1 Question 1
0.5 out of 0.5 points
1 1
11When you make a decision to execute an action plan after
encountering a certain situation, this is called:
Answer
1 Selected Answer:
2 Action Trigger
3 Correct Answer:
4 Action Trigger
2 Question 2
0.5 out of 0.5 points
1 1
11 In the Career Action Decision Tree presented in the lecture on
Scenario Development, what is the final step of every deci-
sion?
Answer
1 Selected Answer:
2 Begin your job/internship search
3 Correct Answer:
4 Begin your job/internship search
3 Question 3
0.5 out of 0.5 points
1 1
11 The Heaths defined decision paralysis as ‘more options,
even good ones, can freeze us and make us retreat to
the default plan.’
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
4 Question 4
0.5 out of 0.5 points
1 1
11 In Chapter 1 of Switch, the Heaths explain that change is
hard because people do the following:
Answer
1 Selected Answer:
2 Wear themselves out
3 Correct Answer:
4 Wear themselves out
5 Question 5
0.5 out of 0.5 points
1 1
11 What was Bob Ulrich’s vision for Target to differentiate it-
self from other retailers?
Answer
1 Selected Answer:
2 "Upscale discounter"
3 Correct Answer:
4 "Upscale discounter"
6 Question 6
0.5 out of 0.5 points
1 1
11 The USAID team used “humor” to change the Tanzania so-
cial atmosphere regarding sugar daddies?
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
7 Question 7
0.5 out of 0.5 points
1 1
11 __________ do a superior job predicating the longevity of
their _________romantic relationships than their own.
Answer
1 Selected Answer:
2 College students, roommates'
3 Correct Answer:
4 College students, roommates'
8 Question 8
0.5 out of 0.5 points
1 1
11The Heaths referred to the organizational change book,
The Critical Path to Corporate Renewal, in that the
more successful change transformations were more likely
to set ___________ goals.
Answer
1 Selected Answer:
2 Behavioral
3 Correct Answer:
4 Behavioral
9 Question 9
0.5 out of 0.5 points
1 1
11 The Vault Guides can be used to:
Answer
1 Selected Answer:
2 Learn about different career paths
3 Correct Answer:
4 Learn about different career paths
10 Question 10
0.5 out of 0.5 points
1 1
11 In Chapter seven, Butler raised public awareness and convinced the Is-
landers to embrace the St. Lucia Parrot by making it a part of the na-
tional identity.
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
11 Question 11
0.5 out of 0.5 points
1 1
11 A Rider’s strengths are substantial and some of the Rider’s
pros include
Answer
1 Selected Answer:
2 All of the above
3 Correct Answer:
4 All of the above
12 Question 12
0.5 out of 0.5 points
1 1
11 According to the article on Strategic Planning, at what point in
the strategic process do many plans fail?
Answer
1 Selected Answer:
2 Monitoring plan implementation
3 Correct Answer:
4 Monitoring plan implementation
13 Question 13
0.5 out of 0.5 points
1 1
11 According to the lecture on Product Attribute Design, where is
the one place you can find what an employer needs in "pure
black and white"?
Answer
1 Selected Answer:
2 Job description
3 Correct Answer:
4 Job description
14 Question 14
0.5 out of 0.5 points
1 1
11 The team of experts put together in Tanzania to develop a campaign to
fight cross-generational sex used what name for their “villain”?
Answer
1 Selected Answer:
2 Fataki
3 Correct Answer:
4 Fataki
15 Question 15
0.5 out of 0.5 points
1 1
11 In chapter seven of Switch, what were Butler’s three recommendations for
saving the St. Lucia Parrot?
Answer
1 Selected Answer:
2 A. Increase punishment and fines for harm or capture of birds, es-
tablish protected sanctuary, and raise funds by offering sanctuary tours.
3 Correct Answer:
4 A. Increase punishment and fines for harm or capture of birds, es-
tablish protected sanctuary, and raise funds by offering sanctuary tours.
16 Question 16
0.5 out of 0.5 points
1 1
11 According to the lecture on Business Ecosystem Analysis, a sim-
ple definition of an ecosystem is:
Answer
1 Selected Answer:
2 A place on Earth where living things and the environment in-
teract, following the basic laws of ecology
3 Correct Answer:
4 A place on Earth where living things and the environment in-
teract, following the basic laws of ecology
17 Question 17
0.5 out of 0.5 points
1 1
11 The Rider tends to take the rosiest possible interpretation
of the facts.
Answer
1 Selected Answer:
2 False
3 Correct Answer:
4 False
18 Question 18
0.5 out of 0.5 points
1 1
11 Chip and Dan Heath state in Chapter 6 of Switch that a
business cliché commands us to “raise the bar.” But
that’s exactly the wrong instinct if you want to motivate a
reluctant Elephant. You need to lower the bar.
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
19 Question 19
0.5 out of 0.5 points
1 1
1Change isn’t an event; it’s a process.
Answer
11 Selected Answer:
2 True
3 Correct Answer:
4 True
20 Question 20
0.5 out of 0.5 points
1 1
11 According to the lecture on Scenario Development, which of the
following is NOT an appropriate question to ask during an infor-
mational interview?
Answer
1 Selected Answer:
2 Can you give me a job?
3 Correct Answer:
4 Can you give me a job?
21 Question 21
0.5 out of 0.5 points
1 1
11 According to the lecture on Business Ecosystem Analysis, which
one of these is NOT one of Porter’s Five Forces?
Answer
1 Selected Answer:
2 The Threat of Exit
3 Correct Answer:
4 The Threat of Exit
22 Question 22
0.5 out of 0.5 points
1 1
11 Gollwitzer believes action triggers are most useful in exe-
cuting a simple action plan in comparison to a difficult
one.
Answer
1 Selected Answer:
2 False
3 Correct Answer:
4 False
23 Question 23
0.5 out of 0.5 points
1 1
11 If you want to change a situation you have to pay close at-
tention to _____________.
Answer
1 Selected Answer:
2 Social signals
3 Correct Answer:
4 Social signals
24 Question 24
0.5 out of 0.5 points
1 1
11 In the 1980s, Jay Winsten, a public health professor at Harvard, got inter-
ested in the idea of a ____.
Answer
1 Selected Answer:
2 Designated driver
3 Correct Answer:
4 Designated driver
25 Question 25
0.5 out of 0.5 points
1 1
11 What did Omidyar create to influence the behavior of teen
cancer patients to follow their medication regimen?
Answer
1 Selected Answer:
2 Video Game
3 Correct Answer:
4 Video Game
26 Question 26
0.5 out of 0.5 points
1 1
11 In 2006, Gerard Cachon, a Wharton School operations professor, became
the editor of the journal MSOM. What does MSOM stand for?
Answer
1 Selected Answer:
2 Manufacturing and Service Operations Management
3 Correct Answer:
4 Manufacturing and Service Operations Management
27 Question 27
0.5 out of 0.5 points
1 1
11 The Milwaukee Theme Park is what stopped Romano's ad-
diction to drugs.
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
28 Question 28
0.5 out of 0.5 points
1 1
11 According to the article Five Years to B-School, the important
thing in five years when you write your application is:
Answer
1 Selected Answer:
2 You know exactly what you want to do
3 Correct Answer:
4 You know exactly what you want to do
29 Question 29
0.5 out of 0.5 points
1 1
11 What was the percentage of customers that were more
likely to reuse their hotel towels during the “power of con-
tagious behavior” experiment?
Answer
1 Selected Answer:
2 26%
3 Correct Answer:
4 26%
30 Question 30
0.5 out of 0.5 points
1 1
11 According to the lecture on Product Attribute Design, the “prod-
uct focus group” portion of the Career Cycle involves:
Answer
1 Selected Answer:
2 Get real world and academic experience
3 Correct Answer:
4 Get real world and academic experience
31 Question 31
0.5 out of 0.5 points
1 1
11 Chip and Dan Heath acknowledged research labeled
___________ which is defined as ‘People pay closer at-
tention to the bad stuff, reflect on it more, remember it
longer, and weight it more heavily in assessing the per-
son overall’.
Answer
1 Selected Answer:
2 Positive-negative asymmetry
3 Correct Answer:
4 Positive-negative asymmetry
32 Question 32
0.5 out of 0.5 points
1 1
11 According to the lecture on Scenario Development, which of the
following is NOT one of the listed components of "measure-
ment"?
Answer
1 Selected Answer:
2 Practice
3 Correct Answer:
4 Practice
33 Question 33
0.5 out of 0.5 points
1 1
11 The Heaths explain in Chapter 1 of Switch that you must
provide ___________ if you want people to change.
Answer
1 Selected Answer:
2 Crystal-clear direction
3 Correct Answer:
4 Crystal-clear direction
34 Question 34
0.5 out of 0.5 points
1 1
11 According to the lecture on Scenario Development, a scenario is
defined as:
Answer
1 Selected Answer:
2 Creative alternative stories about the future based on re-
search
3 Correct Answer:
4 Creative alternative stories about the future based on re-
search
35 Question 35
0.5 out of 0.5 points
1 1
11How long was Romano on tour of duty in Vietnam?
Answer
1 Selected Answer:
2 13 months
3 Correct Answer:
4 13 months
36 Question 36
0.5 out of 0.5 points
1 1
11 According to the lecture on Product Attribute Design, career-de-
cision making is all of the following EXCEPT:
Answer
1 Selected Answer:
2 A linear process
3 Correct Answer:
4 A linear process
37 Question 37
0.5 out of 0.5 points
1 1
11 According to the article Five Years to B-school, your performance
and responsibilities you have after graduation is less important
than the type of job you have.
Answer
1 Selected Answer:
2 False
3 Correct Answer:
4 False
38 Question 38
0.5 out of 0.5 points
1 1
11 According to the lecture on Applied Strategic Thinking, a mental
toolset does NOT include the following characteristic:
Answer
1 Selected Answer:
2 Complex
3 Correct Answer:
4 Complex
39 Question 39
0.5 out of 0.5 points
1 1
11 You can keep your Elephant motivated during the change process by to-
tally eliminating the thought of failure anywhere along the process.
Answer
1 Selected Answer:
2 False
3 Correct Answer:
4 False
40 Question 40
0.5 out of 0.5 points
1 1
11 According to the article Five Years to B-School, how many years
are GMAT scores generally good for?
Answer
1 Selected Answer:
2 5 years
3 Correct Answer:
4 5 years
41 Question 41
0.5 out of 0.5 points
1 1
11Romano's brigade was nicknamed
Answer
1 Selected Answer:
2 Jumping Junkies
3 Correct Answer:
4 Jumping Junkies
42 Question 42
0.5 out of 0.5 points
1 1
11 The Fundamental Attribution Error is the tendency to at-
tribute behavior to people’s character rather than to their
environments.
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
43 Question 43
0.5 out of 0.5 points
1 1
11Chip and Dan Heath referenced research by Collins and
Porras where they showed that setting big, motivating
goals was a practice that distinguished lasting companies
from less successful ones
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
44 Question 44
0.5 out of 0.5 points
1 1
11 Chapter 6 of Switch mentions that we can define the ulti-
mate victory and the small victories that lead up to it. You
want to select small wins that have two traits. What are
the two traits?
Answer
1 Selected Answer:
2 They’re meaningful and they're within immediate reach
3 Correct Answer:
4 They’re meaningful and they're within immediate reach
45 Question 45
0.5 out of 0.5 points
1 1
11 Appreciative inquiry is a process for changing an organization by studying
what is not working rather than what is working.
Answer
1 Selected Answer:
2 False
3 Correct Answer:
4 False
46 Question 46
0.5 out of 0.5 points
1 1
11 A black-and-white (B&W) goal is useful in times when you
worry about backsliding because it is:
Answer
1 Selected Answer:
2 An all-or-nothing goal
3 Correct Answer:
4 An all-or-nothing goal
47 Question 47
0.5 out of 0.5 points
1 1
11 When scripting the critical moves, you’ve got to be specific
and be concrete to create movement.
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
48 Question 48
0.5 out of 0.5 points
1 1
11 According to the lecture on Product Attribute Design, the “prod-
uct test market” portion of the Career Cycle involves:
Answer
1 Selected Answer:
2 Getting your first job
3 Correct Answer:
4 Getting your first job
49 Question 49
0.5 out of 0.5 points
1 1
11 According to the lecture on Product Attribute Design, who prac-
tices Product Attribute Design?
Answer
1 Selected Answer:
2 Every Fortune 500 company
3 Correct Answer:
4 Every Fortune 500 company
50 Question 50
0.5 out of 0.5 points
1 1
11 The sequence of change is:
Answer
1 Selected Answer:
2 See - Feel - Change
3 Correct Answer:
4 See - Feel - Change
51 Question 51
0.5 out of 0.5 points
1 1
11Reinforcement requires you have a clear view of the desti-
nation and to reinforce the bright-spot behaviors when
they happen.
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
52 Question 52
0.5 out of 0.5 points
1 1
11 A Rider’s flaws can be mitigated. Which of the following is
a weakness of the Rider?
Answer
1 Selected Answer:
2 Relentless focus on problems rather than solutions
3 Correct Answer:
4 Relentless focus on problems rather than solutions
53 Question 53
0.5 out of 0.5 points
1 1
11 The Heaths referred to an ingenious tactic of using
_________-focused therapy which was invented in the
late 1970s by Steve de Shazer and Insoo Kim Berg and
their colleagues at the Brief Family Therapy Center in
Milwaukee.
Answer
1 Selected Answer:
2 Solutions
3 Correct Answer:
4 Solutions
54 Question 54
0.5 out of 0.5 points
1 1
11 According to the lecture on Product Attribute Design, the “prod-
uct engineering” portion of the Career Cycle involves:
Answer
1 Selected Answer:
2 Learning about or re-evaluating self
3 Correct Answer:
4 Learning about or re-evaluating self
55 Question 55
0.5 out of 0.5 points
1 1
11 In Switch, the Heaths indicate that the first surprise about
change is that what looks like a people problem is often a
_________ problem.
Answer
1 Selected Answer:
2 Situation
3 Correct Answer:
4 Situation
56 Question 56
0.5 out of 0.5 points
1 1
11 According to Chip and Dan Heath, the more instinctive a
behavior becomes, the _____ self-control from the Rider
it requires, and thus the ______ sustainable it becomes.
Answer
1 Selected Answer:
2 Less; More
3 Correct Answer:
4 Less; More
57 Question 57
0.5 out of 0.5 points
1 1
11 The elephant constantly looks to the herd for cues about
how to behave.
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
58 Question 58
0.5 out of 0.5 points
1 1
11 To make the journey easier you can shape the
Answer
1 Selected Answer:
2 Path
3 Correct Answer:
4 Path
59 Question 59
0.5 out of 0.5 points
1 1
11 In Switch, The Heaths referred to doctor and CEO of the
Institute for Healthcare Improvement (IHI), Donald
Berwicks’ campaign to save lives. What was the name of
the campaign?
Answer
1 Selected Answer:
2 100,000 Lives Campaign
3 Correct Answer:
4 100,000 Lives Campaign
60 Question 60
0.5 out of 0.5 points
1 1
11The Rider part of our minds has many strengths. The Rider
is a thinker and a planner and can plot a course for a bet-
ter future.
Answer
1 Selected Answer:
2 True
3 Correct Answer:
4 True
