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LCBS5042 Business Across CulturesAssignment October2019

Important note: In evaluating this assignment we will expect to see evidence that you have read and understood (1) a good range of the essential course readings provided, and (2) the content of lectures and discussions in class.

1. Critically assess the Hofstede model of national culture.

2. Identify a specific example of a cross-border business development that is impacted, positively and/or negatively, by national cultural differences.

a)Referring to dimensions of national culture, assess and explain how national culture may have influenced the actions and behaviours of the organisations in your example.

b)Referring to the Organisational Culture Inventory (chinese market), explain how organisational culture may have played a role in the success or failure of the venture in your example.

Guidelines:

1. Demonstrate your understanding of the 6 Hofstede dimensions (you could think of using a few country comparisons to illustrate) and how the model was developed. Think about criticisms of the model, particularly in the context of the modern world; what do you think of these criticisms? Are there alternative models and research (e.g. Trompenaars, Hall, the World Values Survey, GLOBE research) that you find more persuasive?

2. At the level of individual organisations, identify an example of a cross-border business expansion– perhaps by organic growth, by merger and acquisition, joint venture, market entry, or franchise – that was/is affected by differences in national culture of the companies involved. Outline the context of the example venture.

a) Referring to dimensions of national culture, discuss: What were the cultural challenges for the organisations involved? What were the outcomes? How do models of national culture, such as Hofstede’s, help to explain successes or failures in the venture?

b) Referring to the Organisational Culture Inventory and what you have learned about organisational culture, discuss: What role do you think was played by corporate culture in the successes or failures of the venture?

3. Provide some well-thought-through conclusions.

Length: 3,000words

Turnitin Submission: 10 November 2019,12.00 Midday