under Armour's turnaround strategy in 2018: Efforts to revive North American Sales and profitability
WORKSHEET 6b – COMPETITIVE STRENGTH ASSESSMENT
EXTERNAL ENVIRONMENT
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Rating Scale (1=very weak, 10=very strong) |
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Rival 1 |
Rival 2 |
Rival 3 |
Rival 4 |
Rival 5 |
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Weight |
Rating |
Score |
Rating |
Score |
Rating |
Score |
Rating |
Score |
Rating |
Score |
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Key Success Factor or Strength Measure ( |
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1. |
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2. |
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3. |
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4. |
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5. |
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6. |
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Sum of weights |
1.00 |
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Weighted overall strength rating |
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