LinkedIn Profile: Headline and About You
Your LinkedIn Profile Summary
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LinkedIn Profile
Upload a professional profile photo
Make your headline standout
Create an ”About You” Summary
Ask for recommendations
Headline for LinkedIn
Parameters
120 characters
Key words
Think of who your audience is
Examples
Executive experienced in strategic planning and start-ups
Early career professional interested in consulting opportunities
Senior-level accountant for non-profit organizations
About You
Structure
Use a headline to grab the attention of the audience such as a quote
Use industry-specific keywords.
Write in first-person (“I”).
Explain what you do in the simplest way possible.
Include non-work life info briefly to show the real you.
Example
“An investment in knowledge pays the best interest.” – Benjamin Franklin
I am currently a third-year finance major at NYU who hopes to attend the NYU Stern School of Business next year. After interning at JetBlue Airways Corporation over the past two summers, I have shifted my educational focus to financial analysis and real-world business solutions. I excel when working in collaborative groups to solve financial problems.
New York is my favorite place in the world. I am originally from Albany and always loved taking trips down to NYC. I always knew I'd study finance at NYU, the best place to study finance in the country. My five-year plan includes becoming a financial advisor for high-profile clients on Wall Street. My education at NYU has prepared me for a long career helping people manage their money successfully.
Asking for Recommendations
Cite context for the request
Offer suggestions
Approximate timeframe
Assignment
Create a LinkedIn Profile
Develop headline (see slide 3)
Create 2-3 paragraph About You summary (see slide 4)
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