Running Head: CHANGE INITIATIVE ASSESSMENT 1
Change Initiative Assessment
Tavis Mitchell
Liberty University
BMAL 504 – Leading Organizational Change
09 December 2021
CHANGE INITIATIVE ASSESSMENT 2
Change Initiative Assessment-Part A
Almost every organization will undergo some transition at some point in response to
changing work or business environment. Most of the changes are necessary for organizations to
remain viable and sustainable. They can include relatively minor changes like onboarding new
employees in response to business growth and downsizing due to reduced revenue streams
(Furxhi, 2021). Significant changes can involve a business merging with another, introducing
new product lines, venturing into new markets, or changing production patterns as competitive
advantages. These moves are collectively considered organizational change, a shift from one
situation to another. It is an action where a business or a company alters significant aspects of its
production, internal processes, infrastructure, technologies, culture, and strategies, besides other
elements (Furxhi, 2021). In some cases, such changes face hurdles like resistance, bureaucracy,
resource constraint, and external forces like politics that compromise success. An example of a
company with historic organizational change is Eastman Kodak Company, popularly known as
Kodak. The following discussion assesses change initiatives in the context of Kodak and
recommends interventions for the management.
Case Description
Kodak is an American publicly traded company that manufactures and sells photography,
packaging, printing, and software products and services. It is headquartered in Rochester, New
York, and has about 4,500 permanent employees as of 2020 (Eastman Kodak Company, 2021).
