750 words essay 5 hrs urgent

Instructor: Kris Mitchell

Title: Business should Advertise on social media

I. Introduction:

A. Hook: Growing social network advertising investment (Nevarez & Torres, 2015)

a. 5 billion US dollars in social media in 2011

b. 10 billion US dollars in social media in 2013

c. over 35 billion US dollars in online advertisement in 2011

B. Background information:

a. The emergence of social networking sites in 2000 (Edosomwan et al., 2011)

b. Popularity of social media; used by companies (Smits & Mogos , 2013)

II.

A. Body 1 (Argument 1)

· Reduce the cost

a. Take time and a large budget (traditional marketing)

b. Get a chance to access the global market with the lowest cost

Example:

1) E-marketing (Taneja & Toombs, 2014).

2) Cost of adverting on social media---------less than 3 CPM (cost per thousand impressions) (LYFE Marketing)

B. Body 2 (Argument 2)

· New models and contacts between customers and merchants

1) More opportunities for small business owner

In SBSI survey, 61% of small business owner use social media to find and attach new costumers (Taneja & Toombs, 2014).

2) Social media: comment function & Customized questionnaire

Post preferences and Suggestions (Vries, Gensle & Leeflang, 2017)

Example: questionnaires on apps, such as face book, twitter

3) Social media helps ads come to life naturally

Advertising is not just in the form of posters.

Some people also post pictures, video or words on social media.

Example: YouTube: Some people recommend products as advertisements to attract consumers (Gupta, Singh, Sinha, 2017)

C. Body 3 (Counter argument)

· Fake information on social media

1) Everyone can edit and publish information (ads)

--------- freely published and uncontrollable

2) Easy to spread

--------- Free forwarding and comments

· Rebuttal

1) Fake information was limited by social media companies

Example: Google and Facebook

2) Government started to control

Example: China and Singapore

(Banjo, 2019)

References

Banjo, S (2019, October 2). Facebook, Twitter and the Digital Disinformation Mess. Washington Post. Retrieved from https://www.washingtonpost.com/business/facebook-twitter-and-the-digital-disinformation-mess/2019/10/01/53334c08-e4b4-11e9-b0a6-3d03721b85ef_story.html

Edosomwan, S., Prakasan, S.K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of social media and its impact on business. Journal of Applied Management and Entrepreneurship, 16(3), 79. Retrieved from https://www.researchgate.net/profile/Simeon_Edosomwan/publication/303216233_The_history_of_social_media_and_its_impact_on_business/links/57fe90ef08ae56fae5f23f1d/The-history-of-social-media-and-its-impact-on-business.pdf

Gupta, H., Singh, S. & Sinha, P. Multimed Tools Appl (2017) 76: 18557. https://doi.org/10.1007/s11042-016-4249-6

Smits, M. T., & Mogos, S. (2013). The impact of social media on business performance. ECIS 2013 Completed Research. Retrieved from https://www.narcis.nl/publication/RecordID/oai:tilburguniversity.edu:publications%2F65517826-292b-483b-baf6-b094170de7b8

Taneja, S., & Toombs, L. (2014). Putting a fact on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing. Academy of Marketing Studies Journal, 18 (1), 249-260. Retrieved from https://www.abacademies.org/articles/amsjvol18no12014.pdf#page=256

Vries, L., Gensler, S. & Leeflang, P.S.H. ( september 1, 2017). Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition. Journal of Marketing. Retrieved from https://journals.sagepub.com/doi/full/10.1509/jm.15.0178?casa_token=HSKQlheFY8sAAAAA%3A-1A-V87sgAyiK8tn2hL10jc749BRzd1KvI8hJdsibgYyxdkCyKf1gSCfgcUcA4NY_2yaiIfX-0XNwg

LYEF Marketing. Traditional media vs. social media advertising. Retrieved from https://www.lyfemarketing.com/traditional-media-versus-social-media/