Reader Analysis Chart

YouwillcreateyourownReaderanalysischartbaseduponreadersfromanimaginedcompanythatyouworkfor.docx

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You will create your own Reader analysis chart based upon readers from an imagined company that you work for. Your chart needs to include your primary reader, secondary reader, gatekeeper, and tertiary reader.

Please use the below scenario to create the chart:

1. You work for a large accounting agency that is losing employees to smaller firms, and you would like for your company to institute late-start Mondays. You should include why this would be beneficial for the employees and the company as well. You should do some internet research to learn how a morale-based incentive like this might actually help with employee retention and benefit the company as well.

Base the needs, values, and attitudes for the readers you imagine on one of these two scenarios. At the top of your chart, please tell us which scenario you have chosen.

Sample chart below:

Readers	Needs (What does your reader need to know before saying yes?)	Values (What workplace issues or characteristics are important to your reader?)	Attitudes (How do you anticipate this reader will react to new, or different ideas?)
Primary: Rosalie Renz, Head of Public Relations	How will this make us more efficient and productive? Why won't this negatively effect productivity? How will this make us look to other departments?	Timeliness, perfection, professionalism, company perception of her department	Hesitant about impact of new programs on all stakeholders Skeptical that time off won't have a negative impact on productivity
Secondary: Gerald Phillips, Human Resources	How will this affect hourly employees? How will this affect the contract time of salaried employees?	Employee morale, collegiality, positive work environment, attracting highly qualified job candidates	Concerned about the technical aspects of budget and staffing Excited that this could make employees happier and could attract more highly qualified job candidates in the future
Tertiary: Jan Nowak, Legal Liaison	How will this be instituted fairly and consistently? Who will qualify for the early-release and what are the specific parameters?	Equity, logic, ease of understanding, fair play, consistency	Doubtful that this could be implemented fairly both within the department and company wide.
Gatekeeper: Evanston Singh, Lead Technical Writer	How will this motivate people to work better together? Can this be implemented without negative effects on productivity, customer service, and department perception	Efficiency, clarity, creativity, collaboration	Worried that the time off will negatively impact ease of collaboration and teamwork Excited to offer his hard-working writers a reward for their stellar work