strategic Management under armour

WORKSHEET 3

STRATEGIC GROUP MAP OF KEY COMPETITORS

EXTERNAL ENVIRONMENT

High Y-Variable: ____________________________
Low

High

Low

X-Variable: ____________________________

Procedures:

1. Identify competitive characteristics that differentiate firms in the industry.

2. Plot the firms on the two-variable map using the differentiating characteristics.

3. Assign firms with similar characteristics to the same strategic group.

4. Draw circles around each strategic group, making circles proportional to group’s share of industry sales revenue.

ASSESSMENT OF RIVALS’ COMPETITIVE MARKET POSITIONS:

Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 74-77).