FINAL EXAM need in 6 hours

NEW YORK INSTITUTE OF TECHNOLOGY

School of Management

FALL 2019

MRKT_405-M01-2019FA-S: M01 - International Marketing

The following is your final exam for this course.

Please respond to it to the best of your ability using independent research, common sense and a dash of emotion.

All tests must be emailed to me ON TIME. NOTHING LATE WILL BE ACCEPTED.

Five challenges you’ll need to overcome to succeed in international business

Research tells us that all future international businesspeople must be able to have solutions for the following five challenges:

1) Before you dive into a foreign market, you need to do some research and learn about its economy, market trends, consumer behaviors, policies and trade agreements to help yourself plan. Hopefully your research will reveal any barriers to entry, as well as whether or not they can be avoided.

2) You need to learn about the culture, language, religion, body language and etiquette of the foreign market you are interested in pursuing.

3) Be aware that in some countries, the business does not move forward unless you are willing to offer a bribe. Prepare yourself to say no and walk away from the deal. Do not do something behind closed doors that you will regret afterward.

You need to follow your company’s code of conduct, which probably prohibits such actions. More importantly, you need to follow the laws of your own country.

Building a long and lasting relationship is fruitful, but it needs to be based on trust and an understanding of the value each party brings. This is especially important in international trade due to the cost and effort associated with foreign market entry.

4) You will face challenges with logistics (i.e. shipping, customs or transportation). Do not get frustrated; rather, put on your creative hat and shift gears into solution mode instead of blame mode. Too many people and processes are involved, so you just need to be positive and be prepared.

5) Similar to how you prepare for challenges, you also need to prepare for the good news of increased sales from your new foreign market. There is additional demand that needs to be fulfilled, but in ways which are not necessarily similar to what you do at home.

YOUR FINAL EXAM….

These are big challenges, but even bigger opportunitie$$$$.

Your chances of success with your final exam is based on your ability to research, research and research.

You are to provide us with an analysis of a company who has succeeded in IM (INTERNATIONAL MARKETING) by mastering each of these challenges. (ONE COMPANY PER CHALLENGE WILL DO JUST FINE!)

We need to see it explained clearly for us which means sourcing it accordingly. JUST YOUR OPINION WILL NOT CUT IT. LET US MAKE SURE APPLE IS NOT YOUR ANSWER FOR EACH ONE! (SAME FOR AMAZON!)

Include interviews, links, embedded videos, but do not rely on just your written word or OPINION to justify what you are supplying as your response.

In fact….

You should consider breaking your total response into sections FOR EACH CHALLENGE…. the background, the issue, the action taken and the concluding result(s).

EACH OF THE CHALLENGES IS WORTH 20 POINTS; CITATION PAGE REQUIRED; MULTIPLE RESEARCH RESOURCES A MUST.

There is no preferred format with this assignment; no page count but it is your final exam and I am a sucker for a well-researched paper!