Amazon Strategic management worksheet

WS6-CompetitiveStrengthAssessment.docx

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WORKSHEET 6

COMPETITIVE STRENGTH ASSESSMENT: External Environment

Rating Scale (1=very weak, 10=very strong)		Rival 1 (Case Company)	Rival 2	Rival 3	Rival 4	Rival 5
	Weight	Rating	Score	Rating	Score	Rating	Score	Rating	Score	Rating	Score
Key Success Factor
1.
2.
3.
4.
5.
Sum of weights	1.00
Weighted overall strength rating
Conclusion:

Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 112-115).