.
Why
do
people
use
"hashtags”
and
how
do
“#hashtag”
tags
work?
How
would
a
business
use
“#hashtagging’
to
advance
consumer
awareness
of
products
and
services?
How
does
a
business
measure
the
effectiveness
of
its
social
media
advertising
effort?
“Besides
that,
they
lear
to
be
idlers,
going
about
from
house
to
house, and
not
only
idlers,
but
also
gossips
and
busybodies
..”1 Tim
5:13
(ESV).
Is
social
media
becoming
a
form
of
“gossiping”
today?
How
do
Christian
men
and
women
use
social
media
as a
business
tool,
while
stopping
short
of
gossiping?
BUSI 330
DISCUSSION ASSIGNMENT INSTRUCTIONS
The student will complete 4 Discussions in this course. The student will post one thread of at
least 350 words by 11:59 p.m. (ET) on Thursday of the assigned Module: Week. The student
must then post 2 replies of at least 250 words by 11:59 p.m. (ET) Monday of the assigned
Module: Week. For each thread, students must support assertions with at least two scholarly
citations in current APA format. Each reply must incorporate at least one scholarly citation in
current APA format. Any sources cited must have been published within the last five years.
Acceptable sources include the textbook, the Bible, and scholarly internet sources.
C R P
Social
Media
Marketing
15 to >13.0 pts
Advanced
All assignment components are
thoughtfully and
comprehensively detailed,
reflecting collegiate level
reasoning and support.
Relevant examples or
explanations render a clear
understanding of the
assignment principles.
13 to >10.0 pts
Proficient
Most of the components of
the Discussion Assignment
prompts are answered in
the discussion, though more
detail would render a more
comprehensive review of
the assignment. The
discussion has a logical
flow. Major points are stated
reasonably well. Major
points are supported by
good examples or analysis.
10 to >0.0 pts
Developing
The Discussion
Assignment prompts
are addressed
minimally. The
discussion lacks flow
or content. Major
points are unclear or
confusing. Major
points are not
supported by
examples or
thoughtful analysis.
0 pts
Not
Present
15 pts
Social
Media
Sites and
Practices
15 to >13.0 pts
Advanced
All assignment components are
thoughtfully and
comprehensively detailed,
reflecting collegiate level
reasoning and support.
Relevant examples or
explanations render a clear
understanding of the
assignment principles.
13 to >10.0 pts
Proficient
Most of the components of
the Discussion Assignment
prompts are answered in
the discussion, though more
detail would render a more
comprehensive review of
the assignment. The
discussion has a logical
flow. Major points are stated
reasonably well. Major
points are supported by
good examples or analysis.
10 to >0.0 pts
Developing
The Discussion
Assignment prompts
are addressed
minimally. The
discussion lacks flow
or content. Major
points are unclear or
confusing. Major
points are not
supported by
examples or
thoughtful analysis.
0 pts
Not
Present
15 pts
Success
Measures 15 to >13.0 pts
Advanced
All assignment components are
thoughtfully and
comprehensively detailed,
reflecting collegiate level
reasoning and support.
Relevant examples or
explanations render a clear
understanding of the
assignment principles.
13 to >10.0 pts
Proficient
Most of the components of
the Discussion Assignment
prompts are answered in
the discussion, though more
detail would render a more
comprehensive review of
the assignment. The
discussion has a logical
flow. Major points are stated
reasonably well. Major
points are supported by
good examples or analysis.
10 to >0.0 pts
Developing
The Discussion
Assignment prompts
are addressed
minimally. The
discussion lacks flow
or content. Major
points are unclear or
confusing. Major
points are not
supported by
examples or
thoughtful analysis.
0 pts
Not
Present
15 pts
Discussion: Social Media Tools Grading Rubric |
BUSI330_D12_202220
C R P
Spiritual
Integration 5 to >4.0 pts
Advanced
Provides detailed
answer/application to Scriptural
integration prompts.
4 to >3.0 pts
Proficient
Minimum word count of
100-199 words met.
3 to >0.0 pts
Developing
Minimum word count
of 1-99 words met.
0 pts
Not
Present
5 pts
Replies to
2 Student
Threads
20 Points
20 to >17.0 pts
Advanced
Each reply is a minimum of 250
words and focus on a
meaningful point made in
another student’s thread. Each
reply provides substantive
additional thoughts regarding
the thread and an explanation
of why the student agrees or
disagrees with the idea
presented in the thread. Each
reply is clear and coherent.
17 to >13.0 pts
Proficient
Most replies focus on a
meaningful point made in
another student’s thread.
Most replies provide
substantive additional
thoughts regarding the
thread and an explanation of
why the student likes or
dislikes the idea presented
in the thread. Most replies
are clear and coherent.
13 to >0.0 pts
Developing
Some replies focus
on a point made in
another student’s
thread. Replies
could be more
substantive regarding
the thread. Replies
lack clarity and
coherence.
0 pts
Not
Present
20 pts
Discussion
and
Replies:
Grammar
and
Spelling,
Word
Count
30 to >26.0 pts
Advanced
Discussion meets 350 - word
minimum; each reply meets
250 - word minimum spelling
and grammar are correct in
accordance with APA
requirements. Sentences are
complete, clear, and concise,
pertinent to the assignment
topic(s). Thread and replies
meet the citation requirements.
Where applicable, references
are cited in current APA format.
26 to >20.0 pts
Proficient
Spelling, grammar and
formatting to APA
requirements has some
errors. Sentences are
presented well, with few
structural errors.
Paragraphs contain some
varied sentence structures.
Thread and replies mostly
meet the citation
requirements. Where
applicable, references are
cited with some APA
formatting.
20 to >0.0 pts
Developing
Spelling and
grammar errors
distract. Sentences
are incomplete or
unclear. Paragraphs
are poorly formed.
Thread and replies
do not meet the
citation requirements.
Where applicable,
references are
minimally or not cited
in current APA
format.
0 pts
Not
Present
30 pts
Total Points: 100
Discussion: Social Media Tools Grading Rubric |
BUSI330_D12_202220
The way we communicate with one another continues to be revolutionized by social media.
For many businesses, it is quickly becoming the preferred method of reaching out to
customers in new markets. Make a first thread that addresses the following questions or
concerns:
How did social media begin, and why has it become popular so quickly?
The invention of the telegraph machine on May 24, 1844, marked the beginning of social
networks. From Baltimore, Samuel Morse sent a telegram to Washington, D.C. The
ARPANET (Advanced Research Projects Agency Network) was established in 1969, which
marked the beginning of the advent of online (Guille, 2013). People first used social media to
converse and reconnect with one another. There are a variety of reasons why social media has
become so popular, including the fact that the internet is now more accessible than ever in
practically every country. Another is craving for human connection, even if it is only a
fictitious one. Some people are increasingly using social media to sell products through
multi-level marketing (MLM) organizations.
Compare and contrast Facebook, Twitter, LinkedIn, and YouTube, briefly describe
how and why subscribers use them (no citations from the text).
People use Facebook to share images, stories, and experiences from their lives. People on this
social networking platform have the most interaction. Twitter is similar to Facebook but has a
smaller user base. It is used to send a short message to the entire world; if someone likes it or
finds it amusing, they can 'retweet' it. It offers fewer features than Facebook. LinkedIn is a
social networking site for business people. It doesn't focus on a user's personal life, but rather
on their work career. YouTube is a video-sharing platform where you can discover
everything from a blogger talking about her favorite looks to an educational video on how to
adjust your car's brakes. It is less engaging than Facebook and focuses solely on the video in
question.
Explain the use of the "#hashtag" on social media platforms. Why do people use
"hashtags" and how does "#hashtag" tags work?
In social media, hashtags identify whatever you type after the #. People use hashtags to
identify companies, locations, memories, or even simply jokes.
How would a business use “#hashtagging” to advance consumer awareness of products
and services?
Hashtags can be beneficial to a company in a variety of ways. I learned about everything
today after seeing a hashtag and clicking on it to see what the female had to say. It's a simple,
passive approach for a business to advertise since other people buy the things, like them, and
then post about them on social media with the hashtag. A company can get its customers to
use the hashtag by simply utilizing it on its own social media page.
How does a business measure the effectiveness of its social media advertising effort?
One of the most essential key performance indicators (KPIs) in marketing is social media
ROI. It's frequently stated in percentages. KPIs enable you to compare and evaluate various
marketing platforms to determine their effectiveness and efficiency (The Drum 2022). A
company might analyze the impact of its social media ads by simply including a query about
it during online payment. Another option is to simply click on the hashtag to check what
other people are also using it.
"Besides that, they learn to be idlers, going about from house to house, and not only
idlers but also gossips and busybodies …" 1 Tim 5:13 (ESV). Is social media becoming a
form of "gossiping" today?
I feel that gossiping takes place on social media, particularly on Twitter, Facebook, and
Instagram. Last night, I saw a post on Facebook about a few juveniles who were knocking on
elderly people's homes and then departing, and a few of the children were identified. Even
youngsters who were not involved in the incident were named, and people began to lash out
at them. Because social media can rapidly and easily spiral out of control, it's crucial to keep
an eye on things and avoid getting caught up in online chatter.
How do Christian men and women use social media as a business tool, while stopping
short of gossiping?
One of the numerous benefits of social media is that it allows people to interact with others
they may not have otherwise had the opportunity to do so. Gossip occurs when someone
speaks negatively about another individual when they are not there. Businessmen and women
must maintain a professional presence on social media, not only because of the act of
maintaining a professional presence but also because of the verse mentioned above about not
gossiping.
Reference
Guille, A., Hacid, H., Favre, C., & Zighed, D. A. (2013). Information diffusion in online
social networks: A survey. ACM Sigmod Record, 42(2), 17-28.
The Drum. (2022). How can you effectively measure social media marketing?
https://www.thedrum.com/opinion/2021/06/30/how-can-you-effectively-measure-social-
media-
marketing#:~:text=Social%20media%20ROI%20is%20one,and%20efficiency%20of%20eac
h%20channel.
