Amazon Strategic management worksheet
Sugandha
WS8-CompetitiveStrategies.docxWORKSHEET 8
COMPETITIVE STRATEGIES
INTERNAL ENVIRONMENT
Type of Competitive Approach
Circle the Correct Generic Strategy
Market Target
Narrow Broad
Cost Differentiation
Type of Competitive Advantage
|
Explain the Generic Strategy
|
|
|
Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 116).
GOODNESS OF FIT TEST
|
Elements of Strategy (What are the resources/capabilities that define the strategy?) |
Which Industry KSFs are being met? |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Conclusions (Are the company strategies a good fit for the industry?): |
COMPETITIVE ADVANTAGE TEST
|
From the Competitive Strength Test (WS6) which KSFs were achieved better (or as well) as the competition? |
Identify the capabilities and resources that deliver this competitive advantage(s). (These are the respective elements of the strategy from the Goodness of Fit test) |
|
|
|
|
|
|
|
|
|
|
|
|
|
Is this competitive advantage(s) easily substitutable or imitable? If yes, the competitive advantage is not sustainable. |
|
|
Conclusions (describe the competitive advantage): |
OTHER STRATEGIC CONSIDERATIONS
|
Other considerations |
If applicable, which element(s) addresses this? |
|
Internal alignment: Completeness and coverage of all bases; Internal consistency among the pieces; Clarity; Degree of risk; |
|
|
Flexibility/Resilience: Supplier forces Demand/Buyer forces Substitute forces New Entrants forces |
|
Best-Cost
Broad
Low-Cost
Broad Differentiation
Focused
Low-Cost
Focused Differentiation
