Your Marketing Plan

Points: 280

Assignment 3: Part C: Your Marketing Plan

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.

Weight: 10%

Does not describe feedback received.  The student does not explain how feedback will be used to improve the marketing plan.

Satisfactorily describes or lists feedback received.  The student partially explains how feedback will be used to improve the marketing plan.

Adequately describes or lists feedback received.  The student sufficiently explains how feedback will be used to improve the marketing plan.

Accurately describes or lists feedback received.  The student fully explains how feedback will be used to improve the marketing plan.

2. Develop the company’s pricing and distribution strategy.

Weight: 10%

Did not submit or incompletely developed the company’s pricing and distribution strategy.

Partially developed the company’s pricing and distribution strategy.

Satisfactorily developed the company’s pricing and distribution strategy.

Thoroughly developed the company’s pricing and distribution strategy.

3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.

Weight: 20%

Did not submit or incompletely developed the integrated marketing communications plan most relevant for the product / service and audience. Did not submit a message or media strategy.

Partially developed the integrated marketing communications plan most relevant for the product / service and audience. Partially submitted a message and media strategy.

Satisfactorily developed the integrated marketing communications plan most relevant for the product / service and audience. Satisfactorily submitted a message and media strategy.

Thoroughly developed the integrated marketing communications plan most relevant for the product / service and audience. Thoroughly submitted a message and media strategy.

4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. 

Weight: 20%

Did not submit or incompletely suggested the public relations, sales promotions, and personal selling  plan most relevant for your product / service and audience.

Partially suggested the public relations, sales promotions, and personal selling  plan most relevant for your product / service and audience.

Satisfactorily suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience.

Thoroughly suggested the public relations, sales promotions, and personal selling  plan most relevant for your product / service and audience.

5. Develop your online and direct marketing plan most relevant for your product / service and audience.

Weight: 10%

Did not submit or incompletely suggested the online and direct marketing plan most relevant for your product / service and audience.

Partially suggested the online and direct marketing plan most relevant for your product / service and audience.

Satisfactorily suggested the online and direct marketing plan  most relevant for your product / service and audience.

Thoroughly suggested the online and direct marketing plan most relevant for your product / service and audience.

6. Develop your social responsibility / cause related marketing plan most relevant for your product / service and audience.

Weight: 10%

Did not submit or incompletely suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience.

Partially suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience.

Satisfactorily suggested the social responsibility / cause related marketing most relevant for your product / service and audience.

Thoroughly suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience.

7. Citations and  References / Information Literacy / Integration of Sources Weight: 10%

Lack of in-text citations and/ or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism.

In-text citations and references are provided, but they are only partially formatted correctly in APA style. Does not meet the required number of references; some or all references poor-quality choices. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing. 

Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Meets number of required references; all references high-quality choices. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

In-text citations and references are error free and consistently formatted correctly in APA style. Exceeds number of required references; all references high-quality choices. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

8. Clarity, Writing Mechanics, Grammar, and Formatting Weight: 10%

Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Serious and persistent errors in grammar, spelling, punctuation, or formatting.

Information is partially clear with minimal reasons and evidence that logically support ideas. Partially free of errors in grammar, spelling, punctuation, or formatting.

Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Mostly free of errors in grammar, spelling, punctuation, or formatting.

Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas. Error-free or almost error-free grammar, spelling, punctuation, or formatting.