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Business Discussion
Student’s Name
Institutional Affiliation
Course Code: Course Name
Instructor’s Name
Date
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Business Discussion
For this discussion, I chose a local coffee shop called Bean There, Brewed That. It is a
small, family-owned business that has been operating for the past six years. Notably, the small
business is not part of a larger chain. The business operates in the town where I live.
Business-level strategy:
Market focus:
The coffee shop business targets a narrow market and addresses the needs of the local
community. Its customers comprise professionals working within the town, university students
from a nearby university, and locals. The coffee shop offers personalized services and has
community-oriented events catering to its clientele.
Cost/Differentiation focus:
Bean There, Brewed That is inclined towards a differential strategy rather than cost
leadership. The differentiation strategy is inclined towards offering unique products
(MasterClass, 2022; Vantagecircle, 2024). The differentiation strategy is evident in a number of
ways. One is the unique product offering, where customers will enjoy unique, high-quality coffee
blends. The customer experience is great and unique, offering comfortable seating, free Wi-Fi,
and eclectic décor. Community engagement is also evident, as the coffee shop holds events on a
regular basis.
Consistency with strategy:
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The coffee shop has consistently followed its differentiation strategy. Notably, it
emphasizes quality products, personalized service, and community engagement. There is no
apparent inconsistency. It does not engage in price wars with local competitors, one of which is
the Starbucks chain. It is inclined to offer customers a unique and great experience.
Long-Term Prospects for Success
The business has a high probability of recording success in the future. The business's
differentiation strategy has created a loyal customer base. Many of the shop's customers note the
great and unique experience they get. The coffee shop offers innovative products and maintains a
close connection with the local community. Notably, this plays a massive role in providing it
with a competitive advantage. If the coffee shops continue to adapt to evolving preferences, they
will end up experiencing long-term success.
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References
MasterClass. (2022, April 13).Differentiation strategy: 5 ways to differentiate your
product.https://www.masterclass.com/articles/differentiation-strategy
Vantagecircle. (2024).What is a differentiation strategy? Its types, benefits, and examples.
Nurture an Engaged and Satisfied Workforce | Vantage Circle HR
Blog.https://www.vantagecircle.com/en/blog/differentiation-strategy/
