LinkedIn Profile: Headline and About You

profileEva Chan
YourLinkedInProfileSummary.pptx

Your LinkedIn Profile Summary

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LinkedIn Profile

Upload a professional profile photo

Make your headline standout

Create an ”About You” Summary

Ask for recommendations

Headline for LinkedIn

Parameters

120 characters

Key words

Think of who your audience is

Examples

Executive experienced in strategic planning and start-ups

Early career professional interested in consulting opportunities

Senior-level accountant for non-profit organizations

About You

Structure

Use a headline to grab the attention of the audience such as a quote

Use industry-specific keywords.

Write in first-person (“I”).

Explain what you do in the simplest way possible.

Include non-work life info briefly to show the real you.

Example

“An investment in knowledge pays the best interest.” – Benjamin Franklin

I am currently a third-year finance major at NYU who hopes to attend the NYU Stern School of Business next year. After interning at JetBlue Airways Corporation over the past two summers, I have shifted my educational focus to financial analysis and real-world business solutions. I excel when working in collaborative groups to solve financial problems.

New York is my favorite place in the world. I am originally from Albany and always loved taking trips down to NYC. I always knew I'd study finance at NYU, the best place to study finance in the country. My five-year plan includes becoming a financial advisor for high-profile clients on Wall Street. My education at NYU has prepared me for a long career helping people manage their money successfully.

Asking for Recommendations

Cite context for the request

Offer suggestions

Approximate timeframe

Assignment

Create a LinkedIn Profile

Develop headline (see slide 3)

Create 2-3 paragraph About You summary (see slide 4)

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