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YouAreYourOwnBrandOutline_2018.docx

You Are Your Own Brand Outline

The following outline IS NOT your final project. However, the components in this outline will be helpful and get you on the right track…

This outline is for YOU to jot down as many points as you want to. This is only an outline of your unstructured thoughts and ideas. This assignment is not graded on context or ideas…just write.

Situation Analysis (Current & Future)

P.E.S.T.T. Analysis

COMPLETE THE PERSONAL P.E.S.T.T. ASSIGNMENT AND COPY/PASTE HERE

· A PEST Analysis includes constraining external factors; or things that will get in your way. You should also be following trends within the industry that you are most interested in.

Industry Analysis

What do you know about the industry/company that you want to work in/work for? Is it growing? Is it sustainable? What do you need to prepare for it (licenses, experience, computer programs?)

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Competitor Analysis (Them)

What do you know about your competitors? Meaning, the “other people” that you will be competing against when you are interviewing with prospective employers. What skills, attributes, experience do they have that you don’t? What is/are their competitive advantage(s)?

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Company Analysis (You)

Personal Marketing Mix

What is going on with you now? Education, work experience, life experience?

What is your current Marketing Mix?

Current

Future

Product

Example:

· Current Human Resources Student

· Live in Riverside

· CSUSB SHRM Club

· Entry-level human resources position

· Live in San Diego

· Member of professional HR Organization

Place

Price

Promotion

S.W.O.T. Analysis

COMPLETE THE S.W.O.T. ANALYSIS ASSIGNMENT AND COPY/PASTE HERE

This a personal observation as well as an observation of what is going on around you.

· Internal: Strengths & Weaknesses

· External: Opportunities & Threats

Based on these answers, what is your Competitive Advantage in the market?

What are your Core Competencies?

GOST (Goals & Objectives and Strategies & Tactics)

(COMPLETE THE SMART GOALING ASSIGNMENT AND COPY/PASTE YOUR SMART GOAL(S) HERE)

· Think about Personal Objectives, Financial Objectives, Marketing Objectives…

· Short-term objectives are usually less than one year; and long-term objectives are beyond one year.

· What are you wanting to achieve at graduation? How about five years from now…ten years from now…?

· Think “S.M.A.R.T.” Specific, Measurable, Attainable, Realistic, Timely

When it comes to product balance for the company and the market, there are multiple factors that need to be considered. For a YOU as a product, you “may” want to review the following ‘Personal Balances’ and consider what you are doing now and what you may need to do to plan for the future.

Physical Wellness

· The ability to maintain a healthy quality of life that allows us to get through our daily activities without undue fatigue or physical stress. The ability to recognize that our behaviors have a significant impact on our wellness and adopting healthful habits (i.e., routine medical exams, immunizations, a balanced diet, daily exercise, etc.) while avoiding destructive habits (i.e. tobacco, drugs, alcohol, etc.) will lead to optimal Physical Wellness. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Emotional Wellness

· The ability to understand ourselves and adequately cope with the challenges life brings. Emotional wellness encompasses optimism, self-esteem, self-acceptance and the ability to share feelings. Emotional wellness is a dynamic state that fluctuates frequently with your other six dimensions. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Intellectual Wellness

· Life-long learning through your formal education and informal life experiences. It is the ability to open your mind to new ideas and experiences, improve your skills and seek challenges. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Social Wellness

· The ability to successfully interact with people in our world, participating in and feeling connected to your community. Social well-being is enhanced by establishing supportive social networks through meaningful relationships with family, friends and colleagues. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Occupational Wellness

· Recognizes personal satisfaction and enrichment in one’s life through work. The choice of profession, career ambitions and personal performance are all important components in seeking occupational wellness. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Environmental Wellness

· Awareness of the unstable state of the earth and the effects of your daily habits on the physical environment. It includes the ability to promote measures that improve the standard of living and quality of health in our environment. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Spiritual Wellness

· The ability to establish peace and harmony in our lives. It is expanding our sense of purpose and meaning in life. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Financial Wellness

· The ability to live within one’s means; to be prepared for short-term and long-term financial emergencies. ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Action Program

A one page plan is a simple tool where you can set goals for YOU or your business and note down actions you will need to take in your business to achieve these goals. The plan is simple to use. Once you have completed it, you may want to post it somewhere where you can see it regularly (bathroom mirror, etc.).

Timeline

Description

Where am I now?

Example:

· CSUSB Accounting Student

· Work at McDonalds

· Live with parents

· Etc….

Where will I be in six months?

Where will I be in twelve months?

Where will I be in three years?

How I will get there

Strategy

Action plan (how)

Timing – Completion Date

Person responsible

Obtain College Degree

Complete required courses

June 2019

Me

Begin Internship

Set up appointment with the JHB CBPA Internship Coordinator Jessica Chavez

JB-134 (909) 537-3881

Fall Quarter 2018

Me

Budgets, Performance Analysis

What is your financial situation now and what you are going to need when you start out in your career?

· Will you be living @ home w/ your parents?

· Budget how much you will need to survive? Expected living expenses? Auto Loan, Rent, Utilities, etc.?

· Revenue do you see yourself making right out of college?

· What steps (“minor objectives”) are you going to need to do?

Think about the industry that you are thinking about and research what the typical starting and future salary would be (Job Description and Salary.com bell-curve)

Creating a worksheet like this may help you out…