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Outline: A Vaticination of Spirit Airlines
James M. Oyler
School of Aeronautics, Liberty University
AVIA 444: Principles of Transportation
Professor Daniel Yerrignton
February 26, 2024
A Vaticination of Spirit Airlines
I. Outline and Overview
As of February of 2024, the current health of Spirit Airlines is in major decline. What are
the corrective actions needed to revive Spirit Airlines? This air carrier has not turned a profit in
the past four years of operation so we shall examine the contributing factors to their decline.
Considerations on Spirit airlines current business model in relation to when they were once
profitable shall be examined in terms of past market trends, company value and worth, and
market share.
In addition, it is important to understand the geographical locations within Spirit’s scope
of operations and their targeted customer base. Spirit airlines used to be a healthy, vibrant, and
profitable organization. Today, they are plagued by the cancelation of flights, customer
dissatisfaction, and other factors that are essentially out of their control. One of the major factors
affecting corporations and individuals is largely attributed to inflation and elevated labor costs. It
is important to peer into their entire scope of operations from assets to the number of employees
currently working for this airline.
Discussions will include future projection for the airline industry. Whether Spirit airlines
will be in business in the years ahead depends on many circumstances, and this body of work is
an attempt to determine if that will come to fruition.
What are the corrective actions needed to revive Spirit Airlines? Some consider Spirit
airlines to be a sinking ship. By examining their current business model along with past market
trends as well as future market predictions. Spirit has not earned a profit in four years. (Why
Spirit Airlines Is So Terrible, n.d.) To determine the value of the company we must first
determine how much it is worth in terms of assets, revenue, expenditures, and other factors.
(Singh, 2024) Because Spirit airlines is a publicly traded company it is important to highlight the
current stock price when revenue has been low in relationship to when the organization was
profitable. (Spirit Airlines-Stock Price History/SAVE, n.d.) Possible solutions for the recovery of
Spirit airlines will also be discussed.
II. The Spirit Airline History and Business Model
A. Targeted Customer Base.
B. Scope of Operation in Relationship to Geographical Locations.
C. Results of Current Business Model.
III. Spirit Airlines: Assessment & Valuation
A. Past and Present Stock Price
B. Company Assests, Revenue and Debt.
C. Population and Structure of Employees.
IV. Solution for Recovery
A. Company Merger.
B. Restructured Business Model.
C. Liquidation.
D. Chapter 11 Bankruptcy.
The Spirit Airline History and Business Model
Spirit Airlines, Inc. provides airline services while also offering hotels and rental car
accommodation. It serves 93 destinations in 15 countries in the United States, Latin America,
and the Caribbean. As of December 31, 2023, the company operated a fleet of 205 Airbus single-
aisle aircraft of which we will be discussing shortly. The company was formerly known as
Clippert Trucking Company and changed its name to Spirit Airlines, Inc. in 1992. Spirit Airlines,
Inc. was incorporated in 1964 and is headquartered in Miramar, Florida. (The Complete Toolbox
for Investors | Finbox.com, 2023)
Spirit Airlines have a unique business model where they focus on being the most
affordable carrier with a few caveats. If an individual is looking for no frills, basic, point A to
point B, solution Spirit can certainly accommodate. However, it must be determined what the
cost of an actual ticket entitles the customer to, which will be discussed later.
Spirit describes itself as an “ultra-low-cost-carrier”, and specifically targets price
sensitive customers with lower fares. Moreover, rather than offer its customers a bundled price
that airlines traditionally use to cover the cost of non-essential services beyond the base fare (e.g.
checked luggage, advance seat assignments, refreshments, staff assistance at boarding time).
Spirit sought to unbundle these options and give its customers the option to pay for them
individually or a la cart. Spirit serves a portion of the customer base that most airlines simply
cannot without losing capital. Spirit predicted that many base fares are not within the grasp of a
large customer segment who typically cannot afford frequent air travel. Spirit hypothesized that
if it could sufficiently lower its cost base, it could serve this segment without any real
competition and remain profitable.
Spirit’s operating model focused on maximizing asset utilization and non-ticket revenues
per passenger to reduce the impact of charging base fares which would ultimately stimulate
passenger demand that most airlines just cannot serve profitably. Airlines are inherently high-
fixed-cost operations. Spirit sought to lower per unit costs with higher asset turnover and by
regulating the variable costs associated with using those assets. For the single fleet type, they
avoided the increased costs of training crews to operate multiple models of aircraft and that
policy ensured that flight crews and maintenance crews could be interchangeable across their
organizational structure. Areas such as maintenance, operational support, and spare part
inventories are greatly simplified versus competitors with more complex fleets operating several
aircraft models.
Spirit sought adjustments to its aircraft fleet to allow for a twenty percent higher increase
in seat capacity on average versus its competitors with similar aircraft. In the maximization of
routing, Spirit’s average daily aircraft utilization is 12.7 hrs. For comparable carriers such as
JetBlue who had 11.4 hrs. and for Southwest operating at 10.9 hrs. daily. To manipulate lower-
cost customer behavior, Spirit uses fees to help lower its operating costs.
For example, increasing baggage fees where Spirit charges are comparatively higher for
carry-on and checked baggage versus other outfits. It seeks to discourage passengers from flying
with checked baggage. This would allow for boarding and emptying planes more efficiently,
which facilitates flying more routes in a single day. It also eliminates the need for hiring more
baggage handlers and support personnel. All of which helps to increase fuel efficiency where
fuel and oil prices are the largest operating costs for a typical airline. The additional weight of
luggage greatly affects the amount of fuel burned during flight operations and any measure that
can be taken to help reduce these costs is always helpful to the bottom line.
Spirit charges passengers ten dollars for boarding passes printed and processed by the gate
agent and temporarily introduced two-dollar charges for passengers who printed boarding passes
at kiosks at the airport. This policy was implemented to influence passengers to print their
boarding passes at home to reduce the expenses they incur by hiring too many gate agent
employees for processing duties.
Spirit created passenger demand through lower-based ticket prices while offering many
additional products and services designed to maximize non-ticket revenue per passenger. Spirit
even developed a subscription service to access flash sales of nine-dollar ticket fares, third-party
traveler insurance, pre-flight seat selection, third-party travel packages often found from a travel
agency, in-flight products such as peanuts and soft drinks, and the always profitable on-board
advertising. They were remarkably successful, growing ancillary revenues per passenger from
just five dollars in 2006 to an increase of fifty-five dollars in 2014.
All these measures implemented in their business model allowed for the result of Spirit’s
strategy to have been an unrivaled low-cost position among domestic carriers. Its Cost Per
Available Seat Mile (CASM), was twenty percent lower than Southwest’s, and one-hundred
percent lower than that of United Airlines. (Spirit Airlines: Ultra-Low-Cost, Ultra-Impressive-
Profits, n.d.)
It becomes clear that at one time Spirit had a solid model for conducting business and
were profitable. What happened to cause the change in revenue at Spirit and what can be done to
save this company?
Spirit Airlines: Assessment and Valuation
To determine what moves Spirit can make moving forward some discussion on what the
company is worth is needed. Determinations must be made on how much debt has been accrued
versus the asset's valuation is important in determining options Spirit has in the future airline
market.
According to the New York Stock Exchange, Spirit Airlines stock price is trading at four
dollars and eighty-five cents ($4.85) pers share as compared to March of 2023 where their stock
was seventeen dollars and five cents ($17.05). A twelve dollar and twenty cent loss in just one
twelve-month period. In 2020, just five years previous, Spirit stock price per share was an eye
popping fifty-four dollars and twenty cents ($54.20). A considerable loss in consumer confidence
over the past forty-eight months of operation.
As of March 8, 2024, Spirit Airlines has a net worth of roughly half a billion dollars
($.053 Billion). As of December of 2023, Spirit has a total debt of over six billion dollars ($6.93
Billion) and this debt will mature at the end of this fiscal year. Spirit has a total deficit of six
point four billion ($6.4 Billion) dollars. Total assets on the balance sheet indicate just over nine
billion dollars ($9.41 Billion). A company's total assets are the sum of all current and non-current
assets, such as inventories, cash and cash equivalents, properties and equipment. (Spirit Airlines
Net Worth 2010-2022 | SAVE, n.d.)
On paper, it seems that if Spirit were to cease operations and initiate liquidation of its
assets it would be able to cover its debts and still provide some return for its investors which
would not be good for the U.S. economy and for the families that depend on this airline to make
ends meet.
Population and Employee Structure
From 2017 through 2022, Spirit increased its number of employees from over six
thousand (6.1 thousand) to twelve thousand (12.03 thousand) in just six years. This is interesting
as it clearly goes against the established business model of or keeping labor and maintenance
costs down to compete as an “ultra-low-cost carrier”. Could this be the reason for the lack of
success experienced by Spirit in recent years?
Spirit employs thirty-three hundred pilots. They have fifty-seven hundred flight
attendants, and around thirty-one hundred maintenance and other personnel in the pay role.
Certainly, the increase in wages has contributed to the profitability of Spirit Airlines but other
factors have caused issues that are largely out of the control of managers at Spirit. For example,
the engines on the new Airbus aircraft flown by Spirit.
The problem is specific to PW1100G-JM engines manufactured between 2015 and 2020 and
fitted to A320N family aircraft such as Spirit flies, with the engine manufacturer warning that
minute amounts of contamination were present in the metal used in the engine's high-pressure
turbine discs. Consequently, the engines need to be taken out of service and inspected for
microcracks, a process that could take up to 60 days (about 2 months) per plane. This is a serious
blow to an already struggling airline. To have twenty-six of the Spirit fleet sidelined due to
issues with the metallurgy used in the Pratt and Whitney engines will cause a serious lack in
revenue earning capability. It could not have come at a worse time for this airline. No time is
good for this type of issue, and investors are waiting to discover if this will lead to even more
prolonged downtime of its fleet. If airplanes are not in the air, they are not making money.
Solutions For Recovery
The solution for Spirit Airlines' recovery will depend on whether they can refinance the
six-billion-dollar debt they have accrued over the past four years. As of late, there hasn’t been a
whole lot of interest from those in a financial position to make this nightmare disappear. Spirit
has not turned a profit since 2020 which was the last time it’s stock price was trading at ten times
that of what it is tradng for today.
The current C.E.O. of Spirit Airlines, Ted Christie, has a vision and plan. His solution
included refocusing their attention on domestic ticket sales which have helped their earnings in
2024. However, the issue of maturing debt still plagues the company. Spirit has a long way to go
before they are out of the woods finically but at least they are heading in the right direction.
The possibility of a merger with JetBlue was deemed illegal by the United States
Department of Justice early this year making any type of merger a real impossibility. Since all
airlines are subsidized by the Federal government Spirit will have to rely heavily on this program
to stay afloat in the days ahead. The option of liquidation would eliminate the debt and satisfy
investors with some return on their money but that is not the desired outcome because that would
mean the disolvement of the airlines all together.
Chapter 11 bankruptcy protection, at this time, seems like a real solution and only time
will tell if that will be the correct course of action. As stated previously, the main issue is the
refinancing of the debt that Spirit has accumulated over the past four years of operations. If this
can be done Spirit will again be a profitable airline. Only time will tell.
References
The Complete Toolbox For Investors | finbox.com. (2023). Finbox.com.
https://finbox.com/NYSE:SAVE/explorer/liabilities_to_assets/
Why Spirit Airlines Is So Terrible. (n.d.). The University of Chicago Booth School of
Business. https://www.chicagobooth.edu/review/why-spirit-airlines-is-so-terrible
Singh, R. K. (2023, August 3). Spirit Airlines warns of revenue hit as engine problem
grounds more jets.
Reuters:https://www.reuters.com/business/aerospace-defense/spirit-airlines-ground-
seven-aircraft-due-pratt-whitneys-new-engine-problem-ceo-2023-08-03/
Spirit Airlines - Stock Price History | SAVE. (n.d.).
www.macrotrends.net.https://www.macrotrends.net/stocks/charts/SAVE/spirit-airlines/stock-
price-history
Search and Book Spirit Airlines | Flights. (n.d.). www.alternativeairlines.com.
https://www.alternativeairlines.com/spirit-airlines
Spirit - ALPA. (n.d.). Www.alpa.org. https://www.alpa.org/en/about-alpa/our-pilot-
groups/pilot-groups/spirit
Spirit Airlines: Ultra-Low-Cost, Ultra-Impressive-Profits. (n.d.). Technology and
Operations Management. https://d3.harvard.edu/platform-rctom/submission/spirit-airlines-ultra-
low-cost-ultra-impressive-profits/
Spirit Airlines Inc (SAVE) Stock Price & News. (n.d.). Google Finance. Retrieved March
9, 2024, from https://www.google.com/finance/quote/SAVE:NYSE?sa=X&ved=2ahUKEwiG-
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