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ws06b_DM-CompetitiveStrength.doc

WORKSHEET 6b – COMPETITIVE STRENGTH ASSESSMENT

EXTERNAL ENVIRONMENT

Rating Scale

(1=very weak, 10=very strong)

Rival 1

Rival 2

Rival 3

Rival 4

Rival 5

Weight

Rating

Score

Rating

Score

Rating

Score

Rating

Score

Rating

Score

Key Success Factor or

Strength Measure (

1.

2.

3.

4.

5.

6.

Sum of weights

1.00

Weighted overall strength rating