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Marketing Plan Outline (B2B)

Product: Eco-friendly hotel kits to provide for hotels in Las Vegas. (Green Kits Company)

Why? Las Vegas is recognized as a national leader in sustainability. However, their hotel kits are not yet to be improved to be earth-friendly. The Hospitality industry are always looking for ways to improve on being more eco-friendly. Sin city is known for its light, noise, and waste pollution; therefore, there is a very high demand for conscious customers traveling from across the globe in search of businesses with green practices. Hotel kits are used and being replaced on a daily basis. Most of the hotels in Las Vegas outsource their hotel kits so there is an opportunity for continuous production.

Strengths (a glimpse): As discussed in class; CSR, it makes people’s lives better, it’s a step closer to saving the planet, it’s a solution to problems and is also very profitable.

Weaknesses (a glimpse): A bit on the pricier side. Expect to only attract 4/5 star hotels as low budget hotels still aim to minimize costs.

Expected Outcome: To provide our eco-friendly hotel kits to 25% of hotels in Las Vegas within 6 months. We would like to become a leading supplier of sustainable hotel kits and supplies for all major hotels on and off The Strip.

Target Customers: Hotels, resorts, extended stay hotels, condo hotels in Las Vegas.  

Competitors: Lodging Kit Company, Hotel Items by A&S Suppliers.

Promotion: Elements of promotion mix will be considering, such as providing coupons, advertising, personal selling, and use public relations like social media.

Marketing Goals: Improve awareness in sustainability, name recognition, reputation associated with brand awareness.

Key Strategies: ‘Green Marketing’, B2B (Business to Business) Marketing

Tactics & Activities:

· Our company will be 100% transparent and honest about our processing, sources, and operations to build customers’ loyalty and trust.

· Our company will contribute, partake, and support in any of the community’s environmentally-friendly initiatives.

Helpful links: Marketing Plan Templates

· https://college.cengage.com/business/pride/foundations/2e/resources/pf_found_sample_mkt_plan.pdf

· http://win.paloalto.com/sampleplans/MPP6/enu/Live/acmeconsulting-mpp_Live.pdf

Outline of Marketing Plan:

· Executive Summary

· Brief and concise.

· Situational Analysis

· Market Summary

· Market Demographics

· Market Needs, Trends, and Growth

· SWOT Analysis

· Strengths

· Weaknesses

· Opportunities

· Threats

· Competitors

· Are there many competitors? Remember, even if there are few competitors, the competitors, the competition could still be fierce.

· Will the competition horizon likely change?

· Describe what your competitive advantage is with your product. (Be creative but realistic in this section).

· List the barriers to entry for you or future competition. (i.e. high start-up costs due to the need for large amounts of capital, such as in the automobile or oil and gas exploration industries)

· SWOT Analysis

· Marketing Strategy

· Business Mission Statement

· Marketing Objectives

· Financial Objectives

· Target Market Strategy

· Marketing Mix

· Product

· Promotion

2. Identify your promotion objectives (persuade or inform) and explain why.

2. What types of advertising will you use and why?

2. Will you use any other types of promotion? If so, why? If not, why not?

2. Will you use any type of publicity? If so, why?

5. Distribution

5. Price

4. Give an idea of the demand (is it elastic or inelastic). This is rather intuitive and does not require a separate market research study.

4. Describe what you would look at when ascertaining costs of the product.

4. Describe how flexible you are with your prices.

4. Identify corporate goals in terms of objectives (i.e. % of profit, market share, etc.) Make sure that your pricing strategies are the correct ones to meet those objectives.

· Implementation Evaluation Control

· Conclusion

· Appendix