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Canadian Pacific Railways Organizational Behaviour Analysis
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Executive Summary
This essay seeks to describe and analyze the aspects of the Canadian Pacific Railways Company
(CPR) Limited in relation to the course subject matter of organizational behavior, with particular
emphasis on workplace emotions, organizational attitudes and motivation, conflict and
negotiation, leadership, diversity, and human resource management and development. CPR's
parent company, Canadian Pacific Kansas City (CPKC), monitors and oversees its operations
and activities. Since its formation in 1881, the railways have positioned themselves as significant
participants in North America's rail transit markets. Its mission and vision statements embrace
this commitment and focus on being North America's safest and most reliable railway company
by providing customers excellent service and creating sustainable shareholder value. The
analysis of the organizational behavior of CPR has identified relevant factors such as emotions,
workplace attitudes, and motivation that greatly determine employee commitment and
performance. The company's President and CEO, Keith Creel, takes the primary responsibility
for the company, ensuring transparency and accountability and empowering the employees to
improve the company's performance and innovative growth in the railway industry.
To boost workplace culture, CPR needs to take up flexible work configurations and work-life
initiatives to support its workers and boost their morale. Improving communication technologies,
particularly escalating communication methods and conflict management solutions, can increase
an organization's open communication and cooperation culture. The railway should also pay
attention to increasing diversity and inclusion programs as this will help the railway to ensure
that it has a good policy on diversity and inclusion to enhance equal opportunities for the
employment of the employees.
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Introduction
Organizational behavior analysis offers a great understanding of the interactions between
people in a workplace, their attitudes, and their approach to work that shape organizational
culture in companies (Gravina et al., 2018). The study of organizational behavior is invaluable in
deciphering the complexity of factors that influence organizational climate and culture and
employees' perceptions and behaviors within the workplace. According to Spector & Meier
(2014), OB informs about the antecedents of behavior, performance, and organizational
outcomes in the workforce by studying relations between people, groups, and organizations.
When applied to the workplace context, it reveals the general processes of employees'
communication, cooperation, and conflict, thus explaining how and to what extent these factors
may foster or hinder efficient performance and teamwork.
OB analysis focuses on understanding the employee attitude, belief systems or
perception, motivation to act, or ability to predict organizational behavior (Kehoe & Wright,
2013). Knowledge of these attitudes can help to develop a healthy organizational culture,
enhance commitment, and increase people's identification with the targets of their organizations.
This essay explores the Canadian Pacific Railways, where different aspects like workplace
emotions, attitudes, and motivation, among others, are discussed. The company was established
in 1881 to help transport Canadians from the east side of the older provinces to the west coast of
the new province along the Pacific. The company was founded as Canadian Pacific Railway,
amalgamating with CPKC in 2023.
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Company History/Background
The Canadian Pacific Railway is a private ownership operating one of Canada's two
transcontinental railroads (CPKC, 2023). The company was incorporated in 1881 to meet an
imperative obligation to construct a transcontinental railway in British Columbia, which joined
Canada in 1871 (CPKC, 2024). The pledge was to build a rail link that would interconnect the
eastern provinces of Canada with the Pacific coast to develop transportation, communication,
and trade structures in the nation. Railway construction was an achievement and a big challenge
at the same time. Prime Minister Sir John A. Macdonald was entrusted to form a contract
delegation given to George Stephen, Donald A. Smith, and J. J. Hill (Sec.GOV, 2020). These
individuals were instrumental in sourcing the funding and other resources required for the
project. The government subsidized them by offering $25 million in money, 25 million acres of
land, and entertaining a transportation monopoly in the region for 20 years.
After establishing its success, CPR extended its service from only transporting goods by
railways. It expanded into different fields, including shipping, hotels, and telecommunication
(CPKC, 2023). Before the mid-1900s, CPR had been established with ocean liners, hotels like
the Château Frontenac in Quebec City, and even an airline in the form of the Canadian Pacific
Air Lines, which at one time or another was referred to as CPKC Air. Lavallé (2023) highlights
that CPKC helped establish Western Canada, mainly by controlling immigration, business, and
Settlements. Major activities included land sales and settlements in the Prairie provinces,
promoting immigration and agricultural expansion. This expansion strategy assisted CPR in
identifying additional center revenue as well as the sustainability of the rail operation.
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The World War II period marked many changes in the CPR. It was challenged by
competition from other forms of transport, such as cars, trucks, and airplanes, among others
(Sec.GOV, 2020). CPR's reaction was to diversify and create mini-companies in different fields
of operation like oil and gas, minerals, and property. In 1962, these assets came together under a
holding company called Canadian Pacific Investments Ltd. This company was later renamed
Canadian Pacific Ltd. in 1971 (CPKC, 2023). Today, the company's network in Canada extends
from the "Port of Vancouver on Canada's Pacific Coast to the Port of Montréal and eastern
Québec up into the Port of Saint John, New Brunswick via haulage, and to the U.S. industrial
centers of Chicago, Illinois; Detroit, Michigan; Buffalo and Albany, New York; Kansas City,
Missouri; and Minneapolis, Minnesota" (Sec.GOV, 2020) (See Appendix A).
Modern Era and Recent Developments
During the late 20th century and early 21st century, CPR, like many companies, faced a
changing business environment and underwent significant restructuring. In 2001, Canadian
Pacific expanded its network, with routes reaching the most significant U. S. cities, including
Chicago, Philadelphia, and Washington D.C. In recent years, CPR has focused on operations
improvement, technology application, and environmental management (CPKC, 2024). The
company specializes in the carriage of bulk cargo, merchandise, and intermodal cargo. Grain,
Coal, Potash, Fertilizers, and sulfur constitute the Large Commodities transported in significant
quantities over large distances. Goods carried in merchandise freight include Energy, chemicals
and plastics, Metals, minerals and consumer goods, Forest Products, and Automotive (Sec.GOV,
2020). Express traffic comprises mainly retail merchandise in overseas containers that can be
hauled equally by train, ocean barge, and trucks, as well as domestic containers and trailers that
can be shifted by both train and trucks. The primary source of the company's revenue is in freight
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transportation. The following chart presents the company's freight revenue for each 2020, 2019,
and 2018 operations category.
Figure 1: Freight revenue
Source: (Sec.GOV, 2020)
According to Zippia (2022), another historical milestone occurred in 2023 when the
Canadian Pacific Railway (CP) acquired Kansas City Southern Railway Company (KCS) to
become Canadian Pacific Kansas City (CPKC). It formed the first and only transnational railway
to link Canada, the United States of America, and Mexico to improve border-line services and
ports. The new entity intends to foster North America's development and economic progress with
efficiency in transportation services (Glassdoor, 2024). Over the years, CPKC has recorded
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tremendous success and trends up to the next level. CPR has proved to be an important
transporter of goods, services, and people in Canada since it began its journey as a
transcontinental railway builder. It has metamorphosed into a diversified transportation and
logistics company. Today, after forming CPKC, the Canadian Pacific Railway Company
maintains the trend of liberating innovation and establishing connectivity in North America.
Organizational Vision and Mission
Mission Statement
“Canadian Pacific is committed to be the safest, most reliable railway in North America,
providing superior service to our customers and delivering long-term value to our
shareholders.” (CPKC, 2023)
Vision Statement
“To become the best performing, customer-focused transportation provider in North
America, leveraging our strong legacy to drive operational excellence and foster
sustainable growth.” (CPKC, 2023)
The vision and mission statement provides information on safety, reliability,
uncompromised service, and long-term investment to the stakeholders (CP, 2021). Invoking
safety as one of CPR's central values reinforces CPR's commitment to protecting its employees,
customers, and the wider society. Reliability is a key factor at the core of railway operations
since it defines the overall clients' experiences and trust. It is consistent with its vision because it
intends to deliver regular and reliable transportation services that promote reliability (CPKC,
2023). High-quality service is the manifestation of commitment to providing customers '
expectations and, in turn, creating customer satisfaction and loyalty. With a long-term focus on
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shareholder value, CPR strives for financial solidity and predictability. Consequently, Harrison
and his colleagues' business strategies adhere to the firm's goal of maximizing investors' value.
Accordingly, the vision statement of CPR states that the firm aims to become the best-
performing and most customer-oriented transportation company in North America.
Consequently, CPR's performance strategy seeks to sustain its operations' progressive
enhancement and increase its usefulness and relevancy to the stakeholders (CPKC, 2024).
Customer focus remains one of the core values that are most emphasized, pointing to the need
for organizations to address customers' needs as the market changes. CPR customer focus may
also help increase customer loyalty, thus building competitive advantage and sustainable
revenues (CPKC, 2024). In addition, the vision espouses sustainability, which underscores the
company's desire for growth based on sustainable business practices and environmental
concerns.
Integration of the Mission and Vision with Company Strategies and Aims
The mission and vision reflect the company’s aims and objectives. According to
McDougall (2014), this aspect of the mission guarantees that CPR adheres to industry standards
and meets regulatory provisions that may reduce operational hazards and incidental costs. Such
alignment is beneficial for the company in achieving its principal goals of providing a high-
quality service with a strong focus on maintaining a satisfactory level of operational integrity as
a means to preserve customer and stakeholders' trust.
This is because superlative service delivery and commitment to the shareholders' worth
meet CPR's financial and operational goals and objectives (CPKC, 2024). The quality of service,
in turn, makes customers happy and loyal, resulting in increased sales and the ability of the
business to continue its operation. It involves advancing sustainable business practices, ensuring
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that the railway makes short-run profits, and investing in issues that will create profits in the long
run. It wins and holds the investors, ensuring the business receives the necessary funds for
continuous growth and expansion.
The goal established in the vision statement reiterating the objective of being the best
performing and customer-centric transportation company establishes the essence of enhancement
and customer orientation. The main elements of OE include operations improvement, technology
management, and human capital development, which allow the firm to effectively and efficiently
manage the vast rail overalls while offering customers consistent quality service (Glassdoor,
2024). Here, what is outlined as the customer relationship aspect motivates the company to adapt
to customers' changing needs, leading to better customer relations and competitiveness.
Critical Analysis and Industry Comparisons
Workplace Emotions, Attitudes, and Motivation
Organizational emotions, attitude, and motivation are essential aspects of OB that
profoundly influence employee performance, job satisfaction, and organizational effectiveness
(Osborne et al., 2021). Emotions are regarded as an individual's reactions and responses to the
goings-on in the workplace. At the same time, attitudes may be defined as individual views and
mental preparation towards aspects within the workplace. Conversely, motivation deals with the
process that initiates, directs, and continuously energizes employee's actions toward attaining
organizational objectives.
Significance of Emotions, Attitudes, and Motives at Canadian Pacific Railway
Schutte & Loi (2014) highlight that emotions at the workplace are crucial determinants of the
CPR work environment and satisfaction and, therefore, should be well understood and regulated.
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Happiness leads to energization, satisfaction, and more effective cooperation between the
employees in an organization. On the other hand, states of frustration, anger, and stress cause
employees to be absent, quit, and have lower levels of job satisfaction (Bunk & Magley, 2019).
Therefore, it becomes easier to manage emotional responses by educating the employees on how
to respond to feelings and offering support structures.
Promotes Favorable Organizational Culture
Policies reflect the company’s culture and guide behavior; employees' moods and outlooks
are fundamental to organizational culture. (Bunk & Magley, 2019). Positive thinking about
work, coworkers, and the organization can help foster increased workplace motivation,
identification, and performance. On the other hand, negative attitudes incorporating cynicism or
resistance to change become learning CPR traps that may inhibit teamwork, demoralize
innovation, and negatively impact the organizational efficiency of an institution (Bunk &
Magley, 2019). As a result, possessing positive attitudes towards communicating and
recognizing employees while developing them is mandatory for organizations.
Improves Employee Morale
Motivation is the reason that can explain why an employee reacts in a certain way, why he
produces what he produces, and how he relates to his colleagues, supervisors, and customers.
When motivated, employees can put effort into their work, even if the situation is complex. They
will do it energetically when working towards the organization's goals. Other benefits associated
with motivated employees include increased work involvement, ingenuity, and commitment to
attaining organizational objectives. An appreciation of the different imperatives of the employees
facilitates employers' application of motivational techniques like performance rewards, career
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advancement, and feedback, among others, to ensure that the workforce of an organization is
contented and loyal.
Analysis and Critical Thinking
The present CPR workplace emotions, attitudes, and motivation define the personality of
employees and impact organizational performance and engagement (Schutte & Loi, 2014). Due
to the conditions inherent in the railway industry, where employees work in complex
environments and sometimes even unfavorable conditions, it is critical to manage employees'
emotions to achieve optimal safety and efficiency and the workers' satisfaction. It is also
imperative that CPR should consider implementing intervention strategies directed towards the
promotion of mental health and stress reduction within a company's labor force.
Evaluation of the Situation
Canadian Pacific Railway has a long-standing history and an impressive focus on
employees, which is a good starting point for regulating emotions, attitudes, and motivation at
work (Sec.GOV, 2020). CPR as a company has stood the test of time in existence and, as a
responsible employer, has focused on providing employees with a supportive workplace through
processes that ensure work safety, employee growth and development, and overall job
satisfaction. However, the proposed research framework has room for development and
improvement. Improving the organization's existing communication system could help create a
more positive organizational climate, which enhances the relationship between the organization
and its employees, making them part of the company's vision and goals (CPKC, 2023).
Furthermore, increasing direct participation of individuals in the decision-making process may
contribute to an increase in specific stimuli, such as a sense of ownership and responsibility, as
well as motivation.
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In addition, CPR can leverage benchmarking with other industries and organizations to
encourage them to adopt better practices and novel strategies to manage emotions, attitudes, and
motivation in the workplace. Through benchmarking, the company can identify beneficial
practices that other railway organizations have implemented and also understand their
experiences to anticipate any issues that may arise while implementing improvement strategies
(Glassdoor, 2024). Activities such as membership in relevant industry associations and peer
benchmarking surveys help CPR obtain pertinent industry standards and performance indicators
to help the company develop realistic goals and monitor improvement over time.
Industry Comparison
When comparing CPR with industry competitors like Canadian National Railway (CN), it
is necessary to evaluate how the parent company (CPKC) operates and how concerns like
workplace emotions, attitudes, and motivation have to be addressed when aiming to achieve
strategic goals (CPKC, 2023). A detailed comparison of the records of CN and CPKC on the
package offered to its employees reveals that the latter has a better package, especially regarding
insurance and health concerns. The best and most appealing insurance benefits that CPKC offers
are dental, disability, and vision, all with 5-star- ratings, and long-term health care, rated 4. a 3-
star rating (Glassdoor, 2024). On the other hand, CN takes care of overall employee satisfaction
through compensation, pension schemes, insurance, and attractive salaries; however, there is
detailed elaboration or high ratings given to these CN facilities as provided by CPKC.
Figure 2: Employee Benefits Comparison between CPKC and CN
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Source: (Glassdoor, 2024)
According to the statistics conducted by Glassdoor LLC (2024), CPKC and CN have
almost equal D&I scores in the Transportation and Logistics Industry, with CPKC holding a
rating of 3. This is evident when comparing their ratings; AO has 509 ratings, giving an average
rating of 2 out of 5 stars, whereas CN has slightly better scores with a rating of 3 (Glassdoor,
2024). The average customer rating of the drug is 4 out of 5 stars, and 630 customers have
reviewed it. However, there are differences in their employee satisfaction and recommendation
rate, which may be due to differences in company culture and treatment of the employees
(CPKC, 2023). This notes that CPR's D&I rating has only marginally increased from the
previous year, which was at a score of 2. 83 to 3. 2. In contrast, CN's rating has remained almost
unchanged, upgrading slightly from 3. 23 to 3. 4. However, overall D&I ratings of CPR are
lower than CN, this may indicate that there is further opportunity for improvement in D&I
strategy of CPKC (Glassdoor, 2024).
Figure 3: Employee Ratings of CN and CPKC (Comparably, 2024)
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Source: (Glassdoor, 2024)
Another important facet includes employee satisfaction, where CN has a higher rating of
3 and a higher recommendation rate than CPKC. According to Glassdoor (2024), the company
fared slightly better with its employees, as 57% showed a willingness to recommend the
company to a friend compared to only a rating of 2 by CPKC. Even though CPKC is likely to
have similar approaches to D & I as CN, it may not fare as well on other aspects of
organizational climate or worker experience, which are tied to satisfaction and willingness to
recommend the company to others.
Figure 4: Diversity and Inclusion Ratings of CN and CPKC (Comparably, 2024)
Source: (Glassdoor, 2024)
Conflicts and Negotiations in Canadian Pacific Railway
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Internal forces leading to conflicts in the Canadian Pacific Railway may involve a clash
of employees, managers, and stakeholders' interests, views, and beliefs (Ganson et al., 2022).
These conflicts can result from finite resources, strategic direction, or priorities, among other
reasons. However, negotiation is an essential tool that is useful when it comes to addressing such
conflicts and reaching a consensus. Negotiation can be described as the communication and
usage of discussions, meetings, and agreements to establish a mutually acceptable solution
(Zippia, 2022). By encouraging the employees to listen and communicate with each other and
willingly share information with the other party, CPR can resolve any disagreements that may
lead to conflict and may slow down performance.
Analysis and Critical Thinking
CPR has a long history of conflicts and negotiations, especially regarding labor.
Nevertheless, due to the proper negotiation skills that the company has used to agree on wages
with its employees, it has been able to sustain its operating reputation and market position.
Labour Relations and Negotiation Strategies: Labour relations in CPR have not been
amicable due to many struggles, especially in demanding fair wages. Such negotiations
often present many problems since every company is bound to harmonize its needs with
its employees most of the time. However, as is often the case when addressing such
topics, there are further layers to the discussion, and in each case, CPR has proven to
navigate labor relations accordingly (CPKC, 2023). On this front, one thing that seems to
have significantly contributed to the success of CPR is that the company is very flexible,
particularly regarding communication and bargaining.
Industrial Relations: Principles of conflict management in CPR do not stop with mere
conflict strategies (Canadian Pacific, 2021). The company understands that industrial
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relations are a critical success factor in its operations because conflicts may affect the
overall performance and its relationship with its stakeholders. To support goals of
transparency and fairness and eliminate discrimination within their workforce, CPR aims
to encourage such internal policies and corporate programs (Lavallé, 2023). This
approach prevents slamming disruptions arising from labor disputes and strengthens the
railway's corporate image and social responsibilities.
Supplier Relations and Adaptability: CPR has proved to be quite tenacious with its
suppliers, and it has once again performed well in areas such as disruptions in the supply
chain caused by the outbreak of COVID-19. The company's negotiation management is
also progressive in dealing with supply chain issues, including conflicts. Holding
purchase agreements with multiple suppliers helped reduce disruptions to their operations
by guaranteeing sources of raw materials. This flexibility indicates that CPR has better
approaches to conflicts that may characterize its relationships with its suppliers.
Initiatives for Conflict Resolution
CPR has established several measures to solve conflicts that arise within this company.
For instance, it set up the Business Ethics Reporting Committee and the 'Audit and Finance
Committee,' which included professional and senior personnel, to efficiently review and solve
emerging employee disputes (Sec.GOV, 2020). These committees are vital to facilitating the
quest for transparency and accountability in conflict-of-interest management.
1. The Business Ethics Reporting Committee
This is critical for maintaining ethical practice in the organization (Laurino et al., 2015).
This committee comprises experts and senior officials, and it acts as a dedicated channel where
employees can freely raise any ethical issues and dilemmas that may arise at their workplace. As
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a result of proper investigation and endeavor to ensure that it arrives at a rational decision
regarding the ethical infringements, the committee can handle the violation of these issues
equitably to guarantee that the cases are handled with due diligence (CPKC, 2023). Offering an
anonymous reporting option and encouraging proper clarification of the instigation shows that
the Business Ethics Reporting Committee serves to emphasize the company’s dedication to
proper ethical guidelines and work within CPR’s multileveled company structure.
2. The Audit and Finance Committee
This is a crucial monitoring organ entrusted with the responsibility of providing an
independent review of the company's financial reports and internal controls for CPR. Although
comprised of experienced professionals in finance and audit, this committee is vested with the
responsibility of undertaking periodic evaluations and audits of the financial conduct and policies
of the company (Sec.GOV, 2020). It has a crucial part in the accountability process and
transparency in the organization, enhancing investor confidence in the financial management of
CPR. The organization benefits from the stack and active approach of the Audit and Finance
Committee as it helps to maintain and improve the financial condition of CPR in the future.
Evaluation of the Situation
Although CPR has recorded impressive progress in conflict and negotiation management,
it has some issues. One example is that it has been involved in an ongoing labor strike with the
United Automobile Workers Union since 1992 (Statista, 2024). After trying to agree with the
union and the subsequent appointment of arbitrators and mediators, over 26 issues still have to be
resolved, including wages, benefits, pensions, etc. This has also contributed to high turnover,
specifically in the employee of CPR, and it has been difficult for the company to curb the loss.
Figure 5: Growth of employee Turnover in CPR since 2010
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Source: (Statista, 2024)
CPR has commendable relationships and cooperation with other institutions, which
reduces some of its shortcomings. For instance, it has worked with Ford Motors and other
automotive suppliers to develop its supply chain, necessitating operational efficiency. Table 1
below outlines some of CPR's strategic and significant partnerships across industry sectors. It
illustrates its multi-partner approach to building and improving its supply chain, optimizing its
operations, and diversifying its services portfolio.
Table 1: CPR Alliances and Partnerships
Organization Industry Nature of Partnership
Ford Motors Automotive Supply Chain Collaboration
Port of Vancouver Transportation Logistics and Freight Operations
Port of Montreal Transportation Logistics and Freight Operations
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Keystone Agriculture
Producers
Agriculture Freights Transport, and Distribution
Canadian National Railways Transportation Internal Transportation Solution
Source: Own Demonstration
Comparison with Industry Competitors
CPR is more proactive in conflict management and negotiation than other industry
competitors, such as Union Pacific Railroad (UP) and BNSF Railway.
CPR vs Union Pacific Railroad (UP)
The former's activ
istic approach emerges distinctly when comparing CPR and UP concerning conflict
resolution and negotiation measures. UP has faced some difficulties, such as the rail workers'
labor strike, which lasted for many months and affected more than 115000 union workers
(Zuschlag et al., 2016). CPR situ has effectively managed conflict due to its small workforce
comprising only 3,000 union employees (CPKC, 2023). CPR focuses more on negotiating issues
related to employee relations and other problems with less time. On the other hand, UP
paperwork has been characterized by prolonged conflict management that most certainly
hampers operations and may result in demoralization of stakeholders.
CPR vs BNSF Railway
Comparing CPR with BNSF Railway, conflict resolution, and negotiation issues also
differ significantly. Conflict ratios have remained high for BNSF Railway, and low-resolution
rates were registered; for instance, the company recently sought court intervention to stop the
17,000 union workers from going on strike (Wollenberg, 2019). On the other hand, CPR has
permanently opted for negotiations or discussions of the conflict issues to find an amicable
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settlement with the employees and stakeholders. This early action maintains good employee
relations and the efficiency of its operations and adds to CPR's image among its stakeholders
(CPKC, 2024). In general, CPR is more attentive to implementing proactive measures and
mechanisms related to managing conflicts within and outside the company, which leads to
improved business processes and more solid relationships with different parties.
Leadership in Organizational Settings
Leadership is a critical factor in organizations since they are responsible for steering the
organization through defining its culture, vision, and execution (Cekuls, 2015). Leadership
enhances worker performance, directs subordinates' actions toward achieving organizational
objectives, and encourages employee cooperation and dedication. According to Cekuls (2015),
managers define the organization's goals, plans, and actions, including how they manage in the
face of challenges, risks, and dynamics that characterize the organization.
Analysis and Critical Thinking
The Canadian Pacific Railway Company has displayed unique leadership, especially
under the presidency and CEO, Mr. Keith Creel, where there is an emphasis on innovation,
efficiency, and growth. This commitment is tangible in the carefully designed organizational
structure and the highly individualized Creel leadership (CPKC, 2023). The company's
management has provided transparency, accountability, and delegation of power to the
employees, two of the operations' central pillars. Transparency is another valuable practice at
CPR since it significantly facilitates the sharing of information and efficient communication
within the company, which makes the staff involved and aware of what is going on in the
organization (CPKC, 2024). Such transparency promotes confidence and trust among the teams,
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and individual participants are in a position to make well-considered decisions that enhance the
company’s goals
Figure 6: Organizational Structure
Source: (CPKC, 2024)
CPR's management, with Keith Creel as President and CEO, has a well-organized
structure that suggests the pursuit of innovation, operational efficiency, and growth (CPKC,
2024). At the highest organizational level, CPR is governed by a board of directors that provides
corporate leadership and is responsible for managing the company and reporting to the
shareholders. Under this board is an independent director who oversees the management and
affairs of the company.
The next level is the executive team, led by Keith Creel, the President and Chief
Executive Officer. As CEO, Creel is supposed to define the firm's organizational goals and
strategies and is also in charge of the organization's daily management. Several vice presidents
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report directly to Creel, who oversees the company's operations, finance, marketing, and human
resources.
Leadership Models Present in the Firm
The organizational structure's design reveals that Creel's leadership prefers openness,
responsibility, and decentralization. CPR's strong safety, operational, and customer-oriented
values and priorities support this.
Innovation and Efficiency: Keith Creel from CPKC fostered the company's leadership
based on the critical aspects of innovation and efficiency (CPKC, 2024). Creel has
cultivated a culture that allows new ideas that enhance the organization's operations to be
encouraged and sought through embracing new ideas and technology.
Transparency and Accountability: Creel combines transparency and accountability in
his managerial approach across organizational tiers. This demonstrates compliance with
reporting discretion in CPR's operations with customers, investors, and regulatory bodies
(Sec.GOV, 2020). CPR has gained credibility as a company meeting its automotive
industry commitments by embracing transparency and responsibility.
Employee Empowerment and Organizational Culture: One of the key concepts of
Creel's leadership model is the working environment and its impact on employees
(Schutte & Loi, 2014). Regarding people management, CPKC has focused on developing
its workforce and ensuring that it provides a healthy work environment to attract and
retain talented employees who will, in turn, deliver outstanding results.
Evaluation of the Situation
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The leadership in CPKC's management has dealt well with the dynamics within the
railroad business environment, including changes in its regulations, advanced technology, and
increased competition across the sector. This success can be attributed to two key factors:
1. Strategic Innovation and Operational Efficiency
The leadership of CPKC has sought to establish strategic innovations and operational
efficiency as key elements in the company's model. As such, the four aspects have been
prioritized, enabling CPKC to survive, adapt, and grow in an industry characterized by constant
change and competitiveness (Lavallé, 2023). Thanks to the top interest in innovation, the
company has been managing to capitalize on new technologies in existing operations, such as
using advanced tender locomotives or even developing algorithms for data analysis to improve
route determination and freight distribution (CPKC, 2023). This progressive strategy has not
only served the company in developing the operational efficiency of CPKC but has also helped
the firm address its customers' expectations in the context of the ever-growing culture of
digitalization.
2. Cultural Emphasis on Safety and Sustainability
The railways also have a safety and sustainable development policy as another key area
where they have embraced their role as responsible corporate citizens (Glassdoor, 2024).
Understanding that protection is a sensitive area in a sensitive area of operation such as rail
transport, the firm ensures it has high-standard measures and incorporates relevant training for
the employees and clients at large. This unswerving safety devotion helps save human lives
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while preserving CPKC's image and preventing accidents or events that lead to expensive
lawsuits.
Comparison with Three Industry Competitors
When compared with its industry competitors, CPKC's leadership approach exhibits both
similarities and differences.
CPKC versus Union Pacific Railroad (UP)
When comparing CPKC with another company, such as Union Pacific Railroad (UP), it
is pertinent to realize differences in how they handle their employees and the labor force in
Particular (Statista, 2024). Whereas CPKC has focused on integrating the concept of labor
relation specialization and adopting cooperation models where conflicts are actively managed
and resolved amicably, UP has been accused of handling conflicts in labor relations poorly. For
example, the recent and protracted industrial action by the union rail workers across UP that
dragged on for 45 working days clearly illustrates that managing good employee relations is
difficult (Glassdoor, 2024). The following differences in leadership approaches thus point to
CPKC’s strategic approach to labor relations rather than UP.
CPKC vs BNSF Railway
A comparison of CPKC with BNSF Railway also highlights different strategies used by
the two railways to regulate employee' strikes. Where BNSF Railway is aggressive, especially in
filing a federal lawsuit against a strike by the union of its workers, CPKC has a background in
using mediation and conciliation (Glassdoor, 2024). Thus, while BNSF Railway may take what
appears to be an overtly antagonistic approach with employees, CPKC's focus on keeping
employee relations amicable shows that the company prefers to address conflicts logically and
cooperate with their employees rather than engage in labor disputes. Thus, dialogical negotiation
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and understanding are priorities at CPKC to tackle the source of conflict and create a pleasant
atmosphere at the workplace for higher operation efficiency and performance.
CPKC versus CNR
By comparing the CPKC with the CNR, such aspects as similarities and differences in
leadership efficiency can be identified. CNR has dramatically improved its operating and
financial performances; however, this performance has been associated with safety and
environmental concerns in equal measure. While many big-box retailers are now promoting
sustainability and safety, they are seen as reactive to these issues instead of CPKC, which is
actively adopting them (McDougall, 2014). Due to safety concerns and the effective integration
of sustainable practices, CPKC proves that every corporation should be socially responsible.
Nevertheless, both global companies have a similar purpose of enhancing operations and
creating value for the stakeholders, although they act differently and apply various techniques.
Ethnicity and Diversity of Canadian Pacific Railway
The diversity and ethnicity within the organization and its efforts and initiatives have
rapidly grown to be a national political issue in Canada (Hiranandani, 2012). Ethnicity and
diversity have become the basis for creating an energetic, diverse, and inclusive workforce in the
changing landscape of Canadian organizations. In this regard, the Canadian Pacific Railway
Corporation analysis brought valuable information as an example with notable efforts in
promoting the formation of ethnocultural organizations and integration with a multicultural
workforce.
Analysis and Critical Thinking
1. Workforce Demographics
26
Canadian Pacific Railway Corporation was recently awarded the Best Diversity Employer in
Canada in 2020. The company currently has 11,904 employees, which creates a strong
foundation of staff. Thus, Canada Pacific Railway Corporation pays considerable attention to the
gender distribution among workers and employees, with 18% female employees and 82% male
employees (Zippia, 2022).
2. Leadership and Accountability
Equality is among the core competencies of the Canadian railway company, known as the
Canadian Pacific Railway. Companies believe people with differing backgrounds, experiences,
and perspectives can drive creativity and innovation and add cultural richness to the corporate
milieu. In its effort to increase diversity throughout the company's organizational structures, the
Canadian Pacific Railway Co. understood the importance of a diverse board of directors as
relevant in providing neutral oversight and dynamism (Annual Report, 2021). From the Annual
Report 2021, the composition of the directors revealed the following: Five of the eleven directors
(45%) are females, and one man is the visible minority (9%); therefore, 54. 5% of the members
of the Board of Directors are in the "designated group" within the “Employment Equity Act of
Canada as per Annual Report 2021” (Annual Report, 2021).
3. Policy Initiatives
Referring to the Board of Directors Diversity Policy adopted in 2022, it can be mentioned
that it is one of the roles and responsibilities of the board to ensure that every diverse opinion,
contribution, and talent is respected and nurtured to encourage the culture of diversity in
workplaces (CPKC, 2024). The following factors should be observed when choosing and
27
recommending potentials for this Board of Directors to sustain and progress the firm's aim in
promoting diversity and inclusion.
Evaluation of the Situation
Canadian Pacific Railway Corporation aims to increase and ensure ethnic minority
representation in their current employees. For instance, in the year 2020, the Canadian Pacific
Railway was awarded the title of one of Canada's Best Diversity Employers, and this is enough
to prove their effectiveness in the diversity and inclusion policy (Glassdoor et al., 2024). Much
emphasis is placed on creating a culture that supports gender equality whenever there is an
increased focus on the issue, especially when many women are given prominent leadership
positions. Diversity is taken to the corporate basic level as the organization showcases its
willingness to embrace the experiences, cultures, and opinions of people at work.
Such corporate entities objectively show that they are aware of the peculiarities of the
existing situation in diverse communities and their willingness to take personal responsibility for
responding to the existing challenges (CPKC, 2023). Diversity at the Canadian Pacific Railways
ensures that employees and their perceptions on matters and work are respected in the
workplace. The most important task of the diversity council is to consider cultural diversity and
gender issues in making people management decisions, provide recommendations regarding the
company's strategic development, and foster support towards the subject matter of operations of
each council.
Comparison with Industry Competitors
To evaluate the Canadian Pacific Railway Corporation's performance in matters
concerning diversity and ethnicity, it is necessary to compare the formulated acts and measures
of the company with the competitors in railway transportation. This requires a comparative
28
analysis that focuses on such attributes as inclusion policies, diversity measures, and initiatives
that were developed in a bid to support the drive for a diverse workforce Within the Canadian
Pacific Railway, organization was able to note the areas that needed enhancement to enable it to
retain its competitive environment in the railway transportation sector based on the comparative
analysis of the strengths and weaknesses of the organization with those of the competitors. The
two chief rivals of the CPR are the CN and the CSX Corporation with almost equal market
capitalization as well as the number of employees in 2022 (Cekuls, 2015).
Comparing the diversity and pay data of Canadian Pacific Railway with CSX
Transportation and CN in 2024 it was found out that all the three companies had a better
Diversity and inclusion score of the year 2024 as compared to the last year (Statista, 2024).
However, the D&I score for the Canadian Pacific Railway is slightly higher as compared to the
CSX Transportation. However, it is notable that Canadian National Railway has got the highest
D&I ratio as compared to other two companies.
Figure 7: Diversity and Inclusive rating Comparison
Source: (Glassdoor, 2024)
Human Resource Development at Canadian Pacific Railways
29
Human Resource Development is one of the central points for the achievement of any
association. Overall, through the implementation of HRD, which includes training, career
development policies, and management performance, organizations create the ability of their
employees to respond positively to market conditions and enhance their productivity in
supporting organizational objectives (Belcourt et al., 2022). Another way through which HRD
supports organizational culture is by encouraging learning with the intention of improving
organizational aspects like employee morale, utilization and satisfaction. Over the years, the
Canadian Pacific Railways Company has always prioritized its talent management and
succession planning since people resources are critical and valuable organizational components
in providing solutions to its strategic goals.
Figure 8: Importance of HRD
Source: (Masri & Jaaron, 2017)
30
Analysis and Critical Thinking
Training and Development: Investment in training reflects on personal growth, skill
development, and overall performance in job places, which is a key strategic objective of CPR.
The company also provides numerous training and development programs aimed at ensuring the
staff acquires the skills it needs for their specific positions. These include safety measures
training, technical skills, management capacity, and customer relations skills (Mahapatro, 2021).
Further, it focuses on classroom learning, on-site coaching sessions, e-training programs, and
workshops with the organizational resources and external associates. With this policy in place,
CPR can bet on a pool of skilled employees to maintain and even improve productivity in a fast-
changing industry.
Performance Management: The performance management practices are relevant to
achieving staff buy-in, discovering inefficiencies or opportunities to enhance work and reward
high achievers (Greer, 2021). The compensation above package is integrated with a performance
management system that offers feedback, goals, and appraisal. Coaches equip their subordinates
to engage in substantive formative conversations with subordinates regarding work performance
appropriate goals and constructive criticisms (Greer, 2021). Also, the performance and key
performance indicators are used by CPR to evaluate the performance of the employees to
accomplish long-term goals effectively and efficiently. By creating a sense of responsibility and
working further, the employees at CPR work toward enhancements and make significant
contributions towards the company’s achievement.
Employee Engagement: According to Belcourt et al. (2022), engagement with the
employees is vital for ensuring that productivity, morale, and job satisfaction remain at an
intense level in the organization. CPR also realizes that it is vital to create an excellent
31
organizational culture so that the employees can feel good about themselves and their working
environment, as well as be able to identify with the organization's purpose and core
competencies. To enhance the level of participative communication, the company has set several
informal and formal means of communication, reward and recognition, means and other group
activities and feedback (Belcourt et al., 2022). However, CPR embraces the participation of the
employees in organizational decisions and invites inputs from the workers on the shop floor
regarding improvement campaigns. Promoting employee satisfaction and involvement at the
workplace demonstrates that the well-being and productivity of every individual in CPR will
help the organization succeed.
Diversity and Inclusion: The values of Diversity and Inclusion are already embedded in
the culture of the organization’s work by CPR, making it an excellent place for employees from
diverse backgrounds to accept each other and feel that they belong. The last method is that the
company encourages diversity in its employees and always strives to hire and retain talented
employees- both men and women, employees of different ages and ethnicities, and people with
different cultural backgrounds (Belcourt et al., 2022). Diversity programmes are also conducted
at CPR to educate the biased manner within the organization and encourage diplomacies of
diversity. Also, it has support networks and affinity groups to address the need for support
among specific groups of employees to ensure that individuals from diverse backgrounds feel
welcome in the organization. As a result of the creation of a more diverse and inclusive
workplace, the company CPR can be more innovative and improve creativity within other
aspects of the versatile organization.
Evaluation of the Situation
32
The CPR company has done a commendable job in the HRD, which has borne a vital role
in this railroad company (CPKC, 2023). By concentrating on hiring the best talent in the job
market, investing in employee training, and fostering employee commitment, CPR has been able
to develop a competent and committed workforce, which, in turn, improves company
performance. The human resource management in the company has focused on recruitment and
the selection of more competent employees in the market, and the management has also provided
comprehensive training programs to improve the skills and abilities of the employees (Belcourt
et al., 2022).
There are some areas where CPR can take additional steps to strengthen its HRD
practices and remain a competitive player in the market. However, some weaknesses have been
identified, and one of them is the relationship between HRD activities and the strategy of the
company (Mahapatro, 2021). By emphasizing the link of HRD initiatives to organizational
objectives and imperatives, CPR can ensure the best value of investments in personnel training
and the most effective ways to foster the organization’s sustainable success. In addition, it means
that CPR has to stay active in recruiting and retaining talented staff regardless of the growing
competition in the market. This means that the methods should be adopted in a dynamic nature in
a way that addresses the changing needs of the employees and the dynamics in the market
(Mahapatro, 2021). In pursuing a positive employer brand, managing career development, and
prioritizing employee wellness, CPR can focus on attracting and retaining the best talent,
providing a pool for sustainable company growth.
Industry Comparison
When compared to UP railways, CPR has well-developed training and development
strategies, including areas of safety, technical, leadership and customer services (Greer, 2021).
33
The effort of CPR towards identifying top-down, bottom-up, and two-way communication and
other employee engagement methods in achieving a better employee-discount culture for
ongoing development activities might work more cohesively than UP (Blampied, 2022). The
CPR has implemented diversity training and support services for the groups that may face
discrimination in the setting to ensure that it offers exemplary support to diverse groups.
However, when comparing the two railroads, using SWOT analysis, it is necessary to
underline that CPR has a clear strategic focus on talent management in comparison to BNSF
Railway. Besides the general themes of talent acquisition and career management, there are also
differences within these categories: It can be assumed that CPR has more concrete activities to
develop its own talent pyramid and succession management programs (Blampied, 2022).
Moreover, the amount of money invested in developing training and performance management
systems as a means of ensuring that organizational goals and objectives are met by all employees
employing their efforts may be another reason why CPR has higher levels of employee
engagement and job satisfaction than BNSF Railway. According to Blampied (2022), the
proactive approach of CPR in establishing the workplace as free from discrimination and
actively seeking and recruiting employees from diverse backgrounds to create a diverse and
inclusive culture within an organization certainly holds merit in adopting a broader perspective
and views across the enterprise towards problem-solving and creativity.
Key Findings/Strengths, Recommendations and Development Opportunities, Implications
Key Findings and Strengths
Strong Leadership and Strategic Focus
34
The railway has also shown excellent leadership and strategic management over the years,
which has also helped the railway to become one of the most important transport suppliers
(CPKC, 2023). CP has always being managed by great personalities to steer the firm to embody
great successes amidst challenges and open window opportunities to company success in the
transportation industry. An outstanding example of strong leadership is Sir John A. MacDonald,
who is credited for the formation and subsequent growth of the company. However, Macdonald
did not waver in his determination to build the transcontinental railway as it was the key to unite
the burgeoning nation and to boost its economy, even though he had to combat political scandals
and opposition towards the construction of the railway (Statista, 2024). It was due to his
leadership that he could facilitate the giving of support to CPKC when it needed to overcome
hurdles and accomplish its objectives.
Comprehensive Employee Training and Development Programs
The training and development of the employees at CPKC has evolved with the
company’s intent of improving the understanding, skills, and capabilities of the employee to
enable him/her meet the task requirements and promote organizational achievement. Such
programs are in tandem with its policy of staff and career development, where the organization is
keen on developing its human assets continually (Glassdoor, 2024). Per the human resource
management at CPKC, the company provides different professional development to enable the
personnel in leadership development programs, technical competencies, and career growth
programs among others. It helps them improve their competence and gain new valuable
expertise, allowing them to further their career with the company.
Proactive Approach to Safety and Operational Efficiency
35
CPKC has recognized safety and operational efficiency as key priorities and factors of
their business and have therefore set up strong safety systems, processes and programmes to deal
with safety risks as well as methods and activities to improve its performance in its transport
services provision for its customers (Sec.GOV, 2020). Another one of the things that show that
this firm has adopted a proactive approach to safety is the fact that the firm has sought to
incorporate advanced technology and rail infrastructure that would minimize accidents. For
instance, it has adopted Positive Train Control (PTC) systems on its network; these are systems
that rely on GPS, wireless signals, and train-borne computers to monitor and regulate train
operations in as a means of eliminating chances of accidents and disastrous derailments.
Recommendations and Development Opportunities
1. Enhancing Workplace Culture
Implementing flexible work options and supporting work-life balance may be effective to
improve the CPKC workplace culture (Hiranandani, 2012). Thus, providing employees with
more schedule control as well as the choice between such opportunities as working from home or
having flexible hours, CPKC can enhance the staff’s abilities to effectively balance work and
life. This focus on work-life balance can produce numerous benefits for CPKC, which stem from
the increased job satisfaction that comes with providing employees with better support to handle
their personal and professional responsibilities (CPKC, 2023). When the employees of CPKC are
seen as respected and valued, the morale of the organization is also likely to rise, therefore
resulting in a better work environment of employees.
Schutte & Loi (2014) highlight that a strong emphasis on work-life balance is evident that
CPKC respects the employees and looks after the welfare of its employees by maintaining a
healthy working condition. Stressing work-life balance can contribute to increased productivity
36
and employees' satisfaction with their employment conditions, and at the same time shows that
CPKC is interested in employees' health. On the one hand, CPKC effectively demonstrates its
concern for employees' flexibility by providing them with choices in terms of working hours and
conditions because its main strategic goals state that people should be able to have their private
lives and be happy outside the workplace (CPKC, 2023). They are prompted to feel motivated
and engaged by the opportunity to self-schedule and be able to balance between work and other
responsibilities they may have, resulting in higher morale to the employers and more loyalty to
their employers.
2. Elevating Communication and Conflicts Resolution
Communication is very central concerning the dynamics of workplace. Conflict
management, thus, healthy organization is communication. Canadian Pacific Railway has not
been left behind in this aspect and has volunteered to be in charge of the promotion of healthy
workplace through the management of conflicts. CPR should see its chance for the upgraded
communication network that is to be developed for the organization (Lavallé, 2023). The use of
broader and / or less formal ways of communicating and consulting can be effective in
expanding a culture of openness within CP in relation to the identification of the working place
issues, problems, and ideas for change.
These ways would be a proactive procedure that will assist in the recognition and solving
of possible conflict that might arise in the early stage and, at the same time, assist in the
enhancement of the employee's role in the organizational decision-making process (Laurino et
al., 2015). This may lead to high job satisfaction, organizational membership, and also
interpersonal relationship in the workplace, this will validate CP as an employers of first choice
and outright workplace representative.
37
3. Leveraging Technology in Training
The application of new technologies, such as VR, can help improve the training process
in CPKC by improving the outcomes of the training program. The use of VR in training modules
means that CPKC can create highly realistic environments that cover situations more
characteristic for field operations (See details in Appendix B). In the same way, this practical
form of training enables employees to gain experience while on training, and face real-life events
when they have gained sufficient experience. These employees are able to train and develop
practical in-person practice exercises through virtual reality tech that will prove to be near to real
life. From the training perspective, VR simulations allow for undertaking weather conditions,
track layouts, and any emergency scenarios that the train operators may encounter, and
rehearsing decision-making and responses to those emergencies.
Implementing the VR in training projects shows that CPKC is ready to adopt progressive
technologies and use them for the improvement of training initiatives within the company. Not
only does this commitment promote the professional development of the workers but it also
places CPKC in a progressive standing amongst the rail core competencies.
Figure 9: Benefits of VR in corporate training
38
Source: (Ganson et al., 2022)
Implications
Appliance of these recommendations concerns substantial repercussions in the Canadian
Pacific Railway (CP). Through allowing and encouraging flexible work options and work-life
balance, CPKC will see enhanced employee satisfaction, productivity, morale, and turnover.
Workplace culture that promotes the welfare of workers instructs that all persons at the
workplace deserve respect and should be treated with dignity (Hiranandani, 2022). The
accessibility of effective and professional communication channels that are dedicated to early
conflict detection and prevention can facilitate the development of an organizational culture that
promotes togetherness and cooperation among the workforce.
The integration of technology in training and the use of VR simulations brings huge
unseen future impact for the training that CPKC can provide its employees. In this way, CPKC
should be able to offer enhanced conditions for the employee’s practical experience and
preparation for real-life situations which could occur within the company (Sec.GOV, 2020). This
not only improves the development of the individual employees but also places CPKC as a
39
pioneer of magnificence in the rail sector. Remaining competitive and up-to-date with modern
requirements, the implementation of such technologies as VR allows considering CPKC as a
progressive company (Masri & Jaaron, 2017). This can help in attracting the best talent and
manage to employ the best brains in the field thus improving the human resource capital of the
company and hence a competitive advantage in the oil marketing industry that requires high
precision, efficiency, and safety.
Conclusion
Canadian Pacific Railway is an institution that has exhibited strong leadership and growth
in the field of transport and this has been informed by an admirable commitment to best practices
and proactive problem solving in its operations. Under the leadership of its President and CEO,
Keith Creel, CPR has anchored itself on the principles of strategic innovation and operation
efficiency as some of the key factors that define the firm's success, especially in grappling with
emerging business challenges. Through focusing on innovation of culture, encouraging the
principles of openness, responsibility, and staff involvement, CPR has created conditions where
people are motivated to work, where they are stimulated and involved, which enables
organizations to improve performance and stability in the long run.
CPR’s focus on equal employment opportunity for all employees reflected in the
company’s exhaustive HRD activity charts, and its proactive approach to managing talent act as
a sign of its willingness to fully capitalize on all talents within the organization’s workforce to
foster innovative and creative thinking and work outcomes. With CPR still growing and being in
a process of constant changes due to developing industry trends and constant changes in the
market, one can discuss that its main values that are skill, dedication to being the best, and focus
40
on its people will still stay among the key factors that will help CPR to maintain the company’s
success in the future.
For future development and success, the company needs to be proactive in its approach to
improve the culture and communication in the workplace since they have a critical role in
maintaining the competitive advantage and positive organizational culture. CPR can also
enhance its strategic position as the best employer organization and leader in the transportation
industry through enhancing work initiatives on work-life balance enhancement, communication,
and dealing with conflicts. This philosophy should persist in organization’s mandate for equality
as core values for creativity and organizational performance by consistently seeking out ways to
tap into the potential and strengths of its employees.
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Appendix
Appendix A: Canadian Pacific Railway Network Geography
Source: (Sec.GOV, 2020).
Appendix B: “Virtual reality safety training using deep EEG-net and physiology data”
Source: (Huang et al., 2022)
46