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Jada,
I enjoyed reading your post and research on the topics from the text. Personally, I have always
leaned towards transformational leadership. However, I work along side a colleague who prefers
and tends to lead more in line with a transactional leadership. Surprisingly, I was unaware of the
benefits until I started doing research for this discussion. I have come to learn there are
advantages to being able to strike a balance between the two.
Transformational Leadership vs Transactional Leadership
oLeadership is also the ability to influence others and is dependent upon whether
the leader possesses that which followers seek. Leadership can be classified as either
transactional leadership or transformational leadership. The research of J. M. Burns showed that
transactional leaders lead by understanding the underlying principles of management and then
applying those principles in the workplace; a transactional leader will guide followers to achieve
organizational goals by clarifying roles and task requirements. Thus, transactional leaders define
the purpose of the organizations existence to followers and then provide them with the plans and
means to attain goals (Satterlee, 2018, p. 5).
oTo provide background being in the sales business we met unprecedented
challenges during the time of the COVID pandemic. Contrary to our historical success we began
to struggle like most organizations. However, our team was showing minimal signs compared to
others across the nation. I have come since to learn that was because the approach we took
during the pandemic. We leaned on the transactional model and was much more successful
despite the tendency to lean towards transformational leadership during those hard times.
oAn excerpt from a journal article by Alavi, Ehlig, & Habel . In times of uncertainty
salespeople and other employees are more receptive to leadership as they look for support and
guidance (Conger 1999; Lord et al. 2017). Uncertainty induced by the pandemic should
particularly lead to feelings of insecurity on how to effectively adjust to new working conditions.
Consequently, salespeople should seek guidance from their leaders on response options and their
expected outcomes. Such specific guidance might be provided through concrete contingent
rewards and punishments and managing by specific objectives. This is in line with extant
literature on path-goal theory in the context of leadership effectiveness (Hater and Bass 1988).
According to the path-goal theory, established by House (1971) and Evans (1974), leaders should
initiate psychological structures for their salespeople by defining specific tasks, clarifying
expectations, and recognizing achievements. These behaviors are associated more with
transactional leadership (Bass et al. 2003). While the concept of transactional leadership
comprises different dimensions, they converge in providing relatively clear guidance to
employees. Transactional leadership focuses on exchange-orientated behaviors, that is, reward or
punishment depending on the performance on previously aligned targets (Howell and Avolio
1993). Such exchange-oriented behaviors create clear expectations for both sides and
consequently, a certain structure for salespeople to follow in times of crisis. Furthermore, the
frequent exchange supports salespeople in evaluating the consequences of their response
behaviors. Consequently, transactional leadership fosters learning to be able to quickly adapt to
the new situation. We thus expect that transactional leadership safeguarded salespeoples sales
performance during the COVID-19 pandemic. Particularly, leaders can support their
salespeople to cope with the effect and response uncertainty inherent to the pandemic—and
importantly, they can also impede coping if they do not choose the right leadership style, thereby
deteriorating sales performance. Second, to mitigate negative effects on sales performance, our
findings suggest that a transactional leadership style provides salespeople with clear objectives
and structures that support salespeople in more effectively and quickly evaluating different
response options and their consequences. Therefore, we encourage organizations to train leaders
in demonstrating transactional behaviors in times of crisis associated with high levels of effect
and response uncertainty, such as a global pandemic (Alavi, Ehlig, & Habel, 2022).
oUp until now we were always so confused by the success, compared to others in the
same situation who were using the transformational leadership principles. Based on the research
noted above along with other research conducted I have begun implanting behaviors associated
with transactional leaders to compliment my transformational principles. I found this research
and information very useful to take a deep look inward and realize there is not one leadership
style or model that fits all situation. In the position I am in, I am always looking to enhance my
leadership ability. I am very thankful for your post which lead me to research more information
on both principles.
Biblical Integration
oHebrews 13: states Jesus Christ is the same yesterday and today and forever
(English Standard Version Bible, 2021). I provide this biblical reference not only for myself but
for others. Change is something we tend to fear and become anxious about because we do not
feel in control of life. The good news is that God has a plan for your life that includes hope,
future, and prosperity. We need to learn to trust in God and allow the change to grow us to
become more like Jesus Christ (The BibleStudyTools Staff, 2021). Just as I was anxious and
fearful about changing my style during the pandemic, I put my trust in God’s hands trusting he
would lead me and our team through those difficult times.
References 1 total
Alavi, S., Ehlig, P. A., & Habel, J. (2022). Transformational and transactional sales leadership
during a global pandemic. Journal of Personal Selling & Sales Management, 1-15.
doi:https://doi.org/10.1080/08853134.2022.2101462
English Standard Version Bible. (2021). Retrieved from English Standard Version Bible Online:
https://biblehub.com/ephesians/4-32.htm
Satterlee, A. (2018). Principles of Management and Leadership: A Christian Perspective. New
York, NY: McGraw-Hill Custom.
The BibleStudyTools Staff. (2021, April 1). Bible Verses About Change. Retrieved from The
Bible Study: https://www.biblestudytools.com/topical-verses/bible-verses-about-change/
Jada,
I enjoyed reading your post and researching the topics from the text. Personally, I have always
leaned towards transformational leadership. However, I work alongside a colleague who prefers
and tends to lead more in line with transactional leadership. Surprisingly, I was unaware of the
benefits until I started doing research for this discussion. I have come to learn there are
advantages to being able to strike a balance between the two.
Transformational Leadership vs Transactional Leadership
oLeadership is also the ability to influence others and is dependent upon whether
the leader possesses that which followers seek. Leadership can be classified as
either transactional leadership or transformational leadership. The research of J.
M. Burns showed that transactional leaders lead by understanding the underlying
principles of management and then applying those principles in the workplace; a
transactional leader will guide followers to achieve organizational goals by
clarifying roles and task requirements. Thus, transactional leaders define the
purpose of the organization’s existence to followers and then provide them with
the plans and means to attain goals (Satterlee, 2018, p. 5).
oTo provide background being in the sales business we met unprecedented
challenges during the time of the COVID pandemic. Contrary to our historical
success we began to struggle like most organizations. However, our team was
showing minimal signs compared to others across the nation. I have come to learn
it was because of the approach we took during the pandemic. We leaned on the
transactional model and were much more successful despite the tendency to lean
towards transformational leadership during those hard times.
oAn excerpt from a journal article by Alavi, Ehlig, & Habel. In times of
uncertainty salespeople and other employees are more receptive to leadership as
they look for support and guidance (Conger 1999; Lord et al. 2017). Uncertainty
induced by the pandemic should particularly lead to feelings of insecurity on how
to effectively adjust to new working conditions. Consequently, salespeople should
seek guidance from their leaders on response options and their expected
outcomes. Such specific guidance might be provided through concrete contingent
rewards and punishments and managing by specific objectives. This is in line with
extant literature on path-goal theory in the context of leadership effectiveness
(Hater and Bass 1988). According to the path-goal theory, established by House
(1971) and Evans (1974), leaders should initiate psychological structures for their
salespeople by defining specific tasks, clarifying expectations, and recognizing
achievements. These behaviors are associated more with transactional leadership
(Bass et al. 2003). While the concept of transactional leadership comprises
different dimensions, they converge in providing relatively clear guidance to
employees. Transactional leadership focuses on exchange-orientated behaviors,
that is, reward or punishment depending on the performance on previously
aligned targets (Howell and Avolio 1993). Such exchange-oriented behaviors
create clear expectations for both sides and consequently, a certain structure for
salespeople to follow in times of crisis. Furthermore, the frequent exchange
supports salespeople in evaluating the consequences of their response behaviors.
Consequently, transactional leadership fosters learning to be able to quickly adapt
to the new situation. We thus expect that transactional leadership safeguarded
salespeoples sales performance during the COVID-19 pandemic. Particularly,
leaders can support their salespeople to cope with the effect and response
uncertainty inherent to the pandemic—and importantly, they can also impede
coping if they do not choose the right leadership style, thereby deteriorating sales
performance. Second, to mitigate negative effects on sales performance, our
findings suggest that a transactional leadership style provides salespeople with
clear objectives and structures that support salespeople in more effectively and
quickly evaluating different response options and their consequences. Therefore,
we encourage organizations to train leaders in demonstrating transactional
behaviors in times of crisis associated with high levels of effect and response
uncertainty, such as a global pandemic (Alavi, Ehlig, & Habel, 2022).
oUp until now we were always so confused by the success, compared to others in
the same situation who were using transformational leadership principles. Based
on the research noted above along with other research conducted I have begun
implanting behaviors associated with transactional leaders to complement my
transformational principles. I found this research and information very useful to
take a deep look inward and realize there is not one leadership style or model that
fits all situations. In the position I am in, I am always looking to enhance my
leadership ability. I am very thankful for your post which leads me to research
more information on both principles.
Biblical Integration
oHebrews 13: states Jesus Christ is the same yesterday and today and forever
(English Standard Version Bible, 2021). I provide this biblical reference not only
for myself but for others. Change is something we tend to fear and become
anxious about because we do not feel in control of life. The good news is that God
has a plan for your life that includes hope, future, and prosperity. We need to learn
to trust in God and allow the change to grow us to become more like Jesus Christ
(The BibleStudyTools Staff, 2021). Just as I was anxious and fearful about
changing my style during the pandemic, I put my trust in God’s hands trusting he
would lead me and our team through those difficult times.
References
Alavi, S., Ehlig, P. A., & Habel, J. (2022). Transformational and transactional sales leadership
during a global pandemic. Journal of Personal Selling & Sales Management, 1-15.
doi:https://doi.org/10.1080/08853134.2022.2101462
English Standard Version Bible. (2021). Retrieved from English Standard Version Bible Online:
https://biblehub.com/ephesians/4-32.htm
Satterlee, A. (2018). Principles of Management and Leadership: A Christian Perspective. New
York, NY: McGraw-Hill Custom.
The BibleStudyTools Staff. (2021, April 1). Bible Verses About Change. Retrieved from The
Bible Study: https://www.biblestudytools.com/topical-verses/bible-verses-about-change/
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