Learning Goal: I'm working on a marketing project and
need an explanation and answer to help me learn.
I need help identifying my 5-year marketing forecast
projections and building a graph for my marketing plan.
Table of Contents
1. Executive Summary
2. Company Description
Jeff Bezos founded Amazon in 1994. Before starting Amazon, Bezos was employed on
Wall Street in New York. Bezos had the vision to establish an online retail business that offered
convenience and many options to the consumer. Although he began by selling books over the
internet in 1995, it did not take long to offer multiple product options to the consumer and
provide the consumer with the opportunity to purchase from numerous companies.
Amazon is very proficient in marketing merchandise that third-party vendors have
developed. As of 2020, Amazon has over 150 million Prime members that utilize their e-
commerce marketplace. In addition, Amazon produced an annual revenue of $386.1 Billion in
2020 (History of Amazon: From Garage Startup to The Largest E-Commerce Marketplace,
2020). As a result, Amazon has become the largest commerce marketing company in the world.
As of June 2021, Amazon employed 1,335,000 employees (Amazon, n.d.).
Amazon is a company committed to protecting the planet, and they have initiated
numerous operations to impact the global environment positively. They are also committed to
helping the community through various programs they have designed. Amazon has empowered
many small businesses to achieve a new level of economic success they could not have achieved
without access to Amazon's marketplace. In July 2021, Bezos stepped down as CEO of Amazon
but intends to stay very involved as he is the largest shareholder who maintains 10% of the
shares (Duffy, 2021).
3. Strategic Focus and Plan
Mission
We believe we must stop climate change, and reducing carbon emissions to zero will
significantly impact. We want to reach net-zero carbon emissions by 2040, a decade ahead of the
Paris Climate Agreement. We are on a path to powering our operations with 100% renewable
energy by 2025 as part of our goal to reach net-zero carbon (The Climate Pledge, n.d.).
According to the United States Geological Survey, an estimated 118,000 million gallons of water
are used per day in the United States alone for irrigation. We aim to provide the best products at
the best prices possible to enable a 50% decrease in water usage by 2025.
Goals
Climate change goals
o To make an intelligent irrigation system Wi-Fi/Bluetooth enabled that allows
consumers to monitor the rainfall and automatically adjust their watering needs
based on the rainfall amount.
o Impact climate change in a meaningful manner through the use of our smart
irrigation system.
o Continue to improve our system through customer feedback and analytical data.
o Continue to provide benefits to our farmers, especially in areas where water
restrictions are enforced.
Financial goals
o Leverage the growth in the smart irrigation market in nonagricultural applications.
o Grow the number of the smart irrigation system market to a CAGR of 15.3% by
2025.
o Leverage the growth in the smart irrigation market in nonagricultural applications.
Core Competency and Sustainable Competitive Advantage
Core competencies allow small businesses to deliver value to their customers, but what are
core competencies? The litmus test is that it is hard for competitors to copy or develop. For
example, the core competency of a technology company could be the design of high-speed
microprocessors or efficient Internet search algorithms, both of which are difficult to replicate.
Businesses can develop core competencies by identifying vital internal strengths and investing in
the capabilities valued by their customers (Basu, 2019).
We are a new green start-up company but with a solid business base and an innovative
team. Our customers can be broken down into two groups. The first group is homeowners aged
55-64; they have an average of 75.7% homeownership (Department, 2021). Our second group
would be homeowners ranging in age from 45-54. They own a home on an average of 69.4%. I
feel older homeowners over the age of 64 would not be into new technology. Our competitors
would be Lowes, Home Depot, or other local nurseries or landscapers.
Our Market value focus is that we have a product: to beautify your yard, save water, and
save you money. This can be done remotely by Blue-tooth or internet access and takes into
consideration current rainfall. Our competitive advantage is the ability to control your sprinkler
system from wherever you are in the world! It will also finally save you money because you will
know how much water is constantly being used and can always adjust it based on your personal
preferences. Our Smart Irrigation System is a quality product made in the United States, and we
are always available to help our customers.
Our Marketing plan includes 55-64-year-olds who want to ensure they get a return for
their investment. So, we will show them the money they will save by using our product. The 45-
54-year-olds want to know they are environmentally sound with our product. So, we will
approach this market with environmental benefits.
4. Situation Analysis
SWOT Analysis
Figure 1 shows factors that will affect the market for our Fusion Irrigation System. This
analysis is needed to avoid overlooking any opportunities or threats that need to be considered
for our marketing plan.
Figure 1. SWOT Analysis for Fusion Irrigation System
I Facto
S
W
Management
16 years of project
management experience
Lack of experience in new
market
Offerings
High-quality
High-Price
Water savings
Monthly water bill savings
Are people willing to pay a
higher price up-front for
savings over time
Marketing
Environment conscious with
water savings
Is the market sustainable for
like-minded individuals
Personnel
Small team
Very resourceful
A small team that could lose
overall vision when
expansion happens
Finance
Amazon basics name behind
our product
Limited initial resources until
listed as an Amazon Basics
product
Manufacturing
A high level of quality
assurance ensures high-quality
products
The level of oversight for
quality requires a higher
initial sell price
Research & Development
Continuous evolving of
product based on climate and
consumer changes
Will Amazon allow the
continued changing and
growth
E Facto
O
T
Competitive
Monthly savings for LIFE of
product
Will consumers see the up-
front costs offset over time
with monthly savings.
Technological
New features are never seen
before in the market
Even with patent, easy to
change factors and get the
same results by competitors
Economic
Target consumers can afford a
higher-priced system
Will consumers see the up-
front costs offset over time
with monthly savings
Consumer
Environment conscious and
willing to combat climate
change
Will consumers see the up-
front costs offset over time
with monthly savings
As a brand new Amazon subdivision, we are power-driven and motivated to succeed.
This is a great foundation to build a new product on. One of our most important strengths is how
socially conscious we are as a team. We care about the environment and making our products to
help save water.
Our biggest weakness as a company is the cost to develop a new product. A new patent cost
ten thousand dollars and up (Quinn, 2015). There are also costs for product research and
development. We need to develop contacts within the landscape market, as it is always priceless
to have a mentor or an experienced person to help you navigate a new market. We should also
look into participating in some trade market shows at the beginning of the season. This would
expose our product to more industry partners.
Opportunities abound with a product that is eco-friendly and climate-conscious. The Fusion
Irrigation System is designed to conserve water. Our customers are environmentally conscious
and are looking for products that help the earth. This product also saves you money in the long
term. This is a great time to launch a lawn system as many people have become more concerned
about the looks of their homes. Many people now have restricted travel plans and invest in their
homes because they are home more due to Covid-19.
Threats abound as new markets are highly competitive and fast-moving. We will need to scan
the business market for competitors continually. Our biggest competitors currently would be
other companies showing their product in Lowes or Home depot such as Spruce EPA Water
Sense Irrigation, Netro Remote Access Sprinkler Controller, Rachio Smart Lawn Sprinkler, Rain
Machine Touch HD 12 Cloud Sprinkler, and Orbit Wi-Fi. A dramatic environmental change in a
specific region could also impact sales. The need for a product could be set aside for other
momentary priorities. Sales could also be affected by economic changes. New products face
numerous challenges.
Industry Analysis: Outlook on Residential Lawn Sprinklers
According to NASA, the estimated area of lawns is about 63,000 sq miles, which is about
the size of Texas. Lawns are seen as an indicator of socio-economic character in America, and
thus, to maintain lawns, lawn sprinkle usage is expected to grow soon. North America leads the
sales charts for lawn sprinklers in terms of regional demand, owing to the high coverage of
lawns. In terms of total demand, North America is expected to be followed by APEJ and Europe
(Lawn Sprinkler Market, n.d.).
The lawn sprinkler market is growing and continuing to grow. Not just in North America but
globally. According to (Lawn Sprinkler Market, n.d.), More than 350 golf courses are in the
planning stage, and more than 203 golf courses are under construction worldwide. Consequently,
the increasing number of golf courses worldwide has accelerated the demand for lawn sprinklers.
The Green Roof Concept, primarily followed in the United States and Germany, includes
covering rooftops with vegetation that assists in reducing the wastage of water and facilitates air
purity. With the growing inclination towards using green roofs, the demand for sprinklers is
expected to increase in direct proportion, consequently aiding the growth of the global market.
With every product tending towards "Smart Technologies," sprinklers are also following the
trend. Lawn sprinklers can now be operated with the help of mobile applications (Lawn
Sprinkler Market, n.d.).
Competitor Analysis: The Irrigation Market
Choosing an irrigation system takes research and identifying the priorities you are trying to
meet with your purchase. In comparison, a lush green yard is something many consumers want
to achieve. It is also important to consider water conservation efforts when choosing a system.
An automatic sprinkler operates off a timer to irrigate a lawn or garden, but these irrigation
systems are not precise in detecting the rainfall between watering periods (Rodriguez, n.d.).
There are a few leading smart irrigation systems that lead the current home irrigation system
market. The few companies have ventured into the smart home irrigation system as our company
has, but they do not offer the extra features that Fusion Irrigation Systems does. These features
include allowing our system to sync with the home Amazon Alexa device. In addition, the smart
water system will reduce water by up to 50% because it will track how much rain has fallen,
reducing the amount of water the system will use for irrigation. This will benefit the
environment while saving the consumers money on their water bills. The key competitors
include Spruce EPA Water Sense Irrigation, Netro Remote Access Sprinkler Controller, Rachio
Smart Lawn Sprinkler, Rain Machine Touch HD 12 Cloud Sprinkler, and Orbit Wi-Fi that Pairs
with Alexa (Nott, 2021).
1. Spruce EPA Water Sense Irrigation system focuses on its ease of use and the features of
maximizing water usage and scheduling ease (Nott, 2021). However, it is known for the
flaw of the battery losing power very quickly (Nott, 2021). Spruce irrigation is a privately
owned company that Nathan Kaufman founded in 2014 in San Francisco, CA. (Spruce
Irrigation, n.d.).
2. Metro Retro Sprinkler Controller is another formidable competitor. The Metro system
installs in approximately fifteen minutes with a residential irrigation system and connects
to Wi-Fi. It uses weather forecasting and historical data to regulate outdoor water use
(Nott, 2021). In addition, this product automatically adjusts the sprinkler to local rules in
your area for watering, which some find intrusive.
3. Rachio Smart Lawn Sprinkler is another competitor with its unique features, and it is
currently the highest-rated system on Amazon. These unique features include the quality
to stop watering during the rain, easy use App, ease of installation, and the watering can
be tailored to the needs of the lawn based on soil type and plant type (Nott, 2021). In
addition, the Rachio Smart Lawn Sprinkler is compatible with most of the popular smart
home devices such as Amazon and Google Home. Rachio was founded by Chris Klein
and Franz Garsomke, two software engineers out of Denver, Colorado, intending to save
water (Hargreaves, 2015).
4. The Rain Machine Touch HD-12 Cloud Sprinkler is unique because it is cloud-based and
will work when Wi-Fi is down, and it uses weather stations to accurately determine the
needs of the lawn (Nott, 2021).
5. The Orbit Wi-Fi pairs with Alexa and can be controlled anywhere while still utilizing
smart watering techniques based on weather station feeds (Nott, 2021). This system is
known for its durability and is part of the B-Hyve system. Since 2016 the eco-friendly
company of the Orbit Wi-Fi irrigation system claims to have saved 50 billion gallons of
water which equates on average to 50,000 gallons of water per user annually (Watering
Genius, 2021). There are multiple products available in the B-Hyve set.
Company Analysis
Our company focuses on a system that offers clients an opportunity to have a nice yard,
save water and save money. We are eco-friendly and climate-conscious, which will give us an
unlimited opportunity for growth into the future, even as climate change happens. The Fusion
Irrigation System is designed to conserve water and is easily customizable to anywhere globally,
and will work with any climate! The goal is to save our customers money while still doing a
great job making their yard look beautiful. If we do this, then we achieve our goal of customer
satisfaction. Consumers are now working from home more and more, and because of this, they
want to invest in their homes. This can only add more opportunities for us into the future as we
strive to offer the best product available on the market!
Customer Analysis
The irrigated land is mainly on the western side of the country, as many crops require
irrigation. The irrigation systems around the country are dependent on cropping patterns and the
climatic conditions of a particular area. Essentially, our clients comprise first and second
homeowners ranging from 45-64 years. According to (Statista Research Department, 2021), first
group homeowners average $75,686 income, while the second group has a higher revenue of
$92,221. This implies that the target consumers have a significant disposable income to try new
things, meaning they will be more willing to try our products and services.
Regarding the segment's lifestyle, they are open to new ideas, especially technology
integration, to achieve the goals they believe are valuable to the coming generations. Notably,
approximately twenty percent of American homes own an irrigation system for their yards which
is mainly inefficient (Statista Research Department, 2021). Our system offers the clients an
opportunity to have a beautiful yard, save water in the process, and save money.
5. Market-Product Focus
Marketing and Product Objectives
Breaking into a new market is not a new venture for Amazon. Our plan is to focus
markets and drive innovation into the future. These are detailed below.
Current markets. With the growing world population and briskly exhausting water
resources, the globes is nearing a crisis-like situation. As the utilization of water in the
agriculture sector is considerably high, this sector is focused on adopting sustainable
agricultural equipment and practices such as sprinkler irrigation (Fortune Business
Insights, n.d.). Current markets are partially utilizing the same technology from twenty
years ago. The main focused markets are: farms, orchards, greenhouses, sports grounds
and turfs and landscapes.
New markets. Within the next 10 years most businesses will be looking for ways to cut
costs and transition to a more green state. Our plan is to stick to homeowners and
landscapes at the onset, but one our product is refined through new technology we will
expand, within the next five years, into the expanding focused markets of farms, orchards
and greenhouses.
Innovative new products. Unlike other irrigation business models we will not rely on
older technology to save initial costs. We will provide a fully updated system at the initial
release and continue to refine our products to meet ever changing market needs. This will
rely heavily on the research & development aspect of our subdivision.
Target Markets
The first group is homeowners aged 55-64; they have an average of 75.7%
homeownership (Department, 2021). Our second group is homeowners ranging in age from 45-
54. They own a home on an average of 69.4%. For these two groups we will specifically target
the Southeast of the United States. Although the west coast is very conservative of water,
sometimes they are so drought ridden they are unable to use water at all for landscaping. We
want to focus on homeowners capable of watering routinely.
The Southeast has the most suburban cities with the right demographic of homeowners.
The first three areas to develop are The Carolinas, Alabama, and Florida. They have the highest
concentration of suburban cities. The variable weather there will also show how adaptive our
irrigation systems work in a short amount of time. These states generally water from spring to
fall, so we will implement our market plan in the spring. This will allow our systems to be seen
in action, early in the year.
Points of Difference
With ever changing markets and innovation plans the following are the major points of
difference at the initial release with follow-on research to be conducted into the future.
Water Savings. The smart water system will reduce water by up to 50% because it will
track how much rain has fallen, reducing the amount of water the system will use for
irrigation. This will benefit the environment while saving the consumers money on their
water bills.
Irrigation Trends. The rising pressure of maximizing crop production along with
maintaining sustainability in the production is crucially influencing the adoption of
modern irrigation practices such as sprinkler irrigation. Increasing acceptance of
automated irrigation systems and equipment laces with mechanized component
technology by farmers is adding impetus to the market (Fortune Business Insights, n.d.).
Timing. Our irrigation system is built on automatic sprinklers, you do not have to
physically be present for our system to work. To free up our customer’s time, we used
modern technology to allow our system communicate remotely. Technologies such as
Internet of Things (IoT) have been incorporated into the system, one example is the sync
between our irrigation system and the home device called, Amazon Alexa. This further
puts our users in control. Additionally, the Internet of things technology incorporated into
our sprinkler system gives you the ability to control it from wherever you are in the
World. We also note that our competitors’ irrigation systems have struggled to maintain
battery power for a long time, resulting in short usage. To prevent this, our systems were
designed and built to work for a longer period of time.
Support Services. Our customer support is unmatched, we have a small and
dedicated team, therefore, clients are given special attention and we are always available
to resolve issues that may arise with our irrigation system. Our partnership with Amazon
makes our products and contact center available to you at any time of the day.
Positioning
Geographically, North America held the largest share in the Global Smart Irrigation
Market due to the rising adoption of smart irrigation technologies in the region. The rising trend
of developing smart cities across the world results in surging installation of Smart irrigation
systems as smart cities use Smart Systems both in residential and commercial sectors. Hence, the
growth of smart cities is likely to create growth opportunities for the smart irrigation market
(ResearchAndMarkets.com, 2021). In the past, lawn sprinklers would simply do its job. Water
what you wanted it to do, but it also wasted tons of water and resources. Our lawn sprinkler
would take the trait of doing its job, but to another level. Where we the consumers can control
what it does. We will control how much and what time the sprinkler would work. Which would
in turn help the environment and our pockets. Our lawn sprinkler would be a start of the art, high
tech Bluetooth, and consumer-controlled lawn irrigation sprinkler. Easy to use and does its job.
According to Lawn Sprinklers Market, increasing use of automation, robotic and various other
smart technologies is the ongoing trend gaining momentum in the global lawn sprinklers market.
There are various advanced sprinklers which can be monitored through mobile applications.
With the implementation of advanced sensor technology, sprinklers can automatically start
operating as per the weather forecast (Lawn Sprinklers Market: Introduction, n.d.).
6. Marketing Program
The environmentally friendly Fusion irrigation systems are designed to simplify the tasks of
precisely providing irrigation to a yard, reduce water usage and save money for a family or
business. Fusion has a very specific strategy for the product. Product uniqueness, research of
competitors, ease of use, product pricing, packaging and implementation of celebrity users are all
strategies that will be implemented.
Product Strategy
Unique product and availability. Fusion Amazon Irrigation System is a unique product. This
system interfaces with the Amazon Alexa and is simple to use. Fusion will be available through
Amazon as a subsidiary of the Amazon Alexa products. The pairing with Alexa allows the
company a vast reach and maximizes the visibility of the product though Amazon. We believe
this is an opportunity for Amazon to capture the irrigation market because of the product offering
features that no other competitor can match. The environmental savings and financial savings of
this device is unmatched by other options in this field and the ease of the App utilized for the
operation far exceeds anything available in the market currently. Initially, this system requires
more work to be the smart program that is the most compatible with Amazon Alexa but in the
long run this will provide a larger consumer reach and a larger profit. This also brings Amazon to
the forefront into yet another smart home market. Marketing must be completed in a manner that
describes the clear benefits that Fusion offers over competitors. Because this is a smart device
privacy and security are an important consideration in introduction of this product. Fusion will
be integrated with all of the extra steps that Amazon has implemented in their other smart home
devices to help prevent hacking and protect privacy.
Competitor research. Fusion Amazon needs to complete due diligence in researching the
competitors and their reviews to research and apply preventative measures to alleviate the
problems that the competitors have encountered. This research strategy and pro-active approach
will help develop a successful product and product introduction within the irrigation market. The
consumers will be much more satisfied with a product that has explored all advantages and
disadvantages.
Packaging. The packaging strategy of the product itself will be attractive to the consumer
and stress the features that make it unique and beneficial over the competitors. The Fusion
tracking App will be made available for free download through the Apple App Store and the
Google Play Store. The App will connect to the user’s calendar and will have settings that allow
for reminders and precise water level monitoring of the location of the irrigation device. This
system can be very individualized to meet the needs of the user.
Ease of use and the consumer availability. It must be easy to distribute, and the product
must be promoted at a price point that is also enticing to the consumer. Focusing on these matters
will make this an easily accessible and usable product for even the new homeowner that has
never been responsible for yard upkeep. There will be videos available on the Fusion Amazon
Irrigation web site that will provide instructions for use as well as answer questions that may
arise. There will also be a live chat option during working hours to help quickly answer any
questions or problem solve any issues consumers encounter. Additionally, Fusion will post
videos on YouTube on operation and that can answer questions. Providing these steps will help
ensure the ease and discuss of use is enjoyed by the proud owner of our system,
Pricing Strategy
By having the ability to influence the consumer’s perception on seeing how effective the
Fusion irrigation systems works, this will only help our product to become more known to
others. This product is much more unique than any other irrigation system, because of this an
introductory price will be utilized to build the initial clientele. This will fall in a mid-range
pricing point of the major competitors.
Promotion Strategy
Fusion also plans to promote the product through agreements with well recognized celebrities
that have experienced great success with their personal yards during the initial creation stages of
this irrigation system. This agreement will bring more attention to the product and also allow the
celebrities to benefit from using an environmentally friendly system that focuses on water
conservation. Since Amazon is well known, our product also has an advantage in this market
because of how it is initially designed to interface with the Amazon Alexa. This allows for ease
of use unlike other products currently available on the market.
References
Amazon. (n.d.). Craft: https://craft.co/amazon
Basu, C. (2019, January 25). CHRON. What Core Competencies Give an Organization
Competitive Advantage?: https://smallbusiness.chron.com/core-competencies-give-
organization-competitive-advantage-34568.html
Department, S. R. (2021, June 14). Homeownership rate in the United States as of Q1 2021, by
age. Statista: https://www.statista.com/statistics/1036066/homeownership-rate-by-age-
usa/
Duffy, C. (2021, July 5). Jeff Bezos is stepping down as Amazon CEO. He'll still have huge
power at the company. CNN Business: https://www.cnn.com/2021/07/05/tech/jeff-bezos-
amazon-ceo-exit/index.html
Fortune Business Insights. (n.d.). The global sprinkler irrigation market Size was valued at USD
2.57 billion in 2019 and is projected to reach USD 2.91 billion by 2027, exhibiting a
CAGR of 1.67% during the forecast period.... Read More at:-
https://www.fortunebusinessinsights.com/indust. Fortune Business Insights:
https://www.fortunebusinessinsights.com/industry-reports/sprinkler-irrigation-systems-
market-101611
Hargreaves, S. (2015, May 18). This wifi sprinkler can cut water use 30%. CNN Business:
https://money.cnn.com/2015/05/13/technology/rachio-sprinkler-water/index.html
History of Amazon: From Garage Startup to The Largest E-Commerce Marketplace. (2020,
August 19). Capitalism.com: https://www.capitalism.com/history-of-amazon/
Lawn Sprinkler Market. (n.d.). Fact.MR: https://www.factmr.com/report/1010/lawn-sprinkler-
market
Lawn Sprinklers Market: Introduction. (n.d.). Persistence Market Research:
https://www.persistencemarketresearch.com/market-research/lawn-sprinklers-market.asp
Nott, M. (2021, April). Best Smart Irrigation Systems. from Bestreviews:
https://bestreviews.com/best-smart-irrigation-systems
Quinn, G. (2015, April 4). The Cost of Obtaining a Patent in the US. IPWATCHDOG:
https://www.ipwatchdog.com/2015/04/04/the-cost-of-obtaining-a-patent-in-the-
us/id=56485/
ResearchAndMarkets.com. (2021, September 29). Global Smart Irrigation Market Report 2021-
2026: Soaring Smart Cities Proliferate Market Growth - ResearchAndMarkets.com.
Business Wire: https://www.businesswire.com/news/home/20210929005789/en/
Rodriguez, A. (n.d.). Where to Install a Sprinkler Rain Sensor. SFGate:
https://homeguides.sfgate.com/install-sprinkler-rain-sensor-73090.html
Spruce Irrigation. (n.d.). Crunchbase: https://www.crunchbase.com/organization/spruce-
irrigation
Statista Research Department. (2021, Janurary 20). Median household income in the United
States in 2019, by age of householder. (S. R. Department, Producer) Statista:
https://www.statista.com/statistics/233184/median-household-income-in-the-united-
states-by-age/
The Climate Pledge. (n.d.). Aboutamazon: https://www.aboutamazon.com/planet/climate-pledge
Watering Genius. (2021, September 16). Orbit: https://www.orbitonline.com/about-bhyve/
1
Five Years Projection
Student’s Name
Institutional Affiliation
Course
Date
2
Five Year Projection
Provided that the total number of greenhouses distributed between 2007 and 2013 was
43.7 million (6.24 million annually), it is predicted that Amazon's first-year revenues will be 3.5-
4 million. Since this is the first deployment, the estimate is cautious. As the equipment, makes its
way into the market, consumption will increase as it progresses through the launch, development,
and eventually maturity stages of the financial forecast. While the Return on Sales will be
minimal in the first year at 4.04%, it will be essential for price strategy. The Return on Sales will
improve as well owing to economies of scale. In the year 2021, the profit margin will be 7.07%.
The first year of revenue is crucial to fulfilling contracts for the following year when the
greenhouses are ready for shipping. Year three will be focused on growing markets through
various outlets and dealers, with the primary goal of conducting sales and increasing desire for
the goods. The next year will be spent evaluating the greenhouse's achievements and producing
reports and projections for the future. To retain sales and status in a competitive market, the item
will be updated in the fifth year, 2021.
3
0 1 2 3 4 5 6 7 8 9 10
Awareness
Testing
Events
Re-Customize
License
Packaging
Production
Customer care
Distribute
Social Media
Bundling
Partnership
Sales
Analyze
Report
Marketing Plan
Y1 PERIODS PERCENTAGE COMPLETE ACTUAL DURATION ACTUAL START PLAN DURATION PLAN START
