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Gillette’s ad on “we believe; the best a man can be”.edited.docx

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Gillette’s ad on “we believe; the best a man can be”

Gillette’s ad on “we believe; the best a man can be” succeeds in drawing the attention of its audience through addressing a burning issue affecting its target audience and featuring its value within that discussion to inspire action and at the same time bring some positive change in the society (https://youtu.be/koPmuEyP3a0). Although this ad may succeed in drawing the attention of the audience, its success in terms of selling the brand is not guaranteed because it does not provide sufficient proof of why it is the best a man can get.

The ad begins with the background voice of a news anchor reading about sexual harassment. This is then followed by a bold question, "Is this the best a man can get?" which is accompanied by a visual image of Gillette and its slogan, "the best a man can get." Here, the ad serves to convey to the target audience, which is mainly comprised of men that there is something better they can get without going too far and breaking the law.

Although the brand may be used by both genders, the ad mainly focuses on men as the main audience. The brand seeks to remain relevant in the market by portraying itself as the only best solution that men can get. This is because it not only enhances their appearance but also believes in their capacity to do better. The ad only features male characters and seeks to promote only the welfare of men by clearly stating the slogan, “the best a man can get.” This proves how much the brand is concerned about the target audience and their capability.

The purpose of the ad is to portray the brand as the best men can get and also appeal to the society about its willingness to promote positive actions in society. The ad uses slogans like "we believe in the best in men" to enhance this image and challenge men to shun sexual violence by quoting speakers saying "men must be held accountable by their fellow men." By this, the ad attains its purpose of marketing the brand and promoting positive actions in society.

The ad begins by stating the issue and proving to the audience that sexual violence or other forms of violence are not the best for them. It then introduces the brand as the best men can get while at the same time, promoting positive actions that demonstrate a positive turn from sexual violence. The scene of a clean shaved man receiving a peck is used by the ad to show how attractive a man becomes after using their product and therefore serves to show that with the product, one becomes such attractive to the opposite gender. This is used to show the ad’s belief in the best in men.

In conclusion, Gillette’s ad captures the attention of the audience by touching on a burning issue in the society and one which the target audience has been blamed for. It then shows its role in solving the issue and promoting positive change in men. However, the ad does not demonstrate what makes it to be the best for the target audience and instead banks on words to appeal to them. Therefore, its impact on sales and profitability as well as promoting continued dominance in the industry might not be attained.

Gillette’s ad on “we believe; the best a man can be” concept map.edited.docx

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Gillette’s ad on “we believe; the best a man can be” concept map

Appeal

Ethos; Gillette uses its popularity as a brand to win credibility.

Pathos; the ad uses sexual violence to create an emotional response from the audience.

Logos; the ad uses numerous headlines discussing sexual violence to prove that it has been in existence for too long.

Messages

Action against sexual violence

Saying the right thing and acting the right way

Gillette is the best a man can get

Gillette believes the in best in men.

Gillette’s ad

Audience

Men

Potential real-word effects

The audience will identify with the brand since it believes in its capacity.

The audience will seek to make positive changes in society by shunning sexual violence and inspiring young boys.

The audience will be motivated and made to believe more in their capability.

The concept map above was well though since it uses logos, ethos and pathos to appeal to the audience. The brand takes advantage of its name to convince the audience to believe that the information being offered is credible. The main reason for the choice of men as the audience is because they form most of the customers of Gillette products. Therefore, they form a significant percentage of the consumers of the product. This means that convincing men to buy the brand would mean that the company will make significant profits. Besides, the choice for men is also advised by their role in the perpetration of sexual violence. Therefore, the best way to connect this theme with the product was to demonstrate it as the only brand which beliefs in the best in men. This is expected to bear a positive impact since it shows that the brand is the only oasis of hope in the whole desert of condemnation. The ad, therefore, achieves the effect of convincing the men to be loyal to the brand and at the same time, promote positive changes.

Essay Outline Gillette’s ad on “we believe; the best a man can be”.edited.docx

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Gillette’s ad on “we believe; the best a man can be”

Thesis: Gillette’s ad on “we believe; the best a man can be” succeeds in drawing the attention of its audience through addressing a burning issue affecting its target audience and featuring its value within that discussion to inspire action and at the same time bring some positive change in the society. Although this ad may succeed in drawing the attention of the audience, its success in terms of selling the brand is not guaranteed because it does not provide sufficient proof of why it is the best a man can get.

P1: The ad by Gillette captures the attention of the audience by featuring a critical message on sexual violence.

· Sexual violence and the role of men in eliminating the vice.

· https://youtu.be/koPmuEyP3a0

· Introduction of the brand as part of the solution

P2: Although Gillette may be useful to audiences of different genders, this ad appears to target men.

I-Gillette needs to find ways to enhance its dominance in the industry; this makes it generate an ad that will show its concern for men by proving to them that the brand believes in them.

E- The ad features numerous headlines discussing sexual violence and then poses the question, is this the best a man can get?

S-The brand, therefore, looks for a burning issue that will not only market its brand but also illustrate its concern about the welfare of the society.

P3-The purpose of the ad is to portray an image of Gillette as the brand which believes in the best from men who are its main audience.

I-Men have continued to be condemned especially as the sexual violence cases rise since they are viewed as the perpetrators. The ad takes advantage of this and offers solace to them.

E-The use of terms like “we believe in the best in men” serves to prove to the audience that the brand is the only one that believes in their capabilities.

S-The ad makes it clear that the brand is the best a man can get by displaying the company logo and slogan, “Gillette, the best a man can get.”

P4-The ad begins by stating the issue and proving to the audience that sexual violence or other forms of violence are not the best for them. It then introduces the brand as the best men can get while at the same time, promoting positive actions that demonstrate a positive turn from sexual violence.

I-The ad challenges men to change positively by showing them that some have already started. It also shows them the positive impact of having a clean shave and also acting against violence.

E-One scene shows a clean, shaved man receiving a peck from a woman. In another scene, the voice in the background says, "the boys watching us today are the men of tomorrow."

S-The ad, therefore, makes it clear that the brand advocates for and believes in the best in men and therefore believes they can make a positive change.