Amazon Strategic management worksheet

WS1-PESTELandDominantEconomicFeatures.docx

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WORKSHEET 1

POLITICAL, ECONOMIC, SOCIAL & TECHNOLOGICAL, ENVIRONMENTAL, LEGAL (PESTEL)

EXTERNAL ENVIRONMENT

CHANGES	STRATEGIC IMPORTANCE Be specific in your analysis
Political
· Gov’t policies
· Tax rates
· Political philosophies
Economic
· Interest rates
· Unemployment
· Inflation
Social & Cultural
· Age distribution
· Gender distribution
· Other social/cultural
Technological
· Major innovations
· New processes
· Other advancements
Environmental
· Weather
· Climate change
· Pollution
Legal & Regulatory
· Consumer & Labour
· Health & Safety
· Minimum wage
ASSESSMENT OF MACRO ENVIRONMENT (Select top 5 Changes)

Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 50-52).

WORKSHEET 1 cont.

INDUSTRY’S DOMINANT ECONOMIC FEATURES

EXTERNAL ENVIRONMENT

ECONOMIC FEATURE	ANALYSIS OF INDUSTRY & COMPETITIVE ENVIRONMENT Be specific in your analysis
Market size & growth rate
Number of rivals
Scope of competitive rivalry
Number of buyers (needs and requirements)
Degree of product differentiation
Product innovation
Supply/demand conditions
Pace of technological change
Vertical integration
Economies of scale
Learning & experience curve effects
ASSESSMENT OF INDUSTRY LANDSCAPE

Source: Adapted from Thompson,A.A., Peteraf,M.A., Gamble,J.E., & Strickland,A.J. (2020) Crafting & Executing Strategy: The Quest for Competitive Advantage, 22e. McGraw-Hill (p 50-52).