Amazon Strategic management worksheet

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WS7-IndustryAttractiveness.docx
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WORKSHEET 7

INDUSTRY ATTRACTIVENESS

EXTERNAL ENVIRONMENT

What are the industry’s prospects for profitability and growth?

Is the industry attractive? (Response based on Worksheets 1-6)

Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 50-52).