Business Management Class

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WSJ_Quiz_Assessment__2.docx

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Fred Smith Created FedEx. Now He Has to Reinvent It.

https://www.wsj.com/articles/fred-smith-created-fedex-now-he-has-to-reinvent-it-11571324050

The Empty Toilet Paper Roll Torments Families. Procter & Gamble Has an Answer.

https://www.wsj.com/articles/the-empty-toilet-paper-roll-torments-families-procter-gamble-has-an-answer-11571238900

‘Feel the Force’: Gut Instinct, Not Data, Is the Thing

https://www.wsj.com/articles/the-secret-behind-starbucks-amazon-and-the-patriots-gut-instinct-11571417153

All About the Money: Why Hong Kong Matters So Much to China

https://www.wsj.com/articles/all-about-the-money-why-hong-kong-matters-so-much-to-china-11571736607

1 )A variety of statistics show Hong Kong is still China’s financial window on the world, and the rest of the world’s financial window on China.

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· A True

· B False

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2 )Hong Kong stands out from the China mainland for its competent regulators, low taxes, free movement of capital and

Top of Form

· A rule of law.

· B low cost of living.

· C use of Mandarin Chinese.

· D close relations to Taiwan.

· E restrictive immigration policies.

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3 )Cassie Kozyrkov, Google’s chief decision scientist, asserts that data is not infallible.

Top of Form

· A True

· B False

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4 )A cited example of a business person who relies very heavily on intuition and not just data is

Top of Form

· A Jack Ma.

· B Tim Cook.

· C Carl Icahn.

· D Masayoshi Son.

· E Warren Buffett.

5 )When P&G developed gigantic toilet paper rolls, more than 90% of customers chose the larger size.

Top of Form

· A True

· B False

6 )P&G calls its biggest toilet paper rolls

Top of Form

· A Mega Rolls.

· B Forever Rolls.

· C Monster Rolls.

· D P&G Giant Rolls.

· E Charmin Giants.

7 )UPS and FedEx have basically identical strategies.

Top of Form

· A True

· B False

8 )A key partner for FedEx in e-commerce to consumers isTop of Form

· A UPS.

· B Amazon.

· C Facebook.

· D Microsoft.

· E US Postal Service.

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