Research Design
This refers to the methods and procedures to be followed in conducting the study. The
research design is a method of study in depth rather than breadth and places more
emphasis on the full analysis of a limited number of events or conditions and other
interrelations (Borg & Gall, 1989). For this study, the research design was a case study
due to the fact that the unit of analysis is one organization. A case study allows an
investigation to retain the holistic and meaningful characteristics of real life events
(Mugenda & Mugenda, 2003). It involved a careful and complete observation of the
social units.
Data Collection
The study collected data from the primary sources. An interview guide was used in
collecting the primary data. The interview guide had questions specifically designed to
generate data linking employee retention strategies to performance at the Kenya Power
and Lighting Company.
There was one interviewee in this study and this was be the General Manager, Human
Resources and Administration. The interviewee was chosen for the study since he has
vital information and knowledge pertaining to this study. The interview guide was
administered through a personal interview in order to get his opinion on the influence of
employee retention strategies on the performance of Kenya Power and Lighting
Company Limited.
Data Analysis
The notes on responses to interview questions was edited for completeness and
consistency. Qualitative data analysis seeks to make general statements on how
categories or themes of data are related. The data will be qualitative in nature, due to this
fact; content analysis will be used to analyze the data. Neuendorf (2002) define content
analysis as a technique for making inferences by systematically and objectively
identifying specified characteristics of messages and using the same to relate trends. This
method is preferred because the information collected will be qualitative and therefore
require analytical understanding. When human coders are used in content analysis,
reliability translates to the amount of agreement or correspondence among two or more
coders. Reliability in content analysis will be ensured by analyzing the amount of
agreement or correspondence among the key informants.
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