Amazon Strategic management worksheet
Sugandha
WS11-SWOT.docx
2
WORKSHEET 11
SWOT ANALYSIS
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STRENGTHS |
WEAKNESSES |
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OPPORTUNITIES |
THREATS |
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Conclusions – What strategic approach is most appropriate? See diagram on second page. Justify: |
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Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 92-95).
SWOT ANALYSIS
Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. Prepared by Dr Svan Lembke (2018).
