wsjassign.docxFind a wall street journal (has to be)
Find an article relevant to client, industry, shareholder, wider environment, or any other business articles that helps you think more broadly about the project. The idea is to bring in the latest more relevant information related to our project in some way. Title your post with the article title and date it was written. And write a summary
About The client
Overall Challenge: Jeanine, CEO of JNP Coffee wants to further scale her business. JNP Coffee produces, exports and imports specialty coffee from Africa specifically Burundi and has a strong social mission as well where they seek to support women and youths in Burundi (sustainable business model). Plus their coffee is great!! There are specific areas on which JNP Coffee would like us to focus developing a cumulative business plan answering the overall question of how can JNP Coffee significantly grow
Grow the existing business. How can JNP Coffee expand the current client base? Analyze and define the competitor market. Analyze the size of the market, the different aspects of the market and who the competitors are in each market segment. What strategies should JNP Coffee use to compete in and grow their segment? Focus on the value they bring: Burundi Coffee from East Africa (unknown and cheaper than Kenyan and Ethiopian Coffees) currently sold in US, Europe and Asia. Are there other segments that they could compete within? How can they grow?
