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Green Buildings – Reconciling
The emerging interest and development in
green building design since the early 1990s
has been supported by an increasing number
of conferences and publications that
continue to define the state of the art, clarify
prior ities and offer guidance to design
professionals. A consistent feature of these
developments is that most discussions are
technically framed, i.e., emphasising
technical systems and their attendant
potential reduction in resource use and
resultant ecological loadings. This focus
makes scant ref erence to how users interact
with technical features and systems or, more
generally, to the cultural acceptance of
green buildings. In practice, however, a
building designed with excellent ‘green’
performance standards can be severely
compromised because the specification and
technical per formance fail adequately to
account for the inhabitants’ needs, expecta
tions and behaviour. Moreover, long-term,
broadly based solutions to environmental
problems will depend on major changes in
human values and actions. Roslin (1996, p. 8)
argues that an ecologically aware society ‘. .
. has as much, if not more, potential for the
conservation of resources than technical
innovation’, and that this potential is
‘culturally bound’. Although redefining
technical performance goals is an essential
part of green building design, the absence of
a parallel understanding of users’
engagement with environmental
technologies is potentially problematic.
More significantly, the current debate may
be detracting from what Guy and Farmer
(2000) characterise as a ‘situated,
contextualised and social understanding of
the environmental problem’. 58 Buildings,
Culture and Environment This chapter
provides a countervailing view to the current
bias toward technical performance, and
argues that significant and sustained
progress in green buildings will only result
from an understanding and reconcilia tion of
technological change and occupant
engagement with it. Clearly, the plethora of
contextual influences that shape occupant
expectations and actions, and differences
between individual and group actions, are
both complex in definition and
interpretation. However, the emerging
experience from built projects since the early
1990s, together with relevant ideas from the
social and behavioural sciences, offer
considerable potency and guidance for
reframing current design strategies. The
primary objective is not to provide a detailed
understanding of the way that building
occupants engage with technical systems,
but to identify aspects of human
expectation, behaviour and culture that can
usefully inform clients and design
professionals when making strategic design
decisions. Adapting to change Creating a
context where people are receptive to
environmental issues is an essential
prerequisite to improving the environmental
performance of buildings. There are two key,
yet interrelated, human characteristics that
are of relevance to this discussion – those
that influence our ability to acknowledge the
significance of environmental issues, and
those that influence our ability to change
and adapt to new conditions. The first relates
to both the demand for higher performance
standards created by building users and the
willingness to commit building owners and
designers to deliver such buildings. The
second takes on greater sig nificance for
building users and their acceptance of any
new environ mental conditions or innovative
green design features. Within this context,
the extent to which clients and designers
understand the needs and expectations of
current and future building users assumes
consider able importance. Guy and Farmer
(2000) argue that the debate around green
buildings no longer simply focuses on the
question of whether there is an
environmental crisis, but rather on how it
can now be ‘visualised as a landscape of
often fragmented, contradictory and
competing values and interests’. Moreover,
they suggest it ‘has become a site of
conflicting interpretations in which a
complex set of actors participate in a
continuous process of defining and
redefining the meaning of the environmental
problem itself’ (Guy and Farmer, 2000, p.
73). Reconciling Technological Change and
Occupant Expectations 59 Declaring shared
environmental performance goals within the
full design team and collectively aspiring to
achieve them, and their subsequent
acceptance, comprehension and sustained
commitment to the resulting design
strategies by building occupants, are clearly
important. However, Shove (1995) argues
that it is insufficient to search for closer,
more col laborative relationships between
the various players ‘. . . in pursuit of more
and more sustainable ways of providing
what has now become reified standards of
indoor comfort’. Instead, she suggests ‘. . .
we need to recognise the malleability and
negotiability of those seemingly fixed
requirements’ (Shove, 1995, p. 166). Values
and world-views Education is clearly part of
creating awareness and demand for green
build ings and the ability of design
professionals to deliver them. If education is
critical in creating this shift, a logical
argument would suggest that reli able
information and knowledge are therefore
key. However, Bazerman et al. (1997)
identify that ‘. . . most people have pro-
environmental attitudes, yet engage in
environmentally destructive behaviour’, and
that more or improved knowledge about the
physical state of the environment will not
solve this ‘attitude–behaviour gap’.
Moreover, confronting people with ‘well-
reasoned persuasive’ messages and
arguments often has little impact, especially
if they hold strongly ingrained attitudes
(Eagly and Kulesa, 1997). If a sense of
importance is value dependent, then users
of new information and knowledge must be
predisposed to the issue to which these
values relate. Sustain ability and ethical
judgements stem from an ecological view of
knowledge that ‘respects the moral standing
of non-human entities, necessarily extending
beyond anthropocentric concerns to
encompass a moral concern for the integrity
of the natural world’ (Guy and Farmer, 2000,
p. 77). The ‘world-view’ held by a society
operates silently to ‘channel attention, filter
information, categorize experience, anchor
interpretation, orient learning, establish
moods, secrete norms, and legitimate
narratives, ideologies, and power structures’
(Gladwin et al., 1997, p. 245). World-views
have, historically, embodied different
notions of the rela tionship of humans to the
natural world. They have also taken
centuries to mature and become manifest in
the shaping of human settlement and 60
Buildings, Culture and Environment building
practices. Western societies remain
entrapped in the dominant Cartesian–
Newtonian mechanistic world-view of the
mid-seventeenth century, one that implicitly
places human enterprise dominant over and
essentially independent of nature. Indeed,
Gladwin et al. (1997) argue that human
minds have evolved in ways that render us
unable to comprehend, let alone begin to
address, the challenge of sustainability.
These now ingrained biases that favour
notions such as simplicity, certainty and
immediacy, they suggest ‘. . . serve to
impede adaptive learning deemed essential
for sustainability’ (Gladwin et al., 1997). It is
reasonable to postulate that a future
sustainable built environment will be
different from what currently exists and that
we will be using buildings in different ways
than at present. Presumably this will also
exist within the context of a mature and
prevalent environmental ethic. In the
current early stages of a transition, new
design strategies and new condi tions will be
introduced that may be qualitatively
different from that with which building
occupants are familiar. This raises issues
regarding the extent to which building users
or those who commission buildings can
anticipate the benefits or attributes of a
different kind of building, and the extent to
which occupants will adjust or accept these
conditions. The supply side of the
construction industry is generally
conservative and reluctant to introduce new
features into buildings it commissions.
Although industry is fundamentally risk
averse, this tendency is not evident in either
recognising or responding to larger
environmental issues. Individually and
collectively, we tend to ‘underestimate
larger uncertain ties or unknowns’ and
display ‘imprudent risk aversion and under-
invest in precaution, preemptive safeguards,
reversible actions, safety margins, and
preparation for perceptual surprise’
(Gladwin et al., 1997, p. 243). Despite
powerful arguments on the importance of
environmental issues and evidence on the
multiple benefits of early adoption of higher
per formance standards, most national
construction industries procrastinate in
making changes that are perceived to
increase initial cost until con vinced of the
‘facts’. The exact nature of these facts is
often unstated and, even when the industry
is convinced, progress typically occurs
through modest incremental advances
rather than more comprehensive leaps. The
economic issues related to selling or leasing
buildings typically rely on features that offer
immediate and visible attraction, and the
building development mind-set is more
often reactive to the market rather than
offering it direction. The implicit assumption
is that users will not accept or adapt to new
circumstances. Loewenstein and Frederick
(1997) identify several human traits that
suggest otherwise: Reconciling
Technological Change and Occupant
Expectations 61 • People ‘not only
underestimate how their psychological
experience of a given situation will likely
change over time, but also underestimate
their ability to alter the conditions they may
experience.’ (p. 59) • People are ‘remarkably
good at adapting to or coping with
deficiencies or inconveniences in the
circumstances of their life’ (p. 56). Moreover,
rather than simply getting used to a new
condition, they ‘may take active steps to
mold their preferences or their material
circumstances to deal with such changes.’ (p.
59) • People may ‘underestimate’ their own
tendency to adapt to change and
‘overestimate’ the impact of any one factor
on their future quality of life. (p. 66) This last
point implies that when attention is focused
on only one possi ble future aspect of
building performance, its importance is
typically exag gerated. Clearly the
experience of a building depends on a wide
variety of qualities and attributes, and unless
any one particular environmental feature is
completely debilitating, it is unlikely to sway
users’ preferences and engagement. The
reuse of existing buildings, for example, is
often dis missed as an ‘environmental’
option because of their perceived inability to
meet specific contemporary needs, e.g.,
accommodating information and
communications technologies. Yet
occupants show a remarkable ability to
adapt to seemingly constraining interiors
because of other qual ities inherent within
some existing buildings. Similarly, comfort is
not just an outcome of the physical
environment, but as Brager and de Dear
argue in Chapter 11 ‘. . . it is our very
attitudes about comfort – both on an
individual and cultural scale – that influence
our basic need for (or aver sion to)
mechanical heating and cooling’. An
alternative and proactive mechanism for the
incorporation of new environmental
features into buildings is to create a market
demand for those features. Targeted
advertising and other forms of promotion
are effective mechanisms for shifting
‘consumer’ opinion, and larger devel opers
often have the resources to make use of this
option. Such strategies, however, typically
pander to current human desires for greater
conven ience, luxury and status and other
attributes of the prevailing consumer
cultural paradigm. It is uncertain whether
similar marketing techniques will have the
same potency in communicating
environmental values and attributes and,
moreover, also raises concerns regarding
advertising’s potential abuse as ‘greenwash’.
Operating within any prevailing ‘collective’
value set, there are obviously widely varying
personal points of view on the significance of
environ mental issues derived from one’s
education and experience. Moreover, a 62
Buildings, Culture and Environment host of
specific building-related contexts such as
management strategies, relationships with
co-workers and dress codes, also shape
individual oc cupant priorities and actions to
environmental conditions and systems.
More interestingly, many contemporary
Western countries continue to experience
significant immigration that creates rich and
complex collages of diverse cultural and
ethnic groups. New immigrants bring prior
values and experiences and, with varying
degrees, reinterpret, adapt to, influence and
change the new situation, making the idea of
defining cultural values and expectations
increasingly difficult. Whereas whole subsets
of environmental strategies do not engage
the user – improved insulation levels,
improved windows performance, etc.
neither do they challenge the status quo or
nurture new attitudes. By con trast,
strategies that potentially affect the
appearance of buildings, the comfort
conditions experienced by occupants, the
comprehension and use of controls, and
fundamental changes in use patterns,
require greater thought and consideration as
to their potential conflict with prevailing
social and cultural norms. Visual expression
of environmental strategies The appearance
of buildings is a powerful expression of
values and prior ities, and represents a
critical part of architectural discourse.
However, the Modern Movement
demonstrated how quickly visual qualities of
buildings can be coopted without necessarily
being respectful of philo sophical
underpinnings that initially generated them.
In its search for universal principles, the
Modern Movement jettisoned vernacular
envi ronmental strategies in its quest to
further technological innovation. Indeed, the
ease with which local architectural traditions
succumbed to the universality of modernist
vocabulary was a defining characteristic of
twentieth century architecture. Green
architecture, by contrast, repre sents an
ideological shift that acknowledges the need
to accommodate local conditions,
expectations and ways of life. In his essay
‘Architecture as Pedagogy’, David Orr (1999)
comments on the building in which he
teaches. This building communicates
nothing whatsoever that reflects its locality,
offers no clue about the origins of the
materials used to build it, resonates with no
part of human biology, evo lutionary
experience, or aesthetic sensibilities and
reflects no under standing of ecology or
ecological processes. In sum, he argues that
it teaches that ‘disconnectedness is normal’.
A measure of successful green architecture
in its broader role of educating a public may
well therefore Reconciling Technological
Change and Occupant Expectations 63 lie in
its ability to capture the public imagination
by communicating new values in explicit and
engaging ways. Surprisingly, much of
contemporary green design involves too
literal a transfer of technical strategies from
fundamentally different climatic and cultural
contexts without any serious critique of
either their validity locally or their
acceptance and engagement by building
occupants. Passive solar strategies Since any
transition toward sustainability is likely to
parallel our shift to renewable energy, solar
technologies – passive systems, and
photovoltaics– will become increasingly and
widely used design strategies. Depending on
how they are accommodated, these can
have a significant impact on the exterior
appearance of buildings that is contrary to
existing norms. For example, the eight-unit
Kitsun Townhouse project in Vancouver rep
resented the most advanced residential
passive solar design in Canada when
completed in 1979 – south facing Trombe
walls with insulating cur tains, skylights fitted
with solar activated insulating shutters, high
per formance windows and above average
wall and roof insulation. Annual heating
energy use for the units initially varied from
1.5 GJ/year to 30 GJ/year according to their
occupant’s lifestyle and their engagement
with technical operation. Since the Kitsun
project’s completion significant
modifications have been made to the
building’s original design – all diminishing its
passive solar emphasis (see Fig. 5.1, a, b and
c). In particular, the original dark walls
necessary to absorb winter solar gain have
been repainted in varying pastel colours.
Although technical failure of several
innovative systems was a factor, the majority
of modifications were a result of changes in
occupant understanding, expectation and
their desire to bring their home’s appear
ance in line with more conventional norms.
Moreover, the facility is a housing
cooperative and, although its original
members were committed to solar
technologies, only two currently reside in the
complex. Use of salvaged materials The use
of salvaged materials and components to
reduce both resource use and waste
presents a host of technical, regulatory and
design chal lenges, and more significantly
challenges the current prevailing cultural
preference for the ‘new’. Such concerns
clearly depend on the roles the a b c Fig. 5.1
Changes in Kitsun Townhouse complex from
1979 to 1999 Reconciling Technological
Change and Occupant Expectations 65
salvaged components serve (e.g., whether
exposed or concealed), their quality and the
extent of their use. The City of Vancouver
Materials Testing Laboratory (Fig. 5.2) is con
structed of approximately 80% salvaged
materials, components and equip ment,
including the reuse of salvaged structural
timber and insulation, the reconditioning of
used heating equipment and sanitary
appliances and the re-manufacturing of
double-glazed window units from salvaged
single glazed windows. The initial
reservations by the prospective occupants
regarding having to occupy a building ‘made
of garbage’ were under standable given that
they were expecting a ‘new’ building. These
quickly diminished when the result was a
building with materials and furnishings of far
greater quality than would have been
attainable with a new build ing within the
allowable costs. Elimination of finish
materials The elimination or selective use of
conventional interior finish materials as a
means of reducing materials use (Malin,
2000) profoundly challenges occupants’
expectations of interior spaces. The use of
finish materials has evolved to solve
technical and human requirements –
protection, con cealment, acoustics, fire
resistance, ease of maintenance etc. – and
clearly these must be resolved with any
alternative approach. Similarly, a whole Fig.
5.2 Use of salvaged materials (City of
Vancouver Materials Testing Lab. Busby +
Associates Architects, 1999) 66 Buildings,
Culture and Environment industry of trades
and subtrades has evolved, each with
specific roles in constructing buildings, and
eliminating finishes places greater responsi
bility for the final quality of appearance on
those not historically trained to ensure this.
More significantly perhaps, interior finishes
along with fur niture provide the opportunity
for occupants to instil their own person ality
and taste within a building – qualities that
alter over time and with changing occupants.
The elimination of finish materials, by
contrast, speaks of a ‘permanent’ aesthetic,
one immune to changes in fashion. The
Strawberry Vale School in Saanich, British
Columbia (Fig. 5.3, a) raises several issues
related to the elimination of finish materials.
The design consists of a meandering
circulation spine that provides access to the
classroom pods and support spaces. Interior
finish materials gypsum wall board and floor
coverings have been eliminated within this
space, exposing the wood and steel structure
and concrete floor (Fig. 5.3, b). By contrast,
white-painted gypsum has been selectively
used in the classroom and support spaces to
enhance the distribution of natural light (Fig.
5.3, c). These strategies offer the benefits of
visually exposing struc ture to provide
occupants with some comprehension of the
‘making’ of buildings and demonstrating the
importance of selective rather than the
unthinking use of resources. It is uncertain
whether the absence of con tinuous surfaces
to display student work and difficulties
experienced in cleaning the exposed surface
will, over the long term, compromise this
approach. a Fig. 5.3 Elimination of traditional
finish materials (Strawberry Vale School,
Saanich, BC. Patkau Architects, 1996) a.
Exterior Reconciling Technological Change
and Occupant Expectations 67 Fig. 5.3
Continued b. Elimination of finish mater ials
in circulation spine c. Selective use of finish
mater ials in classrooms. (Courtesy of James
Dow, photographer) b c 68 Buildings, Culture
and Environment The finish materials in the
C.K. Choi Centre for Asian Research (1996)
(Fig. 5.4, a) and the Lui Centre for the Study
of Global Issues (2000) (Fig. 5.4, b) at the
University of British Columbia in Vancouver
have been elim inated to reduce materials
use and expose thermal mass to assist
natural conditioning. The difference
between the 1996 and 2000 projects is
insightful. Whereas no attempt has been
made to mask structural and service
elements such as sprinkler lines in the Choi
Centre (Fig. 5.5, a), screening elements have
been selectively deployed in the Lui Centre
to create a more controlled and visually
‘quieter’ ceiling plane (Fig. 5.5, b). Key
lessons emerging in the use of these
strategies are that the architec tural handling
of visible environmental strategies must be
carefully eval uated against time-honoured
human expectations, and that the
robustness of any technical solution is
limited by and must accommodate changes
in tenure over time. Revisiting the definition
of ‘comfort’ Whereas visual appearance may
offend or delight, thermal, luminous and
acoustic conditions may more directly
impact on occupants’ performance. Building
users undergo widely different thermal and
luminous conditions when moving through
and between buildings, so variable
environments can be positive and evoke
levels of arousal, attention and effort
appropri ate to the occupant’s activity.
However, contemporary design goals are
qualitatively different. The prevailing notion
is that internal conditions should be
constantly held at some ‘optimum’ level
both spatially and tem porally. The optimum
condition is typically defined as reducing the
sen sations of discomfort and producing an
unnoticed environment in which work or
pleasure tasks can be carried out unhindered
physically or men tally. Design conventions
have institutionalised tightly controlled con
ditions as a universal performance goal.
These developments are primarily founded
upon physiological research and the
emergence and dominance of mechanical
conditioning of buildings. Shove (1995)
suggests this has ‘. . . fueled particular forms
of technological development’ and has
conse quently engendered ‘new and
converging expectations regarding comfort
and control’ (Shove, 1995, p. 164). Further,
she argues (p. 166) that this tendency has
been instrumental in promoting ‘. . . science,
rather than the culture or anthropology of
comfort, and has supported and reinforced
unsustainable trends toward
standardisation.’ The successful
performance of naturally conditioned
buildings relies on the provision and
acceptance of varied internal environmental
conditions. Reconciling Technological
Change and Occupant Expectations 69 a b
Fig. 5.4 a. C.K. Choi Centre for Asian
Research, University of British Columbia,
Vancouver, Canada (Matzusaki Wright
Architects, 1996) b. Lui Centre for the Study
of Global Issues, University of British
Columbia, Vancouver, Canada (Architectura,
2000) The indoor environment is a ‘creative
achievement’ shaped by the inter action of
building users with control systems in
response to changing external conditions.
Unlike conventional centrally and
mechanically controlled buildings, the
performance of naturally conditioned
buildings 70 Buildings, Culture and
Environment a b Fig. 5.5 Elimination of finish
materials. a. C.K. Choi Centre for Asian
Research b. Lui Centre for the Study of Global
Issues Reconciling Technological Change and
Occupant Expectations 71 is ‘not a foregone
conclusion’ (Shove, 1995, p. 164). These
conditions will likely be less predictable, less
reliable and differ from what occupants
might be typically accustomed to, but should
not necessarily any less desirable. Brager and
de Dear demonstrate in Chapter 11 that
people working in naturally ventilated office
buildings in fact ‘prefer a wider range of
conditions than occupants of buildings with
centrally controlled air-conditioning
systems’. The key issue here is not that
individual occupants can, and often do, make
profound lifestyle and behavioural changes,
but the extent to which these changes
mature into broader, durable cultural traits.
Complexity in building controls and
operation It is widely known that actual
building performance often differs markedly
from that anticipated or predicted during
design. This ‘mis match’ primarily results
from the differences between assumed and
actual patterns of occupancy, the use of
controls, and building operation and
management. Based on a wealth of
experience in evaluating actual build ing
performance, Bordass and Leaman (1997)
point to overly complex building systems as
a major deterrent to efficient and effective
building operation (see also Bordass,
Leaman, and Willis, 1994). The Post-
Occupancy Review of Buildings and their
Engineering (PROBE) studies in the UK
provide feedback on the performance of
many buildings which have been the subject
of much academic study and illustrate the
differences between anticipated and actual
performance (Cohen et al., 2001). In
particular, they show that the actual
performance of buildings is compromised by
the complexity of the systems built into
them and, interestingly, the performance of
some modest projects is far superior to many
celebrated architectural works. High-tech
buildings are relatively complex to operate,
so dedicated management is essential if they
are to achieve optimal performance. Indeed,
the operation of the vast majority of current
buildings is typically too demanding for the
available man agement resources. By
contrast, in addition to reduced energy use
and environmental impact, low-tech/low-
management naturally conditioned buildings
offer the promise of simpler, more robust
control strategies that provide greater
occupant satisfaction. To enable occupants
to solve oper ational problems, however,
such systems must be readily accessible and
comprehensible to building users and clearly
accompanied by a willing ness to use them.
A key lesson is, therefore, that the
environmental success of a building depends
on matching technological and management
72 Buildings, Culture and Environment
sophistication. In addition to paying
particular attention to the ergonomic issues
associated with strategies that require user
involvement, the PROBE work raises a host
of critical questions: • Does the strategy
require the user to participate actively in the
opera tion of the building? • How robust is
the operation? • How visible is ‘failure’? • Is
the (facilities) management equipped to
manage the complexity and systems
inherited from the design team? • Does the
design team know the capabilities of the
facilities manager? The issues raised above
may have more fundamental roots in the
way that contemporary design
conceptualises and provides for the
interactive process between users and
building systems. The dominance of
seemingly universal features of human need
and ‘viewing users as the passive bene f
iciaries of designers’ decisions’ (Shove, 1995,
p. 165) provides little scope for alternatives
and does little to encourage the need for
understanding the culture of specific user
groups. The importation of ‘foreign’
techniques has become an increasingly
common phenomenon within the supply
side of the construction indus try. One
example is North American practitioners
who are increasingly exposed to information
on emerging European naturally conditioned
buildings as a major emphasis in ‘green’
design, and are beginning to incor porate
related environmental strategies and
technologies in their own work. The centre
of the debate and practice of the natural
conditioning of buildings has been northern
European countries – the UK, the Nether
lands and Germany – that had never
committed themselves entirely to
mechanical conditioning. Statistics related to
resource use and air emis sions per capita,
more stringent environmental regulatory
requirements and commitments to
international environmental initiatives,
suggests that there is a greater culture of
environmental responsibility in northern
European countries than in North America.
As geographic and cultural boundaries are
transcended in the importation of technical
strategies to North America, it seems
reasonable to ask if potential difficulties may
arise regarding their acceptability by users
who are not accustomed to more variable
interior conditions and direct engagement in
building oper ation. Given that sealed
buildings, mechanical conditioning and the
use of electric lighting dominate
conventional practice in North America, the
introduction of such strategies originating in
Europe poses potentially considerable
challenges to the engaging of users.
Reconciling Technological Change and
Occupant Expectations 73 A qualitative
strategic difference in natural ventilation
strategies is cur rently evident between
Japan and Canada and is centred primarily in
the way that automated and personal
controls are provided and accessed by
occupants. The Catalog House Company
building in Tokyo is the 5347m2
headquarters for a mail-order company with
a declared corporate environmental policy
(Fig. 5.6). The building can operate in one of
three ventilation modes: full natural
ventilation, full air-conditioning or a
combination of both (Fig. 5.7,a). Natural
ventilation is admitted through a series of
vents around the perimeter of the building.
A central open atrium space or ‘ecological
void’ provides the necessary stack-effect to
draw air through the occupied spaces and
exhaust it back to the exterior (Fig. 5.7,b).
Both the near f loor-level vents at the
perimeter and the ceiling-height vents into
the atrium are automatically regulated in
response to continuous monitoring of both
outside weather conditions and the interior
thermal environment (Fig. 5.7,c). In the
Catalog House Company building,
mechanically conditioned air is supplied
through a raised floor and admitted into the
interior spaces via f loor diffusers and
interior partitions (Fig. 5.8). Occupants can
directly Fig. 5.6 Catalog House Company,
Tokyo (Ishimoto Architectural and
Engineering Firm, Inc., 1999) 74 Buildings,
Culture and Environment adjust the airflow
at their workstations through outlets at the
top of the chest-high partitions without
compromising the overall airflow pattern. By
contrast, recent naturally ventilated building
projects in Canada show a desire on the part
of their designers to engage occupants much
more comprehensively in building operation.
The C.K. Choi Centre for Asian a Fig. 5.7
Catalog House Company building. a.
Ventilation modes b. Ecological void c.
Weather monitoring on roof Reconciling
Technological Change and Occupant
Expectations 75 Fig. 5.7 Continued (Courtesy
Ishimoto Architecture and Engineering Firm,
Inc.) Research and the Lui Centre for Global
Studies, for example, expect and require
occupants to manually open and close inlet
vents and windows, and to initiate the
opening and closing of outlet vents.
Moreover, conti nuity of the airflow path
through the interior spaces to maintain cross
ventilation requires permanent openings in
cellular offices that compro mise acoustic
privacy. A building occupant’s pleasure,
comfort and productivity are closely linked
to their real and perceived control over
interior environmental conditions
(Heerwagen, 2000). Such knowledge has
typically translated into guidelines that
specify strategies and systems to provide
users with adequate control, that are
comprehensible, simple to manage and use
and b c 76 Buildings, Culture and
Environment Fig. 5.8 Adjustable ventilation
supply in partitions that provide quick
responses to user induced change. However,
simply providing operable windows, for
example, is clearly insufficient in design ing
naturally conditioned buildings. The
location, ergonomics and extent of opening
and their distribution profoundly affect
performance and use. For example, in
contrast to simple, generalised models of
occupant behav iour assumed in design,
Leaman (1999) presents a list of ‘real’
building user reactions and responses that
indicate occupants tend to: • act in response
to random, external events; • take decisions
to use switches or controls only after an
event has prompted them to do so (rather
than in advance of it); • often wait for some
time until taking action and typically when
they reach a ‘crisis of discomfort’; •
overcompensate in their reactions for
relatively minor annoyances; • operate the
controls or systems that are most convenient
to hand rather than those that would
logically be the most appropriate; • take the
easiest and quickest option rather than the
best for their immediate benefit; and
Reconciling Technological Change and
Occupant Expectations 77 • consciously or
otherwise, leave systems in their switched
state, rather than altering them back again
later, at least until another crisis of dis
comfort is reached. With regard to the points
above, the qualitative difference in the
design of the operable windows in the C.K.
Choi and Lui Centres is instructive. The
operable windows in the C.K. Choi building
have simple trickle vents at their base
designed to provide required background
ventilation during the winter; they are 2.15m
tall, bottom pivoted and open approximately
11cm at the top for increased natural
ventilation (Fig. 5.9,a). They are not
particularly easy to operate and do not offer
direct and immediate gratifi cation to users
when opened. By contrast, the windows in
the Lui Centre, built on the experience of the
C.K. Choi building, are partitioned into
distinct sections: a fixed clerestory window,
a top-hung window that provides and directs
ventilation immediately to the occupants
during overheating periods, and a refined
trickle-vent system for greater control of
ventilation at other times (Fig. 5.9,b,c). For
the Catalog House Company headquarters,
the C.K. Choi building and the Lui Centre
building all have chosen to provide ‘user
manuals’, giving information on their
respective innovative design principles, what
users can expect and how to interact
effectively with the buildings. The effi cacy of
this distribution of user manuals, as with the
success of the tech nical systems themselves,
will become apparent with the passage of
time as occupants and management change.
Change in use patterns In addition to
providing different environmental
conditions within build ings, more
fundamental changes in how buildings are
used may yield greater environmental
benefits, and certainly challenge current
social and cultural norms. Many
contemporary buildings are under-utilised.
For example, if 365 days a year and 24 hours
a day represents a building’s total
availability, then with a five-day week,
holidays, an eight-hour day, lunchtime and
illnesses, typical office workstations are only
used some 16% of the time (Lloyd, 1993).
Social functions and meetings further
diminish this figure. Irre spective of their
environmental attributes, it will be
necessary to get greater utility out of
buildings, either wholly or in part, by sharing
of spaces or overlapping complementary
programmes. 78 Buildings, Culture and
Environment a b Fig. 5.9 a. Openable window
in CK Choi Building. b. Openable window in
Lui Centre. c. Detail of window opening in Lui
Centre Reconciling Technological Change
and Occupant Expectations 79 Fig. 5.9
Continued Intensification c ‘Shared’ spaces
that allow for the coexistence of two or more
complemen tary programmes within a
bound space, or ‘mixed-use’ spaces that
place several programmes within a common
facility, are well established notions. They
are typically economically rather than
socially or environ mentally motivated and,
for the main part, their programmatic
elements are separate from each other and
are conceived to remain so. If environ
mental performance became a more explicit
concern, a wider range of pos sible ways of
sharing facilities, resources, and
incorporating closed-loop systems is
possible, but would require a ‘blurring’ of the
distinctions between use requirements.
Alternative work arrangements Alternative
work arrangements (AWA) is a catchall
phrase for strategies that make use of
temporary desk space, laptops and cellular
phones to eliminate or reduce the daily
commute and the need for a permanent
desk space at the workplace (Hasan and
Cole, 2002). Examples of AWA include
hotelling, which can result in 30 to 40%
reductions in office space (Weil, 1994), and
teleworking, which generally involves an
average of 1–2 days of telework per person
per week (Handy and Mokhtarian, 1995).
Alterna 80 Buildings, Culture and
Environment tive work arrangements allow a
more effective use of office space, elimi nate
the need to commute to work daily, and
open new opportunities to reduce energy
use and related greenhouse gas emissions.
What is uncer tain is the way that
teleworking influences other habits and life-
style pat terns; in fact, a household’s overall
amount of automobile travel as a result of
teleworking may actually increase for social
and domestic chores that were previously
accommodated in the daily commute to
work. Conclusions This chapter has identified
and explored the current gap between
technical and sociocultural issues in green
building design. While almost all current
building environmental concepts are
universal in their validity, a central concern
here is their specific interpretation and
manifestation in design. Addressing the
environmental agenda clearly requires
significant improvements in building
performance beyond current practice and
indeed will continue to require technological
change. However, the supply side of the
construction industry has been increasingly
engaged in the transfer of technology and
design standards across regional and cultural
boundaries, typically without understanding
local context. A key factor in the success of
green building practices may lie in
developing supply side capabilities that
critically assess and adapt global information
to local cultural expectations and habits and
patterns of living, coupled with local climatic
conditions, materials and technologies. It is
unlikely that improved environmental
performance will be achieved by
technological solutions that do not challenge
currently accepted norms or involve building
users. A key part of the discussion in this
chapter has centred on the willingness of
building users to both accept and engage in
green building strategies, and the extent to
which such requirements are recognised and
successfully accommodated by design
professionals. Although comprehensive
feedback on users’ engagement in green
build ings is currently sparse, evidence
suggests that occupants may make changes
to realign these buildings to more
conventional expectations, thereby
reversing most environmental benefits (Cole
and Steiger, 1999). In particular, although an
initial group of tenants or building occupants
may commit to qualitatively different
conditions, through time new occupants
unfamiliar with the initial design precepts
may reject them. As such, it appears that the
time frame over which adaptation occurs is
critical. Sustained occupant commitment to
environmental strategies is clearly critical for
successful performance. Extending the
short-term success of Reconciling
Technological Change and Occupant
Expectations 81 green buildings requires a
transitional period enabling users to
undertake the necessary learning,
reassessment and becoming accustomed to
differ ent conditions rather than feeling
compelled to revert back to old expec tations
and habits. Strategically this is linked to the
way that designers distinguish between
those technical strategies that impact
directly on and engage building users and
those that do not. If green buildings place
greater responsibility in the hands of
occupants as a necessary part of their oper
ation, then supplementary techniques such
as greater user education are probably
necessary to encourage this engagement.
Finally, the introduction of new
environmental emphases to building design
that challenge existing norms can be set
within the broader notions presented by
Shields in Chapter 3 regarding the way that
‘foreign’ strate gies are transformed into
‘naturalised’ or ‘creolised’ elements of a
local context. We are in the early stages of a
transition toward sustainability and
redefining approaches to building design.
Within this transition, tech nical
environmental strategies that have been
successfully deployed else where must be
thoughtfully assimilated within building
design to a local context, and evaluated
carefully in terms of nurturing user
engagement. Above all, it is clearly
important that we take a longer and more
com prehensive view of building
performance and change and how we judge
the success or failure of environmental
strategies. References Bazerman, H.,
Messick, D.M., Tenbrunsel, A.E. and Wade-
Benzoni, K.A. (eds) (1997) Environment,
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environmental valuation and degradation.
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Brand, S. (1999) The Clock of the Long Now,
Time and Responsibility. Weidenfeld &
Nicolson, London. Bordass, W. and Leaman,
A. (1997) Future buildings and their services:
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clients. Building Research and Information,
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and Willis, S. (1994) Control strategies for
building services: the role of the user.
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Assessing building performance in use (1)
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Urban Land, 53, (9), 44. 6 Cultural Issues for
a Sustainable Built Environment Niklaus
Kohler Introduction The thesis of this
chapter is that regional culture and
sustainability are complementary
components, each essential for the other’s
existence. The prevailing technocratic
approach to the creation of ‘green’ or ‘envi
ronmentally progressive’ buildings will
ultimately fail because it is too narrowly
defined. In order to succeed, the transfer
and acceptance of tech nologies and
techniques has to be based on a sound
knowledge of regional culture. It must be
recognised that the existing building stock
and urban fabric form an essential aspect of
regional diversity and culture. Although the
abstract notions of culture, sustainability,
life style and environment are used almost
universally, through language and context
they refer to specific realities. Cross-cultural
exchange has to be carefully constructed by
considering the specific context. The views in
this chapter represent a European point of
view, i.e. of a society which is strongly
marked by centuries of common history,
intense cultural exchange and the resulting
large cultural diversity. There have been
approximately 200 years of identification
with national states in Europe. A European
approach has come to assume the necessity
of strong public policies, the importance of
public service and active state intervention,
especially in the realms of the built
environment, ‘green’ issues and cultural
heritage. This chapter is composed of five
parts: • Acritical review of cross-cultural
transfer in an increasingly globalised society.
• Ashort definition of the main components
of sustainable development. 84 Buildings,
Culture and Environment • An overview of
the EU policy in the field of environmental
assessment. • Aproposition for an
alternative approach to the cultural and
environ mental long-term strategies for the
built environment. • Strategic conclusions
on cross-cultural exchange and on new
planning paradigms. Cross-cultural transfer
and the built environment The problem of
the natural environment, its carrying
capacity, the limits of resources and
therefore the limits of growth have been
acknowledged to be global problems.
However, we are still a long way from
efficient coordinated international action.
Governmental and commercial interests are
still successfully blocking even such timid
attempts at global environ mental strategies
as the Kyoto Protocol. As a reaction to the
high energy consumption in the building
sector, new construction techniques have
been proposed to considerably limit the
environmental impacts of new buildings.
These are sometimes referred to as ‘green
buildings’ or ‘environmentally progressive
buildings’. Whilst green issues are discussed
in international congresses and publications
and toolboxes, checklists, life cycle
assessment tools, etc. are produced world
wide, their impact in the industrialised world
is negligible and for the rest of the world
non-existent. A more general framework of
sustainable development has been in dis
cussion for some time (Kohler, 1999). The
issue of cross-cultural transfer of
information on environmentally advanced
design and building techniques has gained in
importance since 1998, on the level of both
sci entific communication and international
consulting activity. The recog nition that
cultural issues need to be considered in
conjunction with environmental issues is an
eminently positive initiative. ‘Green
buildings’ and the newer expression
‘environmentally progressive buildings’ are
often seen as positive and universal
objectives. Yet, without consideration of
cross-cultural variables, there is only partial
and insufficient under standing of the
complexity of the built environment. In the
1990s, the debate on the nature of what is
progressive related to the debate on ‘eco
logical modernisation’ (Beck, 1992). This has
been replaced by the more critical discussion
on realising sustainable development in a
globalised economy and the underlying
theoretical concepts of a globalised
economy which militate against this. Cultural
Issues for a Sustainable Built Environment 85
There is no conflict between regionally
appropriate and environmentally
appropriate building practice. Because of the
shortage of resources, tradi tional vernacular
building practices have tended intuitively,
through trial and error, towards
economically and environmentally optimal
solutions (Fig. 6.1). Some modern forms of
vernacular architecture, the architecture of
the slums and favellas, are examples of
forced long-term use of exoge nous
resources and an expression of popular
culture. The conflict is only present in the
‘international style’ of the Modern
Movement and its ‘high tech’ successors,
involving high resource consumption, large
environ mental impacts on one side, and
regional cultural traditions (for which
modernism had only contempt) on the other
side. The expression ‘environmentally
progressive buildings’ implies a rather simple
notion of progress and further suggests it
can be brought to less progressive regional
cultures. Does this imply that ‘progressive’
European ‘cutting-edge green technology’
should be brought to Africa, or North
American ‘progressive’ energy saving
techniques to Asia? Or should there be a
categorical imperative ‘to assess and adapt
global information to their specific regional
context’? Cars can be produced in one place
and exported over thousands of miles,
whereas buildings still are largely one-of-a-
kind products. Designing, con Fig. 6.1
Traditional villages situated in the vineyards
along the lake of Geneva in Switzerland are
the result of a high degree of resource
conservation of materials, energy and
(productive) land. Houses, places and the
landscape are cultural artefacts that have
lasted hundreds of years 86 Buildings,
Culture and Environment structing and
maintaining buildings are social processes
predicated on the constraints of local
climate, local resources and regional
traditions. There are no implicit regional
cultural limitations to environmentally
progres sive buildings, but regional culture
and protection of the natural envi ronment
must be seen as complementary.
Sustainable development Sustainable
development is generally considered as
something positive but rather vague.
Perhaps this is why no one is explicitly
opposed to it. The diffuse origin and the lack
of a unique definition are therefore both a
disadvantage and an advantage. There will
always be multiple views of sustainability;
they are not only equally legitimate, but also
absolutely necessary to the health of the
debate: ‘Sustainable development can be
successfully implemented only if each view
makes its unique contribution to the
solution. Since each repre sents only a part-
truth, there is no single solution to a given
environ mental problem. In other words,
sustainable development strategies cannot
be attained through the dominance of a
single view or by the exclusion of others;
instead they require continual evolution and
balance.’ Samson, 1995 The historical (and
etymological) origin of the term varies from
language to language. The English term
sustainability was created in the 1970s. The
corresponding French expression,
développement durable, is also a recent
fabrication. The German term,
Nachhaltigkeit, derives from a tra ditional
notion used in the nineteenth century
timber industry that was marked by shortage
(Bächtold, 1998) and meant: ‘. . . not to cut
more wood annually than the forest could
give each year’, i.e. not to take more than
nature could provide. In the following
decades the economic interpreta tion (taking
money as an equivalent for value) became
dominant. In the mid-twentieth century the
complex functions of the forest as a climatic
regulator, source of biodiversity and space
for recreation became apparent, and a new
definition of the long-term value of forests
and of sustainabil ity was established. This
definition included four components: • Long
term: the effects had to be assured in the
long term. • Social concern: restriction of
individual user rights in favour of the
community. Cultural Issues for a Sustainable
Built Environment 87 • Economy: use of
resources taking into account economic
principles. • Responsibility: towards a larger
community and future generations. Today
the different aspects of sustainable
development are generally recognised: •
Ecological aspects: linked to resource
conservation and carrying capacity. •
Economic criteria: taking into account long-
term conservation of natural and man-made
capital. • Social aspects: taking into account
intergenerational equity. • Cultural aspects:
taking into account the conservation of
cultural diversity. The ethical need for
sustainable development is highlighted in
the first paragraph of Agenda 21 (United
Nations, 1992): ‘Humanity stands at the
defining moment in history. The world is
confronted with worsening poverty, hunger,
ill health, illiteracy, and the continuing
deterioration of ecosystems on which we
depend for our well being. The disparities
between rich and poor continue.’ For
Bächtold (1998), the ecological, economic
and social components are completed by a
fourth ethical aspect. Other approaches
(Hassler and Kohler, 2001) stress the cultural
aspect as a fourth component of sustain
ability. Figure 6.1 combines the two
approaches. Sustainability is a multi
dimensional concept (Fig. 6.2), and
overemphasising one aspect would diminish
other aspects. The 1987 Brundtland Report
(WCED, 1987) and the Rio Earth Summit in
1992 marked the development towards a
more comprehensive and inte grated
assessment of sustainability. The pre-
Brundtland situation was influenced by
environmental assessment methods, which
did not ade quately address the questions of
resource conservation, environmental
capacity or sustainable development.
Environmental impact assessment (EIA) was
developed as a method concentrating
exclusively on environ mental aspects. Since
the Brundtland Report, the practice of
environ mental assessment has been
challenged both by the green movement and
by other scientific or social communities (e.g.
the cultural heritage com munity, third world
movements, etc.). Critical distinctions have
been drawn between eco- and
anthropocentric techniques of analysis. 88
Buildings, Culture and Environment
ecological criteria carrying capacity
assimilative capacity resilience maximum,
sustainable yield constant sum of natural
and man made capital economic criteria
biodiversity natural cultural landscapes
sustainable development welfare social and
community human health justice and
solidarity inside the present society social
criteria cultural diversity social diversity
needs of future generations cultural criteria
Figure 6.2 Different aspects of sustainable
development (Translated and adapted from
Bächtold, 1998) Germany’s Enquete
Commission for the protection of man and
nature linked the notion of sustainable
development not only to the environ ment,
but also to economy and society. In this
approach, sustainable development
encourages the conservation and
preservation of natural resources and leads
to a reduction of energy consumption, waste
produc tion and transportation impacts. It is
based on patterns of production and
consumption that can be pursued without
degrading the human or natural
environment. It involves the equitable
sharing of the economic benefits across all
sections of society, to enhance the well
being of humans, protect health and
alleviate poverty. It argues that, if
sustainable development is to be successful,
the attitudes of individuals as well as
governments will need to change with
regard to our current lifestyles and their
impacts on the environment. Cultural Issues
for a Sustainable Built Environment 89 The
human settlement, with all its economic,
social and institutional arrangements, forms
a complex system which needs to be
respected. The Rio Conference not only
initiated the Commission on Sustainable
Development (CSD), which prepared the
Kyoto Conference (1997), but also directed
attention to the environment and its
capacity to support the urbanisation
processes and the ‘city of tomorrow’. In
Europe this idea is of particular importance
as the majority of people already live in
cities. The broader focus of assessment
methods now encompasses economic
structures and cultural heritage, and reflects
their close relationship with ecological
issues. As a result, attempts have been made
to use environmental assessment methods
to initiate a more sustainable development
of cities considering environmental aspects
(ecological integrity, equity, participation
and futurity) as well as cultural heritage.
Environmental and cultural issues in EU
building-related projects From energy to
environment Numerous building-related
energy and environmental projects have
been undertaken in the European Union
since the early 1990s, involving many teams,
research alliances and consortia from
member countries. The energy perspective
has been at the forefront and continues to
dominate for both production and
consumption (demand-side management,
etc.). The development of renewable energy
sources has been the objective of large
research programmes and has provided
considerable impetus to Euro pean industry.
In the field of energy consumption, regional
and local climatic differences have been
taken into account, but other aspects were
generally ignored. The question of the
existing building stock and the growing
refurbishment activity has also been of
minor concern, reflecting the predominant
conscience of the European construction
industry as a new building production-
oriented sector. This is also true for most of
the research on ‘building ecology’, ‘green
buildings’ and the ‘sustainable building indus
try’ (CIB, 1998). Energy research was
primarily directed towards new buildings,
with the development of some technologies
such as insulation, higher burner efficiency,
active solar devices, etc., which could be
employed throughout Europe. Building
refurbishment has been a minor issue (at
least until now) and therefore the specific
problems of regional 90 Buildings, Culture
and Environment and local construction
techniques, architectural forms and user
behaviour have not yet become important
considerations. Consequently, the most
important changes in the (common)
understand ing of environment and culture
have derived from the general environ
mental policy, from the definition of cultural
(and above all architectural) heritage and
from attempts to define sustainable
management strategies for the built
environment rather than energy-related
research. All these issues have been
introduced in the ongoing EU 5th Framework
Research Programme, in particular:
Environment and Sustainable Development,
Key Action 4: the City of Tomorrow and
Cultural Heritage. The major urban
challenges considered in this programme
are: • social exclusion; • loss of cultural
identity; • changing employment patterns; •
deteriorating infrastructure and built
environment; • insecurity and criminality; •
urban sprawl; • traffic nuisance; • bad air
quality and noise; • poor water and waste
management. Environmental impact
assessment Environmental impact
assessment (EIA) was first developed in the
late 1960s. The initial purpose was to
encourage a productive and enjoyable
harmony between mankind and our
surrounding environment, prevent or
eliminate damage to the environment and
biosphere, stimulate health and wellbeing
and enrich the understanding of the
ecological systems and natural resources. An
example of a more technical definition is
provided by the UK Department of the
Environment (1989): ‘The term
“environmental assessment” describes a
technique and a process by which
information about the environmental effects
of a project is collected, both by the
developer and from other sources, and taken
into account by the planning authority in
forming their judge ment on whether the
development should go ahead.’ Cultural
Issues for a Sustainable Built Environment 91
The EU adopted EIA in 1985 when the
Directive on the assessment of the effects of
certain public and private projects on the
environment (Direc tive 85/337/EEC) was
established, with a further amendment
added in 1997 (Directive 11/97/EC). An EIA
provides scientific data for decision making
processes. In addition, it is considered a
public documentation system as well as an
environmental management tool for the
developer. The notion of environment has
gradually extended from the biosphere to
encompass larger cultural and social issues.
These include the Environ mental Health
Impact Assessment, a cultural assessment in
environ mental assessment projects
required by the World Bank (1994). Strategic
environmental assessment (SEA) is
becoming a new comprehensive pro cedure.
SEA is defined as: ‘A description of the
aspects of the environment likely to be signifi
cantly affected by the proposed project,
including, in particular, popu lation, fauna,
flora, soil, water, air, climate factors,
material assets, including the architectural
and archaeological heritage, landscape and
the interrelationship between the above
factors. [And] This description should cover
the direct effects and any indirect,
secondary, cumulative, short, medium and
long term, permanent and temporary,
positive and negative effects of the project.’
Directive 85/337/EEC, Therivel et al., 1992,
SEA, 2001 In conclusion, cultural aspects
have now become an integrated part of the
notion of environment in a defined
procedural sense. Culture and the
subsidiarity principle Article 151 of the
Treaty of the European Union (formerly
Article 128) states that: ‘The Community
shall contribute to the flowering of the
cultures of the Member States, while
respecting their national and regional
diversity and at the same time bringing
common cultural heritage to the fore.’
European Economic Community, 1967 The
remarks in this section are partially based on
ongoing work of the author in the EU project:
Sustainable development of Urban historical
areas through an active Integration within
Town (SUIT, 2001). 92 Buildings, Culture and
Environment However, Article 151 adopts a
very cautious approach with respect to the
subsidiarity principle. Point 5 of this Article
explicitly requires that the Council’s
activities are limited to incentive measures,
excluding any har monisation of the laws and
regulations of the Member States. It also
states that the Council shall act unanimously
in cultural matters. Point 4 of Article 151 of
the Treaty thereby states: ‘. . . the
Community shall take cultural aspects into
account in its action under other provisions
of the Treaty, in particular in order to respect
and promote the diversity of its cultures.’
This provision is significant in placing culture
amongst the major objec tives of the
European Union. The EU has recently
adopted its first frame work programme in
support of culture (CEC, 1998). Some of
these incentives will specifically deal with
the built heritage and material assets. Given
its broad definition, culture is likely to be
affected by a number of other EU policies.
From cultural heritage to architectural
heritage Traditionally, conservation policies
of the built heritage have mainly con
centrated on the preservation and
renovation of listed monuments and
individual buildings. One of the weak points
of this policy is its limited ability to protect
heritage buildings from damage caused by
inappropriate developments located in their
close surrounding. In response to this threat,
conservation was extended beyond
individual monuments to create a buffer
zone. The risk is in the progressive
transformation of his torical areas to vast
open-air museums (or even worse, their
‘Disney f ication’). This process leads to
increases in rent and subsequent
gentrification, with a reduction of social
diversity. An alternative is to consider the
architectural heritage in itself, and to
develop strategies to foster an appropriate
long-term development of the urban fabric,
inte grating ecological as well as economic,
social and cultural aspects. This has
sometimes been referred to as ‘active
conservation’ (Dupagne, 2002). The
conservation of urban settings and the
protection of the surroundings of
monuments have progressed slowly over a
very long period of time beginning in 1964
with the Venice Charter. The Amsterdam
Charter (Amsterdam, 1975), adopted by the
Committee of Ministers in 1975, con siders
that architectural heritage conservation
depends strongly upon its integration into
citizens’ living environment and it has to be
taken into consideration in urban planning
policies. The Council of Europe Resolu
Cultural Issues for a Sustainable Built
Environment 93 tion (76)/28 (Council of
Europe, 1975) enlarges again the definition
of the built cultural heritage, insisting
strongly on architectural groupings defined
by a series of criteria. It gives also a more
precise definition of the integrated
conservation of the built cultural heritage.
This concept includes all rehabilitation and
revitalisation measures designed to: • assure
the durability of the built heritage; •
maintain it within the frame of an
appropriate environment (built or natural);
and • allocate and adapt it to the present
needs of society. In 1985, the Council of
Europe adopted the Granada Convention:
‘By contrast with the [previous activities of
the Council], the Granada Convention
contains statutory measures to be adopted
by signatories, among which the
requirement to adopt integrated
conservation policies (art.10).’ Granada,
1985 Practically it means: ‘to include the
protection of the architectural heritage as an
essential town and country planning
objective and ensure that this requirement is
taken into account at all stages both in the
drawing up of develop ment plans and
procedures for authorising work.’ Granada,
1985 The launching of the Krakow Charter in
2000 has recently reinforced the process.
The Krakow Charter (Krakow, 2000)
acknowledges the vast cul tural diversity of
Europe with a concomitant risk of conflict of
interests induced by the various (and
sometimes opposed) values and meanings
attached to heritage assets. Conservation of
cultural heritage is also seen as one of the
ways to contribute to the sustainable
development of society, and so should be an
integral part of the planning and
management processes of a community.
This enlargement of the notion of cultural
heritage from individual (listed) buildings to
the architectural heritage of historical urban
areas (i.e. of a significant part of the
European urban building stock) has not yet
found many applications. One of the first is
the Danish SAVE (Survey of Archi tectural
Values in the Environment) method. This has
been enlarged to an 94 Buildings, Culture
and Environment international version in
InterSAVE (InterSAVE, 1997), and to a Danish
prototype called ReSAVE, which takes into
account not only archi tectural heritage
values but also the resource value of
buildings. Tradi tional methods of historic
building research have been combined with
resource conservation and life cycle analysis
methods (Hassler and Kohler, 2000). The
SUIT project will encompass several
dimensions of sustainability applied to urban
historical areas (urban fragments) which are
threatened by large-scale developments, or
by progressive decay (dereliction). Buildings,
building stocks and cities From the
perspective of a sustainable built
environment in urbanised Europe, the
emphasis is shifting away from the design of
new buildings to the long-term management
of the existing building stock. The main
tenance and improvement of the existing
building stock as the largest f inancial,
physical and cultural capital of industrial
societies signifies that the building stock
itself is becoming understood as a basic
resource. In 1991, the European Commission
established the Expert Group on the Urban
Environment. Originally, the task of the
group was to work on the integration of
urban problems into environmental
concerns. Today, the focus has widened. It
embraces the large field of sustainability
ques tions. The Sustainable Cities Project
comes from the same background (EC Expert
Group, 1996). The first phase of the project
ran from 1993 to 1996, having four major
goals: • spreading the idea of sustainability
around Europe; • exchange of experience; •
sustainability at local levels, with long term
perspective; and • influence on policies at all
levels. The Sustainable Cities Project
respects the individuality of European cities
and is not intended to provide a general tool
for application every where. The city is
considered a complex mechanism with many
internal relations which cannot be treated
with a single instrument. The agenda was
extended at the 1994 Aalborg conference,
where the Charter of European Cities &
Towns Towards Sustainability (Aalborg
Charter, 1994) was passed. Part III of the
charter is the Local Agenda 21. Eighty
European cities and communes signed the
Charter to develop individual measures to
further sustainable development in their
own cities. Cultural Issues for a Sustainable
Built Environment 95 A central point in the
Charter is the requirement for public
participation, as the inhabitants are
acknowledged to be best acquainted with
the prob lems of the environment
surrounding them. Cities are ‘living’ systems,
involving social dynamics, technical and
building networks and the pres ence of
people living in them. The human settlement
with all its economic, social and institutional
arrangements forms a system of its own,
which needs to be respected. Historical
evidence suggests that for their sound
conservation cities must be kept within
sustainable development activity cycles.
Sustainable development emphasises: ‘the
city as a complex system which is
characterised by flows as continuous
processes of change and development’ (EC
Expert Group, 1996). This defines a political
process, implied in planning which has an
impact on urban governance. Several EU
research programmes have been devoted to
the question of sustainable urban
development. The BEQUEST project
(Building En vironmental Quality Evaluation
for Sustainability through Time) is a ‘con
certed action’ involving 14 partners from six
EU countries between 1998 and 2001
(BEQUEST, 2001; Brandon et al., 1997;
Curwell and Deakin, 2002; see also Chapter
12). A key aim of the project was to lay the
foun dations for a common understanding of
sustainable urban development via a multi-
disciplinary network, the BEQUEST extranet,
which includes representatives from a wide
range of actors and groups involved in the
pro vision, use and maintenance of the built
environment. This kind of inte grated
approach will help reduce the environmental
uncertainties facing decision makers and
policy makers in development and
infrastructure industries. In conclusion, the
current broader European approaches to
assessment methods include economic
structures and cultural heritage and reflect
their close relation to the ecological
dimension. As a result, attempts have been
made to use environmental assessment
methods to develop sus tainable cities
considering not only sustainability issues as
traditionally defined (ecological integrity,
equity, participation and futurity) but also
including cultural heritage and social
questions as well. How the process of
urbanisation consumes natural resources,
whether it produces emis sions that pollute
the atmosphere and the effect development
has upon biodiversity, all must be
considered. Economic questions relate to
the f inancing of the infrastructures,
transport and utilities which are required to
support the development of urban
structures. Social issues concern the safety
and security, human health and general
wellbeing in our cities. The long-term
perspective must never be neglected, as
long-term stable con ditions are necessary to
assure general comfort and secure wellbeing
for all social classes. 96 Buildings, Culture
and Environment An alternative approach to
cultural and environmental long-term
strategies for the built environment Threats
There is one main difference between a
green approach and a sustainable approach.
In the former, cultural and social problems
are considered as obstacles to the realisation
of green objectives. In the latter, the
traditional green objectives are considered
as equivalent to the economic, social and
cultural objectives. In a green approach the
emphasis is on limits and obstacles, whereas
in a sustainable approach the emphasis is on
synergy. In the attempt to implement a
sustainable approach two major problems
have to be faced: • how to find central
objectives or ‘values’ which allow this
synergy (Hassler and Kohler, 2001); and •
how to find compatible objectives for
variables which must be measured on
different scales (building/town, individual
behaviour/ collective interests, short-
term/long-term, etc.) The proposed thesis is
that there are two central values, which
allow synergy: enlarged resource
conservation and conservation of diversity.
The problem of scalability can only be
resolved through a parallel top-down and
bottom-up approach. As discussed above,
the issue of the cultural value of buildings
has been associated mainly with the
conservation of individual monuments and
historic urban fragments. However, since the
early 1980s significant urban qualities in
Europe, which are independent of
monument and site pro tection issues, are
disappearing. There are threats to urban
ensembles, urban spaces and structures
which do not include outstanding build
ings/monuments. The main risks come from
the loss of density, historic nature,
complexity and quality of urban fragments.
Speculative develop ments, driven by
financial interests, menace the substance
and identity of European towns by trying to
take advantage of their historic nature as
‘context’ or as ‘background’. The (historic)
town has to be considered as a rare and
endangered resource that is in need of
protection (Johansson, 1996). The issue of
environmental protection has been
associated mainly with individual (new)
buildings. Analysis of the evolution of the
European Cultural Issues for a Sustainable
Built Environment 97 building stocks
indicates that the critical issue for
sustainable develop ment does not reside in
the standards for new buildings. Instead it is
in the management of existing buildings and
refurbishment of the post World War II
buildings as well as the conservation of the
complex quali ties of historic towns (Kohler
et al., 1999). Despite the conservation action
covering monuments (which embraces only
a very small part of the building stock) and
despite efforts to realise green buildings, the
general trend now seen in building
production is shorter life spans and higher
material and energy consumption. In Europe
this tendency is not yet fully visible, due to
the generally long life span of the bulk of the
existing building stock. The slow accretion of
the build ing stocks can be advantageous
because they are resistant to the tendency of
short life spans and architectural fashions. At
the same time ‘slowness’ is a danger when
wrong decisions are taken. The undesirable
effects become apparent when it is too late
to correct the momentum of policy, strategy
and production (lock-in) (Hassler and Kohler,
2001). In a long-term perspective, the
minimisation of the impact of the anthro
posphere on the biosphere will be the
central issue. Minimisation of impacts will
mainly result from the conservation of
resources. In eco nomic terms, this means a
steady-state economy, i.e. the continuous
increase of quality with a minimum
throughput (Daly, 1992). Similar prin ciples
were also prevalent in the pre-modern world
for reasons of resource scarcity.
Intergenerational management and the
production of long-lasting objects have
survived in the building sector despite
industrial production and against the
architectural theories of the twentieth
century. Theory and practice of building lags
behind broader social movements. The size,
the cost, weight, immobility and the one-of-
a-kind character of buildings result in
conservative trends. Buildings and building
stocks follow a slow dynamic of change: the
built environment reflects changes in design
para digms with a large delay. Even the
perception of real changes is subject to a
deceleration process: the changes also enter
the collective consciousness only relatively
slowly (Halbwachs, 1980; Boyer, 1994).
Principles and chances of a stable long-term
development The extensive modelling of
energy, mass and financial flows in national
building stocks in central Europe displays an
enormous disproportion in the input flow
over the output flows (approx. 5:1). This
results in a non 98 Buildings, Culture and
Environment stable situation (Kohler et al.,
1999). The only possibility for reaching a
long-term stable, sustainable development
is by massively reducing the input. In the
future development of the building stock,
the basic resources should not be continually
drawn from nature but rather the building
stock should become the principal resource.
This is not a new idea; it has been the
common practice for centuries. A steady-
state development would need integrated
value systems, which could be based on
different indica tors expressing the speed
and scale of transformations. The
development of such indicator systems and
decisions methods is necessary but not
sufficient. A comprehensive strategy with
guiding long term stability principles is also
needed. Research on ecosystems indicates
that long-term stability resides in the
capacity of a system to absorb and
incorporate shocks (robustness). This
stability seems to result from the
relationship between system components
that have different change rates and
different scales of size. Instead of breaking
under stress (brittle systems) they yield as if
they were malleable: ‘Some parts respond
quickly to the shock, allowing slower parts to
ignore the shock and maintain their steady
duty of system continuity. The combination
of fast and slow components makes the
system redun dant. Fast learns, slow
remembers.’ Brand, 1999 A similar pattern
appears if we look for stability of urban
systems. Johansson shows that urban
culture is intrinsically sustainable and has a
high stability: ‘History provides surprisingly
few examples of cities that have ceased to
exist. The strength of sustainability of cities
is thus the result of the accumulated
investments of generations in the urban
environment. The better we understand
how to administer and develop these
investments, the stronger the environment
will become.’ Johansson, 1996 The tendency
towards a monoculture of cities, favoured
historically by the town planning ideologies
of CIAM (Congrès Internationaux d’Archi
tecture Moderne), furthered by the
development of private car traffic and
supported today by the installation of
shopping malls in the urban sprawl, makes
cities unstable systems. Ruthless
exploitation of natural resources is
combined with growing social exclusion. The
tendency towards mono culture is
characterised by a growing reduction in the
age of buildings that Cultural Issues for a
Sustainable Built Environment 99 comprise
the urban building stock. All buildings have a
similar age; the decay process is self-
inducing. Historic towns (not necessarily
medieval towns or what remains of them)
have preserved continuity and gain a
stability through the existence of buildings
from different periods which allow a
differentiated appropriation by urban
society. Johansson (1996) notes: ‘...In short,
workshops, small shops, local restaurants, in
general small business so popular today,
belong in old buildings. Subsidised theatres
and art museums belong in the new
buildings. Thus old ideas go along with new
buildings and new ideas with old buildings.’
Johansson, 1996 An alternative framework:
scaleable indicators of sustainability The
principle of using different types of
indicators (pressure, state, and response
indicators) to describe the degree of
sustainability has been established
internationally. However, indicator systems
exist on macro economic levels (national
statistics), on regional and town planning (in
particular indicators for local sustainability)
and on the level of buildings and their life
cycle. Ecological indicators (EI) take into
account resource consumption and impact
on the ecosystem. Hofstetter (1998)
presents the state of the art for life cycle
analysis (LCA) and the complexity of
evaluation methods. Crucial problems for
building stocks are the operation energy
related impacts, the evaluation of the
ecological resource value of the existing
stocks, and the local impacts of buildings
which fall between LCA and EI system limits.
Economic indicators for sustainable
development exist mainly on a
macroeconomic level. In environmental
economics, three principles are generally
advanced: • the value of the environment (of
nature); • an extended time horizon; and •
the equity between human beings and
between generations. The economic
valuation of ecological and cultural
resources in the form of non-use values is
the subject of international research (World
Bank, 1994). Crucial issues are the
discounting rates to be adopted, external
costs and accounting for long-term risks.
While economic aspects are 100 Buildings,
Culture and Environment already being
discussed (Lichfield, 1988), the problem of
the urban life cycle is just emerging. Social
indicators for sustainable development of
large groups of buildings and sections of
cities are often linked to social problems and
population changes due to physical decay in
housing estates. The deprivation of housing
leads to social segregation and tends to
concentrate low-income groups in specific
regions. The succession cycle of changes in
physical condition, population, organisation
and economic factors is described by
Madanpour et al. (1998) and MacNaghten
(2001). New indicators, such as health
burden, have been developed by Murray and
Lopez (1996) to inves tigate health
consequences of environmental impacts
along with other factors. Cultural indicators
of sustainable development are based on a
wide defi nition of cultural (architectural)
heritage. The principal challenge is to
develop indicators for a long-term cultural
management of building stocks accounting
for the architectural and cultural qualities of
individ ual buildings and neighbourhoods,
including spatial configurations. As a cultural
resource, the building stock comprises not
only the individual buildings but also the
urban context. It is a main factor in the
preserva tion of cultural memory and social
knowledge and it ensures urban continuity
(Lowenthal, 1985). Through their historic
diversity, quality and continuity the building
stock and urban context constitute non-
renewable resources (Johansson, 1996). The
knowledge about buildings (how to design,
build, maintain and use them) cannot be
separated from the objects themselves; it
takes the form of technical solutions as well
as (artisan) tacit and explicit knowledge on
how to realise them. As a cultural resource,
the building stock constitutes in itself a long
lasting, continuously understandable,
materialised memory. Cultural and natural
resources Cultural resources, in particular
the architectural heritage, require
protection similar to natural resources or
safeguards similar to those for economic and
social resources. This issue becomes
predominant in a sit uation where cultural
production is beginning to eclipse physical
produc tion in world commerce and trade
(Rifkin, 2001). Access to cultural resources
becomes as important as holding on to
property. The commodi f ication of human
culture is leading to the risk of
overexploitation and Cultural Issues for a
Sustainable Built Environment 101 depletion
of cultural resources just as natural
resources were and are still depleted
through industrial development. In this
context, the notion of sustainable
development is the most powerful,
internationally discussed idea aiming at a
harmonious long-term development and
equity between different parts of the world,
different social groups within society and for
future generations. Globalisation, in the
form of the internationalisation of markets,
particularly the ‘cultural market’, does not
provide a satisfac tory development
framework. The idea of ‘green buildings’
reflects the state of development of industri
alised societies. Originally the method of
creating and assessing green buildings and
the synonym ‘environmentally progressive
buildings’ represented a means of market
differentiation. The current assessment
methods, proposed for international
application (BRE, 1993; Cole and Larson,
1998; Cole, 1999), were conceived as an
attempt to distinguish green buildings from
other new constructions and to associate a
sup plementary (non-monetary) value with
these buildings. This notion is per fectly
understandable in local real estate markets.
However, these measures are not linked to
sustainability and even less to the
preservation of the cultural value of the
architectural heritage. The so-called ‘cultural
obstacles and limits’ are in many cases very
legitimate apprehensions about a
development (even one that is well
intentioned as the protection of the
environment) which negates local and
regional cultural aspects. The advantage of
placing the whole discussion within the
framework of sustainable development is
that there could be a real cross-cultural dis
cussion in linking ecological, social and
cultural objectives, and in placing them in a
long-term, inter-generational perspective.
Perspectives What can we learn from each
other? The discussion initiated at the Green
Building Challenge Conference in 1998
(GBC’98) comparing green buildings from
different countries can be extended. Every
comparison needs to account for absolute
quantities of mass and energy flow as well as
local targets (how far from the average or
best local solution). The advantage of using
absolute flux data is that the ecological
footprint of buildings and cities can be
calculated. Through this method large
international differences in impacts for
comparable func tional units will become
apparent (Kohler, 1999). The comparison of
build ings in their national context (in
relation to the ‘average’ building) hides 102
Buildings, Culture and Environment the fact
that the specific environmental impact of
one human being can vary enormously
according to the society in which he or she
lives. Models of the urban metabolism by
Wolman (1965), Baccini and Brunner (1991)
and Moffat (2000) have produced significant
insights into these large differences. There
are interesting attempts to define trans-
disciplinary approaches to the study of
development, in particular urban sprawl,
regional development, urban and rural mass-
flow and cultural issues (Baccini and Oswald,
1998). Furthermore analogies between
urban development and wild ecosystems
have become a promising object of research
recently: ‘Energy and material flows through
human settlements are conceived as urban
metabolism, in which material inputs are
transformed into useful energy, physical
structure, and waste. Principles of
ecosystem succession are used to explore
ways in which city development differs from
that of wild ecosystems.’ Decker et al., 2000
Figure 6.3 shows a comparison of material
flows between the Neolithic period and the
present day. These considerations are based
on physical flows and situated at a rela tively
high level of abstraction through the
complex mass flow (Adriaanse et al., 1997)
and LCA (life cycle assessment) models. This
work highlights how difficult comparisons
can be. In some cases, the mere concept of
‘environmentally progressive’ seems to be
both physically and culturally inappropriate.
300 Fig. 6.3 Material budget (tons per year)
for an individual human from the Neolithic to
the present. Lifetime storage includes built
structures and artefacts (Decker et al., 2000)
Cultural Issues for a Sustainable Built
Environment 103 Of course, there are
certain internationally developed research
methods and tools like life cycle assessment
(ISO, 1997) which can be successfully applied
to a range of situations, independently of the
local and regional traditions. Much of the
fundamental ecological research (Odum,
1983) uses examples of different social
production systems to illustrate how effi
ciently and cautiously natural systems are
dealt with by certain non industrial societies.
In the same way, economic and
ethnographic research can be applied to
different cultures, producing results of high
scientific and social interest (Bourdieu,
2000). Productive cooperation can only be
situated on a high level of abstraction of
common methods and heuris tics, not on the
level of assessment tools, design tools,
construction tech niques and even less on
the level of architectural forms of individual
buildings. The management of building
stocks, the evolution of urban fragments and
towns, the future development of urban
networks (Baccini and Oswald 1998) will be
the crucial discussion points, at least in
Europe, in the coming years. New planning
paradigms The built environment and
(historic) cities are key domains in sustain
ability. The objectives of intra- and
intergenerational equity may be realised
through different strategies. ‘It is uncertain
whether current economic processes are the
problem or the solution to unsustainable
ways. Are “win–win” solutions . . . possible
here? Or are there inescapable trade-offs
that have to be made?’ Davoudi, 2001 There
are basically two options: growth
(expansion) or non-growth (steady state).
The debate exists on a theoretical level
between tenants of the ecological
modernisation (Weal, 1993) and tenants of a
risk-society (Beck, 1995). These questions
are also being discussed in the planning
context (Davoudi, 2001). Sustainability
certainly marks a turning point in the
planning discussion after the Second World
War. In most European nations, town
planning emerged from reformist ideas on
how to improve the social urban situa tion of
the nineteenth century. Rapid
industrialisation, hygiene, health and social
problems should find their solution in a
planned and designed town, while the
culmination of the modernist theories was
the recon struction of towns after World War
II, especially their adaptation to private
mobility (cars). The very determinist
planning techniques (masterplans 104
Buildings, Culture and Environment as
blueprints for the town and the society)
began to be questioned from 1960 onwards
and were gradually replaced by process-
oriented, ‘rational comprehensive’ planning
(based on computer simulations and
managerial competence of the planners).
The advocates of neo-liberal deregulation
theories saw planners as unnecessary
bureaucrats, while the ‘pop-stars’ of the
architectural profession considered
urbanism as an unnecessary ideology.
Deconstructivist design was seen as the only
way to restore ‘meaning’ to the city, which
had been reduced to an urban sprawl as the
historic city was declared dead. The
economic recession in the 1990s showed the
short-term failure of deregulation politics
rather than the probable long-term
consequences. Even developers demanded
stronger government intervention, in
particular through public–private partner
ships. Inside the planning professions the
need for a new vision be came apparent at
the same time as the sustainability debate
reached the built environment. The basic
antagonism between ecological
modernisation and risk society inverts the
question of sustainability objectives. Can the
avoidance of environmental degradation be
reached automatically through a reasonable
growth policy, or is there an irrecon cilable
conflict between development and
ecological needs? ‘Environ mental risks are
produced industrially, externalised
economically, individualised judicially,
legitimised scientifically and minimised
politically’ (Beck, 1992). In the risk society,
the planning task has a pro-active dimension.
It is ide ological, socially responsive and
interventionist. The planners’ role is to
defend the environment and the local
identity (-ies) against the risk asso ciated
with contemporary economic processes.
Planners should acknowl edge the
unintended consequences of development
options in a long-term perspective. Ensuring
against future uncertainty requires drawing
on all kind of knowledge, expert and non-
expert and sharing risks with a wide range of
stakeholders (Davoudi, 2001). Conclusions
Regional culture does not limit progress in
the reduction of environmen tal impacts of
buildings. Traditional design and building
techniques resulted both from response to
local climate and limits of natural resources.
The protection of regional built culture and
protection of the natural environment are
therefore complementary. Globalisation, in
the form of internationalised markets, and
particularly the ‘cultural market’ does not
provide a satisfactory development
framework. Regional cultural traditions may
counteract the homogenising tendencies of
globalisation. Cultural Issues for a
Sustainable Built Environment 105 In
Europe, the long-term maintenance and
management of the existing stock of
buildings and infrastructure determine
evolution of the built environment. This
stock is also the principal physical, economic
and cultural capital of European societies.
Through their historic diversity, quality and
continuity the building stock and the urban
context consti tute non-renewable
resources. Urban culture is intrinsically
sustainable and has high stability. It is the
result of accumulated investments of
generations in the urban environment. The
notion of sustainability com prises several
dimensions in a perspective of long-term
responsibility. It cannot be considered as a
simple supplementary attribute to
globalisation of markets, but rather, as an
alternative framework. Relating cultural to
environmental objectives cannot be realised
through a simple improve ment of
information or technological transfer, but
only though new paradigms for planning and
management of towns, groups of buildings
and f inally individual buildings. Productive
cooperation can only be situated on a high
level of abstraction of common methods and
heuristics and not on the level of assessment
tools, design tools, construction techniques
and even less architectural forms of
individual buildings. A different approach is
needed by policy makers, architects,
planners and urban designers, clients. The
successful use of any technological and
design strategy will depend upon improved
contextual knowledge. Furthermore, the
educational curricula will need to provide a
grounding in regional culture and identity to
enable future professionals and others
involved with the built environment to base
envi ronmental, social and economic
decisions on regional values. The man
agement of building stocks, the evolution of
urban fragments and towns, the future
development of urban networks will be the
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Problem? Ian Cooper Despite their differing
perspectives, the four chapters in this first
section share a common concern. Expressed
at its most basic, their authors’ anxiety is
about the continuing opposition or clash
between the ‘local’ and the ‘global’. More
specifically, they are concerned about the
impacts of externally imposed
internationalised design guidance and
standards for buildings on the continued
existence of local identity, cultural heritage
and diversity. Shields is concerned with
globalised built environments that impose
standardised international solutions
regardless of local con ditions and so act as
portals for flows between localities. Gann
shares this concern for the design of
buildings that are sensitive to their local
context. He questions how designers,
planners and developers can (legit imately)
transfer expertise, acquired within the limits
of a specific bio region, cross-culturally
beyond the context that created it. Cole
expresses the same concern using slightly
different language. For him, while the
principles underlying the design of green
buildings may be universal, designers need
to cater for the specific values and world
views of those who will use and occupy
them. Kohler agrees on the need for a sound
knowledge of host regional cultures, but
decries the (Western) imperative to export
‘progressive’ environmental practices as a
form of cultural im perialism incompatible
with Europe’s commitment to sustainable
devel opment. Although Kohler does not
make this explicit, such exportation can
occur both within Europe and between
OECD members, as well as between them
and developing countries. Globalisation, as
the interna tionalisation of markets and
increased flow of information, is seen as
disregarding cultural diversity and so is
dismissed as inimical to the achievement of
a stable, long-term framework for
developing the built environment. 110
Buildings, Culture and Environment Box 7.1.
Scholte’s core theses on ‘globalisation’ 1.
Globalisation is a transformation of social
geography marked by the growth of
supraterritorial spaces, but it does not entail
the end of territ orial geography;
territoriality and supraterritoriality coexist in
complex interrelations. 2. Although
globalisation made earlier appearances, the
trend has unfolded with unprecedented
speeds and to unprecedented extents since
the 1960s. 3. Globalisation appears today to
have acquired certain juggernaut-like quali
ties, but it need not retain its present
momentum indefinitely and could, in
principle, reverse (though the chances of
such a contraction seem remote at present).
4. Although globalisation has touched almost
every person and locale in today’s world, the
trend has spread unevenly, being most
concentrated among propertied and
professional classes, in the North, in towns,
and among younger generations. 5.
Globalisation has had multifaceted causal
dynamics, with the principal spurs having
come from rationalist knowledge, capitalist
production, various technological
innovations, and certain regulatory
measures. 6. Globalisation has not replaced
deeper social structures in relation to pro
duction (capitalism), community (the nation
and communitarianism more generally) and
knowledge (rationalism), but it has
prompted important changes to certain
attributes of capital, the state, the nation
and modern rationality, and it has
encouraged the growth of additional loci of
gover nance besides the state, the spread of
additional forms of community besides the
nation, and the development of additional
types of knowledge besides modern
rationality. 7. Contemporary globalisation
has had some important positive conse
quences with respect to cultural
regeneration, communication, decentral
ization of power, economic efficiency and
the range of available products, but
neoliberal policies toward globalisation have
had many negative con sequences in regard
to increased ecological degradation,
persistent poverty, worsened working
conditions, various cultural violences,
widened arbitary inequalities and deepened
democratic deficits. 8. Globalisation is not
inherently good or bad; its outcomes are
largely the results of human decisions that
can be debated and changed, and a host of
alternative policies could avoid the ills
associated with neoliberal global isation, but
the political challenges of achieving full-scale
reform most not be underestimated. Source:
Scholte (2000) What is the Problem? 111
Globalisation remains a much contested
issue. As Scholte (2000) has remarked: ‘What
is globalization? Why has globalization
occurred? How, if at all, has globalization
generated social change? . . . if asked to
specify what they understand by
“globalization”, most people reply with
consider able vagueness, inconsistency and
confusion. Moreover much discus sion of
globalization is steeped in oversimplification,
exaggeration and wishful thinking. In spite of
the huge deluge of publication on the
subject, our analyses of globalization tend to
remain conceptually inexact, empirically
thin, historically and culturally illiterate,
norma tively shallow and politically naïve.
Although globalization is widely assumed to
be crucially important, we generally have
scant idea what, more precisely, it entails.’
Scholte, 2000, p. 1 Despite this vagueness,
Scholte (2000) has tabled (pp. 8–9) what he
sees as ‘core theses’ on globalisation. These
are detailed in Box 7.1. As Scholte’s list
indicates, perhaps the four authors in this
section are right to be concerned. But what
precisely should they be worried about? The
local versus the global In the West, at least,
a longstanding division exists between: •
thelocal– seen as particular or unique to a
specific place and so often characterised as
‘authentic’ and ‘organic’, and • the
universal– seen as ‘inorganic’ and hence
categorised as ‘artificial’. This division can,
for instance, be traced back to the
Enlightenment (Williams, 1999). Since then,
Europeans and North Americans have laid
claim to universal principles based on reason
– such as scientific and tech nological
progress, rights, egalitarianism and
democracy. While these principles have not
been held to mean that local cultures should
be dis missed, liberal democracy has typically
been viewed as a universally valid system
that the West has a duty to help others
achieve. Not surprisingly, others have
begged to differ – see, for example the work
of Burbach et al. (1997) and Germain (2000)
on globalisation and its critics. 112 Buildings,
Culture and Environment From a variety of
anti-globalisation perspectives, the West is
seen as forcing ‘the other’ (developing or
transitional countries) to submit to Western
(cap italist) ways of running an economy or
ordering political affairs. To express the
same concern in words more pertinent to
the context of this book, the West is
exporting inappropriate economic, cultural
and environmental standards and practices
for buildings and infrastructures, both within
(and beyond) its borders. Much of the
discomfort expressed by the four authors in
this section can be traced to these kinds of
roots. Consequently, their uneasiness
appears to be as much political and
economic as it is architec tural or
environmental. Political economy is
therefore a useful starting point to begin to
explore the underlying reasons for their
unease. As Hutton has commented (Hutton
and Giddens, 2000, p. 3): ’The argument has
to be that the changes [brought by
globalisation] are of such a degree that there
has been a fundamental challenge to the
operation and our understanding of
capitalism.’ The production of the built
environment is not immune from these
changes. Prompted in part by the spread of
the Modern Movement, the twentieth
century saw an increased commodification
of buildings which are now widely seen as
interchangeable units of production capable
of being conceived and built anywhere.
There is now a growing cadre of architects
and engineers willing to practise anywhere in
the world, regard less of their understanding
of local economics, culture, or climate. To
combat this tendency, we now require
architects and engineers explicitly dedicated
to regionally and locally sensitive design,
who are capable of recognising, protecting
and enhancing the significant economic,
environ mental and social traits and
characteristics of the locations in which they
are asked to operate. Internationalisation of
production According to Dicken (1992), the
impact of globalisation was already pro
found a decade ago. He observed (p. 3) that
the most significant develop ment in the
world economy since the early 1980s had
been: ‘the increasing globalization of
economic activities . . . Few, if any, industries
now have much “natural protection” from
international competition whereas in the
past, geographical distance created a strong
insulating effect. Today, in contrast, fewer
and fewer industries are ori ented towards
local, regional or even national markets.’
What is the Problem? 113
Internationalisation is a strategy being
pursued by firms seeking to maximise,
increase, or at least sustain, their
profitability (Dicken, 1992, p. 145): ‘An
internationalization strategy can contribute
to both parts of a firm’s profit equation. On
the one hand, expansion and increased
penetration of international markets
through direct investment can increase rev
enues. On the other hand, location of
production in countries where some, or all,
of the factors of production can be acquired
at lower rela tive cost contributes towards
the minimization of the cost element in the
profit equation.’ For Dicken, a perquisite of
international production is the presence of
enabling technologies – such as transport,
communication and organisa tion. Dicken
gave no attention in his detailed examination
of the processes of globalisation to the role
of the construction industry world wide. But
to his list of enabling technologies should be
added the avail ability of support services to
provide a sufficiently productive built
environment – at least at the point of
immediate production, if not else where in
the general catchment area for employees.
Hertz (2001, p. 33) has commented critically
on such internationalisation because of her
concern about its impact on democracy:
‘Corporations think nothing nowadays of
breaking up their chain of pro duction and
locating the links all over the world wherever
seems most advantageous. Designing their
products in one place, entering into pro
duction alliances in another, outsourcing
components and service activ ities
somewhere else, sourcing their inputs,
capital, raw materials and even labour from
wherever costs of production are lower, tax
benefits more favourable and access to raw
materials or skills cheaper, and mar keting in
yet another place. Even firms previously
comfortably situated within their home
territories and relatively domestically
oriented have recently disembedded their
production and main operations from the
parent state, seeking to lower production
costs and expand in develop ing markets.’
And she has questioned (Hertz, 2001, p. 35)
the outcomes of this process: ‘What is the
net result of global capitalism, of a world in
which people’s economic well-being and
physical safety are determined primarily by
114 Buildings, Culture and Environment the
strategies and actions of international
financial investors and multi national
corporations? A world in which the primary
service that national governments appear to
be able to offer their citizens is to provide an
attractive environment for corporations or
international f inancial investors?’ She notes
that such ‘environments’, while
economically attractive to business, can be
socially and environmentally unsustainable:
‘In such circumstances . . . “pollution havens”
are created as environ mentally unfriendly
policies are allowed far below socially
desirable levels, human rights abuses, a blind
eye turned to illegal acts, all in an attempt to
attract foreign investment. . . .’ Shiva (2000,
pp. 112–13), a founder member of the
International Forum on Globalisation, has
taken this criticism further. She suggested
that, since the 1950s, a ‘non-sustainable
industrial paradigm in the name of
development’ has been exported: ‘In a world
of globalised, deregulated commerce in
which everything is tradable and economic
strength is the only determinant of power
and control, resources move from the poor
to the rich, and pollution moves from the
rich to the poor. The result is environmental
apartheid.’ Such apartheid can be explicitly
marked by the kind of ‘globalised build ings’
that Shields describes in his chapter. These
often stand, particularly in the form of hotels
and airports for international travellers, in
stark and insensitive opposition to local
cultures whose values or traditions are much
less ecologically demanding. Nor are these
stark impositions restricted just to
developing or transitional countries. Their
incongruity can often be encountered in
OECD countries too, especially in or adjacent
to their cultural heritage sites or remaining
‘wilderness’ areas. Consumption versus the
regenerative capacity of the Earth For Rees
(2000), the problem is more systemic than
the existence of localised pollution havens or
even global environmental apartheid. It
centres on the unsustainability of the
ecological niche that industrial society has
carved for itself. As a result, Rees sees
humans as a species that has a pathological
relationship with its ecosphere, the earth:
What is the Problem? 115 ‘Driven by an
uncritical worship of economic growth, it
seems that con sumption by humans
threatens to overwhelm the ecosphere from
within .... The continuous growth of any
species in nature is an unnat ural condition
that can be purchased only at the expense of
other species and the integrity of the
ecosystem as a whole.’ Rees, 2000, p. 23
Looked at from the perspective of other
organisms, humankind resembles an acute
epidemic disease. Recognition of this
problem is, Rees believes (2000, p. 24),
simply the first step in finding workable
solutions. Currently the problem remains, if
not unrecognised, then unconfronted.
Current world development models depend
on high-income regions running a massive
ecological deficit with the rest of the world:
‘For example, Japan and the Netherlands
both boast positive trade and current
account balances measured in monetary
terms, and their popu lations are amongst
the most prosperous on earth. Densely
populated yet relatively resource- (natural
capital) poor, these countries are regarded
as stellar economic successes and held up as
models for emulation by the developing
world. At the same time, we estimate
that...these countries have an ecological
footprint about eight and f ifteen times
larger than their domestic territories
nationally. The marked contrast between the
physical and monetary accounts of such
economic success stories raises difficult
developmental questions in a world whose
principal strategy for sustainability is
economic growth.’ Rees, 2000, p. 34 It is not
just that the ecological locations of high-
density regions no longer coincide with their
geographical borders but that their survival
depends on them appropriating the
ecological output and life-support functions
of distant regions all over the world by
means of both commercial trade and natural
flows of energy and material through the
ecosphere. As a consequence, Rees argues,
development planning has to acknowledge:
‘No [building,] city or urban region can
achieve sustainability on its own. Regardless
of the sensitivity of [environmentally
‘progressive’ buildings,] urban land use or
environmental policies to ecological con
cerns, a prerequisite for sustainable cities is
sustainability of the coun tryside . . . and the
impact urban populations and cities have on
the ecosphere.’ Rees, 2000, p. 36 116
Buildings, Culture and Environment This
diagnosis has been reiterated by two more
recent (and related) studies. First, an
international review based in three
continents (Wackernagel et al., 2002) has
sought to track the ecological overshoot of
the human economy globally. This has
concluded ‘Our accounts indicate that
human demand may well have exceeded the
biosphere’s regenerative capacity since the
1980s’ (Wackernagel et al., 2002, p. 1).
According to the research team’s preliminary
and exploratory assessment, based like
Rees’s on employing natural capital
accounting techniques using biophysical
units, ‘Humanity’s load corresponded to 70%
of the capacity of the global biosphere in
1961, and grew to 120% in 1999.’ Likewise
the World Wide Fund for Nature’s latest
periodic update on the state of the world’s
ecosystems (Loh, 2002) depicts this human
load as having a severe effect on
biodiversity: ‘The planet is suffering such a
rapid loss of its natural resources that we are
now eating into its capital stocks of forests,
fish and fertile soil .... It is very unlikely that
the Earth will be able to run an overdraft of
this magnitude for another 50 years without
some severe ecological backlash
undermining future population and
economic growth.’ We are being warned
that our rate of plundering the planet
outstrips its regenerative capacity to support
life. This raises an urgent issue. Will the type
and level of international exchange of
information – promoted, for example, by
activities like this book – be able to generate
sufficient potential to re-align the
consumption generated by the built environ
ment to stay within the planet’s regenerative
capacity within the short timescale
identified? This seems unlikely. Instead our
ability to respond promptly and positively to
this issue will require much greater
investment in efforts to enhance our
understanding of the resources flows and
envi ronmental impacts arising from the
construction, operation and disposal of built
environments – not just locally and
nationally but at a global scale too.
Industrialisation and the conditions of
modernity From a sociological perspective,
Giddens argues in The Consequences of
Modernity that criticism of capitalism and
globalisation as the source of our problems
is misplaced: ‘The rapidly changing character
of modern social life does not derive
essentially from capitalism, but from the
energising impulse of a complex division of
labour, harnessing production to human
needs What is the Problem? 117 through the
industrial exploitation of nature. We live, not
in a capital ist, but in an industrialist order.’
Giddens, 2000, p. 11 Globalisation is simply a
prevailing condition of ‘late modernity’. For
Giddens (2000, pp. 18 and 20), the
dynamism of modernity derives pre cisely
from the ‘separation of time and space’ – the
dislocation of the global from the local that
troubles the authors in this section of the
book: ‘The advent of modernity increasingly
tears space away from place by fostering
relations between “absent” others,
locationally distant from any given situation
of face-to-face interaction .... This
phenomenon serves to open up manifold
possibilities of change by breaking free from
the restraints of local habits and practices.’
Such ‘dissembedding’ (Giddens, 2000, p. 21)
lifts social relations from local contexts of
interaction and restructures them ‘across
indefinite spans of time space’. Giddens
(2000, p. 27) identifies separation of practice
from place as occurring through
establishment of what he calls ‘expert
systems’, i.e.: ‘. . . systems of technical
accomplishment or professional expertise
that organise large areas of the material and
social environments in which we live today.’
Ironically, the first example he offers of such
a system is the construction industry: ‘I have
no particular fear in going upstairs in a
dwelling, even though I know that in
principle the structure might collapse. I know
very little about the codes of knowledge
used by the architect and the builder in the
design and construction of the home, but I
nonetheless have “faith” in what they have
done. My “faith” is not so much in them,
although I trust to their competence, as in
the authenticity of the knowledge which
they apply.’ Giddens, 2000, p. 27 Crucially, all
‘professional’ expert systems require an
attitude of trust. Trust is related to absence
in time and space (Giddens, 2000, p. 33)
since there would be no need to trust
anyone: • whose activities were continually
visible; • whose thought processes were
transparent; or • whose workings were
wholly known or understood. According to
Giddens, ‘All trust is in a certain sense blind
trust!’ Trust in expert systems, he argues,
rests upon faith in the correctness of prin
118 Buildings, Culture and Environment
ciples of which one is ignorant. Seen from
this perspective, the anxieties expressed by
the authors of the four chapters in this
section are clearly bivalent. They reside not
just in the unknown and uniqueness of the
nature of the cultural contexts to which
information and technologies for
environmentally ‘progressive’ buildings are
being transferred, but in the correctness of
the principles being applied as well.
Confronting the complexity Expressed
simply, the anxieties given voice by the
authors in this section have multiple,
complex causes. They arise from the
intertwining of a range of factors, shown in
Fig. 7.1: • globalisation, with its attendant
democratic deficits • growing urbanisation
and industrialisation • the continuing
internationalisation of both production and
consump tion • the overstretched
regenerative capacity of the Earth • the
dislocation of the global from the local as a
condition of ‘late modernity’ in industrialised
societies. Fig. 7.1 Factors giving rise to the
dislocation of the global from the local What
is the Problem? 119 A clear understanding of
these factors is required if we are to
construct a robust framework for taking
appropriate actions when transferring infor
mation and technologies between cultures.
Without this understanding, we risk acting
blindly. If we do, our actions are likely to
have unintended consequences. What,
beyond tinkering at the margins, can
environmentally ‘progressive’ buildings
achieve in developed countries if they are
inserted into intrin sically unsustainable
contexts and circumstances? Worse still,
what will they achieve if they are imported
into inappropriate regions and act as local
portals through which flow production and
consumption practices grounded in
unsustainable Western patterns of
industrialisation and urbanisation? The
opening section of the book raises rather
than answers such questions. It spawns
many more. 1. What is the continuing impact
of globalisation on architecture (A) and the
construction industry (C)? 2. What are the
current roles of A and C in the complexly
intertwined processes of industrialisation,
urbanisation, globalisation and
modernisation? 3. Are A and C agents for or,
at least potentially, anchors on the
exportation of unsustainable patterns of
industrialisation and urbanisation? 4. Are A
and C being dragged along behind (willingly
or unwillingly) as essential support services –
necessary to providing productive and
profitable settings in which advanced
capitalist forms of production and
consumption can operate? 5. Or are A and C
being sent on ahead to put in place
globalised build ings and settings that act as
symbolic landing craft or concrete bridge
heads for further industrialisation and
urbanisation? 6. What space (room for
manoeuvre) remains for the creation of
environmentally ‘responsive’ buildings and
sustainable development to operate in? 7.
Where, when and how will the impact of
climate change, over shooting the planet’s
regenerative capacity, or loss of bio- and
cultural diversity intervene in the current
trajectory of global indus trialisation and
urbanisation? 8. Will the predominant
architectural and construction practices
serve to accelerate or delay, to amplify or
diminish, the consequences of this
intervention? 120 Buildings, Culture and
Environment 9. What capabilities will
architects, constructors and clients need to
reverse this? What capabilities will civil
society need to scrutinise how effectively the
built environment is being delivered or
managed on its behalf? 10. What aspects of
governance need to change to
accommodate such a reversal? To be able to
answer such questions, we need conceptual
frameworks and decision-support systems
capable of simultaneously focusing our atten
tion both broadly and in depth on: • the
political economy of the production and
consumption of the built environment in
both developed and developing countries,
especially as this relates to urbanisation and
industrialisation; • its relationship to the
engines and trajectory of globalisation; and •
its local and global contributions to the
outstripping of the earth’s regenerative
capacity. Critical regionalism revisited –
towards an architecture of resistance? The
questions posed above also require a
specifically architectural response.
Fortunately the issues they address are by no
means new to architectural discourse. In
1961, Paul Ricoeur wrote: ‘The phenomenon
of universalization, while being an
advancement of mankind, at the same time
constitutes a sort of subtle destruction, not
only of traditional cultures . . . but also what
I shall call . . . the creative nucleus of great
cultures. . . . We have the feeling that single
world civilization at the same time exerts a
sort of attrition or wearing away at the
expense of the cultural resources which have
made the great civilizations of the past.’ For
Ricoeur, this phenomenon was a double-
edged sword involving both the eradication
of local cultures and the erosion of great
cultures by universalisation: ‘It seems as if
mankind, by approaching en masse a basic
consumer culture, were also stopped en
masse at a subcultural level. Thus we come
to the crucial problem confronting nations
just arising from What is the Problem? 121
underdevelopment. In order to get towards
modernization, is it neces sary to jettison the
old cultural past which has been the raison
d’être of a nation? . . . There is the paradox:
how to become modern and to return to
sources; how to revive an old dormant
civilization and take part in universal
civilization.’ In 1983, Frampton (2002, pp.
77–8) used Ricoeur’s paradox as the starting
point for his own call for an ‘architecture of
resistance’ to be practised not by an avant-
garde but an arrière-garde (p. 81): ‘. . . which
distances itself equally from the
Enlightenment myth of progress and from a
reactionary, unrealistic impulse to return to
the architectonic forms of the pre-industrial
past. A critical arrière-garde has to remove
itself from both the optimisation of
advanced technol ogy and the ever-present
tendency to regress into nostalgic
historicism or the glibly decorative.’
Frampton contended that only an arrière-
garde has the capacity to culti vate a
resistant, identity-giving culture while at the
same time giving recourse to universal
technique. To label this movement he
appropriated the term ‘critical regionalism’
from Tzonis and Lefaivre (1981): ‘The
fundamental strategy of Critical Regionalism
is to mediate the impact of universal
civilisation with elements derived indirectly
from the peculiarities of place. It is clear that
Critical Regionalism depends on maintaining
a high level of critical self-consciousness. It
may find its governing inspiration in such
things as the range and quality of local light,
or in a tectonic derived from a peculiar
structural mode, or in the typography of a
given site.’ Frampton saw this ‘architecture
of resistance’, through its emphasis on
reaction to place, as waging a guerrilla war
(Irace, 1985, p. 7) against ‘the ubiquitous,
space-endlessness of the consumerist
Megalopolis’ by addressing itself to
‘bounded domains’ rather than ‘free
standing objects’. Frampton (1985) hoped
that the resultant architecture would be able
to resist ‘. . . being totally absorbed by the
global imperatives of production and
consumption’. Krause (1990) criticised
Frampton’s critical regionalism as resting on
the seemingly innocent (and hence naïve?)
assumption that: ‘. . . for a given region there
are appropriate architectural forms. [And
that] These place forms will resist the
universalising tendencies of modernism.’
122 Buildings, Culture and Environment
Conversely, Herr (1996, pp. 17–18) identified
what she saw as the ‘provoca tive potential’
of Frampton’s region-specific analysis: ‘This
critique can be enormously useful in the
pursuit of a more sensi tive, environmentally
attentive, dialectical, historically challenging,
hegemony-resistant [approach] . . . Above
all, critical regionalism refers less to a
specific kind of building than it does to the
resistances that architecture can offer to a
totalising environment.’ Critical regionalism
shares its focus on place and on resistance
with what, in human geography, McGinnis et
al. (1999, p. 211) have called ‘bio regional
restoration’. The goal of this is to: ‘. . . re-
immerse the practices of human
communities within the bio regions that
provide their material support. . . .
Bioregional restoration can be a therapeutic
strategy to expose ourselves viscerally to
local ecosystem processes, to foster
identification with other life forms and to
rebuild community within place, as the
insights and local informa tion that emerge
from restoration activities affect the cultural
and eco nomic practices of the human
population.’ And, like critical regionalism,
bioregionalism is focused on combining
‘grounded, place-based knowledge’ with
scientific understanding (Gold stein, 1999, p.
163) – i.e., on re-integrating the local with
the universal or global. The positions
outlined by critical regionalism and
bioregional restoration can thus be called
upon to give a name and a mode of attack to
the con cerns expressed in the early chapters
of this book. A re-articulation of crit ical
regionalism, drawing on more recent
developments in bioregionalism, could begin
to provide the possibility of an ‘architecture
of resistance’ that is sustainably aware. Such
an approach could directly embrace Cole’s
desire for an architecture that reconciles
technological change with both the local
environment and occupants’ values and
world views. It could also directly confront
Kohler’s desire for a regional architecture
based on a sound (but not unreflective)
knowledge of local culture and heritage. It
could also begin to address Gann’s complaint
against designers and devel opers who work
outside the limits of the bioregion in which
their knowl edge and experience has been
acquired. And indeed, if successful, a
‘critical’ regional architecture could even, in
Shields’ terms, not just act as a portal for the
flow of information between localities, but
simultane ously operate as a bastion for the
defence of significantly important local
economic, environmental and cultural
differences.
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