Market Segmentation

profileGNate94
XYZperformancebysegment.xlsx

Hotel XYZ

2015 2014
Rms Rate Rev Rms Rate Rev
Retail 14,413 894.80 12,896,723 14,090 888.12 12,513,626
TMC/ Consortia 7,530 831.31 6,259,727 5,638 807.66 4,553,604
Corporate 10,194 454.67 4,634,866 10,140 544.29 5,519,151
Pkg 3,150 826.13 2,602,319 3,420 684.80 2,342,001
Fit/ Wholesale 7,734 452.15 3,496,891 6,292 441.93 2,780,649
Disc 7,525 553.57 4,165,599 7,636 565.06 4,314,790
OTA 5,766 453.11 2,612,633 5,603 411.46 2,305,408
Ttl Trans 56,312 651.17 36,668,759 52,819 649.94 34,329,229
Gr Corp 9,093 446.61 4,061,033 8,341 441.02 3,678,584
Gr Assn 161 373.18 60,081 394 518.67 204,356
Gr Gov 0 0.00 0 8 309.00 2,472
SMERF 228 530.82 121,028 226 770.90 174,223
Ttl Group 9,482 447.39 4,242,141 8,969 452.63 4,059,635
Total Rooms 65,794 $ 621.80 $ 40,910,900.50 61,788 $ 621.30 $ 38,388,864.00