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Entrepreneurship BUSI 641 Customer Profile Example: Video Streaming Platform

Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A., Papadakos, T. (2014). Value Propo-sition Design: How to Create Products and Services Customers Want. Wiley Edition

- Choose Video Streaming Platform

- Choose the movie - Watch the trailer - Find the movie - Watch the movie - Have a break when necessary - Spend time with friends/family - Eat snacks - Leave a review - Discuss movie with colleagues/

friends - Get new knowledge (for

example, if it’s documentary) - Get new emotions

- Too many movies (hard to choose)

- Too few movies (nothing to choose from)

- Wrong or no genres - Low streaming speed - No captions - No translations - Not transmitted to another

device - One device at a time

- Watch the trailer before - Language choice - Subtitles choice - Rating availability - Recommendations based on

the history - Search by cast - Ability to download and watch

when offline - Low price

Gains

Pains

Jobs