I need help with Marketing project

You Are Your Own Brand

You are your own brand and the only one who will market that brand is yourself.

Develop your own marketing campaign – it will have a positive impact on your own bottom line.

Purpose and Mission

Executive Summary

Current Situation and how you plan to go into battle

(Your current situation and proposed in the future)

Political

Economical

Social

Technological

Psychographical (what career choice is in line with you)

Etc…

Hint: Write this LAST; remember, it’s a summary of what the reader is about to read…

Situational Analysis What is going on with you now? Education, work experience, life experience?

What is your current Marketing Mix?

Product: You

Place

Promotion

Price: What are

SWOT Analysis This a personal observation as well as an observation of what is going on around you.

Internal

Strengths

Weaknesses

External

Opportunities

Threats

Based on these answers, what is your Competitive Advantage in the market?

What are your Core Competencies?

Marketing Strategy and Objectives

Mission statement/Vision statement

Personal Objectives

Financial Objectives

Marketing Objectives

Long term objectives

At Graduation?

Five (5) Year Goals?

Ten (10) Year Goals?

Think “S.M.A.R.T.”

Specific

Measurable

Attainable

Realistic

Timely

Personal Balance

Physical

The ability to maintain a healthy quality of life that allows us to get through our daily activities without undue fatigue or physical stress. The ability to recognize that our behaviors have a significant impact on our wellness and adopting healthful habits (i.e., routine medical exams, immunizations, a balanced diet, daily exercise, etc.) while avoiding destructive habits (i.e. tobacco, drugs, alcohol, etc.) will lead to optimal Physical Wellness.

Emotional Wellness

The ability to understand ourselves and adequately cope with the challenges life brings. Emotional wellness encompasses optimism, self-esteem, self-acceptance and the ability to share feelings. Emotional wellness is a dynamic state that fluctuates frequently with your other six dimensions.

Intellectual Wellness

Life-long learning through your formal education and informal life experiences. It is the ability to open your mind to new ideas and experiences, improve your skills and seek challenges.

Social Wellness

The ability to successfully interact with people in our world, participating in and feeling connected to your community. Social well-being is enhanced by establishing supportive social networks through meaningful relationships with family, friends and colleagues.

Occupational Wellness

Recognizes personal satisfaction and enrichment in one’s life through work. The choice of profession, career ambitions and personal performance are all important components in seeking occupational wellness.

Environmental Wellness

Awareness of the unstable state of the earth and the effects of your daily habits on the physical environment. It includes the ability to promote measures that improve the standard of living and quality of health in our environment.

Spiritual Wellness

The ability to establish peace and harmony in our lives. It is expanding our sense of purpose and meaning in life.

Financial Wellness

The ability to live within one’s means; to be prepared for short-term and long-term financial emergencies.

Tactical Programs

What is your “Action Program” (See link below for an example)

http://www.mindtools.com/pages/article/newHTE_83.htm

Your Advertising Strategy: How do you plan to let others know about you?

Geographical coverage

Distribution channels

Electronic promotion

Word of mouth marketing (buzz)

Viral marketing

Budgets, Performance Analysis and Implementation

Financial Forecast

Budget what you are going to need when you start out in your career?

Will you be living @ home w/ your parents? – “FREE RIDE”

Budget how much you will need to survive

Expected living expenses

Auto Loan, Rent, Utilities, etc.

Where do you see yourself making right out of college?

What are you going to do to start making that projected amount?

What steps (“minor objectives”) are you going to need to do?

Think about the industry that you are thinking about and research what the typical starting and future salary would be (should be in your GOALS).

What are your contingencies (What if's…)?

Research

What information have you found about your future career choice?

Where is this industry heading?

Is it sustainable and what factors could alter your plan in this industry?

Include your research results in your explanations…