MKT 352 Assignment #1 (Individual)
“Reading - Chapters 1~3”
(Due: September 4th (Fri) 11:59pm)
* Your Name: Enter Your Name Here
* Directions
(1) Read the textbook chapters 1~3 and provide your answers to the following questions.
You should type in your answers to this document, save it as your name (e.g.,
sanghaklee.docx), and submit it to the canvas dropbox.
Given the format document settings (line space being 1.15 and font size being
10), I expect this assignment to be 2 pages long (including directions and
questions).
* Questions
(Q1) [chapter1] Define marketing research.
Enter Your Answer Here
(Q2) [chapter1] Describe the marketing research process (=a sequence of steps for
marketing research).
Enter Your Answer Here
(Q3) [chapter2] Distinguish between a decision problem and a research problem.
Enter Your Answer Here
(Q4) [chapter3] Describe the major emphasis of each of the three basic types of research
design.
Enter Your Answer Here
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